Amazon Mechanical Turk
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Amazon Mechanical Turk (MTurk) is a
crowdsourcing Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digita ...
website for businesses to hire remotely located "crowdworkers" to perform discrete on-demand tasks that computers are currently unable to do. It is operated under Amazon Web Services, and is owned by
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
. Employers (known as ''requesters'') post jobs known as ''Human Intelligence Tasks'' (HITs), such as identifying specific content in an image or video, writing product descriptions, or answering survey questions. Workers, colloquially known as ''Turkers'' or ''crowdworkers'', browse among existing jobs and complete them in exchange for a fee set by the employer. To place jobs, the requesting programs use an open
application programming interface An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...
(API), or the more limited MTurk Requester site. As of April 2019, Requesters could register from 49 approved countries.


History

The service was conceived by
Venky Harinarayan Venky Harinarayan is an Indian entrepreneur. He is the co-founder of Cambrian Ventures and Kosmix. Harinarayan also co-founded Junglee Corp. and played a significant role at Amazon.com in the late 1990s. Originally from Bombay, India, Harinara ...
in a US patent disclosure in 2001.Multiple sources: * * Amazon coined the term ''artificial artificial intelligence'' for processes outsourcing some parts of a computer program to humans, for those tasks carried out much faster by humans than computers. It is claimed that
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ''né'' Jorgensen; born January 12, 1964) is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former presi ...
was responsible for the concept that led to Amazon's Mechanical Turk being developed to realize this process. The name ''Mechanical Turk'' was inspired by " The Turk", an 18th-century chess-playing
automaton An automaton (; plural: automata or automatons) is a relatively self-operating machine, or control mechanism designed to automatically follow a sequence of operations, or respond to predetermined instructions.Automaton – Definition and More ...
made by
Wolfgang von Kempelen Johann Wolfgang Ritter von Kempelen de Pázmánd ( hu, Kempelen Farkas; 23 January 1734 – 26 March 1804) was a Hungarian author and inventor, known for his chess-playing "automaton" hoax The Turk and for his speaking machine. Personal lif ...
that toured Europe, beating both
Napoleon Bonaparte Napoleon Bonaparte ; it, Napoleone Bonaparte, ; co, Napulione Buonaparte. (born Napoleone Buonaparte; 15 August 1769 – 5 May 1821), later known by his regnal name Napoleon I, was a French military commander and political leader wh ...
and
Benjamin Franklin Benjamin Franklin ( April 17, 1790) was an American polymath who was active as a writer, scientist, inventor, statesman, diplomat, printer, publisher, and political philosopher. Encyclopædia Britannica, Wood, 2021 Among the leading int ...
. It was later revealed that this "machine" was not an automaton at all, but was, in fact, a human
chess master A chess title is a title regulated by a chess governing body and bestowed upon players based on their performance and rank. Such titles are usually granted for life. The international chess governing body FIDE grants several titles, the most pre ...
hidden in the cabinet beneath the board and controlling the movements of a humanoid dummy. Likewise, the Mechanical Turk online service uses remote human labor hidden behind a computer interface to help employers perform tasks that are not possible using a true machine. MTurk was launched publicly on November 2, 2005. Following its launch, the Mechanical Turk user base grew quickly. In early- to mid-November 2005, there were tens of thousands of jobs, all of them uploaded to the system by Amazon itself for some of its internal tasks that required human intelligence. HIT types have expanded to include transcribing, rating, image tagging, surveys, and writing. In March 2007, there were reportedly more than 100,000 workers in over 100 countries. This increased to over 500,000 registered workers from over 190 countries in January 2011. In the same year, Techlist published an interactive map pinpointing the locations of 50,000 of their MTurk workers around the world. By 2018, research had demonstrated that while there were over 100,000 workers available on the platform at any time, only around 2000 were actively working.


