9–9–9 Plan
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The 9–9–9 Plan was a tax proposal that was a centerpiece of Herman Cain's 2012 campaign for the Republican Party's nomination for president of the United States. It was introduced in August 2011. The plan called for the replacement of all current taxes, such as the
payroll tax Payroll taxes are taxes imposed on employers or employees, and are usually calculated as a percentage of the salaries that employers pay their employees. By law, some payroll taxes are the responsibility of the employee and others fall on the em ...
,
capital gains tax A capital gains tax (CGT) is the tax on profits realized on the sale of a non-inventory asset. The most common capital gains are realized from the sale of stocks, bonds, precious metals, real estate, and property. Not all countries impose a c ...
, and the
estate tax An inheritance tax is a tax paid by a person who inherits money or property of a person who has died, whereas an estate tax is a levy on the estate (money and property) of a person who has died. International tax law distinguishes between an es ...
, with a 9%
personal income tax An income tax is a tax imposed on individuals or entities (taxpayers) in respect of the income or profits earned by them (commonly called taxable income). Income tax generally is computed as the product of a tax rate times the taxable income. Ta ...
, 9% federal sales tax, and a 9% corporate tax.


History

In July 2011, an advisor suggested the name "the Optimal tax" for the Cain campaign's tax policy plan. Cain rejected the name, saying: The plan would replace the current tax code of the United States with a 9% personal income tax, a 9% federal sales tax, and a 9% corporate tax. During a debate on October 12, Cain said that his plan would "expand the base", arguing:


Summary

Cain's campaign website summarized the 9–9–9 Plan:
Our current economic crisis calls for bold action to truly stimulate the economy and Renew America back to its greatness. The 9–9–9 Plan gets Washington D.C. out of the business of picking winners and losers, using the tax code to dole out favors, and dividing the country with class warfare. It is fair, simple, transparent and efficient. It taxes everything once and nothing twice. It taxes the broadest possible base at the lowest possible rates. It is neutral with respect to savings and consumption, capital and labor, imports and exports and whether companies pay dividends or retain earnings.
Under his plan, corporations would be able to deduct the costs of goods sold if the inputs were made in the US and
capital expenditure Capital expenditure or capital expense (capex or CAPEX) is the money an organization or corporate entity spends to buy, maintain, or improve its fixed assets, such as buildings, vehicles, equipment, or land. It is considered a capital expenditure ...
s, but not wages, salaries, and benefits to employees. Deductions other than charitable giving would be eliminated. The federal sales tax would not apply to used goods. Cain claimed that the 9–9–9 Plan would lift a $430 billion dead-weight burden on the economy.


