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Alaska
Alaska
Airlines is an American airline headquartered in the Seattle metropolitan area of the state of Washington. The company was founded in 1932 as McGee Airways, offering flights from Anchorage, Alaska. Alaska
Alaska
Airlines has flights to more than one hundred destinations in the contiguous United States, Alaska, Hawaii, Canada, Costa Rica, and Mexico. The fifth-largest airline in the United States, Alaska Airlines is a major air carrier and, along with its sister airlines Horizon Air
Horizon Air
and Virgin America,[8] is part of the Alaska
Alaska
Air Group. The airline has been ranked by J. D. Power and Associates
J. D. Power and Associates
as having the highest customer satisfaction of the traditional airlines for ten consecutive years.[9][10] The airline operates its largest hub at Seattle-Tacoma International Airport (nicknamed "Sea-Tac"). It also operates secondary hubs in Anchorage, Los Angeles, Portland, San Francisco and focus cities at San Diego
San Diego
and San Jose. Although most of its revenue and traffic comes from locations outside of Alaska, the airline plays a major role in air transportation in the state. It operates many flights linking small towns to major transportation hubs and carries more passengers between Alaska
Alaska
and the contiguous United States than any other airline.[11] Alaska
Alaska
Airlines is not a member of any of the three major airline alliances. However, it has codeshare agreements with some members of oneworld (such as American Airlines, British Airways, and LATAM), SkyTeam
SkyTeam
member Korean Air, as well as Star Alliance
Star Alliance
member Singapore Airlines. Delta, which used to cooperate through codeshares with Alaska
Alaska
Airlines until December 19, 2016, is a major competitor to Alaska
Alaska
Airlines in its Sea-Tac market.[8] The Alaska Air Group
Alaska Air Group
has been a part of the Dow Jones Transportation Average
Dow Jones Transportation Average
since 2011.[12]

Contents

1 History

1.1 Early years (1932–1945) 1.2 Expansion after World War II (1945–1949) 1.3 New leadership (1950s) 1.4 The jet age (1960s) 1.5 Economic hardship (1970s) 1.6 Post-deregulation expansion (1978–1990) 1.7 New competition, new technologies (1990s) 1.8 Introducing flights across the U.S. (2000s) 1.9 2010s

1.9.1 Virgin America
Virgin America
merger

2 Corporate affairs

2.1 Employees 2.2 Alaska
Alaska
Airlines Foundation 2.3 Alaska
Alaska
Air Cargo 2.4 Sponsorships

3 Destinations

3.1 Codeshare agreements

4 Fleet

4.1 Current fleet 4.2 Fleet history 4.3 Livery

5 Services

5.1 On-board meals and beverages 5.2 On-board entertainment 5.3 On-board Internet access 5.4 Lounge

6 Mileage Plan

6.1 Club 49

7 Accidents and incidents 8 See also 9 References 10 External links

History[edit] Early years (1932–1945)[edit] See also: McGee Airways
McGee Airways
and Star Air Service

A Stinson "S" Junior aircraft of McGee Airways. McGee Airways
McGee Airways
was the precursor to present-day Alaska
Alaska
Airlines.

The airline traces its roots to McGee Airways, which was started by Linious "Mac" McGee in 1932. The airline flew its inaugural service between Anchorage and Bristol Bay
Bristol Bay
with a Stinson single-engined, three-passenger aircraft.[13] At the time, there were no scheduled flights; a flight took place when there were passengers or a load of cargo or mail.[14] It was the middle of the Great Depression
Great Depression
and the airline was struggling financially. There were too many airlines in Anchorage at the time, and not enough demand to support them. In the next few years the airline performed many mergers and acquisitions that produced changes in the name and saw business expand throughout Alaska. The first of these mergers was in 1934, when McGee sold his namesake airline for US$50,000 to Star Air Service, an airline also located in Anchorage. This allowed McGee to enter the mining industry.[15] With a fleet of fifteen aircraft, Star Air Service
Star Air Service
was a dominant airline in Alaska. But Star continued to struggle financially because of high maintenance costs for its wooden planes.[16] In 1937, McGee came back to the airline and opened a liquor store, and the airline began flying liquor to remote Alaskan communities. That year, Star Air Service
Star Air Service
purchased Alaska
Alaska
Interior Airlines and was incorporated as Star Air Lines.[14] Star was again sold later that year to a group of miners.[15] In 1938, federal regulation began when Congress created the Civil Aeronautics Board (CAB). The CAB awarded the airline most of the routes that it wanted in Alaska, but the coveted route between Seattle and Anchorage was awarded to Pan American Airways.[16] In 1941, Star Air Service
Star Air Service
was purchased by Raymond Marshall, a businessman from New York. In 1942, the airline purchased three other airlines in Alaska, Lavery Air Service, Mirow Air Service, and Pollack Flying Service as well as a hangar at the Anchorage airport. That year, the airline's name was changed to Alaska
Alaska
Star Airlines.[16] The name Alaska
Alaska
Airlines was adopted on May 2, 1944, having narrowly beaten a competitor who was also applying for the name.[13] In the 1940s Alaska's headquarters were in Anchorage.[17] When the United States entered World War II in December 1941, Alaska Airlines faced a shortage of pilots. During the war, the airline lacked funds and equipment, and pilots were often forced to buy fuel for their planes out of their own pockets. The company, which was frequently subjected to lawsuits, also went through many different presidents during this time. In 1943, Alaska
Alaska
Airlines purchased the Lockheed Model 18 Lodestar, its first multi-engine aircraft. That same year the company's stock was traded for the very first time on the American Stock Exchange.[15][16] Expansion after World War II (1945–1949)[edit]

An Alaska
Alaska
Airlines Douglas DC-3, one of the aircraft purchased by the airline after World War II

In 1945, Alaska
Alaska
Airlines hired its first stewardesses.[16] In 1947, jockey James Wooten became president of the airline and he began to expand the airline greatly.[16][17] Under his leadership, the company purchased many surplus military aircraft from the government that were used during World War II. The airline purchased Douglas DC-3s, Douglas DC-4s and Curtiss-Wright C-46 Commandos.[13] Alaska
Alaska
Airlines was the first carrier certified to operate DC-3s on skis.[15] Alaska
Alaska
Airlines' large charter business made it profitable, and the airline moved its base of operations to Paine Field, an airport north of Seattle. It kept a branch office in Anchorage, however. Despite its success, Alaska
Alaska
Airlines' worldwide charter business was short-lived. In 1949, the CAB tightened its regulations and placed heavy fines on the airline and shut it down completely for safety violations. The airline was prohibited from operating worldwide charter flights, and president James Wooten left the company.[15][16] Also in 1949, Alaska Air began operating five Bell 47B helicopters in order to support oil exploration on the North Slope thus becoming the first airline in Alaska
Alaska
to operate rotary-wing aircraft.[18] In 1949, the airline was a major participant in an effort by the newly established state of Israel
Israel
to airlift Jews out of Yemen
Yemen
to Israel
Israel
in what became known as Operation Magic Carpet. C-46 or DC-4 aircraft were used for the nearly 3,000 mile flight, made necessary to avoid overflying Arab nations. Planes flew from Eritrea
Eritrea
to Aden, then along the Gulf of Aqaba
Gulf of Aqaba
to Tel Aviv. After unloading the refugees, crews then immediately continued to Cyprus, afraid to stay on the ground in Tel Aviv
Tel Aviv
in fear of being bombed. Some 49,000 Yemenite Jews were airlifted by Alaska
Alaska
Airlines and other carriers without a single loss of life.[19] New leadership (1950s)[edit] Alaska
Alaska
Airlines started the 1950s without its worldwide charter business and operations restricted to the state of Alaska. In 1950, it purchased two smaller Alaskan airlines, Collins Air Service and Al Jones Airways.[16] Though the airline had grown much under the ownership of Raymond Marshall, the CAB forced him out in 1951 due to continuing financial troubles. Also, Marshall had owned Alaska
Alaska
Airlines with the intent of getting money for himself and he was not concerned about the long-term stability of the company.[16] In 1951, the CAB awarded Alaska
Alaska
Airlines with a temporary certificate allowing them to operate on routes from the Alaskan cities of Anchorage and Fairbanks
Fairbanks
to Seattle
Seattle
and Portland in the contiguous United States; this award would become permanent in 1957.[14][15] In 1952, the CAB appointed Nelson David as president, and he began to improve the financial stability of the airline. By 1957, with the carrier in a better financial situation, David left and Charles Willis, Jr. became the company's new president and CEO. A pilot during World War II, Willis introduced several marketing gimmicks that set the airline apart from other ones of the day. Under his leadership, Alaska
Alaska
Airlines became the first to show inflight movies. The company began service of the Douglas DC-6, the airline's first pressurized plane, enabling flights above clouds and weather disturbances. On these DC-6's, the airline introduced "Golden Nugget" service, which included an on-board saloon and piano.[16] The jet age (1960s)[edit]

The Convair
Convair
880 was Alaska
Alaska
Airlines' first jet aircraft.

