Alexandre Herchcovitch (, born 21 July 1971) is a Brazilian fashion designer. His designs have been at fashion shows in New York,

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

and

São Paulo Fashion Week The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York, London, Paris and ...

s. Best known for avant-garde designs and eclectic prints, his trademark skulls became an icon of Brazilian youth in the 1990s.

Early life

Herchcovitch was born in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. He is of Jewish descent; his grandparents immigrated to Brazil from

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...

and

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

. He had his first contact with fashion through his mother, Regina, at the age of 10, when she gave him basic lessons of modelling and sewing at Herchcovitch's request. Regina started to wear the clothes he made in parties, which led him to sell his collections to friends. In his teens, Herchcovitch used to go to the alternative clubs of São Paulo nightlife, but at the same time he studied at a Religious Zionist Orthodox Jewish school, a conflict that had a strong influence over his work afterwards.

Products

Selected products of his are sold in the United States,

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Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

and

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

. His first store in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...

has recently opened. Herchcovitch chose Tokyo where a good part of his collections are purchased and where he has become somewhat of a fashion guru. The store, which sits in the hip Daikanyama district carries his men's, women's and denim collections and is operated in partnership with Japanese fashion distributor and retailer H.P. France.

Honors

In 2014, Herchcovitch became the first Brazilian fashion designer to receive the

Ordem do Mérito Cultural The Ordem do Mérito Cultural is an honor bestowed by the Ministry of Culture to personalities, bodies both public and private, national and foreign, as a recognition of their contributions to Brazilian culture. The award was established bLaw No ...

References

External links

* Alexandre Herchcovitch'
Information Biographia
* Alexandre Herchcovitch'
official website
* * * Alexandre Herchcovitch's 2008 Menswear Collection on JCReport. o

1971 births Brazilian fashion designers LGBT fashion designers LGBT Jews LGBT people from Brazil Jewish fashion designers Brazilian Jews People from São Paulo Brazilian people of Polish-Jewish descent Brazilian people of Romanian-Jewish descent Living people High fashion brands 21st-century LGBT people {{Brazil-culture-stub