Anheuser–Busch
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Anheuser-Busch Companies, LLC is an American
brewing company A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer ...
headquartered in
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (
AB InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters ...
), now the world's largest brewing company, which owns multiple global brands, notably
Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...
,
Michelob Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in othe ...
,
Stella Artois Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ir ...
, and Beck's. The company employs over 19,000 people, operates 12 breweries in the United States, and until December 2009, was one of the largest theme park operators in the United States, with ten theme parks through the company's family entertainment division Busch Entertainment Corporation.


History


Beginnings and national expansion

In 1852, German American brewer and saloon operator George Schneider opened the Bavarian Brewery on Carondelet Avenue (later known as South Broadway) between Dorcas and Lynch streets in South St. Louis.Herbst, 32. Schneider's brewery expanded in 1856 to a new brewhouse near Eighth and Crittenden streets; however, the following year financial problems forced the sale of the brewery to various owners during the late 1850s. In 1860, the brewery was purchased on the brink of bankruptcy by William D'Oench, a local pharmacist, and
Eberhard Anheuser Eberhard Anheuser (27 September 1806–May 1880) was a German American soap and candle maker, as well as the father-in-law of Adolphus Busch, the founder of the Anheuser-Busch Company. Anheuser grew up in Kreuznach, where his parents operated ...
, a prosperous German-born soap manufacturer. Jackson, Michael (1977). ''The World Guide to Beer'', pp. 210–211. New York: Ballantine. D'Oench was the
silent partner A silent partner is one who shares in the profits and losses of a business, but is not involved in its management. Silent partner or Silent Partners may also refer to: Arts and entertainment * ''Silent Partner'', a 2005 film starring Tara Reid ...
in the business until 1869, when he sold his half-interest in the company. From 1860 to 1875, the brewery was known as E. Anheuser & Co., and from 1875 to 1879 as the E. Anheuser Company's Brewing Association.
Adolphus Busch Adolphus Busch (10 July 1839 – 10 October 1913) was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. He introduced numerous innovations, building the success of the company in the late 19th and early ...
, a wholesaler who had immigrated to St. Louis from Germany in 1857, married Eberhard Anheuser's daughter, Lilly, in 1861. Following his service in the
American Civil War The American Civil War (April 12, 1861 – May 26, 1865; also known by other names) was a civil war in the United States. It was fought between the Union ("the North") and the Confederacy ("the South"), the latter formed by states ...
, Busch began working as a salesman for the Anheuser brewery.Herbst, 33. Busch purchased D'Oench's share of the company in 1869, and he assumed the role of company secretary from that time until the death of his father-in-law. Adolphus Busch was the first American brewer to use pasteurization to keep beer fresh; the first to use mechanical
refrigeration The term refrigeration refers to the process of removing heat from an enclosed space or substance for the purpose of lowering the temperature.International Dictionary of Refrigeration, http://dictionary.iifiir.org/search.phpASHRAE Terminology, ht ...
and refrigerated railroad cars, which he introduced in 1876; and the first to bottle beer extensively.Herbst, 34. By 1877, the company owned a fleet of 40 refrigerated railroad cars to transport beer. Expanding the company's distribution range led to increased demand for Anheuser products, and the company substantially expanded its facilities in St. Louis during the 1870s.Herbst, 36. The expansions led production to increase from 31,500 barrels in 1875 to more than 200,000 in 1881. To streamline the company's refrigerator car operations and achieve vertical integration, Busch established the St. Louis Refrigerator Car Company in 1878, which was charged with building, selling, and leasing refrigerator cars; by 1883, the company owned 200 cars, and by 1888 it owned 850. To serve these cars and switch them in and out of their St. Louis brewery, Anheuser-Busch founded the Manufacturers Railway Company in 1887. The shortline operated until 2011 when Anheuser-Busch sought to shut down operations. During the 1870s, Adolphus Busch toured Europe and studied the changes in brewing methods which were taking place at the time, particularly the success of
pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Bre ...
beer, which included a popular Budweiser beer brewed in Budweis. In 1876, Busch took the already well-known name
Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...
and used it for his new beer, even though his product had no connections to the city of Budweis. His company's ability to transport bottled beer made US Budweiser the first national beer brand in the United States, and it was marketed as a "premium" beer. The company was renamed Anheuser-Busch Brewing Association in 1879; in 1880, Adolphus Busch became company president upon Anheuser's death.Herbst, 37.Rhodes, Christine P. (1995). ''The Encyclopedia of Beer'', pp. 49–53. New York: Henry Holt & Co. . The Busch family fully controlled the company through the generations until Anheuser-Busch's sale to InBev in 2008. During the 1880s and 1890s, Busch introduced a series of advertisements and marketing giveaways for the company, including bottle openers, calendars, corkscrews, pocketknives, postcards, and prints.Herbst, 38. Among the most well-known of these giveaways was ''Custer's Last Fight'', a lithograph print of a painting by St. Louis artist Cassilly Adams. As a marketing tactic, Busch distributed thousands of copies of the print to bars in 1896, the same year Anheuser-Busch introduced its new "super-premium" brand,
Michelob Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in othe ...
. Eventually more than one million copies of the print were produced, and it became "one of the most popular pieces of artwork in American history." At the turn of the 20th century, Anheuser-Busch continued to expand its production facilities to keep up with demand.Herbst, 39. In 1905, the company built a new stockhouse in St. Louis, and by 1907 it produced nearly 1.6 million barrels of beer. As demands for the
prohibition of alcohol Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic be ...
in the United States grew, Anheuser-Busch began producing non-alcoholic and low-alcoholic beverages (known as
near beer Low-alcohol beer is beer with little or no alcohol content and aims to reproduce the taste of beer while eliminating (or at least reducing) the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers, but there are some ...
); the most successful of these was
Bevo Bevo may refer to: *Bevo (beverage), a non-alcoholic malt beverage brewed in the United States *Bevo (mascot), University of Texas at Austin mascot *Bevo HC, Dutch handball club *JetAfrica Swaziland (callsign BEVO), see List of airline codes *Beve ...
, a malt beverage introduced in 1908. After the death of Adolphus Busch in 1913, control of the company passed to his son, August Anheuser Busch Sr., who continued to combat the rise of prohibitionists. As part of an effort to improve the respectability of drinking, August Busch built three upscale restaurants in St. Louis during the 1910s: the Stork Inn, the Gretchen Inn (now known as the Feasting Fox), and the Bevo Mill.


