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AMAZON PRIME is a paid subscription service offered by Amazon.com that gives users access to free two-day delivery (one-day in select areas), streaming video/music and other benefits for a monthly or yearly fee. As of April 2017, Consumer Intelligence Research Partners estimates that Prime has more than 80 million paying users.

CONTENTS

* 1 History

* 1.1 Early history * 1.2 2012–present

* 2 Prime Music * 3 Prime Video * 4 Prime Pantry * 5 Prime Now * 6 See also * 7 References

HISTORY

EARLY HISTORY

In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $97 in 2016), as well as discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, in India in July 2016 and in Mexico in March 2017.

2012–PRESENT

Amazon Prime
Amazon Prime
membership in Germany, the United Kingdom, India and the United States also provides Amazon Video , the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.

In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99. Shortly after this change, Amazon announced Prime Music, a service whose members can get unlimited, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users' Amazon Drive (though only some raw photo files count as photos). Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.

In April 2015, Amazon started a trial partnership with Audi
Audi
and DHL in order to get deliveries directly into the trunks of Audi
Audi
cars. This project is only available on the Munich
Munich
(Germany) area to some Audi connected car users.

On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated " Amazon Prime
Amazon Prime
Day", which Amazon announced would feature deals for prime members that rivaled those on Black Friday . Also that month Amazon Prime
Amazon Prime
announced that it would be signing Jeremy Clarkson
Jeremy Clarkson
, Richard Hammond
Richard Hammond
, and James May
James May
, formerly of BBC's Top Gear , to begin working on The Grand Tour , due to be released in 2016. On July 13, 2016, Amazon Prime
Amazon Prime
said customers placed 60 percent more orders worldwide on "Prime Day".

In December 2015, Amazon stated that "tens of millions" of people are Amazon Prime
Amazon Prime
members. Amazon Prime
Amazon Prime
added 3 million members during the third week of December 2015. It was also during December that Amazon announced the creation of the Streaming Partners Program, an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime , Starz
Starz
(with additional content from sister network Encore ), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network
Lifetime Movie Network
), Smithsonian Earth , and Qello Concerts .

In January 2016, Amazon Prime
Amazon Prime
reached 54 million members according to a report from Consumer Intelligence Research Partners. Several reports in January 2016 said that nearly half of all U.S. households are members of Amazon Prime.

In April 2016, Amazon announced same-day delivery would be expanded to include the areas of Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Central New Jersey, Raleigh, Richmond, Sacramento, Stockton, and Tucson, bringing total coverage to 27 metro areas.

In September 2016, Amazon launched a restaurant delivery for Prime members in London
London
. It was reported delivery fee on all orders is free for Prime members with a minimum order of £15.00.

On September 30, 2016, Amazon subsidiary Twitch announced premium features that are exclusive to users who have an active Amazon Prime subscription (Twitch Prime), including advertising-free access to the service, and monthly offers of video games and add-on content.

In December 2016, Amazon began offering prime membership for a monthly, instead of yearly fee, at $10.99 per month.

In December 2016, Amazon announced Wickedly Prime, a private-label line of food and beverages available to Prime members.

Amazon announced Prime Wardrobe, a service that lets customers try on clothes before they pay, in June 2017.

In 2017, Amazon announced the Prime Exclusive Phone program, which offers select smartphones from companies such as LG , Motorola
Motorola
and Nokia
Nokia
at a discount if the user will allow Amazon to display ads on the lock screen.

In October 2017, Amazon.com
Amazon.com
added an option for Prime members to get a smart lock and Amazon security camera with installation, allowing deliveries to be left inside a house. The service, Amazon Key , is currently in limited release for customers in the United States with select zip codes.

PRIME MUSIC

Prime Music is a Spotify / Google Play Music competitor that offer a library of millions of songs to Amazon Prime
Amazon Prime
members at no added cost. Music Streaming Just like any other music streaming service, Amazon Prime members can enjoy streaming and downloading music for free. Prime has a collection of over 2 million songs available for download without annoying commercials and advertisements. However, if you need a larger music library, you can subscribe to Amazon Music Unlimited with over 10 million songs for just $7.99 and $9.99 for non-Prime members.

