HOME
The Info List - Americanization


--- Advertisement ---



In countries outside the United States of America, Americanization
Americanization
or Americanisation is the influence American culture
American culture
and business has on other countries, such as their media, cuisine, business practices, popular culture, technology, or political techniques. The term has been used since at least 1907. While not necessarily a pejorative term, it is most often used by critics in the target country who are against the influences.[4] Americanization
Americanization
has become more prevalent since the collapse of the Soviet Union in 1989–91, and especially since the advent of widespread high speed Internet use starting in the mid-2000s. In Europe, in recent years there is growing concern about Americanization
Americanization
through Google, Facebook, Twitter, Amazon, Apple Inc., and Uber, among many other Internet-oriented corporations based in the U.S. European governments have increasingly expressed concern regarding privacy issues, as well as antitrust and taxation issues regarding the new American giants.[5] The Wall Street Journal in 2015 reported "deep concerns in Europe’s highest policy circles about the power of U.S. technology companies."[6] Within the United States, the term Americanization
Americanization
refers to the process of acculturation by immigrants or annexed populations (e.g. the Californios) to American customs and values.

Contents

1 Media and popular culture 2 Business and brands 3 Visibility 4 Recent trends 5 Historiography 6 See also 7 References 8 Further reading

Media and popular culture[edit] Hollywood (the American film and television industry) since the 1920s has dominated most of the world's media markets. It is the chief medium by which people across the globe see American fashions, customs, scenery and way of life.[7][8] In general, the United States government plays only a facilitating role in the dissemination of films, television, books, journals and so on. However, during the occupation of former Axis enemies countries after World War II, the government played a major role in restructuring the media in those countries to eliminate totalitarianism and promote democracy, against communism. For example, In Germany, the American occupation headquarters, Office of Military Government, United States (OMGUS) in 1945 began its own newspaper based in Munich. Die Neue Zeitung was edited by German and Jewish émigrés who fled to the United States before the war. Its mission was to destroy Nazi cultural remnants, and encourage democracy by exposing Germans to how American culture
American culture
operated. There was great detail on sports, politics, business, Hollywood, and fashions, as well as international affairs.[9] Americanization
Americanization
would continue to spread out over the Iron Curtain
Iron Curtain
even before the fall of the Soviet Union and periodically after. Copies of American-based TV programs are re-broadcast around the world, many of them through American broadcasters and their subsidiaries (such as HBO Asia, CNBC Europe
CNBC Europe
and CNN International). Many of these distributors broadcast mainly American programming on their TV channels. In 2006, a survey of 20 countries by Radio Times found seven American shows in the ten most-watched: CSI: Miami, Lost, Desperate Housewives, The Simpsons, CSI: Crime Scene Investigation, Without a Trace
Without a Trace
and The Adventures of Jimmy Neutron: Boy Genius.[10] American films are also extremely popular around the world (even animated films, most notably those from Disney, Pixar, DreamWorks and Illumination), often dominating cinemas as a result of a high demand of US product exported to consumers to clear away the outlook of World War II.[11] Out of the top-50 highest-grossing films of all time, all of them were made entirely or partially in the United States. Often part of the negotiating in free trade agreements between the U.S. and other nations involves screen quotas. One such case is Mexico, which abolished screen quotas following the establishment of the North American Free Trade Agreement (NAFTA) with the U.S.[12] Recently South Korea has agreed to reduce its quota under pressure from the U.S. as part of a free trade deal.[13] Many U.S.-based artists, such as Elvis Presley
Elvis Presley
and Michael Jackson
Michael Jackson
are recognized worldwide and have sold over 500 million albums each.[14] Michael Jackson's album Thriller, at 100 million sales, is the best-selling album of all time.[15] Through the study of vocabulary and spelling of English words in books and tweets, American English is more common in communities in European Union compared to British English. This trend is more apparent in the events following World War II and the fall of the Soviet Union.[16] Business and brands[edit]

A kosher McDonald's
McDonald's
in Ashkelon, Israel.

Of the top ten global brands, seven are based in the United States.[17] Coca-Cola, which holds the top spot, is often viewed as a symbol of Americanization.[18] The worldwide tours of musician Louis Armstrong were sometimes referred to as " Coca-Cola
Coca-Cola
diplomacy." Fast food is also often viewed as being a symbol of U.S. marketing dominance. Companies such as McDonald's,[19] Burger King, Pizza Hut, Kentucky Fried Chicken
Kentucky Fried Chicken
and Domino's Pizza
Domino's Pizza
among others have numerous outlets around the world.

Starbucks Coffee in Xi'an, China.