Prohibition period

As with all breweries in the country, the
Temperance movement The temperance movement is a social movement promoting temperance or complete abstinence from consumption of alcoholic beverages. Participants in the movement typically criticize alcohol intoxication or promote teetotalism, and its leaders emph ...
and eventual Prohibition in the United States dealt a major blow to the company in the 1910s through the 1930s. Some of the products sold by Anheuser-Busch to survive during Prohibition included brewer's yeast, malt extract, ice cream, and Bevo, a nonalcoholic malt beverage, or "near beer".


Prohibition to last years of independence

In 1957, Anheuser-Busch became the largest brewer in the United States. In 1981, Anheuser-Busch International, Inc., was established as a subsidiary responsible for the company's international operations and equity investments. Prior to its 2008 acquisition, Anheuser-Busch operated 15 breweries internationally: 14 in China and one in the United Kingdom. In 1997, Chinese production of Anheuser-Busch products began after the company's purchase of a local brewery; later, the company operated both Budweiser Wuhan International Brewing Company and Harbin Brewery, which Anheuser-Busch fully acquired in 2004. In the United Kingdom, the Budweiser Stag Brewing Company produced and packaged Budweiser at the Stag Brewery in
Mortlake Mortlake is a suburban district of the London Borough of Richmond upon Thames on the south bank of the River Thames between Kew and Barnes. Historically it was part of Surrey and until 1965 was in the Municipal Borough of Barnes. For many cen ...
. At one time, Anheuser-Busch International also held investments in Grupo Modelo in MexicoGrupo Modelo Appoints Anheuser-Busch as the Importer of its Brands in China
, ''Anheuser-Busch Press Release'', 2006. Retrieved March 24, 2008.
Tsingtao Brewery Tsingtao Brewery Co. Ltd. () is China's second largest brewery, with about 15% of domestic market share and also accounts for half of China’s national beer exports. It was founded in 1903 by German settlers in Tsingtau (Qingdao), Kiautschou Ba ...
in China; Anheuser-Busch also held investments in Redhook Ale Brewery of
Seattle, Washington Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region ...
"Anybody Watching Redhook's Stock..."
, ''What's on tap? Newsletter''. Retrieved March 24, 2008.
and Widmer Brothers Brewery of
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the list of cities in Oregon, largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette River, Willamette and Columbia River, Columbia rivers, Portland is ...
. After the 2008 acquisition, most international operations were transferred to AB InBev zones where the interests are located.