Overview

A user of Mechanical Turk can be either a "Worker" (contractor) or a "Requester" (employer). Workers have access to a dashboard that displays three sections: total earnings, HIT status and HIT totals. Workers set their own hours and are not under any obligation to accept any particular task. Amazon classifies the Workers as contractors rather than employees, and refuses to file forms or pay payroll taxes. This is aimed to evade the
minimum wage A minimum wage is the lowest remuneration that employers can legally pay their employees—the price floor below which employees may not sell their labor. Most countries had introduced minimum wage legislation by the end of the 20th century. B ...
, overtime, and workers compensation. Workers must report their income as self-employment income. In 2013, the average wage for the multiple microtasks assigned, if performed quickly, is about one dollar an hour, with each task averaging a few cents."Amazon Mechanical Turk: The Digital Sweatshop"
Ellen Cushing '' Utne Reader'' January–February 2013
Workers can have a postal address anywhere in the world. Payment for completing tasks can be redeemed on Amazon.com via
gift certificate A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a parti ...
(gift certificates are the only payment option available to international workers, apart from India) or be later transferred to a Worker's U.S. bank account. Requesters can ask that Workers fulfill qualifications before engaging in a task, and they can set up a test in order to verify the qualification. They can also accept or reject the result sent by the Worker, which affects the Worker's reputation. As of April 2019, Requesters paid Amazon a minimum 20% commission on the price of successfully completed jobs, with increased amounts for additional services. Requesters can use the Amazon Mechanical Turk API to programmatically integrate the results of that work directly into their business processes and systems. When employers set up their job, they must specify * how much are they paying for each HIT accomplished, * how many workers they want to work on each HIT, * maximum time a worker has to work on a single task, * how much time the workers have to complete the work, as well as the specific details about the job they want to be completed.


Location of Turkers

Workers have been primarily located in the United States since the platform's inception with demographics generally similar to the overall Internet population in the US. Research shows that within the US workers are fairly evenly spread across states, proportional to each state’s share of the US population. In addition, studies suggest between 15 and 30 thousand people within the US complete at least one HIT each month and about 4,500 new people join MTurk each month. In 2010, cash payments for Indian workers were introduced, which gave new and updated results on the demographics of workers, who remained primarily within the United States. The researcher behind these statistics runs a website showing worker demographics, updated hourly. In May 2015, it showed that 80% of workers were located in the United States, with the remaining 20% located elsewhere in the world, most of whom were in India. As of May 2019, it showed that approximately 60% of workers were located in the United States and 40% are located elsewhere in the world; approximately 30% are in India.


Uses


Human-subject research

Since 2010, numerous researchers have explored the viability of Mechanical Turk to recruit subjects of social science experiments. Researchers have generally found that while samples of respondents obtained through Mechanical Turk do not perfectly match all relevant characteristics of the US population, they are also not wildly misrepresentative. As a result, thousands of papers that rely on data collected from Mechanical Turk workers are published each year, including hundreds in top ranked academic journals. Over the years, a challenge with using MTurk for human-subject research has been maintaining data quality. A study published in 2021 found that the types of quality control approaches used by researchers (such as checking for bots, VPN users, or workers willing to submit dishonest responses) can meaningfully influence survey results, demonstrating so through impact on three common behavioral/mental healthcare screening tools. Even though managing data quality requires work from researchers, there is a large body of research showing how to gather high quality data from MTurk. The general consensus among researchers is that the service works best for recruiting a diverse sample; it is less successful with studies that require more precisely defined populations or that require a representative sample of the population as a whole. Many papers have been published on the demographics of the MTurk population. What much of this data shows is that MTurk workers tend to be younger, more educated, more liberal, and slightly less wealthy than the US population overall. Meanwhile, the cost of using MTurk is considerably lower than many other means of conducting surveys, so many researchers continue to use it.


Machine Learning

Supervised Machine Learning algorithms require large amounts of human-annotated data to be trained successfully. Machine learning researchers have hired Workers through Mechanical Turk to produce datasets such as SQuAD, a question answering dataset.


Missing persons searches

Since 2007, the service has been used to search for prominent missing individuals. It was first suggested during the search for James Kim, but his body was found before any technical progress was made. That summer, computer scientist Jim Gray disappeared on his yacht and Amazon's Werner Vogels, a personal friend, made arrangements for DigitalGlobe, which provides satellite data for
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and rou ...
and
Google Earth Google Earth is a computer program that renders a 3D computer graphics, 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposition, superimposing satellite images, aerial photography, and geog ...
, to put recent photography of the
Farallon Islands The Farallon Islands, or Farallones (from the Spanish ''farallón'' meaning "pillar" or "sea cliff"), are a group of islands and sea stacks in the Gulf of the Farallones, off the coast of San Francisco, California, United States. The isl ...
on Mechanical Turk. A front-page story on
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attracted 12,000 searchers who worked with imaging professionals on the same data. The search was unsuccessful. In September 2007, a similar arrangement was repeated in the search for aviator Steve Fossett. Satellite data was divided into 85 squared meter sections, and Mechanical Turk users were asked to flag images with "foreign objects" that might be a crash site or other evidence that should be examined more closely. This search was also unsuccessful. The satellite imagery was mostly within a 50-mile radius, but the crash site was eventually found by hikers about a year later, 65 miles away.


