''Aatma Gowravam'' () is a 1965 Indian

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode ...

-language

drama film In film and television, drama is a category or genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. Drama of this kind is usually qualified with additional terms that specify its particular super- ...

directed by

K. Viswanath Kasinadhuni Viswanath (born 19 February 1930) is an Indian film director, screenwriter and actor, known for his works primarily in Telugu cinema. He is recipient of five National Film Awards, seven state Nandi Awards, ten Filmfare Awards South, ...

. It stars

Akkineni Nageswara Rao Akkineni Nageswara Rao (20 September 1923 – 22 January 2014), widely known as ANR, was an Indian actor and producer, known for his works majorly in Telugu cinema. He starred in many landmark films in his seventy five-year career, and became on ...

, Kanchana and Rajasree, with music composed by S. Rajeswara Rao. It is produced by D. Madhusudhana Rao under

Annapurna Pictures Annapurna Pictures is an independent American media company founded by Megan Ellison in 2011, that specializes in film production, live theatre production, television through its Annapurna Television division, and video game publishing through i ...

banner. The film is the directorial debut of Viswanath. It is based on the novel of same name by

Yaddanapudi Sulochana Rani Yaddanapudi Sulochana Rani (2 April 1940 – 18 May 2018) was an Indian Telugu language novelist. She had a strong fan following since the 1970s and early 1980s, especially among women. Several of her stories were made into films and television ...

, and won two

Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...

. The film was screened at the Asian and African film Festival at Tashkent.

Plot

The film begins with a wealthy couple Zamindar Varahala Rao and his shrew wife Santana Lakshmi who are perturbed as they are childless. Once Zamindar visits the village where he endears a peasant Ramaiah's younger Srinivasa Rao / Vasu and wants to adopt him. Here, Ramaiah's mother Shanthamma mentions that she aspires to couple up Vasu with his niece Savitri when Zamindar promises to fulfill her wish. But Santana Lakshmi does not give her acceptance as she desires to adopt her sister's son Venu. Then Zamindar forcibly makes her agree. Soon after the adoption, she breaks up connections between Vasu and his family and sends him to the city for education along with Venu. Years roll by, and Vasu and Venu study at college, and in the village, Savitri grows up keeping her entire hopes on Vasu. Once Vasu gets acquainted with Zamindar's close friend Bhaja Govindam and his daughter Geeta. Just after, Geeta falls for Vasu, and the adults decide to perform their espousal but Vasu does not have such intention. Meanwhile, in an awful incident, Ramaiah's wife Janaki passes away, madcap Santana Lakshmi does not even inform Vasu and he is unable to attend the funeral which woes Ramaiah more. After a while, Ramaiah proceeds to Zamindar to knit Vasu with Savitri where he is humiliated by Santana Lakshmi. In that anger, Ramaiah decides to perform a rich alliance for Savitri for which he agrees to marry the bridegroom's mad sister Parvati. Just before the marriage, Savitri leaves the venue to commit suicide, yet, Ramaiah stands for piety and marries Parvati. Being cognizant of the afflict, Vasu immediately rushes to the village where he is accused by Ramaiah but later on, realizing the factuality the brothers embrace each other. Parallelly, Savitri is rescued by Geeta who gives her shelter. Right now, the wheel of fortune brings Savitri nearer to Vasu and both of them fall in love without revealing their identity. Knowing it, Geeta blames Savitri for her deceit when Savitri divulges the reality. At present, Geeta makes Vasu perceive the actuality and unites him with Savitri. At last, Vasu, Savitri, Geeta, and Venu play a drama and make elders admit their mistakes. Finally, the movie ends on a happy note with the marriage of Vasu & Savitri.

Cast

Music

Music was composed by S. Rajeswara Rao. Music released on H.M.V. Audio Company.

Accolades

;

- 1965 * Third Best Feature Film - Bronze - D. Madhusudhana Rao * Best Story Writer -

Gollapudi Maruthi Rao Gollapudi Maruti Rao (14 April 1939 – 12 December 2019) was an Indian actor, screenwriter, dramatist, playwright, columnist and dialogue writer known for his works in Telugu cinema, Telugu theatre and Telugu Literature. Rao acted in over 25 ...

and

Reception

Sport and Pastime ''Sport and Pastime'' was a weekly sports magazine published by The Hindu Group from 1947 to 1968. Founded by S. K. Gurunathan, the magazine was eventually stopped in 1968. It was replaced with ''Sportstar ''Sportstar'' is an Indian monthly ...

'' gave a positive review citing "It has all the elements – a heart-warming story, good acting, pleasing music and conventional cliches – that appeal to the average moviegoer".

References

External links

Atma Gowravam film at IMDb.
{{Kasinathuni Viswanath 1965 films 1960s Telugu-language films Indian black-and-white films Indian drama films Films directed by K. Viswanath Films scored by S. Rajeswara Rao Films based on novels by Yaddanapudi Sulochana Rani 1965 directorial debut films Films based on Indian novels 1965 drama films