Ale-8-One
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Ale-8-One, known colloquially as Ale-8, is a regional
ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice and a folk medicine. It is a herbaceous perennial which grows annual pseudostems (false stems made of the rolled bases of ...
- and citrus-flavored
soft drink A soft drink (see § Terminology for other names) is a drink A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common t ...
, distributed primarily to brick and mortar retailers in
Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia ...
. Ale-8 could be described as a ginger Soda with a "kick". It is a ginger and citrus blend, containing less carbonation and fewer calories than conventional soda. It is bottled by the Ale-8-One Bottling Company in
Winchester, Kentucky Winchester is a home rule-class city in and the county seat of Clark County, Kentucky, United States. The population was 18,368 at the 2010 census. It is part of the Lexington-Fayette, KY Metropolitan Statistical Area. Winchester is located ro ...
.


History

The formula for Ale-8-One was developed by soda bottler G. L. Wainscott in the 1920s.Walton, p. 11 Wainscott, who had been in the soda business in
Winchester, Kentucky Winchester is a home rule-class city in and the county seat of Clark County, Kentucky, United States. The population was 18,368 at the 2010 census. It is part of the Lexington-Fayette, KY Metropolitan Statistical Area. Winchester is located ro ...
since 1902, had developed Roxa-Kola, his previous flagship product, in 1906. In creating the formula for Ale-8-One, Wainscott drew upon his knowledge of
ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice and a folk medicine. It is a herbaceous perennial which grows annual pseudostems (false stems made of the rolled bases of ...
-based recipes acquired in northern
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
. Wainscott began bottling Ale-8-One in 1926. To choose a name for the drink, he sponsored a name-the-product contest. "A Late One" was chosen as the winning entry. The "Ale-8-One" name is a pun of the phrase suggesting that his product was "the latest thing" in soft drinks. In 1935, Wainscott purchased a livery stable in Winchester and converted it to a bottling factory to expand his operation. Upon Wainscott's death in 1944, half of his company stock went to his wife; the other half was divided among his employees. When his wife died in 1954, her stock was left to her brother, Frank A. Rogers, Sr. Rogers bought the remaining company stock in 1962 and incorporated the Ale-8-One Bottling Company. He named his son, Frank Rogers, Jr., manager of the new company. The Ale-8-One Bottling Company constructed a new plant in Winchester in 1965. It ceased production of Roxa-Kola in 1968, and by 1974, had halted production of all its other drinks to focus on Ale-8-One. The company remains under the control of the Rogers family.


Composition

The recipe for Ale-8 is a closely guarded family secret. Reportedly, only two executives—former company president Frank A. Rogers III and his oldest son, Fielding Rogers, the current president—know the exact composition. In 2003, the company announced limited distribution of Diet Ale-8, its first new product since the introduction of the original Ale-8 in 1926. Diet Ale 8 contains 44 mg of caffeine and no sugars. The diet variety is sweetened with a mixture of acesulfame potassium and
sucralose Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination ...
. Caffeine Free Diet Ale 8 followed in March 2011. In addition to not having any caffeine, it is also sweetened with
Splenda Splenda is a global brand of sugar substitutes and reduced-calorie food products. While the company is known for its original formulation containing sucralose, it also manufactures items using natural sweeteners such as stevia, Siraitia grosveno ...
. In 2018, Cherry Ale 8 was released, making it the first flavored Ale-8-One. It was first available exclusively in fountain drink form, then it became available in bottles. In April 2019, Ale-8-One announced a new orange cream soda flavor to be available in early May of that year. In May of 2022, Blackberry Ale 8 was released to the public, in a bottled form.


Availability and distribution

For much of its history, Ale-8 was only available in central and eastern portions of Kentucky. In April 2001, the Ale-8-One Bottling Company expanded its distribution to areas of southern
Ohio Ohio () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Of the List of states and territories of the United States, fifty U.S. states, it is the List of U.S. states and territories by area, 34th-l ...
, and southern
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th ...
, through an agreement with
Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America. Coca-Cola Enterprises' products included Coca-Cola, Diet Coke, Coke Zero, ...
. Later, distribution to eastern
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. Tennessee is the List of U.S. states and territories by area, 36th-largest by ...
and far western
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth are ...
was added. It is also available in some parts of West Virginia. In July 2015, Ale-8 announced plans to expand production into
Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
.


Nationwide distribution

In 2016,
Cracker Barrel Cracker Barrel Old Country Store, Inc., doing business as simply Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company was founded by Dan Evins in 1969. Its first store was in Lebanon, T ...
began distributing the drink nationwide in all of its locations.“Ale-8-One: Kentucky Soft Drink To Be Carried In Cracker Barrel Stores Nationwide“
''Inquisitr'' (March 15, 2016). Retrieved June 10, 2017.
In 2017, The Fresh Market began distributing Ale-8 and Diet Ale-8 in their stores in the eastern and Midwestern United States.


See also

*
Craft soda Craft soda is a soft drink that is produced in small quantities from natural ingredients. Craft soda is in most cases made with sweeteners other than sucrose (sugar) or high-fructose corn syrup and contains sparing amounts of preservatives. Cra ...


References

Works cited *


External links

*
Review on BevNET.com
* Sauceman, Fred (September 30, 2005)
"Kentucky's Ale-8-One Soon to Turn 80"
WETS-fm Public Radio site. * Lomax, Rebecca (July 18–24, 2002)
"The Latest Thing."
(Cincinnati) ''CityBeat''. {{Citrus drinks Ginger ale Citrus sodas Kentucky cuisine Products introduced in 1926 American soft drinks Winchester, Kentucky Cuisine of the Southern United States Companies based in Kentucky