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Choosing Wisely is a United States-based
health Health, according to the World Health Organization, is "a state of complete physical, mental and social well-being and not merely the absence of disease and infirmity".World Health Organization. (2006)''Constitution of the World Health Organiza ...
educational campaign, led by the ABIM Foundation (
American Board of Internal Medicine The American Board of Internal Medicine (ABIM) is a 501(c)(3) nonprofit, self-appointed physician-evaluation organization that certifies physicians practicing internal medicine and its subspecialties. The American Board of Internal Medicine is n ...
), about
unnecessary health care Unnecessary health care (overutilization, overuse, or overtreatment) is health care provided with a higher volume or cost than is appropriate. In the United States, where health care costs are the highest as a percentage of GDP, overuse was the ...
. The campaign identifies over 500 tests and procedures and encourages doctors and patients to discuss, research, and possibly get second opinions, before proceeding with them. To conduct the campaign, the ABIM Foundation asks
medical specialty A medical specialty is a branch of medical practice that is focused on a defined group of patients, diseases, skills, or philosophy. Examples include those branches of medicine that deal exclusively with children (paediatrics), cancer (oncology), ...
societies to make five to ten recommendations for preventing overuse of a treatment in their field. The foundation then publicizes this information, and the medical specialty societies disseminate it to their members. The campaign has garnered both praise and criticism, and some of its ideas have spread to other countries. It does not include evaluation of its effects on costs, on discussions or on medical outcomes. Some doctors have said they lack time for the recommended discussions.


History

In 2002 the ABIM Foundation published ''Medical professionalism in the new millennium: a Physician Charter''. The charter states that physicians have a responsibility to promote
health equity Health equity arises from access to the social determinants of health, specifically from wealth, power and prestige. Individuals who have consistently been deprived of these three determinants are significantly disadvantaged from health inequiti ...
when some health resources are
scarce In economics, scarcity "refers to the basic fact of life that there exists only a finite amount of human and nonhuman resources which the best technical knowledge is capable of using to produce only limited maximum amounts of each economic good. ...
. As a practical way of achieving distributive justice, in 2010 physician Howard Brody recommended that medical specialty societies, being stewards of a field, ought to publish a list of five things which they would like changed in their field and publicize it to their members. In 2011, the
National Physicians Alliance The National Physicians Alliance (NPA) was a 501(c)(3) national, multi-specialty medical organization founded in 2005. The organization's mission statement was: "The National Physicians Alliance creates research and education programs that promote ...
tested a project in which it organized the creation of some "top 5 lists". Analysis of the National Physician's Alliance project predicted that the health field could have saved billion in 2009 by cutting spending on the 15 services in the lists from three societies, out of total US health spending that year of trillion. billion of the savings were from one recommendation: using generic rather than brand name statin. Continuing this project, ''Choosing Wisely'' was created to organise the creation of more "lists of five," later ten, and their distribution to more physicians and patients. Executive boards of societies, with or without participation by members, identify practices which their field may overuse. Each recommendation in the program must have the support of clinical guidelines, evidence, or expert opinion. To participate in ''Choosing Wisely'', each society developed list of tests, treatments, or services which that specialty commonly overuses. The society shares this information with their members, as well as organizations who can publicize to local community groups, and in each community patients and doctors can consider the information as they like. The ABIM Foundation gave grants to help societies participate. As of April 2018, there were 552 recommendations targeting a range of procedures to either question or avoid without special consideration. They can be searched online by key words, such as "back pain" but the numerous supporting footnotes on each recommendation are only in a pdf on the clinician page, without links to the papers.


Examples

Some examples of the information shared in ''Choosing Wisely'' include the following: * Acknowledge that physicians are increasing their use of diagnostic procedures without a proportional increase in patient benefits ( improved outcomes). Consider the effects of overuse of diagnostic services. * Physicians overuse
radiography Radiography is an imaging technique using X-rays, gamma rays, or similar ionizing radiation and non-ionizing radiation to view the internal form of an object. Applications of radiography include medical radiography ("diagnostic" and "therapeu ...
services. In many cases this fails to improve patient outcomes. This also subjects patients to unnecessary ionizing radiation and the possibility of further unnecessary testing. * Before the 39th week of pregnancy, doctors should not perform a Caesarean section or induce labor unless medically necessary.


