Adidas Originals (often stylized as adidas Originals) is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

of a line of casual and

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

created by German

multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...

Adidas. It consists of a heritage line, specializing in

athletic shoes Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

t-shirts A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...

, jackets, bags, sunglasses and other accessories. The clothing and the accessories are under such categories as

Superstar A superstar is someone who has great popular appeal and is widely known, prominent, or successful in their field. Celebrities referred to as "superstars" may include individuals who work as actors, musicians, athletes, and other media-based profe ...

and Adicolor, designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

and

Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...

History

The famous ''Trefoil'' logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the ''Performance'' logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line. Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively

retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 ...

old school feel. An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in

Wicker Park, Chicago Wicker Park is a neighborhood in the West Town, Chicago, West Town community areas of Chicago, community area of Chicago, Illinois, west of the Kennedy Expressway, east of Humboldt Park (Chicago park), Humboldt Park, and south of the Bloomingdal ...

Adidas Originals Worldwide

There are man
Adidas Originals
Concept Stores around the world (

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the sout ...

, North America,

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

and

Oceania Oceania (, , ) is a geographical region that includes Australasia, Melanesia, Micronesia, and Polynesia. Spanning the Eastern and Western hemispheres, Oceania is estimated to have a land area of and a population of around 44.5 million ...

). Adidas had plans to roll out more stores in 2008. In addition in United Kingdom some Adidas stores are located inside of JD Sports stores.

Collaborations

In 2014, Adidas Originals announced designer collections with

Pharrell Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom h ...

and

Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut stud ...

. In 2021, Adidas Originals has launched its first NFT drop, "Into The Metaverse", in collaboration with the

Bored Ape Yacht Club Bored Ape Yacht Club, often colloquially called Bored Apes, Bored Ape or BAYC, is a non-fungible token (NFT) collection built on the Ethereum blockchain. The collection features profile pictures of cartoon apes that are procedurally generated by ...

, GMoney, and PunksComic creators. In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create

animated characters Character animation is a specialized area of the animation process, which involves bringing animated s to life. The role of a character animator is analogous to that of a film or stage actor and character animators are often said to be "actors wit ...

to try and purchase sneakers from the latest Adidas collection.

Advertising campaigns

In 2001, a large scale advertising campaign was launched, and during the campaign Adidas released an advert of a house party with people and celebrities, such as Katy Perry and Jeremy Scott, among others. Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1,

Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...

and Derrick Rose. It focused on the creative spirit specific to unique cities around the globe. In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as

Jessica Jung Jessica Jung (born Jessica Sooyoun Jung; April 18, 1989), also known by the mononym Jessica, is a South Korean-American singer, songwriter, actress, author, fashion designer and businesswoman known for her work as a former member of South Ko ...

Jay Park Jay Park (Korean name: Park Jae-beom (Hangul: 박재범; Hanja: 朴載範); born April 25, 1987) is an American rapper, singer-songwriter, record producer, dancer and entrepreneur of based in South Korea. He is a member of the Seattle-based b ...

, Tian Yo, Charlene, and

Pakho Chau Pakho Chau Pak-ho (; born 12 November 1984), is a Hong Kong Cantopop singer, songwriter, and actor. He signed with Warner Music Group and officially entered the Hong Kong music industry in 2007. He left Warner Music in July 2017 and subsequent ...

. In 2018, Adidas Originals shared a new promotional film, known as ''Original Is Never Finished 2018'' featuring

A$AP Ferg Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...

Playboi Carti Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope ...

Kaytranada Louis Kevin Celestin (born August 25, 1992), known professionally as Kaytranada (stylized as KAYTRANADA, shortened as KAYTRA), is a Haitian-Canadian record producer and DJ. Celestin rose to prominence after releasing a series of mixtapes, remixes, ...

, Adrianne Ho, Dua Lipa,

Lu Han Lu Han (Chinese: 鹿晗, born April 20, 1990), also known mononymously as Luhan, is a Chinese singer and actor. He was a member of the South Korean-Chinese boy group Exo and its sub-group Exo-M, before leaving the group in October 2014. Tha ...

, Miles Silvas, Florencia Galarza, Nick Young and Marcelo.

References

External links

* {{Adidas Adidas Originals