AMAZON PRIME is a paid subscription service offered by Amazon.com
that gives users access to free one-day delivery, streaming
video/music and other benefits for a monthly or yearly fee. As of
April 2017, Prime has more than 80 million paying users.
* 1 History
* 1.1 Early history
* 1.2 2012–present
* 2 Prime Music
* 3 Prime Video
* 4 Prime Pantry
* 5 Prime Now
* 6 See also
* 7 References
In 2005, Amazon announced the creation of Amazon Prime, a membership
offering free two-day shipping within the contiguous United States on
all eligible purchases for a flat annual fee of $79 (equivalent to $97
in 2016), as well as discounted one-day shipping rates. Amazon
launched the program in Germany, Japan, and the United Kingdom in
2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in
Canada in 2013, in India in July 2016 and in Mexico in March 2017.
Amazon Prime membership in Germany, the United Kingdom, India and the
United States also provides
Amazon Video , the instant streaming of
selected movies and TV shows at no additional cost. In November 2011,
it was announced that Prime members have access to the Kindle
Owners’ Lending Library, which allows users to borrow certain
popular Kindle e-books for free reading on Kindle hardware, up to one
book a month, with no due date.
In March 2014, Amazon announced an increase in the annual membership
fee for Amazon Prime, from $79 to $99. Shortly after this change,
Amazon announced Prime Music, a service whose members can get
unlimited, ad-free streaming of over a million songs and access to
curated playlists. In November 2014, Amazon added Prime Photos, which
allows unlimited photo storage in the users'
Amazon Drive (though
only some raw photo files count as photos). Amazon also began
offering free same-day delivery to Prime members in 14 United States
metropolitan areas in May 2015.
In April 2015, Amazon started a trial partnership with
Audi and DHL
in order to get deliveries directly into the trunks of
Audi cars. This
project is only available on the
Munich (Germany) area to some Audi
connected car users.
On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated
Amazon Prime Day", which Amazon announced would feature deals for
prime members that rivaled those on Black Friday . Also that month
Amazon Prime announced that it would be signing
Jeremy Clarkson ,
Richard Hammond , and
James May , formerly of BBC's _Top Gear _, to
begin working on _The Grand Tour _, due to be released in 2016. On
July 13, 2016,
Amazon Prime said customers placed 60 percent more
orders worldwide on "Prime Day".
In December 2015, Amazon stated that "tens of millions" of people are
Amazon Prime members.
Amazon Prime added 3 million members during the
third week of December 2015. It was also during December that Amazon
announced the creation of the Streaming Partners Program, an
over-the-top subscription service that enables Amazon Prime
subscribers to add additional streaming video services to their
accounts. Among the programming providers involved in the program are
Starz (with additional content from sister network Encore
), Lifetime Movie Club (containing recent original movie titles from
Lifetime Television and
Lifetime Movie Network ), Smithsonian Earth ,
Qello Concerts .
In January 2016,
Amazon Prime reached 54 million members according to
a report from Consumer Intelligence Research Partners. Several
reports in January 2016 said that nearly half of all U.S. households
are members of Amazon Prime.
In April 2016, Amazon announced same-day delivery would be expanded
to include the areas of Charlotte, Cincinnati, Fresno, Louisville,
Milwaukee, Nashville, Central New Jersey, Raleigh, Richmond,
Sacramento, Stockton, and Tucson, bringing total coverage to 27 metro
In September 2016, Amazon launched a restaurant delivery for Prime
London . It was reported delivery fee on all orders is free
for Prime members with a minimum order of £15.00.
On September 30, 2016, Amazon subsidiary Twitch announced premium
features that are exclusive to users who have an active Amazon Prime
subscription (_Twitch Prime_), including advertising-free access to
the service, and monthly offers of video games and add-on content.
In December 2016, Amazon began offering prime membership for a
monthly, instead of yearly fee, at $10.99 per month.
In December 2016, Amazon announced Wickedly Prime, a private-label
line of food and beverages available to Prime members.
