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The
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a vari ...
aired in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
on the
broadcast network A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, ...
ABC during the 1960s to the 1980s. ABC first televised the Winter Olympic Games in
1964 Events January * January 1 – The Federation of Rhodesia and Nyasaland is dissolved. * January 5 - In the first meeting between leaders of the Roman Catholic and Orthodox churches since the fifteenth century, Pope Paul VI and Patriarc ...
, and the Summer Olympic Games in
1968 The year was highlighted by protests and other unrests that occurred worldwide. Events January–February * January 5 – " Prague Spring": Alexander Dubček is chosen as leader of the Communist Party of Czechoslovakia. * Janu ...
. ABC last televised the Summer Olympics in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
and Winter Olympics in
1988 File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Bicenten ...
.


History


1960s

While
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
aired both the 1960 Winter and Summer Games (marking the first time that the Olympics were broadcast on American television), by 1964, a different network showed the
Winter Games ''Winter Games'' is a sports video game developed by Epyx (and released in Europe by U.S. Gold), based on sports featured in the Winter Olympic Games. A snow-and-ice themed follow-up to the highly successful '' Summer Games'', ''Winter Games'' ...
: ABC.
Roone Arledge Roone Pinckney Arledge Jr. (July 8, 1931 – December 5, 2002) was an American sports and news broadcasting executive who was president of ABC Sports from 1968 until 1986 and ABC News from 1977 until 1998, and a key part of the company's rise t ...
won broadcast rights for his network and began a relationship with the "five rings" that would last over two decades. The program used many of the same production staff from '' ABC's Wide World of Sports'', as well as the same host,
Jim McKay James Kenneth McManus (September 24, 1921 – June 7, 2008), better known professionally as Jim McKay, was an American television sports journalist. McKay was best known for hosting ABC's '' Wide World of Sports'' (1961–1998). His introd ...
, who moved to ABC from CBS in 1961. In 1968, ABC showed both the
Winter Games ''Winter Games'' is a sports video game developed by Epyx (and released in Europe by U.S. Gold), based on sports featured in the Winter Olympic Games. A snow-and-ice themed follow-up to the highly successful '' Summer Games'', ''Winter Games'' ...
and the Summer Games. The 1964 Winter Games were in Innsbruck, Austria, and coverage was taped and flown by plane back to the United States. All of it was in black-and-white, but with most Winter Olympic events in the morning (local time), most TV coverage aired the day the events were held. A portion of the Closing Ceremony was televised live via satellite (
Telstar Telstar is the name of various communications satellites. The first two Telstar satellites were experimental and nearly identical. Telstar 1 launched on top of a Thor-Delta rocket on July 10, 1962. It successfully relayed through space the fi ...
, which had to be tracked and allowed about a 15-minute window between the U.S. and Europe when it was zooming over the Atlantic). Everything else was videotaped and flown to the U.S. via a Munich-London-New York route. There was little margin for error. If a flight was canceled, ABC had a tape of a U.S.-Romania hockey game, played the day before the Opening Ceremony and shipped over, ready to play. All went well and it never made the air. ABC aired 16.5 hours of coverage of the Innsbruck Games, the majority of the coverage occurring outside of primetime. By 1968, ABC was broadcasting the Olympics in full color, and satellites made possible live coverage of several events at the Winter Games in Grenoble, France and of nearly all of the network's coverage of the Summer Games in
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital city, capital and primate city, largest city of Mexico, and the List of North American cities by population, most populous city in North Amer ...
. In reality, only the Opening Ceremony and the ladies figure skating final were televised live via satellite; most other coverage was sent via satellite to ABC and run off tape from New York. The 1968 Winter Olympics were the first to be televised in color (except for a couple of events the French fed in black-and-white). Highlighting the 1968 Winter Games was a dramatic sweep in men's alpine skiing by Frenchman
Jean-Claude Killy Jean-Claude Killy (born 30 August 1943) is a French former World Cup alpine ski racer. He dominated the sport in the late 1960s, and was a triple Olympic champion, winning the three alpine events at the 1968 Winter Olympics, becoming the most su ...
, while the major highlight of the Summer Games was a world-record long jump by
Bob Beamon Robert Beamon (born August 29, 1946) is an American former track and field athlete, best known for his world record in the long jump at the Mexico City Olympics in 1968. By jumping 8.90 m (29 ft. 2.5 in), he broke the existing record by ...
of the United States, which happened to air live in the US.