Acquisition by InBev

On June 12, 2008, Belgian-Brazilian brewing company
InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheus ...
announced that it had made a US$46 billion offer for the company, which if it was accepted would join two of the world's four largest brewing companies (based on revenue) and create a company brewing three of the highest-grossing beers in the world, namely Bud Light, Budweiser, and
Skol Skol Lager was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham's Continental was launched (based upon a local brew called Graham's Golden) and quickly changed to Graham's Skol to give a Scandinavian impre ...
. InBev also stated that the merger would not result in any U.S. brewery closures and they would attempt to retain management and board members from both companies. On June 25, 2008, Anheuser-Busch officially announced that they would reject InBev's offer and provide a restructuring of the company to maintain shareholders and United States World Headquarters in St. Louis. On July 1, 2008, InBev urged Anheuser-Busch shareholders to vote in favor of the buyout as InBev felt the offer of $65 per share should be considered a reasonable offer in view of the falling stock market. The company had previously filed suit in
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
, after the rejection of their offer, to ensure that the stockholders could oust Anheuser-Busch's 13 board members. On July 7, 2008, Anheuser-Busch filed a lawsuit against InBev to stop them from soliciting the support of shareholders, stating that the company's offer is an illegal scheme. InBev was also accused of concealing that they do business in
Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
, which might have created additional obstacles to their efforts to operate in the United States. On July 13, 2008, Anheuser-Busch and InBev said they had agreed to a deal, pending shareholder and regulatory approval, for InBev to purchase the American icon at $70 per share, creating a new company to be named Anheuser-Busch InBev. Anheuser-Busch would get two seats on the combined board of directors. The all-cash agreement, almost $52 billion in total equity, created the world's largest brewer, uniting the maker of Budweiser and Michelob with the producer of Beck's,
Stella Artois Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ir ...
,
Hoegaarden Hoegaarden () is a municipality in the province of Flemish Brabant, in Flanders, one of the three regions of Belgium. The municipality comprises the villages of Hoegaarden proper, Meldert and Outgaarden. On January 1, 2006, Hoegaarden had a tota ...
,
Leffe Leffe () is a premium beer brand owned by InBev Belgium, the European operating arm of the global Anheuser–Busch InBev brewery giant. There are several beers in the range, and they are marketed as abbey beers. They are brewed in large quan ...
, Bass, Labatt and
Brahma Brahma ( sa, ब्रह्मा, Brahmā) is a Hindu god, referred to as "the Creator" within the Trimurti, the trinity of supreme divinity that includes Vishnu, and Shiva.Jan Gonda (1969)The Hindu Trinity Anthropos, Bd 63/64, H 1/2, pp. 21 ...
. The two companies had combined yearly sales of more than $36.4 billion, surpassing the current No. 1 brewer, London-based SABMiller. Grupo Modelo took InBev to arbitration for more than a year and a half after the deal was completed, attempting to block the deal. On October 7, 2009, parent company Anheuser-Busch InBev announced plans to sell the theme parks division to The Blackstone Group for up to . In July 2010, a panel decided that the takeover did not violate Anheuser-Busch's agreement with Modelo.


