Alert is an energy

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to ...

gum produced by the Wrigley's company that entered the U.S. market in April 2013.

Sales and marketing

Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).

Taste

The gum is remarkable for a bitter, medicinal taste.

Caffeine

According to the company, one piece of gum contains the same amount of

as half a cup of coffee, which is about 40 milligrams.

FDA investigation

Wrigley temporarily halted production and sales of its ''Alert'' energy gum as the

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...

(FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.

References

Products introduced in 2013 Caffeine Chewing gum Wrigley Company brands {{product-stub