Aarong ( bn, আড়ং, lit=Village Fair) is a chain of Bangladeshi

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...

s specializing in

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

ethnic wear and

handicraft A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or by using only simple, non-automated re ...

s. It is owned by the

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

development Development or developing may refer to: Arts *Development hell, when a project is stuck in development *Filmmaking, development phase, including finance and budgeting *Development (music), the process thematic material is reshaped * Photograph ...

agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-one outlets in nine Bangladeshi metropolitan cities. The organization was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets.

Allegations

Directorate of National Consumers Rights Protection (DNCRP) fined Tk4.5 lakh to

Uttara Uttara, which means "north" in Sanskrit and many other South Asian languages, may refer to: Places * Uttara Export Processing Zone, Bangladesh * Uttara, a suburb north of Dhaka, Bangladesh *Uttara East Thana *Uttara West Thana *Uttaradit, a city i ...

outlet of Aarong and closed it for a day for selling same products in double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers Rights Protection (DNCRP) led the drive but he was transferred later.

References

{{Authority control Retail companies of Bangladesh Companies based in Dhaka Organisations based in Motijheel Retail companies established in 1978 1978 establishments in Bangladesh Bangladeshi brands Clothing brands of Bangladesh