Alli Sports (legally Alli, Alliance of Action Sports, LLC) is an organizer of

extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extreme tourism overl ...

s events that is subsidiary of the NBC Sports Ventures LLC, a unit of

NBC Sports Group NBC Sports Group is a division of NBCUniversal that is responsible for NBC Sports' media properties, encompassing the NBC television network's sports division as well as day-to-day operation of the company's sports-oriented cable networks and oth ...

. The group was formed in 2008 as a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between NBC and

MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...

, when the latter bought a stake in an extreme sports tour that NBC had been operating, the

Dew Tour The Dew Tour is an extreme sports circuit organized by the Adventure Sports Group, a subsidiary of American Media, LLC. History The tour was announced in late 2004, and made its debut in Louisville, KY in June 2005. The tour then made stops i ...

. While MTV parent

Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...

has since sold its share in the venture, it still operates as a part of NBC.

History

Alli was formed in 2008 after NBC sold a stake in the extreme sports tour, the Dew Tour, it had run in partnership with

Live Nation Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...

, the Dew Tour, to MTV Networks. NBC Sports' chairman

Dick Ebersol Duncan "Dick" Ebersol (; born July 28, 1947) is an American television executive and a senior adviser for NBC Universal Sports & Olympics. He had previously been the chairman of NBC Sports, producing large-scale television events such as the O ...

believed that the Tour needed a secondary broadcast partner, and NBC staff believed that access to MTV's cable channels would help provide exposure to the tour to its target demographic. The partnership adopted the brand Alli, established a new online operation for the group, and added

MTV2 MTV2 (formerly M2) is an American pay television Cable television, channel owned by the Paramount Media Networks division of Paramount Global. The channel launched initially as an all-music video service, once the original MTV had started to sh ...

as a new broadcast partner for the Dew Tour. Under MTV's part-ownership, Alli also expanded its operations with several new tours, such as the

Winter Dew Tour The Dew Tour is an extreme sports circuit organized by the Adventure Sports Group, a subsidiary of American Media, LLC. History The tour was announced in late 2004, and made its debut in Louisville, KY in June 2005. The tour then made stops i ...

, Gatorade Free Flow Tour and the

AMA Motocross Championship The AMA Motocross Championship (commercially known as Lucas Oil Pro Motocross) is an American motorcycle racing series. The motocross race series was founded and sanctioned by the American Motorcyclist Association (AMA) in 1972. The series is th ...

series. In June 2011, MTV Networks announced it would sell its share in the partnership back to NBC Sports Group, as it no longer planned to televise sports programming on MTV2.

's senior vice president Kevin Monaghan felt that in the wake of its merger with Comcast, it now had enough resources that could be leveraged to help continue Alli's growth. After the return to NBC ownership, Alli events began to be shifted off of non-NBC networks – coverage of the AMA Motocross Championship previously aired by

Fuel TV Fox Sports 2 (FS2) is an American sports-oriented pay television channel owned by the Fox Sports Media Group, a unit of Fox Corporation. The channel is based at the Fox Sports division's headquarters on the Fox Studio Lot in the Century Ci ...

and

Speed In everyday use and in kinematics, the speed (commonly referred to as ''v'') of an object is the magnitude of the change of its position over time or the magnitude of the change of its position per unit of time; it is thus a scalar quanti ...

respectively would move to the Alli website and

NBC Sports Network NBCSN was an American sports television channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming prim ...

for its 2012 season, and the Summer Dew Tour (previously aired by

USA Network USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...

and MTV2) were migrated to

Comcast SportsNet NBC Sports Regional Networks is the collective name for a group of regional sports networks in the United States that are primarily owned and operated by the NBCUniversal division of the cable television company Comcast. The networks were origin ...

and NBC Sports Network in 2012. In May 2013, the

United States Ski and Snowboard Association United may refer to: Places * United, Pennsylvania, an unincorporated community * United, West Virginia, an unincorporated community Arts and entertainment Films * ''United'' (2003 film), a Norwegian film * ''United'' (2011 film), a BBC Two f ...

reached an agreement with Alli to allow a Winter Dew Tour event in

Breckenridge, Colorado The Town of Breckenridge is the home rule municipality that is the county seat and the most populous municipality of Summit County, Colorado, United States. The town population was 5,078 at the 2020 United States Census. Breckenridge is the pr ...

to serve as a qualifying event for the

2014 Winter Olympics , ''Zharkie. Zimnie. Tvoi'') , nations = 88 , events = 98 in 7 sports (15 disciplines) , athletes = 2,873 , opening = 7 February 2014 , closing = 23 February 2014 , opened_by = President Vladimir Putin , cauldron = , stadium = Fisht Olympic ...

team. The arrangement gives the USSA control over certain aspects of the event (such as its format, and selling advertising to its own official sponsors during the telecast), and will also be used to help promote its own Grand Prix series. In 2015, facing declining viewership, NBC shuttered its action sports division, and sold the Dew Tour to TEN: The Enthusiast Network.

Series

Alli operates the following series: *

* Gatorade Free Flow Tour *

(with MX Sports)

References

External links

* {{NBC Universal NBC Sports NBCUniversal

History

Series

See also

References

External links