Artistic works

In addition to receiving growing interest from the social sciences, MTurk has also been used as a tool for artistic creation. One of the first artists to work with Mechanical Turk was xtine burrough, with ''The Mechanical Olympics'' (2008), ''Endless Om'' (2015) and ''Mediations on Digital Labor'' (2015). Other work was artist Aaron Koblin's ''Ten Thousand Cents'' (2008).


Third-party programming

Programmers have developed various browser extensions and
scripts Script may refer to: Writing systems * Script, a distinctive writing system, based on a repertoire of specific elements or symbols, or that repertoire * Script (styles of handwriting) ** Script typeface, a typeface with characteristics of handw ...
designed to simplify the process of completing jobs. Amazon has stated that they disapprove of scripts that completely automate the process and preclude the human element. This is because of the concern that the task completion process - e.g. answering a survey - could be gamed with random responses, and the resultant collected data could be worthless. Accounts using so-called automated bots have been banned. There are services that extend the capabilities to MTurk.


API

Amazon makes available an
application programming interface An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how ...
(API) to give users another access point into the MTurk system. The MTurk API lets a programmer access numerous aspects of MTurk like submitting jobs, retrieving completed work, and approving or rejecting that work. In 2017, Amazon launched support for AWS Software Development Kits (SDK), allowing for nine new SDKs available to MTurk Users. MTurk is accessible via API from the following languages: Python, JavaScript, Java, .NET, Go, Ruby, PHP or C++. Web sites and web services can use the API to integrate MTurk work into other web applications, providing users with alternatives to the interface Amazon has built for these functions.


Use case examples


Processing photos / videos

Amazon Mechanical Turk provides a platform for processing images, a task well-suited to human intelligence. Requesters have created tasks asking workers to label objects found in an image, select the most relevant picture in a group of pictures, screen inappropriate content, and classify objects in satellite images. Also, crowdworkers have completed tasks of digitizing text from images such as scanned forms filled out by hand.


Data cleaning / verification

Companies with large online catalogues use Mechanical Turk to identify duplicates and verify details of item entries. Some examples of fixing duplicates are identifying and removing duplicates in yellow pages directory listings and online product catalog entries. Examples of verifying details include checking restaurant details (e.g. phone number and hours) and finding contact information from web pages (e.g. author name and email).


Information collection

Diversification and scale of personnel of Mechanical Turk allow collecting an amount of information that would be difficult outside of a crowd platform. Mechanical Turk allows Requesters to amass a large number of responses to various types of surveys, from basic demographics to academic research. Other uses include writing comments, descriptions and blog entries to websites and searching data elements or specific fields in large government and legal documents.


Data processing

Companies use Mechanical Turk's crowd labor to understand and respond to different types of data. Common uses include editing and transcription of podcasts, translation, and matching search engine results.


Research validity

The validity of research conducted with the Mechanical Turk worker pool has been questioned. This is in large part due to the proprietary method that Mechanical Turk uses to select its workers, just like most other prominent panel providers. The website may also have a bias towards young and educated people compared to other panel providers, which question the relevance of the sample if it must be representative of the general population. Since the method of selection is not shared with researchers, researchers cannot know the true demographics of the pool of participants. It is unclear whether Mechanical Turk uses fiscal, political, or educational limiters in their selection process. This may invalidate any surveys or research done using the Mechanical Turk worker pool. Systems such as Mechanical Turk have been criticised for encouraging conformity among workers, effectively penalising those training their systems for having any independent perspectives, and potentially promoting inherent prejudices.


Labor issues

Mechanical Turk has been widely criticized for its interactions with and use of labor. Computer scientist Jaron Lanier notes how the
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...
of Mechanical Turk "allows you to think of the people as software components" that conjures "a sense of magic, as if you can just pluck results out of the cloud at an incredibly low cost". While a survey done by researchers at the University of Texas showed that the surveyed Workers were motivated by enjoyment and self-fulfillment, these results may have been prejudiced by MTurk's Worker selection algorithms. A 2016 Pew Research study found that a quarter of online "gig workers" like those who work on Mechanical Turk do so because there are limited employment opportunities where they live.


