Alloy Entertainment (formerly Daniel Weiss Associates and 17th Street Productions) is a

book packaging Book packaging (or book producing) is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a book—writing, researching, editing, illustrating, and even printing—to an outside company calle ...

and television production unit of

Warner Bros. Television Studios Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...

. It produces books, television series, and feature films. Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment’s books have reached ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' Best Seller list, including most recently '' Everything, Everything'' and ''The Sun is Also a Star'' by Nicola Yoon, ''The Thousandth Floor'' by Katharine McGee, ''Max'' by Jennifer Li Shotz and ''99 Days'' by Katie Cotugno. Past bestselling franchises '' The Sisterhood of the Traveling Pants, Gossip Girl,

The Vampire Diaries ''The Vampire Diaries'' is an American supernatural teen drama television series developed by Kevin Williamson and Julie Plec, based on the book series of the same name written by L. J. Smith. The series premiered on The CW on September 10, ...

, Pretty Little Liars, The Lying Game, The 100, The Clique, The Luxe,'' and '' The A-List'' have sold tens of millions of copies worldwide. Among the television series produced by the company are '' Privileged'', ''

'', '' Gossip Girl'', '' Pretty Little Liars'', '' The Originals'', '' Legacies'' and '' The 100''. Additionally, the company produces or co-produces several

television show A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed b ...

s and

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...

s which are novel adaptations.Alloy Entertainment
''alloyentertainment.com''

History

Daniel Weiss Associates was founded in January 1987 as a book packaging company. In 1997, the division 17th Street Productions was created to specialize in

young adult fiction Young adult fiction (YA) is a category of fiction written for readers from 12 to 18 years of age. While the genre is primarily targeted at adolescents, approximately half of YA readers are adults. The subject matter and genres of YA correlate ...

. In January 2000, 17th Street Productions was sold to Alloy, Inc. (later Alloy Digital), and was renamed Alloy Entertainment. Led by

Leslie Morgenstein Leslie Morgenstein is the president and chief executive of Alloy Entertainment. He has been credited with facilitating the adaptation of a number of book titles into television series. Examples include '' Gossip Girl'', '' The Vampire Diaries'', ...

, the division became a frequent partner with publishers and studios to produce film and television adaptations of young adult books. On June 11, 2012, Alloy Digital's majority owner

ZelnickMedia Harry Strauss Zelnick (born June 26, 1957) is an American businessman. Born in Boston and raised in South Orange, New Jersey, he attended Columbia High School, Wesleyan University, Harvard Business School, and Harvard Law School. He is the fou ...

divested Alloy Entertainment and sold it to Warner Bros. Television, which Time Warner owned the company until AT&T's acquisition in 2018, after which it became

WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

."Hollywood Reporter
Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment
hollywoodreporter.com, Retrieved on June 12, 2012

Franchises

Filmography

Films

Television films

Television series

Web series

References

External links

* {{Authority control 1996 establishments in New York (state) American companies established in 1996 Mass media companies established in 1996 Warner Bros. Television Studios Warner Bros. divisions Marketing companies of the United States Book packagers Entertainment companies based in New York City 2012 mergers and acquisitions