The Action Blue Sky Campaign is an environmental campaign in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

, organised by the

Environmental Protection Department Environmental Protection Department (EPD) is a department of Hong Kong Government concerning the issues of environmental protection in Hong Kong.The EPD is responsible for developing policies covering environmental protection, nature conserva ...

, to clean up the city's

air pollution Air pollution is the contamination of air due to the presence of substances in the atmosphere that are harmful to the health of humans and other living beings, or cause damage to the climate or to materials. There are many different types ...

. It was officially launched by

Chief Executive A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Donald Tsang Sir Donald Tsang Yam-kuen (; born 7 October 1944) is a former Hong Kong civil servant who served as the second Chief Executive of Hong Kong from 2005 to 2012. Tsang joined the colonial civil service as an Executive Officer in 1967, occupyi ...

on July 25, 2006. According to a press release of the

Hong Kong government The Government of the Hong Kong Special Administrative Region, commonly known as the Hong Kong Government or HKSAR Government, refers to the Executive (government), executive authorities of Hong Kong Special administrative regions of China, ...

, its campaign slogan in

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...

is "全城投入　為藍天打氣" (''All of the city participate to fight for a blue sky''), while its campaign slogan in

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...

is "Clean Air for a Cool Hong Kong!" The campaign hopes to win support from the public as well as the business community, including those businesses investing in the Pearl River Delta Region.

Public service announcements

The Action Blue Sky Campaign features two 30-second

public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...

s on television and radio. Dr. Sarah Liao,

Secretary for the Environment, Transport and Works The Secretary for Environment and Ecology () of the Hong Kong Government is responsible for environment protection policy in Hong Kong. The position was created most recently in 2007 as the Secretary for the Environment to replace portions of the ...

, appears in the public service announcements, speaking about regional co-operation to fight air pollution, and how each individual can help improve air quality. These public service announcements were first previewed at the launch ceremony of the campaign.

Planned activities

Many activities are planned to push the environmental goals of the Action Blue Sky Campaign, including: *Beginning in August 2006, exhibitions with quiz booths are set up in 18

districts A district is a type of administrative division that, in some countries, is managed by the local government. Across the world, areas known as "districts" vary greatly in size, spanning regions or counties, several municipalities, subdivisions o ...

, educating the public about air pollution. *The Advisory Committee on the Environment will be holding a workshop in September, inviting

green group Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a combin ...

s and academics to discuss and review objectives to improve air quality. *The Environmental Campaign Committee will be working with District Councils and green groups to reinforce green messages to the public, encouraging people to take various measures to save energy and improve air quality. *The Environmental Campaign Committee will also be giving out the Hong Kong Eco-business Award in September. It is hoped that the Eco-business Award will compel the business community to take an active role in improving air quality. A seminar will also be held in November 2006 to showcase best environmental practices for the business community. *A number of initiatives involving schools will be held to educate students on air pollution issues and encourage them to improve air quality. The Hong Kong Green School Awards and the Hong Kong Green Pre-School Awards will be given in September. The Student Environmental Protection Ambassadors Scheme will be launched in October 2006 to promote green messages at schools. School-based competitions are to be organised to educate students about air pollution.

References

{{Reflist

External links

Action Blue Sky Campaign information from the Environmental Protection DepartmentAction Blue Sky Campaign blog
Air pollution organizations Environmental organisations based in Hong Kong 2006 in Hong Kong

Public service announcements

Planned activities

See also

References

External links