PRIME VIDEO

Main article: Amazon Video

The service debuted on September 7, 2006 as Amazon Unbox in the United States. On September 4, 2008, the service was renamed Amazon Video on Demand. The Unbox name still refers to the local program, which as of August 2014 is no longer available for downloading purchased instant videos. On February 22, 2011, the service rebranded as Amazon Instant Video and added access to 5,000 movies and TV shows for Amazon Prime
Amazon Prime
members. This is the most entertaining Amazon Prime perk for anyone who likes watching the most trendy movies and television shows. With Amazon Prime, you can enjoy watching at just $99 per year, at least $9 dollars cheaper than Netflix, whose subscription fee is $108 per year or more. Additionally, Amazon offers an endless list of TV shows such as MTV, Nickelodeon, and Viacom’s Comedy Central.

PRIME PANTRY

Main article: Amazon Prime Pantry

In April 2014, Amazon began a service for shipping non-perishable grocery store items into a single box for delivery for a flat fee. The service is available in the United States, the United Kingdom, Germany, Austria, India, Japan, Italy, Spain, and France. This is an Amazon Prime
Amazon Prime
member exclusive service that helps prime subscribers purchase household goods and get them delivered super-fast. At a flat rate of $6, Amazon Prime
Amazon Prime
members can enjoy shipping a box of “pantries” to their homes. As you shop, Amazon quantifies the space each item takes up so that you can assess the number of boxes you need before check off and shipping. The flat shipping charges makes Amazon a cheaper alternative to many other grocery delivery platforms and services.

PRIME NOW

In December 2014, Amazon announced that as a benefit to Prime members, parts of Manhattan
Manhattan
, in New York City
New York City
, could get products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. 25,000 daily essential products are available with this delivery service. In February 2015, the service was extended to include all of Manhattan. By mid-2016, it had been expanded in the United States to include parts of Chicago
Chicago
, Miami
Miami
, Baltimore
Baltimore
, Seattle
Seattle
, Dallas
Dallas
, Atlanta
Atlanta
, Austin , Nashville , Portland , San Antonio , and Tampa . Outside of the United States, it has expanded to London
London
, Birmingham, UK ., Newcastle , Manchester
Manchester
, Liverpool
Liverpool
, Milan
Milan
, Munich
Munich
, Berlin
Berlin
, Paris
Paris
, Barcelona
Barcelona
, Madrid
Madrid
, Tokyo
Tokyo
and Singapore
Singapore
. To meet the on-demand needs of Prime Now, Amazon further launched Amazon Flex, a platform for independent contractors to provide delivery services.

SEE ALSO

* Amazon Prime Air
Amazon Prime Air
* List of Amazon.com
Amazon.com
products and services

Amazon Prime
Amazon Prime
members enjoy free 2-day shipping for most goods sold directly by Amazon. This is probably the most important perk for Amazon Prime
Amazon Prime
members who aim at using their Amazon Prime
Amazon Prime
accounts to buy tangible goods on Amazon. However, if you are not interested in super-fast shipping, you can choose the no-rush option and stand a chance of winning a coupon. The coupons are mostly for digital freebies like eBooks, which can be redeem at any time.

Additionally, Amazon Prime
Amazon Prime
members also enjoy 2-hour delivery with Prime Now service. Although this service is available for limited goods depending on your location, it can be a great save if you need goods delivered for an emergency. Prime Now is a great option when delivering perishables.

However, prime now is also available for non-Amazon prime members at a fee of $5.99 and $8.99 for non-members. The 2-hour delivery applies for all goods ordered before 9 pm every day.

