9Go!

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 to 18.

History

2009: Origins and launch

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard-definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.

The channel's final name was confirmed by the Nine Network via '' A Current Affair'' as GO! on 15 July 2009, as well as multi-coloured logo variations.

The channel went to air at on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of '' Wipeout'', the first programme to air on the new channel.

Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia,
before expanding to Eastern South Australia on 11 November 2011.

There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.

On 24 November 2009, the channel launched via Foxtel Cable on channel 129.

After major demands for the channel's theme song (which was written specifically for the channel, going as far as remixes of the 1-minute cut being played in clubs), it was released independently by Noise International on 4 December 2009, having promised a month earlier. A music video was also produced (notable for the usage of neon dancers), which was regularly shown as a filler on the channel.

2010–2014

GO! celebrated its first birthday in 2010 by playing movies every night at 10pm during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!.

In September 2010, GO! aired a promo promoting new shows using the song All Eyes on Me by Sammy Small, licensed from Extreme Music.

GO! introduced Newsbursts, a news-break filler program in 2010. Presented by Sophie Walsh, these would usually feature a few breaking news stories and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.

GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez, using the slogan "Let's GO! 2011" to promote new shows airing on the channel. This presentation remained (mostly) unchanged for the next few years.

2014–2016: Rebrand and refocus

On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!. Additionally, 9Go! was moved to channel 93, but a simulcast currently remains available on channel 99. Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos and introduced the in program classifications.

2016–present: Regional media shakeup and beyond

Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Go! was broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT and Regional Victoria on channel 53, also on TDT in Tasmania on channel 53.

On 12 December 2016, 9Go!'s daytime schedule was mostly reformatted into a children's programming block branded ''Go! Kids''. Children's programming aired from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours. In late 2019, the ''Go! Kids'' block was no longer in this network because the cancellation of ''Kids' WB'' and their long-running output deal with Warner Bros, but remained online instead.

Nine announced that WIN Television has returned as the primary Nine regional affiliate from 2021. Consequently 9Go! got bumped up to channel 82.

Programming

Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel 9Gem in 2010). However, this branding was replaced by a youth-orientated light-entertainment channel instead. 9Go!'s programming is generally structured under nightly themed blocks, which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday (until the launch of 9Gem, when it was replaced by movies instead), and movies on Friday. Movies screen with "limited and brief commercial breaks". The schedule is designed not to cannibalise viewers from the main Nine channel.

It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015. The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, 9Gem (launched in 2010) and 9Go!.
The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, Village Roadshow Pictures (Shared with 10), StudioCanal, Lionsgate (Shared with 10), Metro-Goldwyn-Mayer, 20th Century Studios (Will start in 2023), Regency Enterprises, Sony Pictures (Now elapsed), DreamWorks Pictures (Will elapse in 2023), DreamWorks Animation (Will elapse in 2023), Paramount Pictures (Will elapse in 2023), Nickelodeon Movies (Will elapse in 2023), Universal Pictures (Will elapse in 2023) and Illumination (Will elapse in 2023).

Current programming

Children's

* ''Adventure Time'' (2011-present)
* '' Alien TV'' (2019–present)
* '' The Amazing World of Gumball'' (2014–present)
* '' Bakugan: Armored Alliance''
* '' Bakugan: Geogan Rising''
* '' Bakugan: Evolutions''
* '' Barbie: It Takes Two''
* '' Berry Bees'' (2019–present)
* ''Beyblade Burst Surge''
* ''Beyblade Burst QuadDrive''
* ''The Gamers 2037'' (2020–present)
* '' Jungle Beat (TV series)''
* ''Lego City Adventures''
* '' Lego Friends''
* '' Lego Jurassic World: Legend of Isla Nublar'' (2019–present)
* '' Lego Monkie Kid''
* '' Lego Ninjago: Masters of Spinjitzu''
* ''Pokémon'' (2016–present)
** '' Pokémon Journeys: The Series''
** '' Pokémon Master Journeys: The Series''
** '' Pokémon Ultimate Journeys: The Series''
* ''Polly Pocket''
* ''Power Players''
* '' Power Rangers Dino Fury''
* ''Smashhdown!'' (2018–present)
* '' The Tom and Jerry Show'' (2014–present)
* '' Transformers: Cyberverse''
* '' Yu-Gi-Oh SEVENS''

