Albert sustainable production certification on:
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albert is an environmental organisation aiming to encourage the TV and film production industry to reduce waste and its
carbon footprint. Additionally, albert offers guidance on how to promote and discuss environmental issues in editorial content through an initiative called ‘Planet Placement’. albert began as a project at the BBC, in 2011 but was adopted by BAFTA early on.
Initially, albert offered the industry a bespoke carbon calculator to measure the impact of its productions. The calculator allows a production to calculate its predicted carbon footprint from
pre- to
post-production. Productions can then go through the certification process, where they implement sustainable production techniques to reduce carbon emissions where possible, and offsets where it is not. Productions that successfully complete certification are awarded a 1, 2 or 3 star certificate and given use of the albert Sustainable Production logo on their credits.
Currently, all
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,
ITV,
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
,
UKTV
UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios (formerly BBC Worldwide), a commercial subsidiary of the BBC. It was formed on 1 November 1992 through ...
,
Sky
The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space.
In the field of astronomy, ...
and
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
productions in the UK are required to register their carbon footprint using the albert carbon calculator.
Initiatives
Besides its carbon calculator, Albert is involved in promoting sustainability in other areas of the screen industry.
Green Rider
In May 2019, Albert launched the 'Green Rider' project in association with
Spotlight
Spotlight or spot light may refer to:
Lighting
* Spot lights, automotive auxiliary lamps
* Spotlight (theatre lighting)
* Spotlight, a searchlight
* Stage lighting instrument, stage lighting instruments, of several types
Art, entertainment, an ...
. The Green Rider takes its name from the
Inclusion Rider, as a way to champion climate action through an actor’s contract, calling for good environmental practices to be observed on set. For example, requesting plant-based catering, low energy lighting, or for the production company to agree to a ‘zero to landfill’ policy for its sets.
Creative Energy
Albert started the Creative Energy project in 2017, which enables production companies to switch to a
100% renewable energy
100% renewable energy means getting all energy from renewable resources. The endeavor to use 100% renewable energy for electricity, heating, cooling and transport is motivated by climate change, pollution and other environmental issues ...
supplier. The supplier that Albert partners with is reviewed every year based on ‘green’ criteria. The current supplier is
Good Energy
Good Energy Group PLC is a British energy company based in Chippenham, Wiltshire that provides services in the electrification of transport and decentralised renewable energy generation such as domestic solar panels. The company is also an energy ...
. Additionally, creative offsets is another upcoming Albert scheme which allows productions to offset/mitigate their environmental impact with carbon offsetting schemes.
Screen New Deal
In September 2020, albert launched the 'Screen New Deal' report in association with the
British Film Institute
The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery (United Kingdom), National Lot ...
and
Arup as a route-map to help film production transition to
net zero
Carbon neutrality is a state of net-zero carbon dioxide emissions. This can be achieved by balancing emissions of carbon dioxide with its removal (often through carbon offsetting) or by eliminating emissions from society (the transition to the " ...
emissions by 2050. The report explores and gives examples of how more sustainable practices can be implemented across the film and TV industries.
Directorate
Albert's strategy and development is supported by a commissioning directorate. The directorate currently consists of the
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