In 1961, competitors began introducing jets on routes Alaska
Alaska
Airlines flew. To counter this competition, Willis negotiated with aircraft manufacturer Convair
Convair
to purchase a Convair
Convair
880 jetliner with no money down for use on routes between Alaska
Alaska
and the contiguous United States. The company introduced the new jet aircraft the same year. In 1966 the company received its first Boeing 727-100
Boeing 727-100
jets and removed the Convair
Convair
880 from the fleet as a financing condition by Boeing concerning the purchase of the 727 jetliners. Several of Alaska's first 727s were series 100C models which could be operated either as all cargo freighters, in an all passenger configuration or as mixed passenger/freight combi aircraft.[20] In the spring of 1967, greatly increased passenger loads required quick addition of fleet aircraft and Alaska
Alaska
purchased a Convair
Convair
990 jetliner formerly operated by Brazilian air carrier Varig
Varig
as PP-VJE which then became Alaska Airlines N987AS. This aircraft remained in service along with an increased fleet of Boeing
Boeing
727-100's which were then joined by stretched Boeing
Boeing
727-200s which in turn became Alaska
Alaska
Airlines' signature aircraft for the next 25 years. It also became the first carrier to fly the Lockheed L-100 Hercules
Lockheed L-100 Hercules
(L382 model), the civil version of the military C-130
C-130
cargo turboprop, which was used to transport oil drilling rigs to Alaska's North Slope and later to Ecuador.[14] Alaska
Alaska
also owned Lockheed Constellation
Lockheed Constellation
propliners including two Lockheed L-1649A Starliners from 1962 to 1968, and three L-1049's which were used for Military Air Transport Service operations.[21][22][23] Smaller prop and turboprop aircraft were also operated, including the Convair
Convair
240, de Havilland Canada
Canada
DHC-6 Twin Otter and Super Catalina amphibian aircraft as well as two versions of the Grumman Goose
Grumman Goose
amphibian aircraft, one with piston engines and the other model being a conversion to turboprop engines which the airline called the "Turbo-Goose".[24] The Catalina and Grumman amphibian seaplane aircraft joined the fleet when the airline acquired local southeast Alaska
Alaska
operator Alaska
Alaska
Coastal Airlines in 1968.

A Boeing
Boeing
727–100 at Seattle-Tacoma International Airport. The airline introduced this type in the mid-1960s.

During this time, Alaska
Alaska
Air faced some tough competition with other airlines such as Northwest Airlines, Pan Am
Pan Am
and Pacific Northern Airlines, the latter being an Alaska-based air carrier operating Boeing 720
Boeing 720
jetliners which was subsequently acquired by and merged into Western Airlines
Western Airlines
in 1967. Northwest and Pan Am
Pan Am
at different times operated Boeing 747
Boeing 747
wide body jetliners on their services to Alaska with Northwest flying Seattle–Anchorage nonstop with the jumbo jet and Pan Am
Pan Am
flying Seattle– Fairbanks
Fairbanks
nonstop with the 747. To set itself apart from the competition, Alaska
Alaska
Air turned to some cheap but imaginative gimmicks such as having safety instructions read as rhymes, staging fashion shows in the aisles and having bingo games on board while en route.[16] In December 1962 Air Guinée
Air Guinée
signed a contract with Alaska
Alaska
Airlines which saw the latter company providing management expertise, in addition to two Douglas DC-6s. The deal would have seen Alaska Airlines contracting with the airline over a seven-year period but the contract ended after only six months, leading to the United States Agency for International Development paying a US$700,000 debt owed by the Guinean airline to Alaska
Alaska
Airlines.[25] In 1965, Alaska
Alaska
Airlines turned over some routes between small Alaskan communities, as well as some smaller aircraft, to Wien Air Alaska. This allowed Alaska
Alaska
to focus on more heavily traveled routes and allowed them to sell off smaller aircraft.[15] Throughout the 1960s, Alaska
Alaska
Airlines worked to promote tourism to Alaska
Alaska
by offering charter flights to the continental United States. In an attempt to increase the state's appeal, Alaska
Alaska
Airlines conducted a promotional tour of Japan in 1963. In 1967, as the state of Alaska
Alaska
celebrated its centennial, Alaska
Alaska
Airlines introduced a promotional "Gay Nineties" theme with stewardesses dressed in Edwardian outfits. That year, Alaska
Alaska
Airlines expanded to southeast Alaska
Alaska
with the introduction of service to Sitka. This led to the purchase of two smaller airlines, Alaska
Alaska
Coastal Airlines and Cordova Airlines, in 1968.[16] Economic hardship (1970s)[edit]

A Boeing
Boeing
727-200Adv on approach to Los Angeles International Airport, showing the new livery and logo introduced in the early 1970s

In the beginning of the 1970s, Alaska
Alaska
Airlines began charter service to Siberia
Siberia
in the Soviet Union. This was the result of three years of secret negotiations between Alaska
Alaska
Airlines and Soviet authorities, in which the US Department of State reluctantly chose not to block the plan for fear of a potentially negative response from the Soviets. The airline gained permission to fly more than two-dozen flights in 1970, 1971 and 1972.[15][16] Alaska
Alaska
Airlines was also operating Boeing
Boeing
707, Boeing 720
Boeing 720
and Boeing 720B
Boeing 720B
jetliners during the early and mid 1970s.[26] However, the airline was not in good financial shape at that time. Like much of the airline industry, Alaska
Alaska
Airlines was hit with rising fuel and operating costs and was on the verge of bankruptcy.[13] Revenues were significantly reduced when work on the Trans-Alaska Pipeline System was delayed. The airline's cargo aircraft had played a key role in building the pipeline, but now sat idle. The airline took another blow on September 4, 1971, when a Boeing 727-100
Boeing 727-100
jetliner crashed on landing in Juneau, killing 111 people and resulting in America's worst single-plane crash at the time. Because the airline was struggling financially, the airline's board ousted the president and CEO Charles Willis. Former board member Ronald Cosgrave succeeded him. The airline was US$22 million in debt when Cosgrave took over, so Cosgrave began to make major cuts. The airline's cargo business was dropped completely, as well as many flights and employees. Cosgrave also sought to improve the airline's tarnished image of "Elastic Airlines." The logo was changed to an image of a smiling Eskimo, which remains today. As a result of these efforts, the airline made a profit in 1973 and continued to be profitable thereafter.[16] Post-deregulation expansion (1978–1990)[edit] Alaska
Alaska
Airlines was one of only three US carriers that supported the 1978 Airline Deregulation Act, knowing that they would reap significant growth and other benefits from deregulation.[14] After deregulation, the company's real-estate division was spun off into its own company, with Cosgrave becoming its chairman. Leadership of the airline was passed to Bruce Kennedy, a close associate of Cosgrave. Cosgrave made an alliance with Alaska
Alaska
Airlines to purchase competitor Wien Air Alaska, but this ultimately failed and resulted in fines for Alaska
Alaska
Air and its leaders for improprieties during the attempted acquisition.[16] At the time of deregulation, Alaska
Alaska
Airlines served ten cities in Alaska
Alaska
and one in the contiguous US —the city of Seattle—, and it had only ten planes in its fleet.[14] Immediately after deregulation, the airline began to expand, adding the cities of Portland and San Francisco to its network. Soon later, the airline resumed services to the Alaskan cities Nome and Kotzebue, and it also introduced service to Palm Springs, California. Burbank and Ontario were added in 1981.[14][16] In 1979, Alaska
Alaska
also studied the possibility of acquiring and merging with Hughes Air West, however this never came to fruition. Other cities in the continental US that were added to the airline's route map by 1985 were Oakland and San Jose in California, Spokane in Washington, Boise in Idaho, and Phoenix and Tucson in Arizona.[14] Deregulation also brought challenges to the airline, however. The airline was faced with increased competition and inflation that put tremendous pressure on costs, profits and salaries. By 1979, competitors Northwest Airlines
Northwest Airlines
and Western Airlines
Western Airlines
were both flying wide body McDonnell Douglas DC-10
McDonnell Douglas DC-10
jets on the core Anchorage–Seattle nonstop route with additional competition being provided by Wien Air Alaska
Alaska
which had begun flying nonstop jet service between Anchorage and Seattle.[27] Northwest was operating nonstop DC-10 service on the Fairbanks– Seattle
Seattle
route at this time as well.[28] There were also tensions with unions, particularly mechanics and flight attendants.[13] In 1985, the company had a three-month-long strike with its machinists. By June the same year, it was able to end the strike by promising to reduce labor costs and maintain peace with unions. In November 1985, the airline introduced a daily air-freight service called Gold Streak with service to and from Alaska.[16]

Alaska
Alaska
Airlines was the launch customer for the MD-83 and operated many of these jets throughout the 1980s and 1990s.

