Amatomu was a
blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
search engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...
and article aggregator, focusing on blogs published in
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
. It was founded by local web entrepreneurs
Matthew Buckland
Matthew Buckland (22 August 1974 – 23 April 2019) was a South African Internet entrepreneur and businessman who founded and exited digital agency and publisher Creative Spark, acquired in 2015 by UK firm ''M&C Saatchi PLC'' (), the holding gr ...
and Vincent Maher in March 2007, while working for one of the country's largest news websites, the
Mail & Guardian Online
The ''Mail & Guardian'' is a South African weekly newspaper and website, published by M&G Media in Johannesburg, South Africa. It focuses on political analysis, investigative reporting, Southern African news, local arts, music and popular cultu ...
.
According to an article in Finweek, the site was still in its early testing phase with a select group of users when someone not in the test group leaked news about it and it was deluged with bloggers looking to use the service.
The site ranked bloggers and provided charts and statistics for their blogs. It also had the ability to track trends and monitor keywords in the local blogosphere via buzzgraphs.
Amatomu organized bloggers by topic and listed blog keywords.
See also
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Regator
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BlogScope
BlogScope was a search engine for the blogosphere with advanced analysis and visualization technology, founded in 2005. as an outcome of a research project at the University of Toronto. As of Apr 2009, the system indexed over 725 million blog pos ...
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IceRocket IceRocket was an Internet search engine which specialized in real-time search. Based in Dallas, Texas, it launched in 2004 hoping to market itself solely through word of mouth.
IceRocket was backed by Mark Cuban and headquartered in Dallas, Texas ...
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Sphere
A sphere () is a Geometry, geometrical object that is a solid geometry, three-dimensional analogue to a two-dimensional circle. A sphere is the Locus (mathematics), set of points that are all at the same distance from a given point in three ...
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Technorati
Technorati was a search engine and a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and at one time was one of the largest ad network ...
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List of search engines
Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases.
By content/topic
General ...
References
External links
Official Website
Blog search engines
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