Post-acquisition changes

On November 18, 2008, the
hostile takeover In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to t ...
was completed, and the parent corporation was renamed Anheuser-Busch InBev; Anheuser-Busch became a
wholly owned subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of the new corporation, controlled within the North America zone unit of AB InBev. By early 2009, AB InBev "turned a family-led company that spared little expense into one that is focused intently on cost-cutting and
profit margin Profit margin is a measure of profitability. It is calculated by finding the profit as a percentage of the revenue. \text = = There are 3 types of profit margins: gross profit margin, operating profit margin and net profit margin. * Gross Pro ...
s, while rethinking the way it sells beer." AB InBev focused on reducing costs in the Anheuser-Busch Companies subsidiary and implemented performance-related pay, along with several other changes. They immediately laid off 1,400 employees and 415 contractors, sold Busch Entertainment Corporation, and sold company-owned aircraft For employees, AB InBev ended
perquisite Employee benefits and (especially in British English) benefits in kind (also called fringe benefits, perquisites, or perks) include various types of non-wage compensation provided to employees in addition to their normal wages or salaries. Insta ...
s such as executive assistants for senior management, company contributions to the salaried employee pension plan, and company-provided life insurance to retirees; it also reduced the number of company-provided cell phones, taking back 1200 Blackberries; and ended tuition reimbursement, and severance packages. Perks like free tickets to
St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (NL) Central division. Since the 2006 season, the Cardinals ha ...
baseball games and for Busch Gardens were taken away from employees. Anheuser-Busch stopped providing free beer to its employees and visitors to its theme parks. These internal changes accompanied changes in its
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
. These cost-cutting measures rapidly reduced AB InBev's debt from $56.6 billion in 2008 to $30.1 billion at the end of 2012. When the restructuring was complete, only three senior-level Anheuser-Busch managers remained. InBev auctioned off several large assets in an effort to pay off debt to the banks that financed the merger.p 334 ''Dethroning the King, The Hostile Takeover of AnHeuser-Busch, An American Icon'', Julie MacIntosh It sold Anheuser's 27% stake in China's
Tsingtao Qingdao (, also spelled Tsingtao; , Mandarin: ) is a major city in eastern Shandong Province. The city's name in Chinese characters literally means " azure island". Located on China's Yellow Sea coast, it is a major nodal city of the One Belt ...
, sold a few beverage can and lid-making plants to Ball Corporation, and sold its own Korean beer business for $1.8 billion to
private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a t ...
firm Kohlberg Kravis and Roberts & Co. It put the 10 theme parks in Anheuser's Busch Entertainment Unit, which included its three
SeaWorld SeaWorld is an American theme park chain with headquarters in Orlando, Florida. It is a proprietor of marine mammal parks, oceanariums, animal theme parks, and rehabilitation centers owned by SeaWorld Parks & Entertainment (one park will be ...
locations, up for sale. Under InBev, Anheuser-Busch also lengthened
accounts payable Accounts payable (AP) is money owed by a business to its suppliers shown as a liability on a company's balance sheet. It is distinct from notes payable liabilities, which are debts created by formal legal instrument documents. An accounts payabl ...
terms, and introduced
zero-based budgeting Zero-based budgeting (ZBB) is a budgeting method that requires all expenses to be justified and approved in each new budget period. It was developed by Peter Pyhrr in the 1970s. This budgeting method analyzes an organization's needs and costs by ...
. These changes caused concern from its suppliers when Anheuser-Busch announced it would take 120 days to pay its bills rather than 30 days, taking time to use that money for other purposes. The new payment policy often results in longer periods than 120 days, since the 120 days starts from the end of the month in which the invoice is 'approved' internally, which can be many days/months after an invoice is submitted. InBev signed a 10-year lease on 31,500 square feet of office space on
Park Avenue Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Av ...
in New York, which led to speculation that they would move Anheuser-Busch InBev North American headquarters from
St Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
. In February 2013, a widely publicized lawsuit accused AB InBev "watering down" products including Budweiser and Michelob. Such beers are intentionally brewed over-strength and then "watered down" to the intended level, creating a product of equal or greater quality. The lawsuit was dismissed. Of Anheuser's top executives, only three remained in their jobs following the acquisition: Dave Peacock as president of the merged company's US division; Gary Rutledge as general counsel for the company's North American business; and Bob Golden, Anheuser's former acquisitions head, as global head of the merged company's
mergers and acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
effort.


Operations and products

Anheuser-Busch Companies operates as one of several subsidiaries in the North America zone unit of Anheuser-Busch InBev SA/NV (AB InBev) and it produces and distributes hundreds of products from the AB InBev portfolio. On October 10, 2016, a $100 billion merger between Anheuser-Busch InBev and SABMiller closed. The new company is trading as NewbelcoSABMiller.


Corporate leadership

Michel Doukeris is the current President and CEO, North America at Anheuser-Busch InBev SA/NV, the parent company of the U.S. operation. Previous corporate leaders of Anheuser-Busch include: * 1860–1880 Eberhard Anheuser * 1880–1913 Adolphus Busch * 1913–1934 August A. Busch Sr. * 1934–1946 Adolphus Busch III * 1946–1971
Gussie Busch August Anheuser "Gussie" Busch Jr. (March 28, 1899 – September 29, 1989) was an American brewing magnate who built the Anheuser-Busch Companies into the largest brewery in the world by 1957 as company chairman from 1946 to 1975.Holian, Ti ...
* 1971–1974
Richard A. Meyer Richard A. Meyer was an Americans, American businessman, an executive with the Anheuser-Busch Companies (1937–1974) and the St. Louis Cardinals of Major League Baseball (1953–1974). He was president of Anheuser-Busch from 1971–1974 and a lon ...
* 1974–2002 August A. Busch III * 2002–2006 Patrick Stokes * 2006–2008 August A. Busch IV After Anheuser-Busch's acquisition by InBev, August A. Busch IV was replaced as the subsidiary president by Dave Peacock. * 2008–2012 Dave Peacock * 2012–2014 Luiz Edmond * 2014–2018 João Castro Neves * 2018–2021 Michel Doukeris * 2021–Present Brendan Whitworth