In the 1980s, Alaska
Alaska
Airlines began acquiring McDonnell Douglas MD-80s to replace their aging 727s. Alaska
Alaska
was the launch customer for the MD-83, taking delivery of their first MD-80s in 1985.[29] Also in 1985, the Alaska Air Group
Alaska Air Group
was formed as a holding company for Alaska
Alaska
Airlines. In 1986 Alaska Air Group
Alaska Air Group
acquired regional airline Horizon Air, which remained a separate brand from Alaska
Alaska
Airlines; since then, both airlines have been subsidiaries of Alaska
Alaska
Air Group. In 1987, Alaska
Alaska
Airlines purchased Jet America Airlines.[30][31] Alaska
Alaska
initially operated Jet America as a separate airline, but this proved economically unviable and Jet America's operations were merged into Alaska's. Alaska
Alaska
also discontinued all flights to the Midwest and the East coast formerly operated by Jet America.[32] Additional MD-80s entered the fleet via the acquisition of Jet America Airlines
Jet America Airlines
in 1987.[33] There was also a big seasonal imbalance in travel to Alaska, which mainly took place in the summer. In an effort to compensate for this, the airline introduced service to Mexican resorts, where most travel takes place in the winter. In 1988, the airline began servicing the Mexican resort cities of Mazatlán
Mazatlán
and Puerto Vallarta. By the end of the 1980s, 70 percent of Alaska
Alaska
Airlines' passengers flew south of Seattle
Seattle
and the airline served 30 cities in six states outside Alaska. The airline had successfully used the state of Alaska
Alaska
as a springboard to expand into larger, more profitable markets.[16] New competition, new technologies (1990s)[edit]

An Alaska
Alaska
Airlines Boeing
Boeing
737-400 landing at Vancouver International Airport

The airline began the 1990s with plans to lease 24 Boeing
Boeing
737-400s from International Lease Finance Corporation
International Lease Finance Corporation
(ILFC).[16] The first aircraft was delivered in April 1992.[34] In 1991, Alaska
Alaska
Airlines added several routes. In the Russian Far East, it added the cities of Magadan
Magadan
and Khabarovsk, as well as service to Toronto, its first Canadian city and the first city east of the Rocky Mountains. However, Toronto was later dropped, in 1992.[16] As the airline marked its 19th consecutive year of profits in a turbulent industry and racked up many awards for customer service, Bruce Kennedy retired in May 1991 and was succeeded by Raymond J. Vecci.[16] Alaska
Alaska
Airlines also faced increased competition from low-cost carriers. One carrier that competed with Alaska
Alaska
was MarkAir. Since it began operating in 1984, competition had been reduced because it had worked out feeder agreements with Alaska
Alaska
Airlines. However, after Alaska
Alaska
Air declined to buy the airline in the fall of 1991, it intensified competition with Alaska. The airline offered low-cost service on the Anchorage- Seattle
Seattle
route and other routes in Alaska, where Alaska
Alaska
Airlines earned almost one-third of its revenues. This hurt Alaska
Alaska
Airlines; for the first time in 20 years, it posted a loss of US$121 million. To save money, the airline canceled two proposed maintenance facilities and deferred a large aircraft purchase worth US$2 billion. It was able to increase utilization on its existing planes, though. The airline also cut labor costs, but this ended up making relations with unions tense.[16] The cost reductions produced quick results. In 1993, their losses decreased to US$45 million and they made a US$40 million profit the next year. Eight percent of these revenues were generated by record-setting cargo operations.[16] Alaska
Alaska
had more competition in 1993 when low-cost airline Southwest Airlines entered the Pacific Northwest by purchasing Morris Air. Nevertheless, Alaska
Alaska
Airlines was able to keep its costs down, but it maintained its high level of customer service. The airline also promoted itself as "the last great airline" and with the motto "For the same price, you just get more", yet analysts felt that Alaska
Alaska
Air needed deeper cost cuts.[14][16] At the same time, the company had many strikes by the flight attendants' union.[16] Alaska
Alaska
continued to take delivery of new MD-83s during the 1990s, both to meet the demands of a growing route system, and to replace its aging and fuel inefficient 727 fleet. Their last 727 was retired in March 1994.[35] The airline's MD-80 fleet peaked at 44 aircraft in 1996.[36] Vecci was dismissed in 1995 and replaced with John Kelly, former Horizon Air
Horizon Air
CEO. The airline soon expanded West Coast routes to take advantage of an "open skies" agreement between the US and Canada.[16] Alaska
Alaska
Airlines also pioneered some new technologies through the 1990s. It added a heads-up guidance system in 1989 to operate better in foggy conditions, becoming the first airline to use this technology. In 1995, the airline became the first U.S. airline to sell tickets on the Internet. By 2000, all the airline's planes carried automated external defibrillators, for use in in-flight emergencies. The airline also installed self-service kiosks called "Instant Travel Machines" that printed boarding passes, allowing customers to bypass the traditional ticket counter. An X-ray device, an addition to the unit allowing passengers to check their own baggage was being tested in 1999 at Anchorage.[16] This concept, known as "Airport of the Future" by the airline, was first tested in Anchorage and was later brought to its Seattle
Seattle
hub, and it drew attention from other airlines as well.[15] The airline would also become the first airline in the world to integrate GPS and Enhanced Ground Proximity Warning System (EGPWS) technology, adding a real-time, three-dimensional display of terrain. The system was operational in all the carrier's Boeing 737-400s by April 1999.[16] The late 1990s also saw the carrier recording much profitability. The airline added new training and maintenance facilities.[16] Also, the airline began buying new 737s, ordering three Boeing
Boeing
737-700s and becoming the launch customer for the Boeing 737-900
Boeing 737-900
when it placed an order for ten of the jets in November 1997.[37][38] Introducing flights across the U.S. (2000s)[edit]

An Alaska
Alaska
Airlines Boeing 737-900
Boeing 737-900
at Seattle-Tacoma International Airport. Alaska
Alaska
was the launch customer of the 737-900 aircraft.

With the delivery of Boeing 737 Next Generation
Boeing 737 Next Generation
aircraft starting in 1999, Alaska
Alaska
began launching more medium-haul flights. In 2000, Alaska started service between Anchorage and Chicago. On May 15, 2001, the airline took delivery of its first 737-900.[39] In 2001, the airline was granted slot exemptions by the Department of Transportation to operate a nonstop flight from Ronald Reagan Washington National Airport to Seattle, but it was halted after only a week due to the September 11 attacks. The airline resumed service to Reagan Airport on December 4, 2001, to meet the demand.[40] In January 2002, William Ayer was named CEO of Alaska
Alaska
Airlines. Ayer had been serving as president under Kelly since 1997, having come to Alaska
Alaska
from Horizon two years earlier after spending 13 years with the smaller airline. Ayer took over as chairman and CEO of the Alaska
Alaska
in 2002 upon Kelly's retirement. He led the company through a transformation called Alaska
Alaska
2010 that was intended to insulate the airline from the traditional boom-bust cycle of the airline industry.[15] In 2002, flights to Newark, New Jersey, were launched and in 2003, services to Orlando began.[41][42][43] In 2003, service to Boston began.[44] In 2003, Alaska
Alaska
Airlines won the Technology Leadership Award from the magazine Air Transport World for its pioneering of new technologies both in the airport and within the airplane itself.[15]

The Boeing 737-800
Boeing 737-800
replaced the airline's MD-83s, which were retired in August 2008.