Preschool

* '' Earth to Luna!'' (2020–present)
* ''Dino Ranch'' (2022–present)
* '' Gigantosaurus'' (2021–present)
* ''Gus, the Itsy Bitsy Knight''
* ''Ricky Zoom'' (2020–present)

Comedy

* ''3rd Rock from the Sun''
* '' Everybody Loves Raymond''
* '' Full House''
* ''Mr. Mayor''
* '' The Nanny''
* ''That '70s Show''
* '' Young Sheldon''

Documentary

* ''Driving Test''
* ''South Beach Tow''
* ''Southern Justice''
* ''Mystery Diners''

Drama

* '' Baywatch''
* '' The Bionic Woman''
* ''The Carrie Diaries''

Lifestyle

* ''Surfing Australia TV''

Light Entertainment

* '' BattleBots''
* '' Science of Stupid''

Reality

* '' Airplane Repo''
* ''American Idol''
* '' American Ninja Warrior''
* '' Auction Hunters''
* '' Best Ink''
* '' Can't Pay? We'll Take It Away!''
* '' Car SOS''
* ''Cold Water Cowboys''
* ''Container Wars''
* '' Dance Moms'' (shared with 9Life)
* ''Hollywood Medium with Tyler Henry''
* '' Keeping Up with the Kardashians''
* '' Kourtney and Khloé Take The Hamptons''
* ''Kourtney and Khloé Take Miami''
* ''Kourtney and Kim Take Miami''
* '' Kourtney and Kim Take New York''
* ''Lip Sync Battle''
* '' Storage Hunters''
* ''South Beach Tow''
* '' Survivor''
* '' Very Cavallari''

Former programming

Adult Swim

* ''Aqua Teen Hunger Force''
* '' The Brak Show''
* '' China, IL''
* ''Harvey Birdman, Attorney at Law''
* ''Moral Orel''
* ''Rick and Morty''
* ''Robot Chicken''
* '' Squidbillies''
* ''The Venture Bros.''

Adult animation

* '' Duncanville''
* ''Father of the Pride''
* ''Mike Tyson Mysteries''
* ''South Park'' (Was on SBS Viceland, later 10 Shake)
* '' Supernatural: The Animation''
* '' Watchmen: Motion Comic''