Burger King
Burger King
in Ankara, Turkey.

Many of the world's biggest computer companies are also U.S. based, such as Microsoft, Apple, Intel, HP Inc., Dell
Dell
and IBM, and much of the software bought worldwide is created by U.S. based companies. Carayannis and Campbell note that "The USA occupies, also in global terms, a very strong position in the software sector."[20] By 1900 observers saw "Americanization" as synonymous with progress and innovation.[21] In Germany in the 1920s, the American efficiency movement was called "rationalization" and it was a powerful social and economic force. In part it looked explicitly at American models, especially Fordism.[22] "Rationalization" meant higher productivity and greater efficiency, promising science would bring prosperity. More generally it promised a new level of modernity and was applied to economic production and consumption as well as public administration. Various versions of rationalization were promoted by industrialists and social democrats, by engineers and architects, by educators and academics, by middle class feminists and social workers, by government officials and politicians of many parties. As ideology and practice, rationalization challenged and transformed not only machines, factories, and vast business enterprises but also the lives of middle-class and working-class Germans.[23] Department stores threatened the more local businesses, with low prices and chain-managed stores. The small businesses were determined and fought back to protect their source of income from the U.S. market.[24]

Koç University
Koç University
one of the top universities in Turkey is based on the American model. The university also has an American football
American football
team, the Koç Rams.

During the Cold War, the Americanization
Americanization
was the method to counter the processes of Sovietization around the world. Education, schools, and universities in particularly, became the main target for Americanization. However, the resistance to Americanization
Americanization
of the university community restrained it.[25] Visibility[edit] During the 15 years from 1950 to 1965, American investments in Europe soared by 800% to $13.9 billion, and in the European Economic Community rose 10 times to $6.25 billion. Europe's share of American investments increased from 15% to 28%. The investments were of very high visibility and generated much talk of Americanization. Even so, American investments in Europe represented only 50% of the total European investment and American-owned companies in the European Economic Community employ only 2 or 3% of the total labor force. The basic reason for the U.S. investments is no longer lower production costs, faster economic growth, or higher profits in Europe, but the desire to maintain a competitive position based largely on American technological superiority. Opposition to U.S. investments, originally confined to France, later spread to other European countries. Public opinion began to resent American advertising and business methods, personnel policies, and the use of the English language by American companies. Criticism was also directed toward the international currency system which was blamed for inflationary tendencies as a result of the dominant position of the U.S. dollar.[26] However, by the 1970s European investments in the U.S. increased even more rapidly than vice versa, and Geir Lundestad finds there was less talk of the Americans buying Europe.[27] Recent trends[edit] Americanization
Americanization
has become more prevalent since the collapse of the Soviet Union in 1991. Until the late 1980s, the Communist press could be counted on to be especially critical of the United States. To some extent Russia continued that role under Vladimir Putin
Vladimir Putin
and there are similar tendencies in China. Putin in 2013 published an op-ed[clarification needed] in The New York Times attacking the American tendency to see itself as an exceptional, indispensable nation. "It is extremely dangerous", Putin warned, "to encourage people to see themselves as exceptional, whatever the motivation."[28] A new dimension of anti-Americanism is fear of the pervasiveness of American Internet technology. Americanization
Americanization
has arrived through widespread high speed Internet and smart phone technology since 2008, with a large fraction of the new apps and hardware being designed in Silicon Valley. In Europe, there is growing concern about excess Americanization
Americanization
through Google, Facebook, Twitter, the iPhone and Uber, among many other American Internet-based corporations. European governments have increasingly expressed concern about privacy issues, as well as antitrust and taxation issues regarding the new American giants. There is a fear that they are significantly evading taxes, and posting information that may violate European privacy laws.[5] The Wall Street Journal in 2015 reported "deep concerns in Europe's highest policy circles about the power of U.S. technology companies."[6] Historiography[edit] Berghahn (2010) analyzes the debate on the usefulness of the concepts of 'Americanization' and 'Westernization'. He reviews the recent research on the European–American relationship during the Cold War that has dealt with the cultural impact of the United States upon Europe. He then discusses the relevant work on this subject in the fields of economic and business history. Overall, the article tries to bring out that those who have applied the concept of 'Americanization' to their research on cultural or economic history have been well aware of the complexities of trans-Atlantic relations in this period, whether they were viewed as a two-way exchange or as a process of circulation.[29] See also[edit]

Wikimedia Commons has media related to Americanization.