Brewery operations

Anheuser-Busch Companies has operated 13 breweries, all located in the United States: *
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
(opened 1852) *
Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
(opened 1954) *
Tampa, Florida Tampa () is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and ...
(opened 1959, now closed) * Houston, Texas (opened 1966) * Columbus, Ohio (opened 1968) *
Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
(opened 1969) *
Merrimack, New Hampshire Merrimack is a town in Hillsborough County, New Hampshire, United States. The population was 26,632 as of the 2020 census. There are four villages in the town: Merrimack Village (formerly known as Souhegan Village), Thorntons Ferry, Reeds Ferr ...
(opened 1970) *
Williamsburg, Virginia Williamsburg is an independent city in the Commonwealth of Virginia. As of the 2020 census, it had a population of 15,425. Located on the Virginia Peninsula, Williamsburg is in the northern part of the Hampton Roads metropolitan area. It is ...
(opened 1972) *
Fairfield, California Fairfield is a city in and the county seat of Solano County, California, in the North Bay (San Francisco Bay Area), North Bay sub-region of the San Francisco Bay Area. It is generally considered the midpoint between the cities of San Francisco ...
(opened 1976) * Baldwinsville, New York (opened 1983) * Fort Collins, Colorado (opened 1988) *
Cartersville, Georgia Cartersville is a city in Bartow County, Georgia, United States; it is located within the northwest edge of the Atlanta metropolitan area. As of the 2020 census, the city had a population of 23,187. Cartersville is the county seat of Bartow Coun ...
(opened 1993) The St. Louis brewery, which opened in 1852, is a
National Historic Landmark District National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, c ...
, and includes three buildings listed as
National Historic Landmarks A National Historic Landmark (NHL) is a building, district, object, site, or structure that is officially recognized by the United States government for its outstanding historical significance. Only some 2,500 (~3%) of over 90,000 places listed ...
. Public tours of the brewery are offered. The tour takes visitors through the complex where they can see beer being made and packaged in a working part of the brewery. The company keeps a rotation of its famous
Budweiser Clydesdales The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several "hitches" or teams of horses, that travel around the United States and other countries that re ...
at its headquarters, and visitors to the brewery can observe the
clydesdales The Clydesdale is a Scottish breed of draught horse. It is named for its area of origin, the Clydesdale or valley of the River Clyde, much of which is within the county of Lanarkshire. The origins of the breed lie in the eighteenth century ...
in their exercise field and see their places in the carriage house. The brewery was designated a National Historic Landmark in 1966. and   The landmarked area includes 189 structures spread over , including many red brick Romanesque ones "with square crenelated towers and elaborate details." The Brew House, built in 1891–1892, is particularly notable for its "multi-storied hop chandeliers, intricate iron-work, and utilization of natural light".


Other operations

Aside from supply operations like brewing and packaging, Anheuser-Busch Companies includes Anheuser-Busch Wholesale Operations Divisions (WOD), Anheuser-Busch Agricultural Operations, Anheuser-Busch Recycling Corporation, Eagle Packaging, and Busch Properties, which manages subsidiary-owned property. Anheuser Busch owns and operates aluminum can plants (Metal Container Corporation). MCC supplies Anheuser Busch breweries and Pepsi Beverages Group fillers across the US. Suppliers to Anheuser-Busch Companies include Owens-Illinois, which provides glass bottles to several Anheuser-Busch breweries. Anheuser-Busch also owns glass production facilities, such as the former Longhorn Glass, which provides glass for the Houston brewery. Anheuser-Busch Companies delivers its products to retailers through a network of more than 500 independent wholesalers and 13 wholly owned distributors. On February 20, 1953, Anheuser-Busch purchased the St. Louis Cardinals
major league baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
club and owned them until March 21, 1996, when the club was sold to a group of private investors. In 1966,
Busch Memorial Stadium Busch Memorial Stadium, also known as Busch Stadium II, was a multi-purpose sports facility in St. Louis, Missouri, that operated for 40 years, from 1966 through 2005. The stadium served as the home of the St. Louis Cardinals National League ...
was paid for and built by the brewery and opened for business; Anheuser-Busch later purchased the stadium in 1981 for $53 million and removed the "Memorial" in its name. The stadium was demolished in late 2005 and replaced by a new ballpark in 2006. Anheuser-Busch signed an agreement to retain the "Busch Stadium" name on the new building through 2025. Up until 2009, Anheuser-Busch was also one of the largest theme park owners/operators in the United States, with ten parks throughout the country through its entertainment division, Busch Entertainment Corporation, including its three SeaWorld locations. The company is now known as
SeaWorld Parks & Entertainment SeaWorld Parks & Entertainment is an American theme park and entertainment company headquartered in Orlando, Florida. The company is a subsidiary of SeaWorld Entertainment Inc. and owns and operates thirteen recreational destinations in the Unite ...
.


