The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC). AAM independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is a provider of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council, Trustworthy Accountability Group and Mobile Marketing Association.
1 History 2 Governance 3 Membership 4 See also 5 References 6 External links
At the turn of the 20th century, the Association of National
Advertisers (ANA) observed a market need for verifiable, authenticated
circulation figures from print publishers. As a result, in 1914,
advertisers, ad agencies and publishers in the U.S. and Canada united
to form the first Audit Bureau of Circulations to bring trust and
accountability to the print media market.
Nearly a century later, the need for trust and accountability remains
unchanged, although the format in which media is delivered has evolved
significantly. With the expansion of digital media platforms, media
buyers seek a solution to a chaotic marketplace and increasingly
desire credible cross-channel metrics. On November 15, 2012, ABC in
North America rebranded its organization as the Alliance for Audited
Media to reflect the new media environment and its members' evolving
AAM is governed by a tripartite board of directors composed of leaders
in publishing, marketing and advertising from the U.S. and Canada.
Together with an extensive network of committees, the AAM board sets
the standards by which print and digital media are measured and
reported. AAM audited data is relied upon by marketers and ad agencies
to plan for and buy media. This information is housed in an AAM
database, disseminated via several complementary industry data
providers (such as Gfk MRI and Kantar Media SRDS) and fed directly to
proprietary databases of many large ad agencies and client-side
The organization is headquartered in Arlington Heights, Illinois, with
additional offices in
New York City
Audit Bureau of Circulations (India)
Audit Bureau of Circulations (UK)
^ "About Us". Alliance for Audited Media. Retrieved 20 January 2014.
Alliance for Audited Media Audit Bureau of Circulations (UK) International Federation of Audit Burea