American culture
American culture
in the arts and literature. American Dream American imperialism Americanization
Americanization
(immigration) Amerika (song) Anti-American sentiment American stereotypes Cocacolonization Cultural imperialism Debates over Americanization Empire of Liberty Military globalization Neo-colonialism McDonaldization Pax Americana Soft Power Westernization Indigenization

References[edit]

^ Azaryahu, Maoz (22 October 2017). "The Golden Arches of McDonald's: On the "Americanization" of Israel". Israel Studies. 5 (1): 41–64. doi:10.2307/30245529 (inactive 2018-03-09). JSTOR 30245529.  ^ Fraser, Nick (2 November 2014). "How the World Was Won: The Americanization
Americanization
of Everywhere review – a brilliant essay". Retrieved 22 October 2017 – via www.theguardian.com.  ^ Beck, Ulrich; Sznaider, Natan; Winter, Rainer (22 October 2017). "Global America?: The Cultural Consequences of Globalization". Liverpool University Press. Retrieved 22 October 2017 – via Google Books.  ^ Samuel E. Moffett, The Americanization
Americanization
of Canada (1907) full text online; see also Ralph Willett, The Americanization
Americanization
of Germany, 1945–1949 (1989) ^ a b See [" Google
Google
under fire in Europe over user privacy concerns" Toronto Star 8 April 2015 ^ a b Tom Fairless, "Europe’s Digital Czar Slams Google, Facebook," Wall Street Journal 24 Feb. 2015 ^ William Hoynes; David Croteau; Stefania Milan (2011). Media/Society: Industries, Images, and Audiences. SAGE. p. 333. ISBN 9781412974202.  ^ Michael Pokorny and John Sedgwick (2004). Economic History of Film. Routledge. p. 25. ISBN 9781134344307.  ^ Jessica C.E. Gienow-Hecht, "Art is democracy and democracy is art: Culture, propaganda, and the Neue Zeitung in Germany," Diplomatic History (1999) 23#1 pp. 21–43 ^ " CSI show 'most popular show in the world'". BBC. 2006-07-31. Archived from the original on 2 September 2007. Retrieved 2013-10-23.  ^ Hunt, Michael (2016). The World Transformed: 1945 to the Present. New York: Oxford. pp. 96–108. ISBN 978-0-19-937102-0.  ^ "Dual forces fuel Mexican film industry". Adelante. Archived from the original on 2007-08-11. Retrieved 2007-08-29.  ^ "South Korea cuts local film quotas to meet US FTA demand". M&C. Retrieved 2007-08-29. [dead link] ^ "Frequently Asked Questions". Elvis.com. Archived from the original on 26 September 2007. Retrieved 2007-08-30.  ^ "Jackos Back". MTV. Archived from the original on 16 September 2007. Retrieved 2007-08-30.  ^ Gonçalves, Bruno; Loureiro-Porto, Lucía; Ramasco, José J.; Sánchez, David (2017-07-03). "The Fall of the Empire: The Americanization
Americanization
of English". arXiv:1707.00781  [cs.CL].  ^ "The Global Brands Scorecard 2006". BusinessWeek. 2006-08-02. Archived from the original on 20 August 2007. Retrieved 2007-08-24.  ^ "The Coca-Cola
Coca-Cola
Company". NYSE Euronext. Retrieved 2007-08-24.  ^ Karen DeBres, "A Cultural Geography of McDonald's
McDonald's
UK," Journal of Cultural Geography, 2005 ^ Elias G. Carayannis and David F. J. Campbell, Mode 3 Knowledge Production in Quadruple Helix Innovation Systems (2011) p. 42 ^ Stead, W. T. (1901). The Americanization
Americanization
of the World. Horace Markley. p. 393.  ^ Noland (1975) ^ Mary Nolan, "Housework Made Easy: the Taylorized Housewife in Weimar Germany's Rationalized Economy," Feminist Studies. Volume: 16. Issue: 3. pp. 549+ ^ Hunt, Michael H. (2014). The world Transformed: 1945 to the present. New York, New York: Oxford University Press. p. 105. ISBN 9780199371020.  ^ Natalia Tsvetkova. Failure of American and Soviet Cultural Imperialism in German Universities, 1945–1990. Boston, Leiden: Brill, 2013 ^ Niels Grosse, "American Investments In Europe," Europa-Archiv, 1967, Vol. 22 Issue 1, pp. 23–32 ^ Geir Lundestad (2005). The United States and Western Europe since 1945: from "Empire" by invitation to transatlantic drift. Oxford University Press. p. 221. ISBN 978-0-19-928397-2.  ^ Zachary Karabell, "The Upside of a 'De-Americanized' World: A reduced U.S. role is still a lot more powerful than 100 emerging markets, but it would force even greater internal focus for the U.S." The Atlantic 17 Oct. 2013 ^ Volker R. Berghahn, "The debate on 'Americanization' among economic and cultural historians," Cold War History, Feb 2010, Vol. 10 Issue 1, pp. 107–30