Children's

* '' Animaniacs''
* '' Bakugan: Battle Planet''
* ''Barbie Dreamhouse Adventures''
* ''Barbie Dreamtopia''
* '' Batman: The Brave and the Bold''
* '' Be Cool, Scooby-Doo!''
* ''Ben 10'' (2005 series)
* ''Ben 10'' (2016 series)
* '' Ben 10: Alien Force''
* '' Ben 10: Omniverse''
* '' Ben 10: Ultimate Alien''
* ''Beware the Batman''
* '' Beyblade Burst''
** ''Beyblade Burst Evolution''
** ''Beyblade Burst Turbo''
** ''Beyblade Burst Rise''
* '' BrainBuzz'' (2018–21)
* ''Buzz Bumble'' (2014–17)
* ''Camp Lazlo''
* ''Captain Flinn and the Pirate Dinosaurs'' (2015–19)
* '' Care Bears: Unlock the Magic''
* ''Clarence''
* ''Class of 3000''
* '' Classic Looney Tunes''
* ''Craig of the Creek''
* ''Creature Mania'' (2018)
* '' Crunch Time'' (2016–18)
* ''The Day My Butt Went Psycho!'' (2013–19, moved to ABC ME)
* ''Dennis and Gnasher'' (2009 series) (2013–17, moved to ABC ME)
* '' Digimon Fusion''
* '' Dogstar'' (2013–15, moved to ABC ME)
* ''Dumbotz''
* ''Ed, Edd n Eddy''
* ''Fanshaw & Crudnut'' (2017–20)
* '' Firehouse Tales''
* ''Flash and Dash''
* ''Flea Bitten'' (2013–14)
* ''The Flintstones''
* ''Foster's Home for Imaginary Friends''
* ''Generator Rex''
* '' Green Lantern: The Animated Series''
* ''Heidi'' (2015–19)
* ''Hi Hi Puffy AmiYumi''
* ''Johnny Test''
* '' The Jetsons''
* '' Josie and the Pussycats''
* '' Justice League Action''
* ''Justice League Unlimited''
* '' Kaijudo: Rise of the Duel Masters''
* '' Kids' WB'' (2009–19)
* ''Kitchen Whiz'' (2013–16)
* '' Krypto the Superdog''
* ''Legion of Super Heroes''
* ''Lego City'' (2019)
* '' Lego Marvel Super Heroes'' (2019–20)
* ''Lego Nexo Knights''
* '' Lego Star Wars: Droid Tales''
* '' Liberty's Kids''
* '' The Life and Times of Juniper Lee''
* '' The Likeaballs''
* '' Little Charmers''
* '' Littlest Pet Shop''
* '' Littlest Pet Shop: A World of Our Own''
* ''Loonatics Unleashed''
* '' The Looney Tunes Show''
* '' Mad''
* '' Mao Mao: Heroes of Pure Heart''
* ''Marine Boy''
* '' Marvel's Avengers Assemble'' (2019)
* '' Max Steel''
* '' Mega Man: Fully Charged''
* '' Monsuno''
* ''Most Extreme Alien Planet Earth'' (2017)
* '' Move It'' (2014–18)
* '' My Little Pony: Friendship is Magic''
* '' My Little Pony: Pony Life''
* '' My Gym Partner's a Monkey''
* '' Nate is Late'' (2018–21)
* '' The New Looney Tunes''
* ''Over the Garden Wall''
* '' Pinky and the Brain''
* '' Pirate Express'' (2015–21)
* '' Power Rangers Super Megaforce''
* '' Power Rangers Beast Morphers''
* '' Power Rangers Dino Charge''
* '' Power Rangers Dino Super Charge''
* ''Power Rangers Super Ninja Steel''
* ''Power Rangers Super Samurai''
* ''The Powerpuff Girls (2016 TV series)''
* ''Pyramid'' (2009–15)
* '' Rabbids Invasion''
* '' Regal Academy''
* ''Regular Show''
* ''Rev & Roll''
* ''Robotomy''
* '' Robocar Poli''
* ''The All-New Scooby-Doo Show''
* '' Scooby-Doo! Mystery Incorporated''
* ''Scooby-Doo, Where Are You!''
* ''Secret Mountain Fort Awesome''
* ''Shaggy & Scooby-Doo Get a Clue!''
* '' The Skinner Boys'' (2014–21)
* ''The Smurfs''
* '' Sonic Boom'' (2015–18)
* '' Space Chickens in Space''
* '' Space Nova'' (shared with ABC ME)
* ''SpongeBob SquarePants'' (2015–17, now on 10 Shake)
* '' Squirrel Boy''
* '' Star Wars Rebels'' (2019, previously on 7flix)
* '' Steven Universe''
* '' Summer Camp Island''
* ''Sym-Bionic Titan''
* ''Tamagotchi!'' (2010–14)
* '' Tangled: The Series'' (2019)
* ''Teen Titans''
* '' Teen Titans Go!''
* ''Tenkai Knights''
* '' Thunderbirds''
* '' Thunderbirds Are Go'' (shared with ABC ME)
* '' Tom and Jerry Tales''
* '' Transformers: Cyberverse''
* '' Turning Mecard''
* '' Uncle Grandpa''
* ''Wacky Races''
* '' We Bare Bears''
* '' Wild Kratts''
* ''Winx Club''
* '' Xiaolin Showdown''
* '' Yo-Kai Watch''
* '' Young Justice''
* ''Yu-Gi-Oh!''
* ''Yu-Gi-Oh! Arc-V''
* ''Yu-Gi-Oh! VRAINS''
* '' Yu-Gi-Oh! Zexal''

