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''And babies'' (December 26, 1969) is an iconic anti-Vietnam War poster. It is a famous example of "propaganda art" from the
Vietnam War The Vietnam War (also known by other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vietnam a ...
, The poster is also discussed in ''Propaganda Prints: A History of Art in the Service of Social and Political Change'' (2011)
p. 181
and ''Why America Fights: Patriotism and War Propaganda from the Philippines to Iraq'' (2009)
p. 221
/ref> that uses a color photograph of the
My Lai Massacre My or MY may refer to: Arts and entertainment * My (radio station), a Malaysian radio station * Little My, a fictional character in the Moomins universe * ''My'' (album), by Edyta Górniak * ''My'' (EP), by Cho Mi-yeon Business * Market ...
taken by U.S. combat photographer Ronald L. Haeberle on March 16, 1968. It shows about a dozen dead and partly naked South Vietnamese women and babies in contorted positions stacked together on a dirt road, killed by U.S. forces. The picture is overlaid in semi-transparent blood-red lettering that asks along the top "Q. And babies?", and at the bottom answers "A. And babies." The quote is from a Mike Wallace CBS News television interview with U.S. soldier Paul Meadlo, who participated in the massacre. The lettering was sourced from ''The New York Times'', which printed a transcript of the Meadlo interview the day after. According to cultural historian M. Paul Holsinger, ''And babies'' was "easily the most successful poster to vent the outrage that so many felt about the conflict in Southeast Asia."


History

In 1969, the
Art Workers Coalition The Art Workers' Coalition (AWC) was an open coalition of artists, filmmakers, writers, critics, and museum staff that formed in New York City in January 1969. Its principal aim was to pressure the city's museums – notably the Museum of Modern Art ...
(AWC), a group of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
artists who opposed the war, used Haeberle's shocking photograph of the My Lai Massacre, along with a disturbing quote from the Wallace/Meadlo television interview, to create a poster titled ''And babies''. It was produced by AWC members Irving Petlin,
Jon Hendricks John Carl Hendricks (September 16, 1921 – November 22, 2017), known professionally as Jon Hendricks, was an American jazz lyricist and singer. He is one of the originators of vocalese, which adds lyrics to existing instrumental songs and re ...
and Frazer Dougherty along with
Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...
members Arthur Drexler and Elizabeth Shaw. The Museum of Modern Art (MoMA) had promised to fund and circulate the poster, but after seeing the 2 by 3 foot poster, pulled financing for the project at the last minute. MoMA's Board of Trustees included Nelson Rockefeller and William S. Paley (head of CBS), who reportedly "hit the ceiling" on seeing the proofs of the poster. Both were "firm supporters" of the war effort and backed the Nixon administration. It is unclear if they pulled out for political reasons (as pro-war supporters), or simply to avoid a scandal (personally and/or for MoMA), but the official reason, stated in a press release, was that the poster was outside the "function" of the museum. discuss the creation of the poster. Nevertheless, under the sole sponsorship of the AWC, 50,000 posters were printed by New York City's lithographers union. On December 26, 1969, a grassroots network of volunteer artists, students and peace activists began circulating it worldwide. Many newspapers and television shows re-printed images of the poster, consumer poster versions soon followed, and it was carried in protest marches around the world, all further increasing its viewership. In a further protest of MoMA's decision to pull out of the project, copies of the poster were carried by members of the AWC into the MoMA and unfurled in front of Picasso's painting '' Guernica'' – on loan to MoMA at the time from the Rockefeller family, the painting depicts the tragedies of war and the suffering it inflicts upon innocent civilians. One member of the group was
Tony Shafrazi Tony Shafrazi (born May 8, 1943), is an American art dealer, gallery owner, and artist. He is the owner of the ''Shafrazi Art Gallery'' in New York City who deals artwork by artists such as Francis Bacon, Keith Haring, and David LaChapelle. Early ...
, who returned in 1974 to spray paint the ''Guernica'' with the words "KILL LIES ALL" in blood red paint, protesting about
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
's pardon of
William Calley William Laws Calley Jr. (born June 8, 1943) is a former American army officer and war criminal convicted by court-martial for the premeditated killings of 200 to 400 unarmed South Vietnamese civilians in the Mỹ Lai massacre on March 16, 1968, d ...
for the latter's actions during the
My Lai massacre My or MY may refer to: Arts and entertainment * My (radio station), a Malaysian radio station * Little My, a fictional character in the Moomins universe * ''My'' (album), by Edyta Górniak * ''My'' (EP), by Cho Mi-yeon Business * Market ...
. Although the photograph was shot almost two years prior to the production of the poster, Haeberle had not released it until late 1969. It was a color photograph taken on his personal camera, which he did not turn over to the military, unlike the black and white photographs he took on a military camera. Haeberle sold the color photographs to ''
Life Life is a quality that distinguishes matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes, from that which does not, and is defined by the capacity for Cell growth, growth, reaction to Stimu ...
'' magazine where they were first seen nationally in the December 5, 1969, issue. When the poster came out a few weeks later, in late December 1969, the image was still quite shocking and new to most viewers but already becoming a defining image of the My Lai Massacre and U.S. war crimes in Vietnam. The message of the poster was that American soldiers were killing babies in Vietnam, and therefore that the war was immoral. According to cultural historian M. Paul Holsinger, ''And babies'' was "easily the most successful poster to vent the outrage that so many felt about the conflict in Southeast Asia. Copies are still frequently seen in retrospectives dealing with the popular culture of the Vietnam War era or in collections of art from the period." According to historian Matthew Israel, "My Lai became the representative incident of war crimes in Vietnam. It sparked a great deal of antiwar protest, including efforts by artists, the best-known of which was the ''And babies'' poster." The poster was included in two major MoMA exhibitions:
Kynaston McShine Kynaston McShine (February 20, 1935 – January 8, 2018) was a Trinidadian born curator and public speaker. His visions about contemporary art made lasting contributions to the lives of countless artists and colleagues at the Museum of Modern Art ...
's 1970 exhibition of conceptual art, ''Information''; and Betsy Jones' 1971 ''The Artist as Adversary''. During the 1972 Nixon reelection campaign, the poster was revived with the text replaced with "Four More Years?" in blood red. The British punk band Discharge wrote the song "Q: And Children? A: And Children" on the album '' Hear Nothing See Nothing Say Nothing'' (1982).


References


Further reading

* * {{cite book , author=Lucy Lippard , title=A Different War: Vietnam in Art , location=Seattle , year=1990 , pages=27–28 Vietnam War propaganda Opposition to United States involvement in the Vietnam War Political posters 1969 works 1969 in art Anti-war works Mỹ Lai massacre