Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by

Adobe Inc Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the cr ...

History

Adobe Experience Cloud includes a set of

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

social Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from ...

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, media optimization, targeting, Web

experience management Experience management is an effort by organizations to measure and improve the experiences they provide to customers as well as stakeholders like vendors, suppliers, employees, and shareholders. The concept posits the notion that experiences comp ...

and

content management Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...

products aimed at the advertising industry and hosted on

Microsoft Azure Microsoft Azure, often referred to as Azure ( , ), is a cloud computing platform operated by Microsoft for application management via around the world-distributed data centers. Microsoft Azure has multiple capabilities such as software as a ...

. Like other Adobe

Cloud service Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over multi ...

s (e.g.,

Adobe Creative Cloud Adobe Creative Cloud is a set of applications and services from Adobe Inc. that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications an ...

), the Adobe Marketing Cloud allows users with valid

subscriptions The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and ...

to download the entire collection and use it directly on their computers with open access to online updates. The Adobe Marketing Cloud collection was introduced to the public in October 2012 as Adobe began retiring the Omniture name it acquired in October 2009. Products of the defunct company were then integrated step-by-step into the new Cloud service which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (Classic and Standard), Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making

smartphones A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

and other

mobile devices A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...

new targets for analytics. On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in

Orem, Utah Orem is a city in Utah County, Utah, United States, in the northern part of the state. It is adjacent to Provo, Lindon, and Vineyard and is approximately south of Salt Lake City. Orem is one of the principal cities of the Provo-Orem, Uta ...

. The deal of $1.8 billion, was completed on October 23, 2009, and is now joined by other Adobe acquisitions such as

Day Software Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the cr ...

and

Efficient Frontier In modern portfolio theory, the efficient frontier (or portfolio frontier) is an investment portfolio which occupies the "efficient" parts of the risk–return spectrum. Formally, it is the set of portfolios which satisfy the condition that no o ...

, as the main components of Adobe's Digital Marketing Business Unit. Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud. In 2013 Adobe acquired Satellite TMS from Search Discovery and renamed Adobe Dynamic Tag Management (Adobe DTM) to replace their Adobe Tag Manager. Adobe Launch came out in 2018. Launch the next-generation tag management system. The system, designed by Adobe, was released in 2018. It uses the latest technologies and on top of this, is designed for the needs of modern digital marketing. You don’t have the excuse of cost anymore – Launch is free, you should have a valid contract with Adobe only. On May 21, 2018, Adobe announced the acquisition of

Magento Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas (formerly known as Zend Framework) and Symfony. Magento source code is distributed under Open Software License (OSL) v3.0. Ma ...

for $1.68 billion. The addition of the Magento Commerce will enable commerce features to be integrated into the Adobe Experience Cloud. In the same year, on September 20, 2018, Adobe acquired the marketing automation company

Marketo Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content crea ...

. The acquisition is expected to close in Q4 2018. In 2021 Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies.

Products

* ''Adobe Experience Manager'' (AEM) is an enterprise

content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

and

digital asset management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termi ...

. Before its acquisition, it was formerly known as

Day A day is the time period of a full rotation of the Earth with respect to the Sun. On average, this is 24 hours, 1440 minutes, or 86,400 seconds. In everyday life, the word "day" often refers to a solar day, which is the length between two ...

CQ5. * ''Adobe Campaign'' is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more. This software is based on Algorithmic Marketing to provide

personalization Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improv ...

. Before its acquisition, the software was formerly known as Neolane. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic ( Acquired Neolane Version) and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.* * ''Adobe Audience Manager'' (AAM) is a data management platform. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and

predictive analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In busine ...

References

{{Software distribution Marketing Cloud As a service Business intelligence Cloud applications Cloud computing providers Content management systems Marketing software Mobile web Software distribution Web analytics 2012 software fr:Adobe Experience Manager