Preschool

* '' Hi-5'' (2012, 2017–18)
* ''Hiccup & Sneeze'' (2017–19)
* ''I Am Me'' (2020)
* ''Imagination Train'' (2015–17)
* '' Kate & Mim-Mim''
* '' The Lion Guard'' (2019, previously on 7flix)
* ''Mickey and the Roadster Racers'' (2019)
* ''PAW Patrol'' (2014–20, shared with 10 Shake)
* ''Puppy Dog Pals'' (2019)
* '' Rainbow Rangers''
* '' Sofia the First'' (2019, previously on 7flix)
* '' Spidey and His Amazing Friends''
* '' Sunny Bunnies''
* '' Super Wings''
* ''Surprises!'' (2012–15, 2018–20)
* ''Teddies'' (2017–20)
* '' Transformers: Rescue Bots'' (moved to 10 Shake)
* '' Transformers: Rescue Bots Academy''
* '' True and the Rainbow Kingdom''
* '' Vampirina'' (2019)
* ''William & Sparkles' Magical Tales''
* '' Yamba's Playtime''

Comedy

* ''2 Broke Girls'' (Now on 10 Peach)
* '' Aliens in America''
* ''Anger Management''
* ''Bad Robots''
* ''Bewitched'' (moved to 7flix)
* ''The Big Bang Theory'' (Now on 10 Peach)
* '' Big School''
* ''Blackadder''
* ''Community'' (moved to ABC Comedy)
* ''Curb Your Enthusiasm''
* ''Frasier'' (Now on 10 Peach)
* ''Friends'' (Now on 10 Peach)
* '' Get Smart'' (moved to 10 Bold)
* ''Green Acres''
* '' Ground Floor''
* ''Hellcats''
* ''I Dream of Jeannie'' (moved to 7flix)
* '' Just Shoot Me!'' (moved to 7flix)
* ''Kevin Can Wait''
* ''The King of Queens'' (Now on 10 Peach)
* ''Little Britain''
* ''Mad About You''
* ''Malcolm in the Middle''
* '' Married... with Children'' (moved to 7flix)
* '' The Middle'' (Now on 10 Peach)
* '' Mike & Molly'' (Now on 10 Peach)
* '' The Mindy Project''
* ''Mom'' (Now on 10 Peach)
* ''The New Adventures of Old Christine''
* '' Parenthood''
* ''The Partridge Family''
* '' Privileged''
* '' Reno 911!'' (moved to SBS Viceland)
* ''Rick and Morty''
* ''Seinfeld'' (moved to 7mate, later 7flix, then 10 Peach)
* ''Spin City''
* ''Step Dave''
* '' Suburgatory''
* ''Sullivan and Son''
* '' Super Fun Night''
* ''Two and a Half Men'' (Now on 10 Peach)
* '' Weeds''

Documentary

* '' The Crew''

Drama

* ''Airwolf''
* '' Almost Human''
* ''Arrow''
* ''The A-Team''
* '' The Avengers'' (moved to Channel 9 and 9Gem)
* ''Bonanza''
* '' Buck Rogers in the 25th Century''
* ''Charlie's Angels'' (Moved to 7mate)
* ''CSI: Crime Scene Investigation''
* ''CSI: Miami'' (moved to 10 Bold)
* ''CSI: NY'' (moved to 10 Bold)
* '' Dante's Cove''
* ''Dawson's Creek''
* ''Drop Dead Diva'' (moved to 7two)
* '' The Dukes of Hazzard'' (moved to 7two)
* '' Eastwick''
* '' ER''
* '' The Following''
* '' Friday Night Lights''
* ''Fringe''
* '' Gossip Girl''
* '' Gotham'' (moved to Foxtel Networks)
* '' Hercules: The Legendary Journeys''
* '' Heroes''
* '' The Incredible Hulk''
* ''iZombie'' (Moved to Stan)
* '' Knight Rider''
* '' The Last Ship''
* ''Miami Vice''
* ''Moonlight''
* ''New Amsterdam''
* '' Nikita'' (Moved to 7flix)
* ''Nip/Tuck'' (Moved to 7flix)
* '' The Originals''
* '' Pretty Little Liars''
* '' Primeval''
* '' Quantum Leap''
* '' Royal Pains''
* ''SeaQuest DSV''
* ''The Six Million Dollar Man''
* ''Sliders''
* ''Stalker''
* '' Star Trek: The Original Series'' (Moved to 10 Bold)
* ''Starsky & Hutch''
* ''Step Dave''
* '' Terminator: The Sarah Connor Chronicles''. (Moved to 7mate)
* '' Unnatural History''
* '' V''
* ''The Vampire Diaries''
* '' The Wire''
* '' Xena: Warrior Princess''

Lifestyle

* '' Fishing Australia'' (Now on Channel 10)