In 2005, due to the greater efficiency of the Boeing 737
Boeing 737
Next Generation and rising costs for maintenance, fuel, and crew training, Alaska
Alaska
Airlines decided to phase out its remaining 26 MD-80s and trained its pilots to fly the newer Boeing
Boeing
737-800s that were being ordered to replace them. According to the airline, the MD-80 burned 1,100 US gallons (4,200 l) of fuel per hour, while the 737-800 burns just 850 US gallons (3,200 l) per hour. The last MD-80 flights flew on August 25, 2008, with one flight from San Jose to Seattle
Seattle
and another from Sacramento to Seattle.[29] To mark its transition to an all- Boeing
Boeing
fleet, Alaska
Alaska
Airlines unveiled a 737-800 called Spirit of Seattle
Seattle
with Boeing's house colors painted on the fuselage and the airline's Eskimo
Eskimo
logo painted on the tail fin.[45] Also in 2005, Alaska
Alaska
Airlines contracted out many of its jobs, including ground crew positions, to Menzies Aviation. In some cases this resulted in an almost 40% decline in wages.[46] This agreement was found to be a violation of union agreements in 2008 and the new ground crews caused enough damage to aircraft in the first year to make the savings negligible.[47][48] In addition, Menzies contractors gained a reputation of stealing from checked bags after a few incidents in 2007.[49]

An Alaska
Alaska
Airlines Boeing
Boeing
737-400 Combi aircraft
Combi aircraft
at Ted Stevens Anchorage International Airport

Starting in June 2006, Alaska
Alaska
Airlines introduced new cargo aircraft to the fleet: five 737-400C "combi aircraft" and one 737-400F "freighter." The aircraft were originally purchased by Alaska
Alaska
as passenger aircraft in 1992, and converted by Pemco Air Services.[50] The 737-400C "combi" aircraft were uniquely suited for the needs of Alaska, carrying a combination of four cargo pallets and 72 passengers, allowing goods and people to be transported to remote towns. 737-400 based aircraft had 20% more passenger and cargo capacity than the aging Boeing
Boeing
737-200
737-200
cargo aircraft they replaced. On September 9, 2007, Alaska
Alaska
Airlines introduced daily nonstop service between Portland, Oregon, to Boston.[51] On October 12, 2007, the airline began service to Hawaii
Hawaii
with a flight to Honolulu
Honolulu
from Seattle. Seattle–Kauai service began on October 28, 2007, and Anchorage– Honolulu
Honolulu
service began on December 6, 2007.[52] On October 26, 2008, Alaska
Alaska
launched service from Seattle
Seattle
to Minneapolis-Saint Paul.[53] On August 3, 2009, service from Seattle
Seattle
to Austin, Texas, began.[54] Service from Seattle
Seattle
to Houston began on September 23, 2009[55] and from Seattle
Seattle
to Atlanta on October 23, 2009.[56] 2010s[edit]

An Alaska
Alaska
– Horizon Bombardier Q400, following the retirement of the Horizon Air
Horizon Air
brand in 2010

In March 2010, Alaska
Alaska
Airlines began service from San Jose, California, to Kahului and Kona, Hawaii, and also from Sacramento, California, to Kahului, Hawaii.[57] On September 27, 2010 Alaska
Alaska
Airlines began service between Seattle and Lambert-St. Louis International Airport.[58][59] 2011 brought a major change for the Alaska
Alaska
Air Group; starting at the beginning of the year, Horizon Air
Horizon Air
would no longer operate as a separate regional airline.[60] Instead, it transitioned to a capacity purchase agreement (CPA) business model, which had by that time become the regional airline industry standard. Under the CPA, Horizon operates and maintains its aircraft, while Alaska
Alaska
Airlines is responsible for scheduling, marketing and pricing all flights.[60][61] As part of the change to the new business model, the Horizon Air
Horizon Air
brand was retired and all Horizon planes were repainted with a co-branded " Alaska
Alaska
Horizon" livery.[62][61] Alaska
Alaska
Airlines also entered into a similar capacity purchase agreement with the nation's largest regional airline, SkyWest Airlines. Starting on May 2011, SkyWest started operating several routes for Alaska
Alaska
under the brand " Alaska
Alaska
SkyWest."[63] In January 2011, Alaska
Alaska
Airlines placed an order for thirteen 737-900ERs. The aircraft have been delivered between 2012 and 2014[needs update] Alaska
Alaska
also ordered two 737-800s as part of this order.[64][65][66] The airline also recorded record profits for 2010, as well as record profits for the fourth quarter of 2010. The profit for the entire year was $251.1 million, an increase from $121.6 million a year earlier. Alaska's 2010 fourth-quarter profit of $64.8 million was up from $24.1 million from the fourth quarter of the previous year.[65] Also in 2010, Alaska
Alaska
ranked as the most efficient airline operating in The United States.[67] Alaska
Alaska
Airlines continues pioneering new technologies today. In 2011 Alaska
Alaska
Airlines partnered with Boeing
Boeing
and Fujitsu
Fujitsu
to be the first to use a new technology called Component Management Optimization, which will streamline maintenance checks. It will do this by allowing mechanics to point a handheld device at little RFID tags attached to certain parts of the aircraft, which will display information about when parts were last replaced. This will allow mechanics to perform inspections quicker than conventional methods. The program is scheduled to launch in 2012.[68] Also in mid-2011, the airline issued iPads to its pilots to replace 25 pounds of paper flight manuals that pilots are currently required to carry on flights. Alaska
Alaska
Airlines is the first major airline to use iPads on flights; all pilots had iPads by the middle of June 2011. This was the first part of the airline's initiative to do away with the flight bag; the airline is also considering using iPads for displaying aeronautical charts.[69] In November 2011 Alaska
Alaska
Airlines flew 75 commercial passenger flights in the U.S. powered by biofuel using a 20 percent blend of sustainable biofuel made from used cooking oil that meets rigorous international safety and sustainability standards.[70] On February 16, 2012, Alaska
Alaska
Airlines' CEO, Bill Ayer, retired. Ayer became the airline's CEO in 2002 and has been credited for reducing costs and keeping the airline profitable without going through bankruptcy. The airline's president Brad Tilden officially became the new CEO on May 15, 2012.[71] On March 9, 2012, Alaska
Alaska
Airlines began service from Seattle
Seattle
to Kansas City[72] and on June 11, 2012, began service to Philadelphia.[73] Seattle-Miami flights ended on July 15, 2012, but service to nearby Fort Lauderdale
Fort Lauderdale
began on July 16.[74] New service to San Antonio began on September 17, 2012.[75] Alaska
Alaska
Airlines also began service from San Diego to Orlando on October 11, 2012.[76][77] In October 2012 (2012-10), Alaska
Alaska
placed the largest order in its history when it ordered a total of 50 Boeing
Boeing
737s in a deal worth US$5 billion at list prices. The order consists of 20 Boeing
Boeing
737 MAX 8s, 17 Boeing 737 MAX
Boeing 737 MAX
9s and 13 Boeing
Boeing
737-900ERs.[78][79][80] Alaska
Alaska
Airlines announced a plan in June 2013 to begin replacing Boeing
Boeing
737s on flights between Fairbanks
Fairbanks
and Anchorage, Alaska, with Bombardier Q400s operated by Horizon Air
Horizon Air
and based out of Anchorage beginning in March 2014. The plan was intended to reduce operating expenses and eventually lower fares, but was met with a great deal of skepticism by Fairbanks
Fairbanks
residents who expressed their frustration about safety of the aircraft and outside boarding in the cold winter climate through social media. Alaska
Alaska
Airlines responded to the comments on Facebook
Facebook
attempting to reassure passengers of the safety of the Bombardier Q400s as well as promising to address the unusual aspects of flying in Alaska. The airline ended up modifying one of the jetways at Fairbanks International Airport
Fairbanks International Airport
so that passengers would not have to go outside to board.[81] In November 2017, Alaska announced that it would revert to all jet service in the state of Alaska, and that it would close its Horizon Air
Horizon Air
base in Anchorage in March 2018.[82] Alaska
Alaska
Airlines has announced 3 new nonstop destinations from Seattle. These services to Charleston, Nashville and Raleigh-Durham will begin in late 2015 using their 737 aircraft. Alaska
Alaska
is additionally starting service between Los Angeles and Baltimore-Washington, starting September 9, 2015.[83] On January 25, 2016, for the first time in 25 years, Alaska
Alaska
Airlines unveiled a major update to its brand, which included a new logo and livery.[84][85][86] In the new design, the Alaska
Alaska
wordmark was streamlined and the design of the Eskimo
Eskimo
logo was simplified and the ruff's on the parka were made more colorful. Virgin America
Virgin America
merger[edit] On April 4, 2016, Alaska Air Group
Alaska Air Group
announced it would acquire Virgin America, an airline based out of the San Francisco Bay Area. With Virgin America
Virgin America
operating hubs in San Francisco and Los Angeles, the merger greatly expands the presence of Alaska
Alaska
Airlines in California and the West Coast.[87]

To commemorate the merger between Alaska
Alaska
Airlines and Virgin America, a number of aircraft received special liveries. This one, pictured on an Airbus A321neo
Airbus A321neo
originally destined for Virgin America, advertises Alaska
Alaska
Airlines' dominating West Coast presence.

