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In sociology
Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...
, an alternative movement or alterative movement refers to a social movement that seeks limited societal change
Social change is the alteration of the social order of a society which may include changes in social institutions, social behaviours or social relations.
Definition
Social change may not refer to the notion of social progress or sociocul ...
. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.
It is one of the four main types of social movements in sociology
Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...
: alternative, redemptive, reformative, and revolutionary.
Mothers Against Drunk Driving
Mothers Against Drunk Driving (MADD) is a non-profit organization in the United States, Canada and Brazil that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired drivi ...
(MADD) is an example of an alternative social movement because it targets one behavior—drunk driving. Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior.
See also
*Alter-globalization
Alter-globalization (also known as alternative globalization or alter-mundialization—from the French alter- mondialisation—and overlapping with the global justice movement) is a social movement whose proponents support global cooperation an ...
*Environmentalism
Environmentalism or environmental rights is a broad philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment, particularly as the measure for this health seeks ...
* Social movement
Notes
References
*Gordon Marshall. "Alternative movement." A Dictionary of Sociology. 1998. Encyclopedia.com. 17 Jan. 2009 * Sociological terminology {{sociology-stub