Challenges

The ''Choosing Wisely'' campaign identifies the following difficulties in achieving its goals: * In communicating with patients a major challenge in the campaign is the problem inherent in
patient-centered care Patient participation is a trend that arose in answer to medical paternalism. Informed consent is a process where patients make decisions informed by the advice of medical professionals. In recent years, the term "patient participation" has been ...
of giving patients some basis for understanding how to make decisions about their health care. Many recommendations in the campaign require clinical education to understand fully. Also many patients tend to follow the recommendations of their physicians without question, even if they have questions. * The United States medical system is based on a fee-for-service model, in which doctors are paid on the basis of work they do, so they are paid for procedures they do, though not tests or procedures which they refer to others. This system creates incentives for doctors to provide additional treatments, rather than exercising evidence-based restraint. * Critics tend to view efforts to reduce medical services as " healthcare rationing in the United States". Since doctors do not want to be seen as withholding care, they are hesitant to change established behavior in any way that lessens the amount of treatment they order. Doctors say that they often feel pressure to engage in defensive medicine by conducting extra testing to avoid lawsuits. * The motives of professional societies with Choosing Wisely lists has been questioned, as societies avoid targeting low-value care that generates income for their members, and instead target the practice of other health professionals


Reception

The American College of Emergency Physicians (ACEP) initially formed three independent task forces to evaluate whether to participate; by 2012 all three task forces recommended against participation because the recommendations do not recognize that emergency physicians need extra tests, since they do not know the patients, do not recognize that emergency physicians need to eliminate every life-threatening possibility, will lead to refusals by insurers to cover items on the lists, let other medical societies tell emergency physicians what to do, and because the campaign doesn't address
tort reform Tort reform refers to changes in the civil justice system in common law countries that aim to reduce the ability of plaintiffs to bring tort litigation (particularly actions for negligence) or to reduce damages they can receive. Such changes a ...
to address defensive testing, and the campaign publicizes the items as "unnecessary tests" even though describing them as tests to discuss carefully. In 2012 ''The New York Times'' said that the campaign was likely to "alter treatment standards in hospitals and doctors' offices nationwide" and one of their opinion writers said that many tests were unnecessary. AND CBS News said that "the evidence is on the initiative's side." ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...
'' noted that the campaign was "a rare coordinated effort among multiple medical societies". While expressing the need for evidence-based healthcare recommendations, in 2012 ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
'' found the ''Choosing Wisely'' recommendations to be weak because they are not enforceable. In an editorial published in the ''Southwest Journal of Pulmonary and Critical Care'', Richard Robbin and Allen Thomas expressed concern that the campaign could be used by payers to limit options for doctors and patients. However, they declare the ''Choosing Wisely'' recommendations a "welcome start." Also in 2012, Robert Goldberg, writing for ''
The American Spectator ''The American Spectator'' is a conservative American magazine covering news and politics, edited by R. Emmett Tyrrell Jr. and published by the non-profit American Spectator Foundation. It was founded in 1967 by Tyrrell, who remains its editor- ...
'', criticized the program saying that it was "designed to sustain the rationale and ideology that shaped Obamacare" (the Patient Protection and Affordable Care Act), that the lists were "redundant and highly subjective", and that participants in the effort would greedily benefit at the expense of others if the campaign succeeded. In February 2013 the
Robert Wood Johnson Foundation The Robert Wood Johnson Foundation (RWJF) is an American philanthropic organization. It is the largest one focused solely on health. Based in Princeton, New Jersey, the foundation focuses on access to health care, public health, health equity, ...
provided USD $2.5 million in funding for the campaign, saying that the foundation wanted to "help increase the tangible impact of the ''Choosing Wisely'' campaign". A 2013 editorial in the journal of the Netherlands Society of Cardiology reviewed the recommendations and recommended that something similar be proposed by the society; the piece did criticize the overly didactic nature of the recommendations, comparing them to the
Ten Commandments The Ten Commandments (Biblical Hebrew עשרת הדברים \ עֲשֶׂרֶת הַדְּבָרִים, ''aséret ha-dvarím'', lit. The Decalogue, The Ten Words, cf. Mishnaic Hebrew עשרת הדיברות \ עֲשֶׂרֶת הַדִּבְ ...
, and expressed concern about whether they adequately addressed the difficulties of assessing risks for each patient. In 2013 critics in the ''Southwest Journal of Pulmonary & Critical Care'' said, "the present Choosing Wisely campaign has fundamental flaws—not because it is medically wrong but because it attempts to replace choice and good judgment with a rigid set of rules that undoubtedly will have many exceptions. Based on what we have seen so far, we suspect that Choosing Wisely is much more about saving money than improving patient care. We also predict it will be used by the unknowing or unscrupulous to further interfere with the doctor-patient relationship." In 2015 the campaign was criticized by Bob Lanier, executive director of a medical specialty society and past president of the Texas Medical Association Foundation, who said that the recommendations were compiled by societies' executive committees without good evidence and without following standards of practice or research, will lead to refusals by insurers to cover items on the lists, are biased against diagnostic testing, are an effort by supporters of
single-payer healthcare Single-payer healthcare is a type of universal healthcare in which the costs of essential healthcare for all residents are covered by a single public system (hence "single-payer"). Single-payer systems may contract for healthcare services from ...
to reduce costs so that single-payer healthcare becomes affordable, will encourage biased studies by authors funded by insurers and health delivery systems, to cut their costs, and were influenced by grants available from the ABIM Foundation. In 2015 a piece in ''Newsweek'' by Kurt Eichenwald described a controversy around the ABIM Foundation's lack of transparency about its finances and functioning. In 2016 campaign was described as an attempt to encourage doctors and patients to recognize the
illusion of control The illusion of control is the tendency for people to overestimate their ability to control events. It was named by U.S. psychologist Ellen Langer and is thought to influence gambling behavior and belief in the paranormal. Along with illusory supe ...
or "therapeutic illusion" in choices to use treatments which have a basis outside of evidence-based medicine. In 2017 addiction specialists in Canada said the recommendation to wait for sobriety before treating depression was harmful and unjustified. A 2017 study reported that many patients and physicians found it challenging to use Choosing Wisely recommendations, particularly when the patient had symptoms, and the doctor recommended against a test. Barriers "included malpractice concern, patient requests for services, lack of time for shared decision making, and the number of tests recommended by specialists. Cedars–Sinai Medical Center in Los Angeles put 100 of the 552 Choosing Wisely items in its electronic medical records. These give warnings to doctors, but only after they have finished talking to patients and order a procedure or drug, so too late to have the recommended discussion.


