Abu Dhabi Media

Abu Dhabi Media (, also ADM) is the official media organization of the Government of Abu Dhabi. The organization was established in 2007.

The company manages over 18 brands in two categories. ADM brands include Abu Dhabi TV, Al Emarat TV, Abu Dhabi Sports Channel, Drama, National Geographic Kids Abu Dhabi, Yas TV, Quran Kareem, Emarat FM, Abu Dhabi FM, Star FM, Abu Dhabi Classic FM, and Kadak FM. It also includes Al-Ittihad, Zahrat Al Khaleej, Majid TV, and National Geographic Al Arabiya across the publishing platform. ADM operates websites as well as applications for Zahrat Al Khaleej, ''Majid'', Zayed Digital TV, and Mohtawa.

Incorporation

The company was created in June 2007 by ''Law No 13 of 2007'' as a joint stock company (wholly owned by the government of Abu Dhabi) from the assets of Emirates Media Incorporated.Akerman, Iain. "Two English Dailies Prepare for Launch in Middle East." ''Brand Republic.'' August 28, 2007.
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/ref> Crown Prince of Abu Dhabi Mohammad Bin Zayed Al Nahyan, formed the five-member board of directors, which included Sheikh Al Nahyan, Mohammad Khalaf Al Mazroui (chair of the board), Ahmad Ali Al Sayegh (deputy chairman), Mohammad Omar Abdullah, Mubarak Hamad Al Muhairi, and Abdullah Musleh Al Ahbabi. The company's initial capitalization was Dh100 million (about $27.3 million in inflation-adjusted 2009 U.S. dollars). Riyad al-Mubarak was named the company's chief executive officer.

Activities

One of the first acts the new company took was to launch Abu Dhabi's first English newspaper, '' The National'', in August 2007 (although the paper did not debut until April 2008).Ross, Oakland. "All the News That's Fit to Print in Abu Dhabi."
''Toronto Star.'' July 27, 2008. Martin Newland, former editor of ''The Daily Telegraph'', was named the newspaper's first editor. The newspaper was given five years before it had to produce a balanced budget. A year later, in October 2008, the company appointed Gavin Dickinson its executive director of publishing, with authority over the media firm's newspapers, its United Printing and Publishing printing company, and its publication distribution business."Gavin Dickinson Appointed to ADMC." ''The Hollywood Reporter.'' October 23, 2008.

In early 2008, the company launched Abu Dhabi TV. Karim Sarkis (formerly of the Lebanese Broadcasting Corporation), was named its executive director, and Ricky Ghai (previously executive vice president of programming at Orbit, was named the executive director of digital media. When it debuted, Abu Dhabi TV was the 20th most-watched Arab satellite channel, but soon reached 7th or 8th within a few months (in particular, based on the strength of its ''Million's Poet'' show). October 2008 saw the company announce the creation of the Abu Dhabi Media Zone—a 200,000 square meter campus for foreign media companies.Arango, Tim. "Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media." ''New York Times.'' October 12, 2008

CNN">Luft, Oliver. "BBC and Thomson Reuters Set Up Abu Dhabi Training Ventures." ''The Guardian.'' October 13, 2008
CNN
, HarperCollins, Random House, the British Broadcasting Corporation, BBC, ''The Financial Times'' and the Thomson Reuters, Thomson Reuters Foundation agreed to establish operations on the site, with several of the companies offering training in journalism and filmmaking for Arab students.

The company expanded heavily in motion pictures soon thereafter. It hosted the first 10-day Middle East International Film Festival in October 2007. The festival is led by Peter Scarlet, formerly the creative director at the prestigious Tribeca Film Festival. In May 2008 the company signed an agreement with
Toonz Academy
a traditional and computer animation company based in Thiruvananthapuram, Kerala, India, to establish an animators' training center in Abu Dhabi.