Beverage products

Anheuser-Busch Companies is responsible for the production, importation and distribution of several AB InBev products, including three company-designated global brands, Budweiser, Stella Artois, and Beck's. Other multi-country brands distributed or produced by Anheuser-Busch Companies include Leffe and Hoegaarden, while local brands produced by the company include Bass Pale Ale, Bud Light,
Busch Beer Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in other ...
,
Landshark Lager Anheuser-Busch, a wholly owned subsidiary of AB InBev, Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 2 ...
, Michelob, Michelob Ultra,
Natural Light Natural Light, sometimes Natty Light, is an American reduced-calorie light lager brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One serving c ...
, and Shock Top. The company also produces nonalcoholic beverages, malt liquors (such as King Cobra and Hurricane), and flavored malt beverages (e.g. the Bacardi Silver family and Tequiza). On December 22, 2015, it was announced that Anheuser-Busch would purchase Breckenridge Brewery for an undisclosed sum.


Advertising

Prior to its acquisition by InBev, the company was known in the United States for its advertising presence, including a sports marketing division which created advertising material for the Super Bowl and many other sporting events. Budweiser has sponsored horse racing events and motor sports including
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
, the "
Miss Budweiser The ''Miss Budweiser'' were 22 hydroplanes sponsored by Budweiser beer that raced in the unlimited class under the U-12 banner. They were owned (some were leased backups) by Bernie Little. Anheuser-Busch sponsorship began in 1963, thanks to the ...
" racing hydroplane, and the "Budweiser King" championship top fuel dragster of
Kenny Bernstein Kenneth Dale Bernstein (born September 6, 1944) is an American drag racer and former NASCAR and IndyCar team owner. He is nicknamed the "Bud King" for his success in the Budweiser King funny car and dragster. He has also been nicknamed the ...
. Since the acquisition by AB InBev, the company has significantly cut back its advertising, predicated on the belief that "changing
demographics Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...
and media habits no longer require spending as much on mainstream sports events".


Controversies


Spykes underaged alcohol marketing

In 2007, the company introduced a flavored 12% abv malt liquor under the name ''Spykes''. It was sold in colorful, 2-
ounce The ounce () is any of several different units of mass, weight or volume and is derived almost unchanged from the , an Ancient Roman unit of measurement. The avoirdupois ounce (exactly ) is avoirdupois pound; this is the United States customa ...
bottles. Available flavors included mango,
lime Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...
,
melon A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. The word "melon" can refer to either the plant or specifically to the fruit. Botanically, a melon is a kind of berry, specifically a " pepo". Th ...
and
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
. It was withdrawn in the same year after criticism from alcohol industry watchdog groups that it was being marketed to underage customers, and the
Alcohol and Tobacco Tax and Trade Bureau The Alcohol and Tobacco Tax and Trade Bureau, statutorily named the Tax and Trade Bureau and frequently shortened to TTB, is a bureau of the United States Department of the Treasury, which regulates and collects taxes on trade and imports of alcoho ...
found that the labeling of Spykes was illegal."A booze buzz for teenyboppers?"
March 30, 2007, NBC News