REFERENCES

* ^ " Amazon Prime
Amazon Prime
reveals revenues for first time". Marketing Week. Retrieved 7 August 2017. * ^ A B " Amazon Prime
Amazon Prime
Now Has 80 Million Members". Fortune. Retrieved 7 August 2017. * ^ A B Weissmann, Jordan (March 13, 2014). "Amazon Is Jacking Up the Cost of Prime, and It\'s Still Cheap". Slate.com
Slate.com
. The Slate Group . Retrieved May 9, 2014. * ^ "Amazon Prime". amazon.com. Retrieved September 6, 2012. * ^ Smith, Mat (January 8, 2013). " Amazon Prime
Amazon Prime
arrives in Canada: Free two-day shipping, no Instant Video". Engadget
Engadget
. AOL . Retrieved May 9, 2014. * ^ Dua, Kunal (July 26, 2016). " Amazon Prime
Amazon Prime
Launched in India, Amazon Video \'Is Coming". * ^ Perez, Sarah. " Amazon Prime
Amazon Prime
launches in Mexico". TechCrunch. Retrieved 2017-03-07. * ^ Sawers, Paul (February 21, 2014). "Amazon Launches Prime Instant Video in UK & Germany". The Next Web. Retrieved May 9, 2014. * ^ "Amazon Adds Instant Videos to Amazon Prime". phx.corporate.ir.net. February 22, 2011. Retrieved September 6, 2012. * ^ Boog, Jason (November 3, 2011). "Kindle Owners\' Lending Library Unveiled". GalleyCat. * ^ Stone, Brad; Brustein, Joshua (March 13, 2014). "As It Warned, Amazon Boosts the Price of Prime". Bloomberg Businessweek . Bloomberg L.P. Retrieved May 9, 2014. * ^ "Learn More About Amazon Prime". Amazon.com. Retrieved July 23, 2014. * ^ " Amazon Prime
Amazon Prime
customers now get unlimited cloud storage for photos". The Verge. * ^ About RAW Photo Files, Amazon. Accessed 2 September 2016. * ^ Amazon Drive: Photo, Video, and File
File
Requirements, Amazon. Accessed 2 September 2016. * ^ "Wired.com". May 28, 2015. * ^ "Maismotores.net". April 23, 2015. * ^ McCormick, Rich. "Amazon says 20th birthday celebration will be bigger than Black Friday". The Verge. Retrieved November 21, 2015. * ^ "AmazonVideoUK Twitter Account: We\'ve got a brand new ride". July 30, 2015. * ^ "Amazon Says Prime Day Orders Jump 60 Percent over Last Year". * ^ Shaffer, Leslie. "Amazon lifts the veil on Prime". cnbc.com. CNBC. Retrieved 28 December 2015. * ^ Molina, Brett. "Amazon: Prime members in \'tens of millions\'". usatoday.com. USA Today. Retrieved 28 December 2015. * ^ "Amazon Media Room: Press Releases". Amazon. * ^ " Amazon Prime
Amazon Prime
now reaches nearly half of U.S. households". cnn.com. CNN. Retrieved 26 January 2016. * ^ Amazon Prime
Amazon Prime
Memberships CNN, January 26, 2016. * ^ "Prime FREE Same-Day Delivery Expands to 11 New Metro Areas Business Wire". www.businesswire.com. Retrieved 2016-04-06. * ^ "Prime FREE Same-Day Delivery". Retrieved 2016-04-06. * ^ Steve O'Hear (7 September 2016). "Amazon launches restaurant delivery for Prime members in London". TechCrunch. Retrieved 9 September 2016. * ^ Statt, Nick (September 30, 2016). "Twitch will be ad-free for all Amazon Prime
Amazon Prime
subscribers". The Verge
The Verge
. Retrieved September 30, 2016. * ^ Stelter, Brian. " Amazon Prime
Amazon Prime
goes monthly in new challenge to Netflix". CNNMoney. Retrieved 2017-10-20. * ^ Perez, Sarah. "Amazon launches its newest private label, Wickedly Prime". TechCrunch. Retrieved 2016-12-23. * ^ Wingfield, Nick (June 20, 2017). "Amazon Will Let Customers Try On Clothes Before Buying". The New York Times . ISSN 0362-4331 . * ^ Amazon will now sell you high-end LG phones for less, if you’ll put up with ads The Verge
The Verge
Retrieved 26 October 2017 * ^ Emba, Christine (25 October 2017). " Amazon Key is Silicon Valley at its most out-of-touch". The Washington Post
The Washington Post
. Retrieved 26 October 2017. * ^ Domonoske, Camila (25 October 2017). "Amazon\'s Newest Service Would Let Couriers Unlock Front Doors, Monitored By Cameras". National Public Radio . Retrieved 26 October 2017. * ^ "Prime Now". Wired. Retrieved December 22, 2014. * ^ Amazon’s One-Hour Delivery Service Goes Live Across Manhattan. Retrieved February 17, 2015 * ^ . Retrieved March 19, 2015 * ^ . Retrieved March 19, 2015 * ^ Andre Revilla (May 18, 2015). "Amazon takes the NYC subway to shorten delivery times". Digital Trends. Retrieved May 19, 2015. * ^ "Amazon launches Prime Now two-hour delivery service in Tampa Bay". * ^ Lomas, Natasha (June 30, 2015). "Amazon Takes Prime Now Outside U.S., Opens One-Hour Delivery In London". TechCrunch. Retrieved July 14, 2015. * ^ Lomas, Natasha (August 6, 2015). "Amazon expands Prime Now one-hour deliveries to Birmingham". ngadget. Retrieved August 6, 2015.