Further reading[edit]

Abdulrahim, Masoud A., Ali A. J. Al-Kandari, and Mohammed Hasanen, “The Influence of American Television Programs on University Students in Kuwait: A Synthesis,” European Journal of American Culture 28 (no. 1, 2009), 57–74. Berghahn, Volker R. "The debate on 'Americanization' among economic and cultural historians," Cold War History, Feb 2010, Vol. 10 Issue 1, pp. 107–30 Campbell, Neil, Jude Davies and George McKay, eds. Issues in Americanisation and Culture. Edinburgh: Edinburgh University Press, 2004. DeBres, Karen. "A Cultural Geography of McDonald's
McDonald's
UK," Journal of Cultural Geography, 2005 Fehrenbach, Heide, and Uta G. Poiger. " Americanization
Americanization
Reconsidered," in idem, eds., Transactions, Transgressions, Transformations: American Culture in Western Europe and Japan (2000) Glancy, Mark. Hollywood and the Americanization
Americanization
of Britain, from the 1920s to the present (I.B. Tauris, 2013), 340 pages, ISBN 978-1-84885-407-9 Glancy, Mark. "Temporary American citizens? British audiences, Hollywood films and the threat of Americanization
Americanization
in the 1920s." Historical Journal of Film, Radio and Television (2006) 26#4 pp. 461–84. Haines, Gerald K. The Americanization
Americanization
of Brazil: A Study of U.S.Cold War Diplomacy in the Third World, 1945–54, Scholarly Resources, 1993 Hendershot, Robert M. Family Spats: Perception, Illusion, and Sentimentality in the Anglo-American Special
Special
Relationship (2008) Hilger, Susanne: The Americanisation of the European Economy after 1880, European History Online, Mainz: Institute of European History, 2012, retrieved: June 6, 2012. Martn, Lawrence. Pledge of Allegiance: The Americanization
Americanization
of Canada in the Mulroney Years, Mcclelland & Stewart Ltd, 1993, ISBN 0-7710-5663-X Malchow, H.L. Special
Special
Relations: The Americanization
Americanization
of Britain? (Stanford University Press; 2011) 400 pages; explores American influence on the culture and counterculture of metropolitan London from the 1950s to the 1970s, from "Swinging London" to black, feminist, and gay liberation. excerpt and text search Moffett, Samuel E. The Americanization
Americanization
of Canada (1907) full text online Nolan, Mary. Visions of Modernity: American Business and the Modernization of Germany (1995) Nolan, Mary. "Housework Made Easy: the Taylorized Housewife in Weimar Germany's Rationalized Economy," Feminist Studies. Volume: 16. Issue: 3. pp. 549+ Reynolds, David. Rich relations: the American occupation of Britain, 1942-1945 (1995) Rydell, Robert W., Rob Kroes: Buffalo Bill in Bologna. The Americanization
Americanization
of the World, 1869–1922, University of Chicago Press, 2005, ISBN 0-226-73242-8 Willett, Ralph. The Americanization
Americanization
of Germany, 1945–1949 (1989)

v t e

Cultural assimilation

Africanization Albanisation Americanization

Native Americans names

Anglicisation Arabization

Armenians Berbers Blacks Jews

Araucanization Batavianization Belarusization Bosniakization Bulgarization Castilianization Celticisation Chilenization Christianization Creolization Croatisation Cyrillization Czechization Estonianization Europeanisation Finnicization Francization

Brussels

Gaelicisation Germanisation Globalization Hawaiianize Hellenization Hispanicization Indianisation

placenames

Indigenization Indo-Aryanisation Indonesation Islamization Israelization

names

Italianization Japanization Javanisation Judaization Kurdification Lithuanization Magyarization
Magyarization
or hungarization Malayisation Montenegrization Norwegianization Pakistanisation Pashtunization Persianization

societies

Polonization Romanianization Romanization or latinization

names

Russification Saffronisation Sanskritisation Serbianisation Sinhalization Sinicization Slavicisation Slovakization Sovietization Swahilization Swedification Taiwanization Tamilisation Thaification Turkification

placenames

Turkmenization Ukrainisation Uzbekization Westernization

Opposite trends

Dehellenization De-Russification De-Sinicization Korenizatsiya

Related concepts

Cultural globalization Cultural imperialism Dominant culture Forced assimilation Identity politics Internal colonialism Jewish assimilation Language shift Melting p

.