Andrea Sue Jaffe (February 18, 1950 – August 24, 2016) was a prominent Hollywood publicist in the 1980s and early 1990s. Jaffe initially worked as an assistant at marketing and public relations agency Rogers & Cowan before working for PMK and establishing her own publicity company, Andrea Jaffe and Associates. Her clients included Tom Cruise,

Farrah Fawcett Farrah Leni Fawcett (born Ferrah Leni Fawcett; February 2, 1947 – June 25, 2009) was an American actress. A four-time Primetime Emmy Award nominee and six-time Golden Globe Award nominee, Fawcett rose to international fame when she playe ...

Oliver Stone William Oliver Stone (born September 15, 1946) is an American film director, producer, and screenwriter. Stone won an Academy Award for Best Adapted Screenplay as writer of '' Midnight Express'' (1978), and wrote the gangster film remake '' Sc ...

, and Dustin Hoffman.

Career

Jaffe began her public relations career at Rogers & Cowan working as an assistant before joining PMK as a vice president. In 1986, she formed her own publicity company, Andrea Jaffe and Associates. She acted as a personal press agent for Hollywood clients such as actors Tom Cruise, Dustin Hoffman, film director

and actress

. Jaffe also worked on public relations of films such as '' Platoon'' (1986), '' Rain Man'' (1988), and ''

JFK John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination i ...

'' (1991). In January 1992, Jaffe closed her firm to become the president of marketing for film studio

20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...

, a role which saw her oversee marketing for all domestic films released by the company. After working for 20th Century Fox for three years, she worked as an independent marketing consultant and worked with charities such as Save the Children.

Personal life

Andrea Jaffe was the daughter of film executive

Leo Jaffe Leo Jaffe (April 23, 1909 in New York City, New York – August 20, 1997 in New York City, New York) was an American film executive. He was chairman of the board of Columbia Pictures from 1973 until his retirement in 1981. He is the father of f ...

and sister of film producer Stanley R. Jaffe.

Death

Jaffe died on August 24, 2016, at the age of 66 in Wilmington, North Carolina after a prolonged illness. She was mentioned in the 89th Academy Awards "In Memoriam" segment.

References

External links

* 1950 births Place of birth missing 2016 deaths 21st-century American women 20th-century American businesspeople American company founders American film studio executives American marketing people American women company founders American women in film American publicists Marketing women Women in advertising 20th-century American businesswomen {{US-film-bio-stub