ATV (Austria)
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ATV is the largest commercial
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
in
Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
, and was the first commercial station to be aired via transmitters after a long time when commercial broadcasts in Austria were only possible via satellite or cable and the national public broadcaster
ORF ORF or Orf may refer to: * Norfolk International Airport, IATA airport code ORF * Observer Research Foundation, an Indian research institute * One Race Films, a film production company founded by Vin Diesel * Open reading frame, a portion of the ...
held a monopoly of using the airwaves. According to the current broadcasting legislation in Austria, ATV has to be transmitted nationwide alongside the two public channels
ORF1 ORF 1 (''ORF eins'') is an Austrian public television channel owned by ORF. It was the first television channel in Austria, started in 1955. ORF 1 is one of four public TV channels in Austria. It is funded by a mixture of advertising revenue an ...
and
ORF2 ORF 2 (''ORF zwei'', formerly FS2) is an Austrian public television channel owned by ORF. It was launched on 11 September 1961 as a technical test programme. Today it is one of the four public TV channels in Austria. ORF 2 is available vi ...
via
digital terrestrial television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...
and satellite as well as all cable companies in Austria have to provide at least these three channels to their subscribers. Satellite broadcasts are
encrypted In cryptography, encryption is the process of encoding information. This process converts the original representation of the information, known as plaintext, into an alternative form known as ciphertext. Ideally, only authorized parties can decip ...
as are the ORF channels but it is possible to watch ATV by using the decoding cards issued by ORF. These cards can be obtained only by people living in Austria and paying the television license fees. Another important Austrian commercial television stations available on digital terrestrial television, satellite and cable is
Puls 4 Puls 4 is a terrestrial television channel in Austria. As its name implies, it is the fourth Austrian-wide full-service television channel, behind ORF eins, ORF 2, and ATV. History Puls 4 began as a local Vienna television station called "Puls ...
, although these have to arrange their broadcasting independently since they are not covered by the aforementioned Austrian television legislation regulating the two ORF channels and ATV.


History

From 1997 till 2000 the station was called ''W1'' (''Wien 1'', named after the capital city
Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...
) which initially provided only regional broadcasting via the cable network in Vienna. Starting in the year 2000, the channel adopted nationwide programming and entered all the other cable networks in Austria and was renamed ATV. In 2003, the channel started nationwide broadcasts using analogue terrestrial transmitters. The
digital television transition The digital television transition, also called the digital switchover (DSO), the analogue switch/sign-off (ASO), the digital migration, or the analogue shutdown, is the process in which older analogue television broadcasting technology is conv ...
started in Austria in 2006 and since then, ATV has been available on digital terrestrial television. In the 2003-2006 period, the channel was called ATVplus. The analogue channels used by ATV were already allocated in 1972 when the introduction of a third nationwide TV-channel (either by ORF or by a commercial company) was discussed in Austria. These discussions actually lasted from the 1970s until 2003. On December 1, 2011, a second channel called ATV2 (styled as ATV II) was launched. This channel is available throughout Austria via cable and satellite whereas terrestrial broadcasts are limited to selected regions. ATV2 focuses on movies, culture, news and other additional programming previously not covered by ATV. Two years after ATV2 was launched, ATV HD launched on July 15, 2013, ATV HD programs on HD television. At the end of August 2016, ATV
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Herbert Kloiber announced to sell ATV. He described ATV as his biggest mistake. He had made a loss with the channel in double-digit millions. The German ProSiebenSat.1 Group was already early on the scene as a serious buyer, including the Austrian broadcaster
Puls 4 Puls 4 is a terrestrial television channel in Austria. As its name implies, it is the fourth Austrian-wide full-service television channel, behind ORF eins, ORF 2, and ATV. History Puls 4 began as a local Vienna television station called "Puls ...
. On February 6, 2017, the takeover by ProSiebenSat.1 was finally concluded by contract. This must now be approved by the Federal Competition Authority. Approval is considered probable if certain conditions are met - one of which is the editorial independence of ATV. Critics see in the takeover a further concentration on the already weakly segmented Austrian television market. Thus, the advertising market is already dominated by the ProSiebenSat.1 group. The sale was executed on March 9, 2017 at the price of 25 million euros. The conditions were the maintenance of Austrian-related news and other Austrian formats such as ''Bauer sucht Frau'', ''Pfusch am Bau'' etc. The conclusion of the takeover was announced on April 6, 2017. The new owner also wants to continue ''ATV2''. A new concept will be developed by the end of 2017. At the beginning of 2018 a soft re-launch of the channel is to take place.


Logos


Programming


Shows


Own production

About 40% of ATV's programming are in-house productions, whereas the other 60% consist of acquired shows, movies and serials. *''
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References


External links

* * {{official website Television stations in Austria Television channels and stations established in 1997 1997 establishments in Austria Mass media in Vienna