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"90s Music" is a song co-written, co-produced and performed by New Zealand recording artist
Kimbra Kimbra Lee Johnson (born 27 March 1990), known mononymously as Kimbra, is a New Zealand singer and songwriter. Known for mixing pop with R&B, jazz and rock musical elements, her accolades include four ARIA Music Awards, two Grammy Awards and s ...
, issued as the lead single from her second studio album ''
The Golden Echo ''The Golden Echo'' is the second studio album by New Zealand recording artist Kimbra, released by Warner Bros. Records in the United States on 19 August 2014. Background Kimbra was inspired by Greek mythology for the album and spent time in a ...
''.


Composition

The song was co-written by Johnson (also co-produced), Mark Foster, Matt Morris, and Stephen McQuinn. Alongside its song's production by Major Dudes and
Rich Costey Rich may refer to: Common uses * Rich, an entity possessing wealth * Rich, an intense flavor, color, sound, texture, or feeling ** Rich (wine), a descriptor in wine tasting Places United States * Rich, Mississippi, an unincorporated comm ...
. The song had added with diverse genres: Alternative R&B, electropop, glitch hop and art rock. In this song, Kimbra recalls the time spent with an old flame, and compares her remembrance of him to the sentiment of a 1990s song. Kimbra shouts out to all artists and bands such as Aaliyah, Michael Jackson, Mariah Carey, Nirvana and TLC.


Critical reception

The song has received positive reviews from critics. Jason Lipshutz of '' Billboard'' called the song "captivating" when he previewed it in May 2014. Stan Mahoney of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' explained that the song was "manic" and that it was a "self-consciously eclectic ..single". Jake Cleland of ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
'', while giving the parent album a middling rating, called the song "polarizing" and further explained that it is the most coherent track on the album.


Music video

The official
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for the song was directed by Justin Francis. It has multiple coloured graphics with visualisations and a duo of young backup dancers.


References


External links

* 2014 songs 2014 singles Kimbra songs Music videos directed by Justin Francis Song recordings produced by Rich Costey Song recordings produced by Kimbra Songs written by Kimbra Songs written by Matt Morris (musician) Warner Records singles Songs written by Mark Foster (singer) {{2014-single-stub