Light Entertainment

* '' The ARIA Music Show''
* ''Australia's Funniest Home Videos'' (includes Daily Edition)
* '' Balls of Steel Australia''
* '' The Cube''
* ''The Darren Sanders Show''
* '' Eclipse Music TV''
* ''The Ellen DeGeneres Show'' ( Channel 9 encore)
* '' Extra''
* ''GO! Surround Sound''
* '' ManSpace''
* '' Oh Sit!''
* '' Top Gear'' (moved to 9Rush)
* '' Top Gear Australia''
* ''Top Gear US''
* '' Total Wipeout UK'' (moved to ABC ME, currently on 10 Shake)
* '' Wipeout USA'' (moved to 7mate)

Factual

* ''Fugitive: Black Ops''
* '' Police Ten 7''
* '' RBT''

Anthology

* ''The Wonderful World of Disney'' (2019–20; moved to Disney+ and starting in 2023 on 7flix)

Reality

* ''16 and Pregnant''
* ''Australian Ninja Warrior'' (Episode 1–3, Channel 9 encore)
* '' The Bachelor U.S''
* ''Bachelor Pad''
* '' The Bachelette U.S''
* '' Big Brother'' ( Channel 9 encore)
* '' The Block'' ( Channel 9 encore)
* '' The Block New Zealand''
* '' Bridezillas''
* ''Britain's Got Talent'' (moved to Channel 7)
* ''Cops Uncut''
* ''Dance Your Ass Off''
* ''Deepwater''
* '' Dog and Beth: On the Hunt''
* '' Dog the Bounty Hunter''
* ''Ghost Town Gold''
* ''The Great Australian Bake Off''
* '' Meet the Hockers''
* ''MTV Cribs''
* '' MTV Cribs UK''
* '' Neighbours at War'' (Moved to 7two)
* '' The NRL Rookie''
* '' Speeders''
* '' Sun, Sex and Suspicious Parents''
* '' Survivor''
* ''Tattoo Fixers''
* ''Teen Mom''
* ''Tool Academy''
* ''The Voice Australia'' ( Channel 9 encore)
* ''The Voice US''
* '' Wife Swap USA''

WWE

* '' Total Divas''
* ''WWE Raw''
* '' WWE Slam City''
* ''WWE Smackdown''

Sport

NRL matches were shown on 9Go! on Friday nights if the cricket was scheduled on 9Gem in Victoria, Tasmania, South Australia and Western Australia. 9Go! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on 9Go! on Sundays if the cricket was scheduled on 9Gem. On 16 August 2017 it was announced that WWE programming including Monday Night Raw and Smackdown Live would air every week on the channel in a reduced 1 hour format. Raw airs on Thursdays at 11PM and Smackdown Live airs following the Friday Night Movie.

Availability

9Go! is available in standard definition in metropolitan areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth and NTD Darwin, as well as NBN Northern New South Wales and other stations WIN Southern NSW/ACT, GTS/BKN Broken Hill NSW, AMN Griffith NSW, VTV Regional VIC, STV Mildura, RTQ Regional QLD, TVT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WOW Regional WA and Remote Central & Eastern.

Logo and identity history

When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo. On 15 July 2009, news program '' A Current Affair'' confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo. On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo, but with the O in lowercase.

File:Go99Logo.svg, Original concept logo
File:GO! logo (Pink version).png, 9 August 2009 – 1 February 2014
File:GO!-logo.png, 2 February 2014 – 25 November 2015
File:9Go! logo.png, 26 November 2015 – present

Identity history

*9 August 2009 – 1 February 2014: ''Good to GO!'' (first era) (accompanied in promotional trailers by "Go!'" by Noise International feat. Sharon Muscat)
*Christmas slogan (since 2009): ''GO! HO! HO!''
*2010–2012: ''Let's GO!'' (accompanied in promotional trailers by " Hello'" by The Potbelleez)
*2 February 2014 – 25 November 2015: ''GO! For It!''
*26 November 2015 – present: ''Good to Go!'' (second era)

References

External links

*

{{DEFAULTSORT:9Go
Nine Network
Digital terrestrial television in Australia
English-language television stations in Australia
Television channels and stations established in 2009
2009 establishments in Australia
Children's television channels in Australia