Coverage of the 1972 Munich massacre

In 1972, NBC showed the
Winter Games ''Winter Games'' is a sports video game developed by Epyx (and released in Europe by U.S. Gold), based on sports featured in the Winter Olympic Games. A snow-and-ice themed follow-up to the highly successful '' Summer Games'', ''Winter Games'' ...
from
Sapporo, Japan ( ain, サッ・ポロ・ペッ, Satporopet, lit=Dry, Great River) is a city in Japan. It is the largest city north of Tokyo and the largest city on Hokkaido, the northernmost main island of the country. It ranks as the fifth most populous cit ...
, then ABC returned to carry the Summer Games in
Munich, Germany Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...
. It was during the Summer Games that Palestinian terrorists attacked the Olympic Village and killed 11 Israeli athletes. Although Chris Schenkel was the actual host of the Games that year, Arledge assigned the story to McKay largely because he was a local
news anchor A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. ...
in
Baltimore, Maryland Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
prior to joining CBS (and later ABC). McKay was joined on set by ABC news correspondent (and former and future evening news anchor)
Peter Jennings Peter Charles Archibald Ewart Jennings (July 29, 1938August 7, 2005) was a Canadian-born American television journalist who served as the sole anchor of ''ABC World News Tonight'' from 1983 until his death from lung cancer in 2005. He dropped o ...
, and coverage continued for many hours, until the outcome was known.
Howard Cosell Howard is an English-language given name originating from Old French Huard (or Houard) from a Germanic source similar to Old High German ''*Hugihard'' "heart-brave", or ''*Hoh-ward'', literally "high defender; chief guardian". It is also probabl ...
went with the film crew to get interviews in the village. After an unsuccessful rescue attempt of the athletes held hostage, at 3:24 AM German Time, McKay came on the air with this statement: McKay later won an Emmy Award for his coverage. He stated in a 2003 HBO documentary about his life and career that he was most proud of a telegram he received from
Walter Cronkite Walter Leland Cronkite Jr. (November 4, 1916 – July 17, 2009) was an American broadcast journalist who served as anchorman for the ''CBS Evening News'' for 19 years (1962–1981). During the 1960s and 1970s, he was often cited as "the mo ...
the day after the massacre praising his work. Keith Jackson was also involved in ABC's coverage of the 1972 Summer Olympics and continued to contribute even when the attack by Palestinian terrorists transformed the coverage from that of a typical sporting event to a greater international and historical news event.NSSA Hall Of Fame: 1986-1995 Inductees
, National Sportscasters and Sportswriters Association, Accessed August 20, 2007.
In all, he covered a total of 10 Summer and Winter Olympic Games.Andrew Krebs
Wide world of Jackson
, ''The Daily Collegian'', November 8, 1997.
Jackson covered swimming at the 1972 Summer Olympics and
track and field Track and field is a sport that includes athletic contests based on running, jumping, and throwing skills. The name is derived from where the sport takes place, a running track and a grass field for the throwing and some of the jumping eve ...
at the 1976 Summer Games. He covered speed-skating during the
1980 Winter Olympics The 1980 Winter Olympics, officially the XIII Olympic Winter Games and also known as Lake Placid 1980, were an international multi-sport event held from February 13 to 24, 1980, in Lake Placid, New York, United States. Lake Placid was elected ...
featuring
Eric Heiden Eric Arthur Heiden (born June 14, 1958) is an American physician and a former long track speed skater, road cyclist and track cyclist. He won an unprecedented five individual gold medals, and set four Olympic records and one world record at th ...
. He was offered the position of play-by-play for
hockey Hockey is a term used to denote a family of various types of both summer and winter team sports which originated on either an outdoor field, sheet of ice, or dry floor such as in a gymnasium. While these sports vary in specific rules, numbers o ...
, but turned it down (the position ultimately went to
Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television sportscaster currently working as the play-by-play announcer for '' Thursday Night Football'' on Prime Video and in an emeritus role for NBC Sports. He has worked on n ...
). Jackson called speed skating and ski jumping at the
1984 Winter Olympics The 1984 Winter Olympics, officially known as the XIV Olympic Winter Games (Serbo-Croatian and Slovene: ''XIV. Zimske olimpijske igre''; Cyrillic: XIV Зимске олимпијске игре; mk, XIV Зимски олимписки игр ...
. He covered
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
. He was the weekend afternoon host for ABC's final Olympics in
1988 File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Bicenten ...
from Calgary.