Impact

The ''Choosing Wisely'' campaign makes no provision to scientifically research its own efficacy, but academic centers are making plans to independently report on the impact of the campaign. The services targeted by the Choosing Wisely lists have broad variance in how much impact they can have on patients' care and costs. Doctors analyzed many services listed as low value by Choosing Wisely and other sources, and found that 25% or 42% of Medicare patients received at least one of these services in an average year, depending on definitions. The services represented 0.6% or 2.7% of Medicare costs and there was no significant pattern among types of physicians. The campaign has been cited as being part of a broader movement including many comparable campaigns. The
German Network for Evidence Based Medicine The German Network for Evidence based Medicine (in German: Deutsches Netzwerk Evidenzbasierte Medizin DNEbM) is a scientific nonprofit association of individuals and institutions promoting the quality of patient care and disease prevention by appl ...
considered adapting concepts from the program into the German healthcare system. In April 2014, Choosing Wisely Canada launched.
Choosing Wisely Canada Choosing Wisely Canada (CWC) is a Canadian-based health education campaign launched on April 2, 2014 under the leadership of Wendy Levinson, in partnership with the Canadian Medical Association, and based at Unity Health Toronto and the Universi ...
is organized by the Canadian Medical Association and the University of Toronto, and is chaired by Dr. Wendy Levinson. By 2015 and following the Choosing Wisely precedent established in the United States, doctors in Australia, Canada, Denmark, England, France, Germany, Italy, Japan, the Netherlands, New Zealand, Switzerland, and Wales were exploring whether and how to bring ideas from Choosing Wisely to their countries. English doctors "are worried how patients will perceive the initiative."


References


Further reading

* * * * for an example of local public journalism of the campaign, consider


External links

*
Dr. Daniel Wolfson's posts on ABIM Foundation's blog
Since March 2012, This person has posted commentary about ''Choosing Wisely''
''Living well with breast cancer by choosing wisely: A conversation with Amy Berman''
personal testimony from a geriatric care expert {{Portal bar, Medicine, United States Evidence-based medicine Health campaigns Articles containing video clips Alternative medicine