Reception

Cain spoke about having designated empowerment zones, wherein a lower percentage such as 3% is paid instead. However, some have called Cain's plan more regressive than current tax policy at the time, stating that it would raise taxes for most households but cut taxes for those with the highest income. An analysis that the campaign released to
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg Tele ...
claimed that the lowest possible rate for each of the three taxes was 7.3%. Nevertheless, the campaign insisted on poverty grants, which Cain has described as a lower rate in targeted empowerment zones, would necessitate a national tax rate of 9%.
Paul Krugman Paul Robin Krugman ( ; born February 28, 1953) is an American economist, who is Distinguished Professor of Economics at the Graduate Center of the City University of New York, and a columnist for ''The New York Times''. In 2008, Krugman was ...
has criticized the plan, saying that it shifts much of the current tax burden from the rich to the poor. Economist
Arthur Laffer Arthur Betz Laffer (; born August 14, 1940) is an American economist and author who first gained prominence during the Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–1989). Laffer is best known for the La ...
, financial analyst
Larry Kudlow Lawrence Alan Kudlow (born August 20, 1947) is an American conservative television personality and financial program host for the Fox network who served as the Director of the National Economic Council during the Trump Administration from 2018 ...
,Cain the Tax-Code Killer
''
National Review ''National Review'' is an American conservative editorial magazine, focusing on news and commentary pieces on political, social, and cultural affairs. The magazine was founded by the author William F. Buckley Jr. in 1955. Its editor-in-chief ...
'' October 14, 2011
and the
Club for Growth The Club for Growth is a 501(c)(4) conservative organization active in the United States, with an agenda focused on cutting taxes and other economic policy issues. Club for Growth's largest funders are the billionaires Jeff Yass and Richard U ...
Seth McLaughlin
Club for Growth defends Cain's 9–9–9 tax plan
''
Washington Times ''The Washington Times'' is an American conservative daily newspaper published in Washington, D.C., that covers general interest topics with a particular emphasis on national politics. Its broadsheet daily edition is distributed throughout ...
Inside Politics'' October 14, 2011
have spoken favorably of the 9–9–9 plan. On October 21, Cain told an audience in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
that the plan would be "9–0–9" for the poor, saying: Cain's 9–9–9 plan attracted skepticism from his fellow candidates at numerous Republican debates. In a debate on October 28, 2011, several of the other contenders for the GOP nomination attacked the plan. Candidate
Rick Santorum Richard John Santorum ( ; born May 10, 1958) is an American politician, attorney, and political commentator. A member of the Republican Party, he served as a United States Senator from Pennsylvania from 1995 to 2007 and was the Senate's third ...
referenced the
Tax Policy Center The Urban-Brookings Tax Policy Center, typically shortened to the Tax Policy Center (TPC), is a nonpartisan think tank based in Washington D.C. A joint venture of the Urban Institute and the Brookings Institution, it aims to provide independent ...
's claim that 84% of Americans would pay more and that the plan would entail "major increases in taxes on people", a charge that Cain has denied. Former
Treasury A treasury is either *A government department related to finance and taxation, a finance ministry. *A place or location where treasure, such as currency or precious items are kept. These can be state or royal property, church treasure or i ...
official Gary Robbins stated that the 9–9–9 Plan would expand the GDP by $2 trillion, create 6 million new jobs, increase business investment by 33%, and increase wages by 10%. Also,
Arthur Laffer Arthur Betz Laffer (; born August 14, 1940) is an American economist and author who first gained prominence during the Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–1989). Laffer is best known for the La ...
, a
supply-side Supply-side economics is a macroeconomic theory that postulates economic growth can be most effectively fostered by lowering taxes, decreasing regulation, and allowing free trade. According to supply-side economics, consumers will benefit fr ...
economist, told ''
Human Events ''Human Events'' is an American conservative political news and analysis website. Founded in 1944 as a print newspaper, ''Human Events'' became a digital-only publication in 2013. ''Human Events'' takes its name from the first sentence of the U ...
'' that Conversely, other economists did not believe that the 9–9–9 plan would stimulate demand.
Bruce Bartlett Bruce Reeves Bartlett (born October 11, 1951) is an American historian and author. He served as a domestic policy adviser to Ronald Reagan and as a Treasury official under George H. W. Bush. Bartlett also writes for the New York Times Economi ...
, an economist under the Reagan and H. W. Bush administrations has written that Cain's plan "would increase the budget deficit without doing anything to stimulate demand." ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Eco ...
'' criticized the 9–9–9 Plan, stating that the Cain plan would not result in a reduction in the current corporate tax but instead a new
value-added tax A value-added tax (VAT), known in some countries as a goods and services tax (GST), is a type of tax that is assessed incrementally. It is levied on the price of a product or service at each stage of production, distribution, or sale to the en ...
(VAT). The newspaper also stated that Cain's final tax would be a 30% VAT, as compared to the 15% VAT in the European Union. According to Cain,
Unlike a state sales tax, which is an add-on tax that increases the price of goods and services, this is a replacement tax. It replaces taxes that are already embedded in selling prices. By replacing higher marginal rates in the production process with lower marginal rates, marginal production costs actually decline, which will lead to prices being the same or lower, not higher.


''9–9–9 the Movie – Slaying the Tax Monster''

During his campaign, Cain released a six-minute movie that explained his 9–9–9 Plan called ''9–9–9 the Movie – Slaying the Tax Monster''. CBS News reported:


Cain's Solutions Revolution

On January 4, 2012, Cain announced the "Cain's Solutions Revolution." His stated goal was to obtain commitments from members of Congress to support the 9–9–9 Plan before the 2012 elections. He had started a new movement, saying that the "biggest comment I got when I ended my candidacy was to keep 9–9–9 alive. That's what this is about, and I'm going to keep it alive with what I'm calling Cain's Solutions Revolution." To promote the movement, Cain used both a bus tour and a new website. The ''
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
'' stated that "it's Cain's earnest effort to keep 9–9–9 alive and focus on solutions." On January 20, 2012, Cain spoke at
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program '' The Colbert Report'' from 2005 ...
's "Rock Me Like a Herman Cain: South Cain-Olina Primary Rally". The '' Huffington Post'' reported that between 3,000 to 5,000 people were in the crowd at the rally. ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' called it "the largest campaign rally so far during this GOP presidential primary season", and ''
The Philadelphia Inquirer ''The Philadelphia Inquirer'' is a daily newspaper headquartered in Philadelphia, Pennsylvania. The newspaper's circulation is the largest in both the U.S. state of Pennsylvania and the Delaware Valley metropolitan region of Southeastern Pennsy ...
'' said that it was "the biggest political rally of the primary season."


