Alexandre Hohagen is a Brazilian executive with over 20 years of experience managing F500 companies in Latin America (Dow Chemical, HBO, UOL, Google, Facebook). Hohagen was responsible for starting two global technology companies in Latin America and the US Hispanic markets. He started the operations of Google in the region in 2005 and then Facebook in 2011. In 2010, Hohagen became one of the first international VPs at Google, managing operations of the company in over 8 countries in the region. Hohagen is currently the CEO of Nobox, investor and partner at Ampfy, Botmaker, MarketUP, investor at Hyper, Busbud and Everypost, besides other investments VC funds and real estate in Brazil, US and Europe. Hohagen left the corporate world in 2015, after spending 5,5 years building Facebook in Latin America and US Hispanic markets. In his tenure, Hohagen was responsible to open and manage operations in more than 5 countries, with a team of 500 employees.

Education

Hohagen has a degree in communications from Faculdades Integradas Alcantara Machado, masters in people management from the

University of São Paulo The University of São Paulo ( pt, Universidade de São Paulo, USP) is a public university in the Brazilian state of São Paulo. It is the largest Brazilian public university and the country's most prestigious educational institution, the bes ...

and post -graduate degrees in Business Administration from the

International Institute for Management Development International Institute for Management Development (IMD) is a private business school in Lausanne, Switzerland specializes in executive education offering open enrollment programs for senior executives, as well as longer-term educational engageme ...

(IMD, Switzerland) and IIHR in the Netherlands.''Google Intl''

Career

Early career

He began his career managing public relations for Dow Chemical Brazil In 1995, he coordinated the Human Resources department for Boehringer Ingelheim and later the ABN Amro Bank. Beginning in 2000,''Google Press Summit 2.0''
/ref> he held several positions at UOL (

Universo Online Universo Online (Portuguese for "Online Universe") (known by the acronym UOL) is a Brazilian web content, products and services company. It belongs to Grupo Folha enterprise. In 2012, UOL was the fifth most visited website in Brazil, below onl ...

) including the Human Resources Director, Vice-President of advertising and e-commerce, and Director of Electronic Commerce. He then became General Manager of HBO Brazil and oversaw the operations of the HBO Premium Channel and the

Warner Channel Warner TV is a pay television channel mainly airing in Latin America, Europe, parts of South Asia and Southeast Asia, which is owned by Warner Bros. Discovery through its International unit that focuses on airing American series and films. Most ...

. In 2008, he was nominated as an "Executivo de Valor" (Top Executive) in the IT and service sectors by the major Brazilian business newspaper Valor Economico.''Valor Online''

Google

In 2005, Hohagen joined

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

as the General Manager for Brazil and held this position until August 2008. At this time, Google named Brazil as the location for Google's Latin American headquarters and Hohagen as the Managing Director of Google Latin America. Since becoming the Latin American Managing Director of Google, Hohagen has made several major business moves for Google Latin America. Not long after the promotion, Hohagen signed a term of behavior adjustment with federal prosecutors to cooperatives in the Fight Against pedophilia on the Internet. Google's social network,

Orkut Orkut was a social networking service owned and operated by Google. The service was designed to help users meet new and old friends and maintain existing relationships. The website was named after its creator, Google employee Orkut Büyükkök ...

, which was very popular at the time in Latin America, had quickly been overrun by child pornography. Hohagen's act of signing the Conduct Adjustment Term not only showed Google's commitment to Brazilian law, but also Hohagen's commitment to eradicating online pedophilia. The filter Hohagen and Google implemented on Google's Orkut social network, is said to have reduced child pornography on the site by over 70%. He oversaw the implementation of Google Public Transport for Rio de Janeiro on

Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets ( Street View), real-time traffic conditions, and rou ...

in 2009. In 2010, he announced the "Doodle for Google" contest, in which children ages six to fifteen where invited to submit a remake of the Google logo inspired by the theme "Brazil’s Future". For every entry Google received, the company planted a tree in a forest on the border of São Paulo and Paraná, Brazil. The winner of the contest received a laptop, a trip to the forest, and their design featured on Google for 24 hours.

Facebook

In 2011, Hohagen was hired as the first employee and Vice President of

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

''New York Times Blog'' for Latin America and US Hispanics.

References

Facebook Launches Dedicated U.S. Hispanic Brand Offer - Alexandre Hohagen Moves to Miami Offices - Hispanicize Wire - November 7, 2013
{{DEFAULTSORT:Hohagen, Alexandre Living people Facebook employees Brazilian businesspeople University of São Paulo alumni Brazilian columnists Google employees Dow Chemical Company employees Year of birth missing (living people)