Alfasound was a radio

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...

production company based in

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

from late 1970s to mid-1990s founded by

Alan Fawkes Alan may refer to: People * Alan (surname), an English and Turkish surname * Alan (given name), an English given name **List of people with given name Alan ''Following are people commonly referred to solely by "Alan" or by a homonymous name.'' * ...

and ex-

Piccadilly Radio Greatest Hits Radio Manchester & The North West is an Independent Local Radio station based in Manchester, England, owned and operated by Bauer as part of the Greatest Hits Radio Network. It broadcasts to Greater Manchester and North West Eng ...

DJ Steve England. Alfasound was responsible for some of the most memorable radio jingles in the 80s and 90s, including Piccadilly, the very first jingle set for 96.4 Sound Wave in Swansea. It produced over 10 jingle packages for Radio Trent in

Nottingham Nottingham ( , locally ) is a city and unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east of Sheffield and north-east of Birmingham. Nottingham has links to the legend of Robi ...

from 1980 until the station was taken over by GWR Group (later

GCap GCap Media was a British commercial radio company formed from the merger of the Capital Radio Group and GWR Group. The merger was completed in May 2005. It was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index. ...

) and re-branded as

96 Trent FM Trent FM was an Independent Local Radio station which broadcast to Nottinghamshire. The station merged with two other East Midlands stations, Leicester Sound and Ram FM to form Capital FM East Midlands (part of Global's Capital FM Network) on M ...

(Now

Capital Midlands Capital Midlands is a regional radio station owned and operated by Global as part of the Capital network. It broadcasts to Birmingham, parts of the Black Country and the East Midlands from studios at Brindleyplace in Birmingham City Centre. ...

). Alfasound also served smaller clients, such as short term stations. In April 1994 a modest package was recorded for Victory FM who became the full-time broadcasters to Greater Portsmouth 1999, with more jingles from Manchester. Alfasound also sold collectors tapes and CDs to jingle fans which have become sought after items. Through the late 1980s Alfasound also became UK distributors for

JAM Creative Productions JAM Creative Productions, Inc., is an American company that produces radio jingles, promo music for television, and commercial jingles for advertisers. It has made more radio jingles than any other jingle company and has become part of America ...

. Alfasound (also known as Alfa in the 1990s) closed in 1997. Steve England went on to form his own production company and still makes radio jingles today.

References

{{reflist, 30em Mass media companies of the United Kingdom Mass media companies disestablished in 1997 Jingle companies Defunct companies based in Manchester