After the merger was announced, Richard Branson, the head of the Virgin Group and one of the founders of Virgin America
Virgin America
described himself as "sad" and disappointed with the merger.[87] Despite the protest from its most high-profile shareholder, the majority of Virgin America's shareholders voted to approve the merger.[88] The Alaska Air Group
Alaska Air Group
purchased Virgin America
Virgin America
for $57 per share, a total valuation of $2.6 billion, with additional expenses bringing the cost to approximately $4 billion.[89] The acquisition was completed on December 14, 2016.[90] The United States Department of Transportation issued a single operating certificate for a combined Alaska
Alaska
Airlines and Virgin America on January 11, 2018. The airlines are expected to merge into the same passenger service system by April 25, 2018.[91] A merged passenger service system means that most of the customer-facing portions of the company (including flight numbers, website, mobile apps, and airport check-in kiosks) will have a single brand, Alaska Airlines. Alaska
Alaska
expects to have the Virgin America
Virgin America
brand fully retired in 2019.[92] The merger did present one major issue for the Alaska
Alaska
Air Group: while Alaska
Alaska
operates an all- Boeing 737
Boeing 737
fleet of aircraft, Virgin America operated an all-Airbus A320 fleet. The company announced that while the Airbus aircraft will be integrated into Alaska's fleet (and repainted into Alaska's livery), the long-term strategy would be to return to an all- Boeing 737
Boeing 737
fleet. The transition will likely take years because the vast majority of Virgin's fleet is leased from lenders, and analysts say it would be prohibitively expensive to terminate those leases early.[93] The first leases do not expire until 2019, with most set to expire between 2021 and 2024.[94][95] Corporate affairs[edit]

Alaska
Alaska
Airlines headquarters in SeaTac, Washington

Employees[edit] As of November 2014[update], Alaska
Alaska
Airlines has 12,998 employees.[11] Alaska's pilot group consists of approximately 1,550 pilots represented by the Air Line Pilots Association, International and its over 4,100 flight attendants are represented by the Association of Flight Attendants.[96] Since May 2005 (2005-05), the airline's baggage-handling operations have been outsourced to Menzies Aviation. This was in response to rejection of a contract between IAM (the union which represented the baggage handlers), and Alaska
Alaska
Airlines. It also allowed the airline to save an estimated $13 million a year.[97] Alaska
Alaska
Airlines Foundation[edit] The Alaska
Alaska
Airlines Foundation, headquartered on the grounds of Ted Stevens International Airport in Anchorage, gives grants to 501(c)(3) non-profit organizations that are classified as charities in the U.S. states of Alaska
Alaska
and Washington.[98] Alaska
Alaska
Air Cargo[edit]

An Alaska
Alaska
Air Cargo Boeing
Boeing
737-400 freighter at Seattle-Tacoma International Airport

Alaska
Alaska
Air Cargo has regional operations in parts of the United States and has the most extensive air cargo operations on the west coast of the U.S., larger than that of any other passenger airline. Alaska's cargo operations are focused primarily on the northwestern contiguous states and Alaska, between Anchorage and Seattle. South from Alaska, goods that are carried primarily include fresh Alaskan seafood, while products carried north from Seattle
Seattle
primarily include US Postal Service mail; in addition, the airline also carries goods for remote Alaskan communities and personal packages.[99] Sponsorships[edit]

San Francisco Giants
San Francisco Giants
(MLB)[100] Seattle
Seattle
Mariners (MLB)[101] Portland Timbers
Portland Timbers
(MLS)[102] Washington Huskies
Washington Huskies
Alaska
Alaska
has the naming rights for two sports venues on the University of Washington campus: Alaska
Alaska
Airlines Arena at Hec Edmundson Pavilion
Hec Edmundson Pavilion
and Alaska
Alaska
Airlines Field at Husky Stadium.

Destinations[edit] Main article: Alaska
Alaska
Airlines destinations

Alaska
Alaska
Airlines check-in

Alaska
Alaska
Airlines operations at Seattle-Tacoma International Airport

Alaska's route system spans more than 92 cities in the United States, Canada, Costa Rica
Costa Rica
and Mexico. Some of the locations served in the carrier's namesake state include Anchorage, Adak, Barrow, Cordova, Fairbanks, Juneau, Ketchikan, Kodiak, Kotzebue, King Salmon, Nome, Prudhoe Bay and Sitka, several of which are inaccessible by road. The airline began scheduled operations to the Russian Far East
Russian Far East
in 1991 following the breakup of the Soviet Union,[103][104] but suspended the service in 1998 following the 1998 Russian financial crisis.[105] Alaska
Alaska
has historically been one of the largest carriers on the West Coast of the United States as well as to and within the state of Alaska, with strong presences in Seattle, Portland and San Diego, and serving the three major airports in the San Francisco Bay Area
San Francisco Bay Area
and four airports in the Los Angeles metropolitan area.[106] Some cities in Alaska's network with less traffic are served by regional airline partners under a capacity purchase agreement. Under that agreement the regional airline is paid to operate and maintain aircraft used on flights that are scheduled, marketed, and priced Alaska
Alaska
Airlines. Alaska's current regional airline partners are Horizon Air, SkyWest Airlines
SkyWest Airlines
and Peninsula Airways. Codeshare agreements[edit] Alaska
Alaska
Airlines does not participate in any major global airline alliances, but the airline has codeshare agreements with several carriers. However, many of these airlines are members of global airline alliances. Alaska
Alaska
Airlines' codeshare partners are as follows:[107][108]

Air France
Air France
(ends April 30, 2018)[109] Aer Lingus
Aer Lingus
(starting in April 2018)[110] American Airlines British Airways Cathay Pacific Condor Flugdienst Emirates Fiji Airways Finnair Hainan Airlines Icelandair Japan Airlines KLM
KLM
(ends April 30, 2018)[109] Korean Air LATAM
LATAM
Chile PenAir Qantas Ravn Alaska Singapore Airlines

Since 2008, Alaska
Alaska
Airlines flights (including those operated by Horizon Air) have been part of Oneworld
Oneworld
Global Explorer fares.[111][112] Fleet[edit] Current fleet[edit]

An Alaska
Alaska
Airlines Boeing
Boeing
737-900ER
737-900ER
on final approach to Newark Liberty International Airport.

An Alaska
Alaska
Airlines Embraer E175 operated by Skywest Airlines at Fresno Yosemite International Airport.

Alaska
Alaska
Airlines fleet

Aircraft In service Orders Passengers Notes

F Y+ Y Total

Alaska
Alaska
Airlines passenger fleet[113]

Airbus A319-100 10 — 12 18 96 126 Transferred from Virgin America.

Airbus A320-200 53 — 12 18 120 150

Airbus A320neo — 30

TBA

Order transferred from Virgin America, but may be canceled. Deliveries scheduled between 2020 and 2022.

Airbus A321neo 6 4 16 24 150 190 Transferred from Virgin America. Delivery in progress.

Boeing
Boeing
737-700 11 — 12 — 112 124

Boeing
Boeing
737-800 61 — 12 30 117 159

Boeing
Boeing
737-900 12 — 16 24 138 178 Launch customer. Currently being retrofitted to include Premium Class seating.

16 — 165 181

Boeing
Boeing
737-900ER 68 12[114] 16 24 138 178 Currently being retrofitted to include Premium Class seating and larger overhead "space bins." Delivery in progress.

16 — 165 181

Boeing 737 MAX
Boeing 737 MAX
8 — 20[114]

TBA

Boeing 737 MAX
Boeing 737 MAX
9 — 17[114]

TBA

Alaska
Alaska
Air Cargo fleet

Boeing
Boeing
737-700F 3 —

Cargo

Converted from 737-700 passenger aircraft.

