Alticor is a privately owned American

corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...

which is run by the DeVos family and the Van Andel family. It was established in 1999 to serve as the

parent company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group. In 2006, Alticor purchased cosmetics maker Gurwitch Products from

Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...

Group Inc., and operated it as a wholly owned subsidiary until Gurwitch was acquired by

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world ...

in 2016.

Alticor Corporate Enterprises

Founded in 1956, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics and Fulton Innovation. Pyxis Innovations Inc., formed in 2000, purchase ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.

AHC+Hospitality

AHC+Hospitality, formerly Amway Hotel Corporation, is the Alticor hotel subsidiary. AHC owns several hotels in

Grand Rapids Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...

and the

British Virgin Islands ) , anthem = "God Save the King" , song_type = Territorial song , song = "Oh, Beautiful Virgin Islands" , image_map = File:British Virgin Islands on the globe (Americas centered).svg , map_caption = , mapsize = 290px , image_map2 = Brit ...

. The Amway Corporation purchased, refurbished, expanded and renamed the Pantlind Hotel to the Amway Grand Hotel in 1981. In February 2017, CWD Real Estate Development indicated plans to convert a downtown Grand Rapids building into an AC Hotels by Marriott with 130-room to be operated by AHC. By May 2017, Amway Hotel Corporation changed its name to AHC+Hospitality.

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* {{Multi-level marketing Direct marketing Privately held companies based in Michigan Multi-level marketing companies Companies based in Kent County, Michigan Holding companies established in 1999 1999 establishments in Michigan Family-owned companies of the United States