Environmental record

In 2002, the
Political Economy Research Institute The Political Economy Research Institute (PERI) is an independent research unit at the University of Massachusetts Amherst. According to its mission statement, it "...promotes human and ecological well-being through our original research". PERI was ...
ranked Anheuser–Busch 40th among the "Toxic 100", a list of U.S. corporations most responsible for
air pollution Air pollution is the contamination of air due to the presence of substances in the atmosphere that are harmful to the health of humans and other living beings, or cause damage to the climate or to materials. There are many different typ ...
. The study found that Anheuser–Busch released 1,002,786 kg (2,213,657 lbs) of toxic pollutants annually into the air. This is mainly because large amounts of CO2 are released during the process of fermentation. Anheuser-Busch has received numerous awards for its efforts to reduce its impact on the environment. In 1995 Anheuser-Busch's Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a "comprehensive, energy-producing pollution-prevention system – bioenergy recovery – to treat wastewater from the brewing process." The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994. In addition, the Baldwinsville brewery found markets for previous "waste" materials used in the fermentation of Anheuser-Busch beers. The Anheuser-Busch Recycling Corp. recycled more than 27 billion cans in 2006, a number far greater than what was used in its own packaging. Similarly, Anheuser-Busch has set short-term goals to reduce energy consumption 5% and increasing use of renewable fuel from 8 to 15% by 2010. Along with these goals, Anheuser-Busch has succeeded in cutting down its water use by 3% since 2002. Its parent company Anheuser-Busch InBev has recently announced a commitment to secure 100% of the company's purchased electricity from renewable sources by 2025. The brewery also operates an environmental outreach program to encourage recycling, energy conservation, and habitat preservation, as well as to prevent
litter Litter consists of waste products that have been discarded incorrectly, without consent, at an unsuitable location. Litter can also be used as a verb; to litter means to drop and leave objects, often man-made, such as aluminum cans, paper cups ...
ing and water pollution. For past 18 years Anheuser-Busch employees have participated in "Green Week", which focuses on environmental conservation education for employees and their families."Anheuser-Busch Employees Seeing Green"
"Corporate Social Responsibility Newswire" April 11, 2008. Retrieved May 6, 2008
Anheuser-Busch states they do not use animal-derived products, artificial ingredients, additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range, with the exception of three Michelob products and two Bud Light products, which contain honey and shellfish respectively, and are marketed as such. All other Anheuser-Busch beers are brewed using water, yeast, barley malt, hops, and additional cereal grains. Anheuser-Busch eliminates the need for
isinglass Isinglass () is a substance obtained from the dried swim bladders of fish. It is a form of collagen used mainly for the clarification or fining of some beer and wine. It can also be cooked into a paste for specialised gluing purposes. The ...
finings by settling and removing particles before fermentation. The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended. This only applies to the beers the company brews itself. Anheuser-Busch became a pioneer for electricity-powered heavy trucks. It ordered hundreds of trucks from Nikola Motor, an Arizona company specialized in the development of hydrogen-fueled engines.


Budweiser Bill

In 2003, after numerous deaths in football stadiums, Brazil passed a law outlawing alcohol sales in stadiums. FIFA demanded that Brazil allow alcohol sales at the 2014 FIFA World Cup because Budweiser, a major World Cup sponsor is the "Official Beer of the FIFA World Cup", a role it has played since 1986. In response, Brazil passed a law paving the way for alcohol sales in the World Cup, nicknamed the "Budweiser Bill".


"Up for Whatever" beer campaign controversy

In April 2015, Anheuser-Busch, in an effort to target new, younger consumers to buy its products, the company printed a slogan on Bud Light bottles that said "The perfect beer for removing 'no' from your vocabulary for the night. #UpForWhatever." The label triggered a backlash, and the company was immediately criticized by people who charged that it could be interpreted as promoting rape. Bud Light’s vice president Alexander Lambrecht addressed the situation via
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, first saying that the slogans were meant to promote brand engagement in a “positive and lighthearted way”, but that the company had “missed the mark” with their "up for whatever" slogan. He ended his message by saying that Bud Light would “never condone disrespectful or irresponsible behavior”. His message was followed by a Twitter response from Lisa Weser; the former head of communications and marketing for Anheuser-Busch InBev, who also responded to the situation via Twitter. Her response repeated Alexander Lambrecht’s concluding message.


Liquor law violations in Seattle

The Washington State Liquor and Cannabis Board (WSLCB) issued a $150,000 violation to Anheuser-Busch in May 2016. Investigators determined that Anheuser-Busch entered into an illegal agreement of exclusivity with two concert venues in Seattle – the
Showbox Showbox Co., Ltd. () is one of the largest film distribution companies in South Korea, founded in 1999. Showbox is the film investment, production and distribution branch of Mediaplex, Inc., entertainment arm of Orion Group. Its main competit ...
and the Showbox SoDo.


2017 Super Bowl advertising

In early February 2017, Anheuser-Busch's "Budweiser – Born the Hard Way" Super Bowl commercial was released online, prompting conservative political rebuke over its depiction of the immigration of founder Adolphus Busch from Germany to St. Louis. Although the ad had been conceived eight months before its release, some perceived the ad to be a political statement in opposition to President Donald Trump. A week before the ad's release, public controversy erupted over an executive order prohibiting entry of immigrants, refugees, and re-entry of permanent residents from seven countries into the United States. The script for the advertisement was finalized after the November elections, when Budweiser's internal marketing team settled on the twelfth revision of the script. Shooting for the commercial then took place in January. The ad controversy followed after controversy in May 2016 when then Presidential candidate Donald Trump was perceived by some to be hijacking Budweiser's 'America' branding campaign for his own political purposes.