Alaska
Alaska
Horizon & Alaska
Alaska
SkyWest fleet

Bombardier CRJ200 4 — — — 50 50 Operated by SkyWest Airlines. Aircraft wet leased to provide extra capacity during Horizon Air
Horizon Air
pilot shortage and scheduled to be returned by July 1, 2018.[115]

Bombardier Dash 8-Q400 49 2 — — 76 76 Operated by Horizon Air.

Embraer 175 11 22 12 12 52 76 Operated by Horizon Air. Delivery in progress.

25 10 Operated by SkyWest Airlines. Delivery in progress.

Total 313 117

From 2008 until 2018, Alaska
Alaska
Airlines operated an all- Boeing
Boeing
737 fleet, with the airline painting the slogan "proudly all Boeing" on the noses of nearly all its planes. It was a recognition that the airline, headquartered in the Seattle
Seattle
metropolitan area, flies planes built in the Seattle
Seattle
metropolitan area. Alaska-owned Virgin America
Virgin America
operates a fleet of all Airbus aircraft, with a combined total of 103 Airbus aircraft in service and ordered.[116][117] Those planes are in the process of being merged into Alaska's fleet. The FAA granted Alaska
Alaska
and Virgin America
Virgin America
a single operating certificate in January 2018.[118] Regional flights are operated with Alaska
Alaska
branded Bombardier Q400
Bombardier Q400
and Embraer 175
Embraer 175
planes by the Alaska-owned regional airline Horizon Air and contractor SkyWest Airlines. Alaska
Alaska
Airlines is the only passenger airline in the U.S. with dedicated cargo planes.[119] Fleet history[edit] Since the 1960s, Alaska
Alaska
has consistently operated (Boeing) jet aircraft in its fleet although the first jetliner type operated by the airline was the Convair
Convair
880. Alaska
Alaska
also operated the Convair
Convair
990 jetliner. Besides the current Boeing 737
Boeing 737
models flown by Alaska, the airline previously operated the Boeing 707
Boeing 707
and Boeing 720
Boeing 720
as well as the Boeing
Boeing
727-100, 727-200
727-200
and 737-200.[120] The last 727 was retired in May 1994.[35] In the 1980s, Alaska
Alaska
began acquiring McDonnell Douglas MD-80s.[29] Alaska
Alaska
acquired additional MD-80s via the acquisition of Jet America Airlines in 1987.[33] Alaska
Alaska
was the launch customer for the MD-83, and took delivery of the first airplanes in 1985.[29] Alaska
Alaska
continued to take delivery of new MD-83s during the 1990s, both to meet the demands of a growing route system, and to retire its aging and fuel inefficient 727 fleet. In 2005, due to the greater efficiency of the Boeing 737 Next Generation
Boeing 737 Next Generation
and rising costs for maintenance, fuel and crew training, Alaska
Alaska
Airlines decided to phase out the remaining 26 MD-80s and trained the pilots to fly the newer 737-800s that were being ordered to replace them. The last MD-80 flights took place on August 25, 2008.[29] Alaska
Alaska
also used eight Boeing
Boeing
737-200
737-200
Combi/QCs to suit the unique needs of flying in the state of Alaska. These aircraft were valued for their ability to be rapidly reconfigured (hence the moniker QC or "Quick Change") to match the specific cargo and passenger loads for any given flight. In the all-freight configuration, the 737-200
737-200
Combis carried up to six cargo containers, known as "igloos." The palletized floor allowed for passenger seating to range from 26 to 72 seats. The 737-200s were also gravel-kitted, which allowed them to be used at airports such as Red Dog, which formerly featured a gravel runway.[121] Alaska
Alaska
replaced the 737-200s with six reconfigured 737-400s between 2006 and 2007. Five feature a mixed cargo/passenger "Combi" arrangement, and one is a "freighter" carrying only cargo. Unlike the 737-200
737-200
Combi, the 737-400 Combis feature a fixed seating capacity of 72 seats.[50] The last 737-200
737-200
Combi (short for combination) was retired in 2007 and is now displayed at the Alaska Aviation Museum.[122][123] The 737-400 Combi aircraft
Combi aircraft
were retired in October 2017.[124] Livery[edit] The airline's livery and logo has remained remarkably similar for the last 50 years; with the word Alaska
Alaska
on the front sides of fuselage, with image of a native Alaskan Eskimo
Eskimo
on the vertical stabilizer as a logo.[16] The image of the Eskimo
Eskimo
first appeared in 1972 alongside three other logos that each represented a part of Alaskan history: a totem pole, a gold miner, and Russian spires. The Eskimo
Eskimo
is depicted wearing a traditional qulittaq (parka with ruff). In 1976, the airline adopted the Eskimo
Eskimo
tail fleet-wide, with the design slightly changed to have the face smiling.[125] Between the 1970s and the mid-2010s, Alaska's aircraft were painted all white (except for the eskimo), with dark blue and teal stripes running the length of the sides of the fuselage. In 1988, Alaska
Alaska
considered replacing the Eskimo
Eskimo
face with a new logo resembling a mountain, but dropped the plan amid widespread complaints from Alaskans and company employees.[126][127] Starting the mid-1990s, the word "Alaska" was depicted as a wordmark with the letters designed to look like icicles.[125] Starting in February 2015, Alaska
Alaska
rolled out what it called an "updated" livery. The changes included a new wordmark (where the k no longer intersected the last a in "Alaska") on the sides of the plane, navy blue paint with green accents, and an simplified eskimo design on the tail (no teal outline).[128] In January 2016, the livery and logo received a major redesign. The Alaska
Alaska
wordmark was further streamlined and the design of the Eskimo logo was simplified and the ruffs on the parka were made more colorful. On the fuselage of planes, the stripes were eliminated and replaced by a "jelly bean" design with waves of dark blue, navy blue, teal, and green running up the side of the plane to the vertical stabilizer.[129] Services[edit] On-board meals and beverages[edit] Complimentary meals or light snacks are served to passengers in the first class cabin.[130] In 2006 the airline launched its buy on board meal program, known as Northern Bites,[131] on most flights over 2 ½ hours, including all transcontinental flights.[132] As part of the buy on board program, the airline offers various "Picnic Packs" for a charge in coach/economy class on all flights.[133] On February 1, 2012, Alaska
Alaska
Airlines started serving coffee from fellow Seattle
Seattle
company Starbucks
Starbucks
on all of its flights. Previously Starbucks
Starbucks
coffee was only offered on Horizon Air
Horizon Air
flights. Horizon Air had offered Starbucks
Starbucks
coffee since February 1, 1990, and was the first airline in the world to serve Starbucks
Starbucks
coffee onboard its flights. Alaska
Alaska
also provides local offerings such as Beecher's Cheese, Tim's Cascade potato chips and Alaskan Amber beer.[134] In 2015, Alaska
Alaska
updated inflight hot entrées with options created by Seattle
Seattle
Chef Tom Douglas.[135][136] On-board entertainment[edit] Alaska
Alaska
Airlines is recognized by the World Airline Entertainment Association (WAEA) as having an "historic first" in Inflight entertainment by introducing in October 2003 the first portable, hard-drive based, audio-video-on-demand (AVOD) players that deliver a variety of film, TV and audio programs.[137] The device, called the digEplayer was conceived and brought to market by an Alaska
Alaska
Airlines baggage handler named Bill Boyer Jr.[138][139] digEplayers are available for rent on most long-haul flights for a fee, although they are complimentary to passengers seated in First Class.[140] Alaska
Alaska
Airlines received the "Airline IFE Service of the Year" award at the March 2004 IPEC/LARA Inflight Online Awards Dinner based upon the implementation of the digEplayer, which was awarded "IFE Product of the Year."[10] In 2015 Alaska
Alaska
introduced Alaska
Alaska
Beyond with Inflight Entertainment Tablets to replace the digEplayers. It is available on all wi-fi enabled aircraft (most Boeing
Boeing
737s and Embraer 175
Embraer 175
jets) — Alaska Beyond allows flyers in First Class and Coach to also use the Gogo® Video Player on their own device in lieu of purchasing the Inflight Entertainment Tablet.[141] On-board Internet access[edit] All Alaska
Alaska
Airlines jets are equipped with an in-flight Wi-Fi and streaming entertainment system. Internet service is fee-based for all passengers, depending on the length of the flight.[142][143] Streaming entertainment and electronic messaging services are free. Alaska
Alaska
launched trials of In-flight Wi-Fi Internet service in 2009.[144][145] The airline tested both the Row44 satellite-based system, before picking the land-based Gogo Inflight Internet
Gogo Inflight Internet
system on February 24, 2010.[146] In October 2010, flights between Anchorage and Fairbanks
Fairbanks
became the first to receive in-flight internet service.[147] In the following months, the system was expanded to cover all routes over the United States served by the airline with the exception of to and from Hawaii. Lounge[edit] Alaska
Alaska
Lounge is the Alaska Air Group
Alaska Air Group
airport lounge and are located in four west coast airports: Anchorage, Los Angeles, Portland and Seattle. Memberships start at $45 for a single-day pass, up to $875 for a new three-year membership. MVP members receive a 50% discount on the initiation fee and MVP Gold members have their initiation fee waived. Both MVP and MVP Gold are still responsible for the actual annual membership fee.[148][149] A fifth Alaska
Alaska
Lounge will be opening at New York's John F. Kennedy international airport after Alaska
Alaska
Airlines and Virgin America co-locate into Terminal 7 (from Terminals 8 and 4, respectively). Until December 31, 2017, Virgin America
Virgin America
Elevate Gold members could access the LAX Alaska
Alaska
Lounge for free, as an inherited benefit from the closure of the Virgin America
Virgin America
Loft in May 2017. Mileage Plan[edit] Main article: Mileage Plan