In September 2008, the company established a subsidiary, , with access to more than $1 billion with which to finance film production.Jaafar, Ali. "Inner Circle in Abu Dhabi." ''Daily Variety.'' October 7, 2008.Horn, John. "Abu Dhabi Invests Big in Hollywood." ''Los Angeles Times.'' May 23, 2009.
/ref>Daya, Ayesha. "Abu Dhabi Starts $1 Billion '' Film Unit." ''Bloomberg Business News.'' September 3, 2008.
/ref> The company named former Walt Disney Pictures executive Edward Borgerding as its chief executive officer, and veteran motion picture production executive Stefan Brunner as its Chief Financial Officer. Later in September, signed a multibillion-dollar agreement to produce films, television shows, documentaries, and other media with Warner Bros."Warner Bros. to Develop Theme Park, Hotel in United Arab Emirates." ''Associated Press.'' September 26, 2007. The deal set aside $500 million for film production and $500 million for video game production, and included agreements for both companies to develop real estate, theme parks, and new media projects as well.Jaafar, Ali. "WB, Emirate Rethink Pact." ''Daily Variety.'' March 31, 2009. A side agreement created a separate investment fund for Arab-language films.Grover, Ronald. "No Green Light for Warner Bros. From Abu Dhabi." ''Business Week.'' March 29, 2009.
/ref> Later the same month, the company announced a $250 million production pact with U.S.-based Participant Media, which produces socially relevant films and television specials. announced a $100 million joint production agreement in October 2008 with the National Geographic Films to finance 10-15 feature films over five years, and followed up a month later with a $250 million deal with Ashok Amritraj's Hyde Park Entertainment to develop 20 feature films over seven years. But the billion-dollar Warner Bros. deal produced only one film (Robert Rodriguez's ''Shorts'') and a number of video game titles in its first 18 months. Problems with the deal included its lack of details and the 2008-2009 credit crunch, and the possibility that Warner Bros. was not offering Abu Dhabi Media Company first look at its prime motion picture vehicles. The National Geographic deal, however, proved less problematic. In January 2009, announced that director Peter Weir would direct '' The Way Back'', a drama starring Colin Farrell and Ed Harris based on the true story of a group of soldiers in World War II who escape from a Siberian gulag in 1942.

Beginning in 2007, the company began hosting "Circle", an annual conference dedicated to the financing and production of motion pictures, and to the training of producers, directors, editors, and other film technical personnel and acting talent.

In October 2011, the company announced that its Abu Dhabi was changing its name to "Image Nation," and would create two subsidiaries: Image Nation Abu Dhabi and Image Nation International.

On April 11, 2019, Abu Dhabi Media and UFC today announced a multi-year broadcast partnership to provide access to all UFC events with the first event broadcast on April 11, 2019, with UFC 236.

In July 2019 The Board of Directors of Abu Dhabi Development Holding Company, ADDHC, issued a resolution to restructure the board of Abu Dhabi Media Company. The new board is chaired by Dr. Sultan Ahmed Al Jaber and includes the following members: Noura bint Mohammed Al Kaabi – Deputy Chair; Mohamad Abdulla Al Junaibi – Member; Dr. Ali Rashid Al Nuaimi – Member, and Mr. Nart Bouran - Member.

Assets

Television

*Al Emarat TV
*Abu Dhabi TV
*Abu Dhabi Sports (1, 2, 3, 4)
*Yas TV
*Majid TV
* National Geographic Abu Dhabi
Drama

Radio

*Quran Kareem
*Emarat FM
*Abu Dhabi FM
*Star FM
*Abu Dhabi Classic FM
*Kadak FM
*Radio 1
*Radio 2

Publishing

*''Al-Ittihad''
*''Zahrat Al Khaleej''
*''Majid''
*''National Geographic'' (Arabic-language version)

Digital media

*Zayed Digital TV
*Mohtawa

Others

*Tawzea
*United Printing and Publishing

References

External links

*{{official website, 1=http://www.admedia.ae/

Toonz Academy

2007 establishments in the United Arab Emirates
Mass media companies established in 2007
Comic book publishing companies of the Middle East
Companies based in Abu Dhabi
Entertainment companies of the United Arab Emirates
Mass media in Abu Dhabi
Government-owned companies of Abu Dhabi
Mass media companies of the United Arab Emirates