Allrecipes.com, Inc. is a food-focused online

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headquartered in

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. The company was founded by fellow University of Washington archaeology graduate students Tim Hunt, Carl Lipo, Mark Madsen, Dan Shepherd, Michael Pfeffer, and David Quinn.

History

Allrecipes.com was founded in 1997 after co-founders Hunt and Shepherd had trouble finding their favorite cookie recipes on the Internet. The recipe sharing and cooking community website began as an offshoot of one of Seattle's first web companies, Emergent Media. The company's original website was CookieRecipe.com. After Cookierecipe, came Cakerecipe.com, Chickenrecipe.com, Pierecipe.com, Beefrecipe.com. After launching 38 different domains, the company consolidated all its websites into Allrecipes.com. The core of the small founding team consisted of Yann Oehl, Kala Kushnik, Ursula Dalzell, and Sydny Carter. In 1999, Allrecipes.com hired Bill Moore, a former

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executive, as its

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. In 2006,

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purchased Allrecipes.com for $66 million. Reader's Digest sold the company to the

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in 2012 for $175 million.

Website

The recipes on the website are posted by members of the Allrecipes.com community and then copyedited by staff. Members of the community can also rate and review recipes, as well as add photos of the finished dish. Recipes are categorized by season, type (such as appetizer or dessert), and ingredients. Search functionality supports requiring and excluding specific ingredients. Other categories include methods (such as grilling or baking), occasions, and cooking style. There is support for finding meal ideas for specific holidays. Allrecipes.com is available for iPhone,

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, and Android users. Allrecipes.com's app for smartphones, Dinner Spinner, allows users to access the site and its user-uploaded content while on the go. In 2011, Alison Sherwood of the

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rated the site as one of her "five favorite food apps." The app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). Recipes can be saved and easily shared on

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and

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. In September 2015, Allrecipes.com launched a revamped website as part of a broader transformation into a social networking service for food lovers. The September 2015 website relaunch was met with broad criticism, with the most common grievance being the perceived decrease in usability. Meredith closed 14 international Allrecipes domains October 16, 2018.

References

External links

* {{Authority control Social media companies of the United States American cooking websites IAC (company) Social cataloging applications