Amazon announced Prime Wardrobe, a service that lets customers try on
clothes before they pay, in June 2017.
Prime Music is a
Google Play Music
Google Play Music competitor that offer a
library of millions of songs to
Amazon Prime members at no added cost.
The service debuted on September 7, 2006 as Amazon Unbox in the
United States. On September 4, 2008, the service was renamed Amazon
Video on Demand. The Unbox name still refers to the local program,
which as of August 2014 is no longer available for downloading
purchased instant videos. On February 22, 2011, the service rebranded
as Amazon Instant Video and added access to 5,000 movies and TV shows
Amazon Prime members.
Amazon Prime Pantry
In April 2014, Amazon began a service for shipping non-perishable
grocery store items into a single box for delivery for a flat fee. The
service is available in the United States, the United Kingdom,
Germany, Austria, India, Japan, Italy, Spain, and France.
In December 2014, Amazon announced that as a benefit to Prime
members, parts of
Manhattan , in
New York City
New York City , could get products
delivered to them within one hour for a fee of $7.99, or within two
hours for no additional fee. 25,000 daily essential products are
available with this delivery service. In February 2015, the service
was extended to include all of Manhattan. By mid-2016, it had been
expanded in the United States to include parts of
Atlanta , Austin , Nashville , Portland
, San Antonio , and Tampa . Outside of the United States, it has
London , Birmingham, UK ., Newcastle ,
Singapore . To meet the on-demand needs of Prime Now,
Amazon further launched Amazon Flex, a platform for independent
contractors to provide delivery services.
Amazon Prime Air
* List of
Amazon.com products and services
* ^ "
Amazon Prime reveals revenues for first time". Marketing Week.
Retrieved 7 August 2017.
* ^ _A_ _B_ "
Amazon Prime Now Has 80 Million Members". Fortune.
Retrieved 7 August 2017.
* ^ _A_ _B_ Weissmann, Jordan (March 13, 2014). "Amazon Is Jacking
Up the Cost of Prime, and It\'s Still Cheap". _
Slate.com _. The Slate
Group . Retrieved May 9, 2014.
* ^ "Amazon Prime". amazon.com. Retrieved September 6, 2012.
* ^ Smith, Mat (January 8, 2013). "
Amazon Prime arrives in Canada:
Free two-day shipping, no Instant Video". _
AOL . Retrieved
May 9, 2014.
* ^ Dua, Kunal (July 26, 2016). "
Amazon Prime Launched in India,
Amazon Video \'Is Coming".
* ^ Perez, Sarah. "
Amazon Prime launches in Mexico". _TechCrunch_.
* ^ Sawers, Paul (February 21, 2014). "Amazon Launches Prime
Instant Video in UK & Germany". _The Next Web_. Retrieved May 9, 2014.
* ^ "Amazon Adds Instant Videos to Amazon Prime".
phx.corporate.ir.net. February 22, 2011. Retrieved September 6, 2012.
* ^ Boog, Jason (November 3, 2011). "Kindle Owners’ Lending
Library Unveiled". _GalleyCat_.
* ^ Stone, Brad; Brustein, Joshua (March 13, 2014). "As It Warned,
Amazon Boosts the Price of Prime". _
Bloomberg Businessweek _.
Bloomberg L.P. Retrieved May 9, 2014.
* ^ "Learn More About Amazon Prime". _Amazon.com_. Retrieved July
* ^ "
Amazon Prime customers now get unlimited cloud storage for
photos". _The Verge_.
* ^ About RAW Photo Files, Amazon. Accessed 2 September 2016.
* ^ Amazon Drive: Photo, Video, and
File Requirements, Amazon.
Accessed 2 September 2016.
* ^ "Wired.com". May 28, 2015.
* ^ "Maismotores.net". April 23, 2015.
* ^ McCormick, Rich. "Amazon says 20th birthday celebration will be
bigger than Black Friday". _The Verge_. Retrieved November 21, 2015.