2019 Super Bowl advertising

On March 21, 2019, Anheuser-Busch was sued for false advertising by rival
MillerCoors MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...
over a Bud Light commercial that aired during Super Bowl LIII. The commercial claimed MillerCoors'
Miller Lite Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch' ...
and
Coors Light Coors Light is a 4.2% (US) ABV light beer brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company. The Ca ...
products contain corn syrup, but the lawsuit argues that corn syrup is only used during the brewing process as a fermentation aid and neither beer contains corn syrup. The suit alleges that Anheuser-Busch is using "false and misleading statements" to confuse health-conscious consumers into thinking the beers contain
high-fructose corn syrup High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzy ...
, which has been linked with obesity. An Anheuser-Busch spokesperson called the lawsuit "baseless" and said it wouldn't deter Bud Light from "providing consumers with the transparency they demand." MillerCoors is seeking an injunction to prevent Bud Light from continuing the ad campaign, as well as a trial by jury and legal fees.


Ties with Washington University in St. Louis

Adolphus Busch joined
Washington University Washington University in St. Louis (WashU or WUSTL) is a private research university with its main campus in St. Louis County, and Clayton, Missouri. Founded in 1853, the university is named after George Washington. Washington University is r ...
's Board of Directors in 1895, back when the school was still located on its old downtown St. Louis campus. Adolphus would continue to serve on the board until his death in 1913, at which point his son, August Busch Sr. took over his seat. Though Adolphus Busch III and
Gussie Busch August Anheuser "Gussie" Busch Jr. (March 28, 1899 – September 29, 1989) was an American brewing magnate who built the Anheuser-Busch Companies into the largest brewery in the world by 1957 as company chairman from 1946 to 1975.Holian, Ti ...
never sat on the board, the ties between their company and the school were still strong. August Busch III, CEO of Anheuser-Busch from 1975 to 2002, would become a trustee of the university, a position he holds to this day. The Anheuser-Busch Foundation donation that gave its name to Anheuser-Busch Hall was made in honor of Fred L. Kuhlmann, an executive officer of both the company and the St. Louis Cardinals under August Busch III. Kuhlmann, who held these positions for most of the 1980s and early 1990s, graduated from Wash. U.'s undergraduate and law programs. Though the Busch family no longer owns Anheuser-Busch, the connection between the company and the university is ongoing. Jack H. Purnell, former CEO of Anheuser-Busch, where he worked for 36 years, is an executive in residence of the
Olin Business School The Olin Business School is one of seven academic schools at Washington University in St. Louis. Founded in 1917, the business school was renamed for entrepreneur John M. Olin in 1988. The school offers BSBA, Master of Business Administration (M ...
.


See also

* Anheuser-Busch InBev *
Anheuser-Busch Brewing Association Building Anheuser-Busch Brewing Association Building, also known as the Lobaugh Building and Henry County Museum and Cultural Arts Center, is a historic Anheuser-Busch distribution building located at Clinton, Henry County, Missouri. It was built in 1886 ...
* SeaWorld Entertainment * Manufacturers Railway (St. Louis) * Jacques Chirac – former
President of France The president of France, officially the president of the French Republic (french: Président de la République française), is the executive head of state of France, and the commander-in-chief of the French Armed Forces. As the presidency i ...
worked at the St Louis plant in the 1950s during his summer term at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
.


Notes


Further reading

*''Dethroning the King – The Hostile Takeover of Anheuser-Busch, an American Icon''. Julie MacIntosh (John Wiley & Sons Inc, 2011) *''Bitter Brew – The Rise and Fall of Anheuser-Busch and America's Kings of Beer''.
William Knoedelseder William Knoedelseder (born 1947) is an American author, former ''Los Angeles Times'' business writer, television producer and news executive. Early life and education Knoedelseder, who is from St. Louis, Missouri, graduated with a bachelor of ...
(HarperCollins, 2012)


External links

* *
Anheuser-Busch Web Page on the St. Louis Brewery Tour

Collection of mid-twentieth century advertising featuring Anheuser-Busch products
from the TJS Labs Gallery of Graphic Design. {{Authority control German-American culture in St. Louis Amusement park companies Beer brewing companies based in St. Louis American companies established in 1852 American subsidiaries of foreign companies Eclipse Award winners AB InBev 1852 establishments in Missouri Food and drink companies established in 1852 2008 mergers and acquisitions