Monetary compensation

Because tasks are typically simple and repetitive and users are paid often only a few cents to complete them, some have criticized Mechanical Turk for exploiting and not compensating workers for the true value of the task they complete. The minimum payment that Amazon allows for a task is one cent. The market for tasks is competitive and for some these tasks are their only available form of employment, particularly for the less educated. Because of the need to provide for themselves and a lack of other opportunities, many workers accept the low compensation for the completion of tasks. A study of 3.8 million tasks completed by 2,767 workers on Amazon's Mechanical Turk showed that "workers earned a median hourly wage of about $2 an hour" with 4 percent of workers earning more than $7.25 per hour. Since these workers are considered
independent contractors Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any ...
, they are not protected by the Fair Labor Standards Act that guarantees minimum wage. By 2018, the increasing number of workers competing on the site reduced the total amount of work available. As workers search for tasks, they do not receive compensation nor do they receive additional compensation if a task takes longer than estimated by the requester. Professor Miriam Cherry, Saint Louis University School of Law, has argued that even independent contractors should be entitled to basic protections, saying that workers on Mechanical Turk are "no different than construction workers who show up at job sites and work for a day or two on a project". Those construction workers can still file a lawsuit under the Fair Labor Standards Act for wage theft, even though they are not considered employees.


Fraud

''
The Nation ''The Nation'' is an American liberal biweekly magazine that covers political and cultural news, opinion, and analysis. It was founded on July 6, 1865, as a successor to William Lloyd Garrison's '' The Liberator'', an abolitionist newspaper t ...
'' magazine said in 2014 that some Requesters had taken advantage of Workers by having them do the tasks, then rejecting their submissions in order to avoid paying them. In the Facebook–Cambridge Analytica data scandal, Mechanical Turk was one of the means of covertly gathering private information for a massive database. The system paid persons a dollar or two to install a
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
connected app and answer personal questions. The survey task, as a work for hire, was not used for a demographic or psychological research project as it might have seemed. The purpose was instead to bait the worker to reveal personal information about the worker's identity that was not already collected by Facebook or Mechanical Turk.


Labor relations

Others have criticized that the marketplace does not have the ability for the workers to negotiate with the employers. In response to the growing criticisms of payment evasion and lack of representation, a group has developed a third party platform called Turkopticon which allows workers to give feedback on their employers allowing other users to avoid potentially unscrupulous jobs and to recommend superior employers. Another platform called Dynamo was created to allow the workers to collect anonymously and organize campaigns to better their work environment, including the Guidelines for Academic Requesters and the Dear Jeff Bezos Campaign. Amazon has made it harder for workers to enroll in Dynamo by closing the request account that provided workers with a required code for Dynamo membership. Amazon has installed updates that prevent plugins that identify high quality human intelligence tasks from functioning on the website. Additionally, there have been worker complaints that Amazon's payment system will on occasion stop working - a major issue for workers requiring daily payments.


Related systems

Mechanical Turk is comparable in some respects to the now discontinued Google Answers service. However, the Mechanical Turk is a more general
marketplace A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...
that can potentially help distribute any kind of work tasks all over the world. The Collaborative Human Interpreter (CHI) by Philipp Lenssen also suggested using distributed human intelligence to help computer programs perform tasks that computers cannot do well. MTurk could be used as the execution engine for the CHI. In 2014 the Russian search giant Yandex launched a similar system called
Toloka Toloka is a crowdsourcing platform and microtasking project launched by Yandex in 2014 to quickly markup large amounts of data, which are then used for machine learning and improving search algorithms. The proposed tasks are usually simple and ...
that is similar to the Mechanical Turk.


See also

* CAPTCHA, which challenges and verifies human work at a simple online task * Citizen science * Microwork


References


Further reading


Business Week article on Mechanical Turk
by Rob Hof, November 4, 2005.

story about "Crowdsourcing," June 2006.

by Katharine Mieszkowski, July 24, 2006.

by Jason Pontin, March 25, 2007. * ttp://www.technologyreview.com/blog/mimssbits/26193/ Technology Review article on Mechanical Turk "How Mechanical Turk is Broken," by Christopher Mims, January 3, 2010. * (discusses labor relations)


External links

*
Requester Best Practices Guide
Updated February 2015. * {{Amazon
Mechanical Turk The Turk, also known as the Mechanical Turk or Automaton Chess Player (german: Schachtürke, ; hu, A Török), was a fraudulent chess-playing machine constructed in the late 18th century. From 1770 until its destruction by fire in 1854 it was ...
Crowdsourcing Human-based computation Social information processing Web services