* ^ "AmazonVideoUK Twitter Account: We\'ve got a brand new ride.".
July 30, 2015.
* ^ "Amazon Says Prime Day Orders Jump 60 Percent over Last Year".
* ^ Shaffer, Leslie. "Amazon lifts the veil on Prime". _cnbc.com_.
CNBC. Retrieved 28 December 2015.
* ^ Molina, Brett. "Amazon: Prime members in \'tens of millions\'".
_usatoday.com_. USA Today. Retrieved 28 December 2015.
* ^ "Amazon Media Room: Press Releases". Amazon.
* ^ "
Amazon Prime now reaches nearly half of U.S. households".
_cnn.com_. CNN. Retrieved 26 January 2016.
Amazon Prime Memberships CNN, January 26, 2016.
* ^ "Prime FREE Same-Day Delivery Expands to 11 New Metro Areas
Business Wire". _www.businesswire.com_. Retrieved 2016-04-06.
* ^ "Prime FREE Same-Day Delivery". Retrieved 2016-04-06.
* ^ Steve O'Hear (7 September 2016). "Amazon launches restaurant
delivery for Prime members in London". TechCrunch. Retrieved 9
* ^ Statt, Nick (September 30, 2016). "Twitch will be ad-free for
Amazon Prime subscribers". _
The Verge _. Retrieved September 30,
* ^ Perez, Sarah. "Amazon launches its newest private label,
Wickedly Prime". _TechCrunch_. Retrieved 2016-12-23.
* ^ Wingfield, Nick (June 20, 2017). "Amazon Will Let Customers Try
On Clothes Before Buying". _
The New York Times
The New York Times _. ISSN 0362-4331 .
* ^ "Prime Now". Wired. Retrieved December 22, 2014.
* ^ Amazon’s One-Hour Delivery Service Goes Live Across
Manhattan. Retrieved February 17, 2015
* ^ . Retrieved March 19, 2015
* ^ . Retrieved March 19, 2015
* ^ Andre Revilla (May 18, 2015). "Amazon takes the NYC subway to
shorten delivery times". _Digital Trends_. Retrieved May 19, 2015.
* ^ "Amazon launches Prime Now two-hour delivery service in Tampa
* ^ Lomas, Natasha (June 30, 2015). "Amazon Takes Prime Now Outside
U.S., Opens One-Hour Delivery In London". TechCrunch. Retrieved July
* ^ Lomas, Natasha (August 6, 2015). "Amazon expands Prime Now
one-hour deliveries to Birmingham". ngadget. Retrieved August 6, 2015.
* ^ Morley, Nicole. "
Amazon Prime Now expands across UK (so you can
have shopping delivered in less than an hour)". Metro.co.uk. Retrieved
* ^ "Amazon brings one-hour Prime Now deliveries to Liverpool".
_Engadget_. Retrieved 2016-01-29.
* ^ "Amazon launches
Amazon Prime Now in Italy". _Ecommerce News_.
Retrieved December 13, 2015.
* ^ "Berlin: Amazon startet Lieferung binnen einer Stunde".
_computerbild.de_ (in German). Retrieved 2016-06-20.
* ^ "
Amazon Prime Now débarque à Paris, avec sa livraison en une
heure". _lsa-conso.fr_ (in French). Retrieved 2016-06-16.
* ^ "Amazon estrena hoy en
Barcelona un centro de reparto y las
entregas en una hora". _lsa-conso.fr_ (in French). Retrieved
* ^ "Amazon launches Prime Now food deliveries in Madrid".
_www.telecompaper.com_. Retrieved 2016-07-20.
* ^ "
Amazon Prime Now comes to
Tokyo « Post & Parcel".
_postandparcel.info_. Retrieved December 13, 2015.
* ^ "
Amazon Prime Now lands in
Singapore app stores". Channel
NewsAsia. 26 July 2017. Retrieved 29 July 2017.
* ^ "What is Amazon Flex? Amazon Flex Info". Retrieved
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