Mileage Plan is the frequent-flyer program of Alaska
Alaska
Airlines and Horizon Air. The program's airline partners also include Oneworld member airlines American Airlines, British Airways, Cathay Pacific, Finnair, Japan Airlines,[150] LATAM
LATAM
Chile and Qantas; SkyTeam
SkyTeam
member airlines Air France
Air France
(Ends 4/30/2018),[151] KLM
KLM
(Ends 4/30/2018)[151] and Korean Air; Star Alliance
Star Alliance
member airline Singapore Airlines[152]; as well as Fiji Airways, Emirates, Ravn Alaska, Mokulele Airlines, Condor Flugdienst,[153] PenAir, and Hainan Airlines.[154]The Mileage Plan program has no membership fee, allows one-way redemption and accumulated miles expire after 2 years of inactivity.[155] MVP, MVP Gold and MVP Gold 75K are Mileage Plan's elite tiers for frequent travelers.[156] Higher-tiered members are provided with increased travel benefits such as bonus mileage, priority boarding and complimentary upgrades to first class.[148] MVP is achieved when the member flies 20,000 miles (32,000 km) on Alaska
Alaska
Airlines or Horizon Air, MVP Gold is achieved when the member flies 40,000 miles (64,000 km),[148] and MVP Gold 75K is achieved when the member flies 75,000 miles (121,000 km) on Alaska
Alaska
Airlines or Horizon Air.[157] Club 49[edit] On November 1, 2011, Alaska
Alaska
Airlines began a new program called Club 49 exclusively for Mileage Plan members who are residents of the state of Alaska. Benefits include free checked bags and email notifications about fare sales and discounts.[158] The program has no joining fee[159] and memberships are valid for a year after joining before they need to be renewed.[160] Accidents and incidents[edit] Alaska
Alaska
Airlines has had ten major aviation accidents in its history, eight of which resulted in fatalities, with the other two resulting in the aircraft being written off but no fatalities.

November 30, 1947 Flight 009, a Douglas C-54A (NC91009), with routing Anchorage-Yakutat–Port Hardy-Seattle, crash landed while attempting to make an ILS approach at Seattle-Tacoma International Airport
Seattle-Tacoma International Airport
in Seattle. The plane went off the runway, rolled down an embankment, struck a ditch, and continued into the intersection of Des Moines Highway and South 188th Street where it struck an automobile, caught fire and spilled fuel all over the area. Of the 28 occupants, there were eight fatalities, plus the driver of the car. The crash was attributed to pilot error.[161] January 20, 1949 Flight 8, a Douglas C-47A (NC91006), was on routing Homer, Alaska–Kenai, Alaska, when the plane struck the side of Ptarmigan Head 9 miles (14 km) east of the center of the airway to Kenai. Of the six passengers on board, there were five fatalities. The cause was determined to be the pilot straying off the designated airway.[162] August 8, 1954 An Alaska
Alaska
Airlines C-47A (N91008) operating the routing of McGrath, Alaska
Alaska
to Colorado Creek, Alaska, crashed into the side of a mountain about 25 miles (40 km) northwest of McGrath. Both pilots perished.[163] March 2, 1957 Flight 100, a Douglas C-54B (N90449) on the routing of Seattle-Fairbanks-Seattle, hit a mountain 3.8 miles (6.1 km) from Blyn
Blyn
while on approach to Seattle. All five occupants perished. The cause of the crash was the pilot's decision to enter an area of low overcast in mountainous terrain, as well as a navigation error.[164] July 21, 1961 Flight 779, a Douglas DC-6A (N6118C) operating Seattle- Shemya
Shemya
crashed short of the runway, killing the six crew. The cause of the crash was due to the fact that the power to the runway and approach lighting systems had been cut off two days earlier, and the control tower neglected to inform the pilots as they made their approach in the dark.[165] April 17, 1967 An Alaska
Alaska
Airlines Lockheed L-1049H Super Constellation (N7777C) with 28 passengers and four crew members aboard landed with landing gear retracted during heavy snowfall at Kotzebue Airport. Everyone on board survived but the aircraft was damaged beyond repair.[166] September 4, 1971 Flight 1866, a Boeing
Boeing
727-193 operating Anchorage–Cordova–Yakutat–Juneau–Sitka, crashed into a mountain in the Chilkat Mountain Range about 18.5 miles (29.8 km) from the airport while on approach to Juneau. All seven crew members and 104 passengers were killed. The cause of the crash was determined to be misleading navigational information given to the flight crew, the failure of the crew to use all navigational aids and not performing the required audio identification of the navigational facilities.[167] April 5, 1976 Flight 60, a Boeing
Boeing
727-81 (N124AS) operating Juneau–Ketchikan, overran the runway while landing in Ketchikan
Ketchikan
after the captain decided to attempt a go around at the last moment. One passenger died in the accident. The cause of the crash was determined to be pilot error for initiating a go-around after commitment to landing and the pilot's "unprofessional decision" to abandon the precision approach.[168] June 9, 1987 An Alaska
Alaska
Airlines Boeing
Boeing
727-90C (N766AS) at Anchorage International Airport with two people on board struck a jetway while taxiing and caught fire, destroying the aircraft. The avionics technician inadvertently deactivated the brake pressurization system.[169] January 31, 2000 Flight 261, a McDonnell Douglas MD-83, plunged into the Pacific Ocean near Point Mugu, California, while preparing to attempt an emergency landing at Los Angeles International Airport
Los Angeles International Airport
en route from Puerto Vallarta, Mexico, to San Francisco and Seattle, killing all 88 people on board. In its final report, the National Transportation Safety Board (NTSB) determined the cause of the accident to be failure of acme nut threads, which were part of the jackscrew assembly for the horizontal stabilizer's trim system. The failure of the acme nut threads happened because of insufficient lubrication of the jackscrew assembly, which was the result of Alaska's extended lubrication and inspection intervals and from the Federal Aviation Administration's (FAA) approval of those intervals. NTSB also found that the lack of a fail-safe mechanism for the failure of the acme nut threads on the MD-80 design contributed to the accident. This incident, along with an earlier ValuJet Flight 592
ValuJet Flight 592
crash, led to closer FAA oversight of airline maintenance operations.[170] The accident was also the subject of episode 5, season 1, of the documentary series, Mayday (Air Emergency/Air Crash Investigation).[171]

See also[edit]

Seattle
Seattle
portal Alaska
Alaska
portal Companies portal Aviation portal

Horizon Air List of airlines of Alaska Virgin America

References[edit]