1976–1988

By the time the 1976 edition came around, McKay was now installed at the host, a role he would play throughout the 1970s and '80s. ABC also aired the
1980 Winter Olympics The 1980 Winter Olympics, officially the XIII Olympic Winter Games and also known as Lake Placid 1980, were an international multi-sport event held from February 13 to 24, 1980, in Lake Placid, New York, United States. Lake Placid was elected ...
. In the 1976 Summer Games in Montreal, and the 1984 games in Los Angeles, Howard Cosell was the main voice for boxing.
Sugar Ray Leonard Ray Charles Leonard (born May 17, 1956), best known as "Sugar" Ray Leonard, is an American former professional boxer, motivational speaker, and occasional actor. Often regarded as one of the greatest boxers of all time, he competed professional ...
won the gold medal in his light welterweight class at Montreal, beginning his meteoric rise to a world professional title three years later. Cosell became close to Leonard, during this period, announcing many of his fights."I Never Played The Game", by Howard Cosell, 1985 Chuck Mangione's instrumental song "
Give It All You Got "Give It All You Got" is an instrumental song from 1980 by the American flugelhorn player Chuck Mangione. It was composed and produced by Mangione, and can be found on his 1980 album '' Fun and Games,'' which also includes a slower-paced version ...
" was originally featured as the official theme of the
1980 Winter Olympics The 1980 Winter Olympics, officially the XIII Olympic Winter Games and also known as Lake Placid 1980, were an international multi-sport event held from February 13 to 24, 1980, in Lake Placid, New York, United States. Lake Placid was elected ...
, held in Lake Placid, New York.Hyatt, Wesley (1999). ''The Billboard Book of #1 Adult Contemporary Hits'' (Billboard Publications) ABC had used Mangione's recordings four years earlier during their coverage of the
1976 Summer Olympics Events January * January 3 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 11 – The 1976 P ...
, and then-ABC Sports president
Roone Arledge Roone Pinckney Arledge Jr. (July 8, 1931 – December 5, 2002) was an American sports and news broadcasting executive who was president of ABC Sports from 1968 until 1986 and ABC News from 1977 until 1998, and a key part of the company's rise t ...
asked the musician to create the theme song for the Winter games. Mangione also performed the song live at the Closing Ceremonies on February 24. The 1980 Winter Olympics was the setting for the " Miracle on Ice", a medal-round men's
ice hockey Ice hockey (or simply hockey) is a team sport played on ice skates, usually on an ice skating rink with lines and markings specific to the sport. It belongs to a family of sports called hockey. In ice hockey, two opposing teams use ice h ...
game in Lake Placid, New York, on February 22. The
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
team, made up of amateur and collegiate players and led by coach
Herb Brooks Herbert Paul Brooks Jr. (August 5, 1937 – August 11, 2003) was an American ice hockey player and coach. His most notable achievement came in 1980 as head coach of the gold medal-winning U.S. Olympic team at Lake Placid. At the Games, Brooks' ...
, defeated the Soviet team, which consisted of veteran professional players with significant experience in international play. The rest of the United States (except those who watched the game live on Canadian television) had to wait to see the game, as ABC decided to broadcast the late-afternoon game on tape delay in prime time."College kids perform Olympic miracle"
ESPN.com
Sportscaster
Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television sportscaster currently working as the play-by-play announcer for '' Thursday Night Football'' on Prime Video and in an emeritus role for NBC Sports. He has worked on n ...
, who was calling the game on ABC along with former
Montreal Canadiens The Montreal CanadiensEven in English, the French spelling is always used instead of ''Canadians''. The French spelling of ''Montréal'' is also sometimes used in the English media. (french: link=no, Les Canadiens de Montréal), officially ...
goalie
Ken Dryden Kenneth Wayne Dryden (born August 8, 1947) is a Canadian politician, lawyer, businessman, author, and former National Hockey League (NHL) goaltender. He is an Officer of the Order of Canada and a member of the Hockey Hall of Fame. He was a Liber ...
, picked up on the countdown in his broadcast, and delivered his famous call: The Opening and Closing Ceremonies of the 1984 Summer Olympics, and 1988 Winter Olympics were hosted on ABC by Jim McKay and Peter Jennings. ABC Sports also covered the
1984 Winter Olympics The 1984 Winter Olympics, officially known as the XIV Olympic Winter Games (Serbo-Croatian and Slovene: ''XIV. Zimske olimpijske igre''; Cyrillic: XIV Зимске олимпијске игре; mk, XIV Зимски олимписки игр ...
in
Sarajevo Sarajevo ( ; cyrl, Сарајево, ; ''see names in other languages'') is the capital and largest city of Bosnia and Herzegovina, with a population of 275,524 in its administrative limits. The Sarajevo metropolitan area including Sarajevo ...
,
Yugoslavia Yugoslavia (; sh-Latn-Cyrl, separator=" / ", Jugoslavija, Југославија ; sl, Jugoslavija ; mk, Југославија ;; rup, Iugoslavia; hu, Jugoszlávia; rue, label=Pannonian Rusyn, Югославия, translit=Juhoslavija ...
, and the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the sec ...
in
Los Angeles, USA Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...
. That year, Kathleen Sullivan became the first woman to serve as an in-anchor a telecast of the Olympic Games. As previously mentioned, the 1988 Winter Olympics in
Calgary, Alberta Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
are the most recent Olympics to be covered by
ABC Sports ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Televisi ...
.


