André Bettencourt (; 21 April 1919 – 19 November 2007) was a French politician. He was awarded the

Croix de Guerre The ''Croix de Guerre'' (, ''Cross of War'') is a military decoration of France. It was first created in 1915 and consists of a square-cross medal on two crossed swords, hanging from a ribbon with various degree pins. The decoration was first awa ...

, and was a

Chevalier Chevalier may refer to: Honours Belgium * a rank in the Belgian Order of the Crown * a rank in the Belgian Order of Leopold * a rank in the Belgian Order of Leopold II * a title in the Belgian nobility France * a rank in the French Legion d'h ...

of the

Legion of Honor The National Order of the Legion of Honour (french: Ordre national de la Légion d'honneur), formerly the Royal Order of the Legion of Honour ('), is the highest French order of merit, both military and civil. Established in 1802 by Napoleon ...

. He had been a member of

La Cagoule La Cagoule (''The Cowl'', press nickname coined by the '' Action Française'' nationalist Maurice Pujo), originally called the ''Organisation secrète d'action révolutionnaire nationale'' (Osarn or OSAR; Secret Organisation for revolutionary na ...

, a violent French fascist-leaning and anti-communist group, before and into the Second World War; he then joined the anti-German Resistance late in the war. His earlier affiliation was not known when he later served as a cabinet minister under presidents

Pierre Mendès France Pierre Isaac Isidore Mendès France (; 11 January 190718 October 1982) was a French politician who served as prime minister of France for eight months from 1954 to 1955. As a member of the Radical Party, he headed a government supported by a co ...

and

Charles de Gaulle Charles André Joseph Marie de Gaulle (; ; (commonly abbreviated as CDG) 22 November 18909 November 1970) was a French army officer and statesman who led Free France against Nazi Germany in World War II and chaired the Provisional Governm ...

, and was awarded for his bravery in the Resistance against the

Nazis Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in N ...

Biography

He was born in

Saint-Maurice-d'Ételan Saint-Maurice-d'Ételan is a commune in the Seine-Maritime department in the Normandy region in northern France. Geography A farming village in the Pays de Caux, situated some east of Le Havre, on the D81 and D281 roads, by the banks of the ...

(Seine-Maritime) in an old Catholic Norman noble family. Béthencourt served in several posts in the government of France, most notably as interim minister of foreign affairs for two weeks in the spring of 1973. He also served as president of the regional council of

Haute-Normandie Upper Normandy (french: Haute-Normandie, ; nrf, Ĥâote-Normaundie) is a former administrative region of France. On 1 January 2016, Upper and Lower Normandy merged becoming one region called Normandy. History It was created in 1956 from two ...

from 1974 to 1981. In addition, he was the mayor of Saint-Maurice-d'Etelan from 1965 to 1989.

Controversy

In his youth, Bettencourt was a member of

(The Hood), a violent French fascist-leaning and

anti-communist Anti-communism is political and ideological opposition to communism. Organized anti-communism developed after the 1917 October Revolution in the Russian Empire, and it reached global dimensions during the Cold War, when the United States and the ...

group. Eugène Schueller, founder of

L'Oréal L'Oréal S.A. () is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, ...

, provided financial support and held meetings for La Cagoule at the company's headquarters. In the 1990s,

Jean Frydman Jean Frydman (26 June 1925 – 14 March 2021) was a Jewish member of the French Resistance during World War II and businessman. He received the ''Légion d'honneur'' in 2016 for his wartime efforts. Resistance During World War II, at the age o ...

, a shareholder and board member of L'Oréal's film and television subsidiary Paravision, alleged that he had been sacked in 1989 as the senior management at L'Oréal sought to avoid an Arab boycott of firms with Jewish links. Frydman held joint French and Israeli citizenship. Frydman also turned up the fact that Bettencourt had written several articles for a Nazi propaganda organ during World War II. From 1940 to 1942, Bettencourt wrote more than 60 articles for ''La Terre Française'', a newspaper that flourished with Nazi German financing during the

occupation of France The Military Administration in France (german: Militärverwaltung in Frankreich; french: Occupation de la France par l'Allemagne) was an interim occupation authority established by Nazi Germany during World War II to administer the occupied zo ...

. In a special Easter issue in 1941, he described Jews as 'hypocritical Pharisees' whose 'race has been forever sullied by the blood of the righteous. They will be cursed'. Bettencourt attempted to dismiss the journalism as "errors of youth", claiming that his judgement was clouded by the propaganda of

Vichy France Vichy France (french: Régime de Vichy; 10 July 1940 – 9 August 1944), officially the French State ('), was the fascist French state headed by Marshal Philippe Pétain during World War II. Officially independent, but with half of its t ...

. "I have repeatedly expressed my regrets concerning them in public and will always beg the Jewish community to forgive me for them".

Honors

He was elected a member of the ''

Académie des beaux-arts An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary or tertiary higher learning (and generally also research or honorary membership). The name traces back to Plato's school of philosophy, ...

'', one of the five academies of the

Institut de France The (; ) is a French learned society, grouping five , including the Académie Française. It was established in 1795 at the direction of the National Convention. Located on the Quai de Conti in the 6th arrondissement of Paris, the institut ...

, as an unattached member on 23 March 1988.

Family

In 1950, Bettencourt married Liliane, daughter of Eugène Schueller, the founder of

, a leading cosmetics company. They had one daughter, Françoise Bettencourt Meyers, who is a member of L'Oréal's

board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit orga ...

. Françoise Meyers is married to Jean-Pierre Meyers (*1948), who lost all his grandparents in

Auschwitz concentration camp Auschwitz concentration camp ( (); also or ) was a complex of over 40 concentration and extermination camps operated by Nazi Germany in occupied Poland (in a portion annexed into Germany in 1939) during World War II and the Holocaust. I ...

. Bettencourt died on 19 November 2007 at the age of 88.

References

*Michael Bar-Zohar, ''Bitter Scent: The Case of L'Oréal, Nazis, and the Arab Boycott'',

Dutton Books E. P. Dutton was an American book publishing company. It was founded as a book retailer in Boston, Massachusetts, in 1852 by Edward Payson Dutton. Since 1986, it has been an imprint of Penguin Group. Creator Edward Payson Dutton (January 4, ...

, London, 1996, pp. 264.

External links