^ a b Norwood, Tom; Wegg, John (2002). North American Airlines Handbook (3rd ed.). Sandpoint, Idaho: Airways International. ISBN 0-9653993-8-9.  ^ "Federal Aviation Administration – Airline Certificate Information – Detail View". Av-info.faa.gov. Retrieved May 17, 2017.  ^ a b c d e "Cities served – Alaska
Alaska
Airlines". Newsroom – Alaska Airlines. Alaska
Alaska
Airlines. September 2016. Retrieved October 15, 2016. With West Coast hubs in Seattle; Portland, Oregon; Anchorage, Alaska; San Francisco and Los Angeles; Alaska
Alaska
calls Seattle
Seattle
home. Alaska
Alaska
Air Group offers more flights to more destinations from the Pacific Northwest than any other airline.  ^ " Alaska
Alaska
Airlines is in a Newark State of Mind". Alaska Airlines.  ^ " Alaska
Alaska
Airlines Grows San Jose Focus City with New Flying to San Diego and Orange County/Santa Ana" (Press release). Alaska
Alaska
Airlines. February 17, 2016. Retrieved October 30, 2017.  ^ " Alaska
Alaska
Air CEO retiring; insider to replace him". Yahoo! News. Associated Press. February 16, 2012. Retrieved May 17, 2012.  ^ " Alaska
Alaska
Airlines company facts". Alaska
Alaska
Airlines. June 2016. Retrieved October 30, 2017.  ^ a b Wilhelm, Steve (July 2, 2015). " Alaska
Alaska
Airlines logs big boost in passengers as it combats rival Delta". Puget Sound Business Journal. Retrieved 2015-07-03.  ^ "J.D. Power Study Ranks Alaska
Alaska
Airlines Highest in Traditional Carrier Satisfaction for Seventh Straight Year". The Wall Street Journal. May 14, 2014.  ^ a b " Alaska
Alaska
Airlines Awards & Recognitions". Retrieved June 21, 2011.  ^ a b "Company Facts". Alaska
Alaska
Airlines. June 2011. Archived from the original on May 9, 2012. Retrieved May 9, 2012.  ^ Hwang, Inyoung (November 30, 2011). " Alaska
Alaska
Air to Replace AMR in Dow Jones Transportation Average". Bloomberg Businessweek. Archived from the original on May 9, 2012. Retrieved May 9, 2012.  ^ a b c d e Crowley, Walt (February 1, 2000). "HistoryLink Essay: Alaska
Alaska
Airlines". Historylink.org. Archived from the original on May 17, 2012. Retrieved May 17, 2012.  ^ a b c d e f g h i " Alaska
Alaska
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Air Calédonie Air India Air New Zealand Air Niugini Air Tahiti Air Tahiti
Air Tahiti
Nui Air Vanuatu Aircalin All Nippon Airways Asiana Airlines Bangkok Airways Biman Bangladesh Airlines Fiji Airways Garuda Indonesia Japan Airlines Jet Airways Korean Air Lao Airlines Malaysia Airlines Myanmar Airways International Nippon Cargo Airlines Pakistan International Airlines Philippine Airlines Qantas Royal Brunei Airlines SilkAir Singapore Airlines Singapore Airlines
Singapore Airlines
Cargo SriLankan Airlines T'way Air Thai Airways Thai Lion Air VietJet Air Vietnam Airlines Virgin Australia

China and North Asia regional office

Air China Air Koryo Air Macau Beijing Capital Airlines Cathay Dragon Cathay Pacific China Airlines China Cargo Airlines China Eastern Airlines China Express Airlines China Postal Airlines China Southern Airlines EVA Air GX Airlines Hainan Airlines Hong Kong Airlines Hong Kong Express Juneyao Airlines Loong Air Lucky Air Mandarin Airlines MIAT Mongolian Airlines Okay Airways SF Airlines Shandong Airlines Shanghai Airlines Shenzhen Airlines Sichuan Airlines Suparna Airlines Tianjin Airlines XiamenAir

Europe regional office

Adria Airways Aegean Airlines Aer Lingus Aigle Azur Air Austral airBaltic Air Corsica Air Europa Air France Air Malta Air Nostrum Air Serbia Alitalia Arkia AtlasGlobal Austrian Airlines Azores Airlines Binter Canarias Blue Air Blue Panorama Airlines BMI Regional Braathens Regional Aviation British Airways Brussels Airlines Bulgaria Air CAL Cargo Air Lines Cargolux Carpatair CityJet Cobalt Air Condor Corendon Airlines Corsair International Croatia Airlines Czech Airlines DHL Air UK El Al EuroAtlantic Airways European Air Transport Leipzig Eurowings Finnair Flybe Freebird Airlines Germania Hahn Air Hi Fly Iberia Icelandair InterSky Israir Airlines KLM LOT Polish Airlines Lufthansa Lufthansa
Lufthansa
Cargo Lufthansa
Lufthansa
CityLine Luxair Malmö Aviation Martinair Meridiana Mistral Air Montenegro Airlines Neos Nextjet Niki Olympic Air Onur Air Pegasus Airlines Portugália Airlines PrivatAir Scandinavian Airlines SATA Air Açores SunExpress Swiss International Air Lines TAP Air Portugal TAROM Turkish Airlines TUIfly Vueling Virgin Atlantic Wamos Air White Airways Widerøe

Latin America and the Caribbean regional office

ABSA Cargo Airline Aerolíneas Argentinas Aeroméxico Austral Líneas Aéreas Avianca Avianca
Avianca
Brazil Avianca
Avianca
Costa Rica Avianca
Avianca
Ecuador Avianca
Avianca
El Salvador Avianca
Avianca
Perú Azul Brazilian Airlines Bahamasair Boliviana de Aviación Caribbean Airlines Cayman Airways Copa Airlines Copa Airlines
Copa Airlines
Colombia Cubana de Aviación Gol Transportes Aéreos Insel Air Interjet LATAM
LATAM
Argentina LATAM
LATAM
Brasil LATAM
LATAM
Cargo Brasil LATAM
LATAM
Cargo Chile LATAM
LATAM
Cargo Mexico LATAM
LATAM
Chile LATAM
LATAM
Colombia LATAM
LATAM
Ecuador LATAM
LATAM
Paraguay LATAM
LATAM
Perú LIAT MasAir SBA Airlines Sky Airline Surinam Airways TAME Volaris

Middle East and North Africa regional office

Air Algérie Air Arabia Air Cairo AlMasria Universal Airlines DHL International Aviation ME EgyptAir Emirates Etihad Airways Flydubai FlyEgypt Gulf Air Iran Air Iran Air
Iran Air
Tours Iran Aseman Airlines Jazeera Airways Jordan Aviation Kish Air Kuwait Airways Mahan Air Mauritania Airlines International Middle East Airlines Nesma Airlines Nile Air Nouvelair Oman Air Qatar Airways Royal Air Maroc Royal Jordanian Safi Airways Saudia Syrian Air Tassili Airlines Tunisair Yemenia

North America regional office

Air Canada Air Transat Alaska
Alaska
Airlines American Airlines Atlas Air Cargojet
Cargojet
Airways Delta Air Lines FedEx Express Hawaiian Airlines JetBlue
JetBlue
Airways United Airlines UPS Airlines WestJet

Russia and the CIS regional office

Aeroflot Air Astana Air Moldova AirBridgeCargo Azerbaijan Airlines Belavia Dniproavia Georgian Airways Nordavia Nordwind Airlines Rossiya Airlines S7 Airlines Ukraine International Airlines Ural Airlines Utair
Utair
Aviation Uzbekistan Airways Volga-Dnepr Airlines

v t e

Members of Airlines for America

Members

Alaska
Alaska
Airlines American Airlines Atlas Air FedEx Express Hawaiian Airlines JetBlue Southwest Airlines United Airlines UPS Airlines

Associate members

Air Canada

v t e

Seattle-based Corporations (within the Seattle
Seattle
metropolitan area)

Seattle
Seattle
and SeaTac-based Fortune 1000
Fortune 1000
corporations

Alaska
Alaska
Airlines (#482) Amazon.com (#49) Expeditors International
Expeditors International
(#428) Nordstrom
Nordstrom
(#227) Starbucks
Starbucks
(#208)

Puget Sound-based Fortune 1000
Fortune 1000
corporations

Companies listed above, plus: Costco
Costco
Wholesale (#22) Expedia Group
Expedia Group
(#515) Microsoft
Microsoft
(#35) Paccar
Paccar
(#168) Puget Sound Energy
Puget Sound Energy
(#703) Weyerhaeuser
Weyerhaeuser
(#363)

Major Seattle- and Puget Sound-based non-public or externally owned corporations

Big Fish Games Darigold Eddie Bauer Jones Soda Nash Holdings Nintendo
Nintendo
of America QFC REI

.