* ^ Morley, Nicole. " Amazon Prime
Amazon Prime
Now expands across UK (so you can have shopping delivered in less than an hour)". Metro.co.uk. Retrieved 2015-12-31. * ^ "Amazon brings one-hour Prime Now deliveries to Liverpool". Engadget. Retrieved 2016-01-29. * ^ "Amazon launches Amazon Prime
Amazon Prime
Now in Italy". Ecommerce News. Retrieved December 13, 2015. * ^ "Berlin: Amazon startet Lieferung binnen einer Stunde". computerbild.de (in German). Retrieved 2016-06-20. * ^ " Amazon Prime
Amazon Prime
Now débarque à Paris, avec sa livraison en une heure". lsa-conso.fr (in French). Retrieved 2016-06-16. * ^ "Amazon estrena hoy en Barcelona
Barcelona
un centro de reparto y las entregas en una hora". lsa-conso.fr (in French). Retrieved 2016-06-16.

* ^ "Amazon launches Prime Now food deliveries in Madrid". www.telecompaper.com. Retrieved 2016-07-20. * ^ " Amazon Prime
Amazon Prime
Now comes to Tokyo
Tokyo
« Post & Parcel". postandparcel.info. Retrieved December 13, 2015. * ^ " Amazon Prime
Amazon Prime
Now lands in Singapore
Singapore
app stores". Channel NewsAsia. 26 July 2017. Retrieved 29 July 2017. * ^ "What is Amazon Flex? Amazon Flex Info". Retrieved 2016-12-13.

* v * t * e

Amazon.com
Amazon.com

PEOPLE

CURRENT

* Jeff Bezos * Tony Hsieh * Werner Vogels
Werner Vogels
* Gregg Zehr
Gregg Zehr

FORMER

* Rick Dalzell * Brian McBride * Ram Shriram
Ram Shriram
* Tom Szkutak * Brian Valentine * Christopher North

FACILITIES

* Doppler * Day 1 * HQ2

Products and services

WEBSITES

* A9.com * AbeBooks * Amazon.com * Alexa Internet
Internet
* Book Depository
Book Depository
* BookFinder * China * Curse * Dash * Diapers.com * Digital Photography Review * Fresh * Goodreads
Goodreads

* IMDb

* Box Office Mojo * Withoutabox

* Junglee.com * Local * Marketplace * Payments * Twitch.tv
Twitch.tv
* Wireless * Woot.com * Zappos * Souq.com

WEB SERVICES

* AMI * CloudFront * DynamoDB * EBS * EC2 * MTurk * Product Advertising API * RDS * S3 * SES * SimpleDB * SQS * VPC * Silk * Glacier * Storywriter

DIGITAL

* Alexa * Appstore * Audible * ComiXology * Amazon Drive * Video

* Prime

* Key

* Kindle Store * Music * Reflexive Entertainment * Fire OS * Amazon Digital Game Store

DEVICES

* Cloud Cam * Dash buttons * Dash wand

* Echo

* Show

* Kindle

* Kindle Fire

* Fire HD
Fire HD
* Fire HDX
Fire HDX

* Fire TV

* Stick

* Fire Phone

TECHNOLOGY

* 1-Click * Amazon Game Studios
Amazon Game Studios
* Amazon Robotics * Carbonado * Dynamo * Graphiq * Gurupa * Lab126 * Double Helix Games * Obidos * Liquavista

PUBLISHING

* Amazon Publishing * Amazon Studios
Amazon Studios
* Breakthrough Novel Award * Best Books of the Year * Kindle Direct Publishing

RETAIL

* Amazon Books
Amazon Books
* Amazon Go * Whole Foods Market
Whole Foods Market

FORMER

* 43 Things
43 Things
* Askville * Amapedia * Amie Street
Amie Street
( Songza
Songza
) * CDNow * Endless.com * Lexcycle * LivingSocial * LoveFilm
LoveFilm
* Mobipocket
Mobipocket
* PlanetAll * Sellaband * Shelfari

OTHER

* Amazon Light * Amazon Prime Air
Amazon Prime Air
* ASIN * Controversies (tax ) * Fishbowl * Locker * Perfect 10, Inc. v. Amazon.com, Inc. * Statistically improbable phrase * Vine * List of Amazon.com
Amazon.com
locations * List of mergers and acquisitions by Amazon.com
Amazon.com
* List of Amazon.com
Amazon.com
products and services * LibraryThing
LibraryThing

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