Since the 1988 Winter Games

After that, the network, at the insistence of new owner
Capital Cities Communications Capital Cities/ABC Inc. was an American media company. It was founded in 1985 when Capital Cities Communications purchased the much larger American Broadcasting Company. It eventually proposed a merger of equals with The Walt Disney Company and ...
(much to the chagrin of Roone Arledge's successor at ABC Sports, Dennis Swanson), opted not to bid for the rights to show any future Games. Subsequently,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
acquired Capital Cities-ABC in 1995 and began the process of putting more effort into the branding of ABC's sports channel
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
than of
ABC Sports ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Televisi ...
itself. According to
Al Michaels Alan Richard Michaels (born November 12, 1944) is an American television sportscaster currently working as the play-by-play announcer for '' Thursday Night Football'' on Prime Video and in an emeritus role for NBC Sports. He has worked on n ...
, ABC was in the running to purchase the broadcasting rights for the 1996 Summer Games from
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
. As a provision in his contract renewal with ABC back in 1992, in the event that ABC were to broadcast the Olympics again, Michaels would get to become the prime time anchor while
Jim McKay James Kenneth McManus (September 24, 1921 – June 7, 2008), better known professionally as Jim McKay, was an American television sports journalist. McKay was best known for hosting ABC's '' Wide World of Sports'' (1961–1998). His introd ...
would instead play an emeritus role. Ultimately though,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
bought the rights to the Atlanta Games for $456 million, edging out ABC by $6 million. In August 2008,
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
, which produces sports broadcasts for ABC (branded as
ESPN on ABC ESPN on ABC (formerly known as ABC Sports from 1961 to 2006) is the branding used for sports event and documentary programming televised by the American Broadcasting Company (ABC) in the United States. Officially, the broadcast network retains ...
), stated that they would make a serious bid for the
2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wat ...
games in
Sochi, Russia Sochi ( rus, Со́чи, p=ˈsotɕɪ, a=Ru-Сочи.ogg) is the largest resort city in Russia. The city is situated on the Sochi River, along the Black Sea in Southern Russia, with a population of 466,078 residents, up to 600,000 residents i ...
and the
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games in Rio de Janeiro, Brazil. However,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
won the rights to American television coverage of the Olympics through the 2020 Summer Games. As of May 7, 2014,
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
now holds control of the Olympic television coverage in the United States through the 2032 Summer Games.


Hours of coverage


Commentators


Hosts


See also

*''
NBC Olympic broadcasts The broadcasts of ''Summer'' and ''Winter Olympic Games'' produced by ''NBC Sports'' are shown on the various platforms of NBCUniversal in the United States, including the NBC broadcast network, NBC Sports app, NBCOlympics.com, Peacock, Spanish l ...
'' *'' CBS Olympic broadcasts'' *'' Olympics on TNT'' * Olympics on television


Notes


References


ESPN.com : Search : olympicsABC News: Wide World of Sports Index
*

* ttps://www.nytimes.com/2008/08/20/sports/olympics/20espnoly.html?ref=sports ESPN/ABC wants the Olympics, promises NO tape-delayed coveragebr>InBaseline

1988 Winter Olympic GamesLogos of Olympic Broadcasters - Part 2: 1960s

Logos of Olympic Broadcasters - Part 3: 1970s

Logos of Olympic Broadcasters - Part 4: 1980s
{{NBA on ABC Olympic broadcasts American Broadcasting Company original programming Black-and-white American television shows ABC 1960s American television series 1970s American television series 1980s American television series 1964 American television series debuts 1988 American television series endings