9–9–9 Fund

The 9–9–9 Fund is a political action committee (PAC) that was founded by supporters of Herman Cain. The PAC spent more than $468,000 in November 2011 to support Cain's presidential campaign. In December 2011, the 9–9–9 Fund director, Jordan Gehrke, stated that the 9–9–9 Fund had decided not to endorse a candidate for president. The ''
Christian Post ''The Christian Post'' is an American non-denominational, conservative, evangelical Christian online newspaper. Based in Washington, D.C., it was founded in March 2004. News topics include the Church, ministries, missions, education, Christ ...
'' reported that the 9–9–9 Fund may continue to support Cain in the future.


Revolution on the Hill

On April 16, 2012, Cain held an event named ''Revolution on the Hill'' in Washington, DC, in support of his 9–9–9 tax plan.


Supporters

Notable people who expressed support for the 9–9–9 Plan included: * Craig Miller (CEO) – candidate for the
United States Senate election in Florida, 2012 The 2012 United States Senate election in Florida was held on November 6, 2012, alongside a presidential election, other elections to the House and Senate, as well as various state and local elections. The primary election was held August 14, 2 ...
*
Arthur Laffer Arthur Betz Laffer (; born August 14, 1940) is an American economist and author who first gained prominence during the Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–1989). Laffer is best known for the La ...
– economist *
Lawrence Kudlow Lawrence Alan Kudlow (born August 20, 1947) is an American conservative television personality and financial program host for the Fox network who served as the Director of the National Economic Council during the Trump Administration from 2018 ...
– financial analyst * The
Club for Growth The Club for Growth is a 501(c)(4) conservative organization active in the United States, with an agenda focused on cutting taxes and other economic policy issues. Club for Growth's largest funders are the billionaires Jeff Yass and Richard U ...
– a
527 organization A 527 organization or 527 group is a type of U.S. tax-exempt organization organized under Section 527 of the U.S. Internal Revenue Code (). A 527 group is created primarily to influence the selection, nomination, election, appointment or defea ...
focused on taxation and other economic issues *
Dick Morris Richard Samuel Morris (born November 28, 1948) is an American political author and commentator who previously worked as a pollster, political campaign consultant, and general political consultant. A friend and advisor to Bill Clinton during ...
– political consultant * Samuel Joseph Wurzelbacher – candidate for the
United States House of Representatives elections in Ohio, 2012 The 2012 United States House of Representatives elections in Ohio were held on Tuesday, November 6, 2012 to elect the 16 U.S. representatives from the state of Ohio, a loss of two seats following the 2010 United States Census. The elections coi ...
*
John Linder John Elmer Linder (born September 9, 1942) is an American politician who was a member of the United States House of Representatives from 1993 to 2011. His district was numbered the from 1993 to 1997, the from 1997 to 2003, and the from 2003 u ...
– former
U.S. Representative The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they c ...
for
Georgia's 7th congressional district Georgia's 7th congressional district is a congressional district in the U.S. state of Georgia. It is currently represented by Democrat Carolyn Bourdeaux. The district's boundaries have been redrawn following the 2010 census, which granted an ...
*
Martha Zoller Martha Mitchell Zoller (born August 23, 1959) is a columnist, media personality, author, and former Republican candidate for the United States House of Representatives. Personal Born on August 23, 1959, to Frank and Juanita Mitchell (née Roof), ...
– columnist, author, and radio personality * Pete Hoekstra – former Representative for
Michigan's 2nd congressional district Michigan's 2nd congressional district is a United States congressional district in Western Michigan. The current 2nd district contains much of Michigan's old 4th congressional district, and includes all of Manistee, Mason, Lake, Osceola, Clar ...
*
Sam Rohrer Samuel E. Rohrer (born August 11, 1955) is an American businessman and politician. A member of the Republican Party, he served as a member of the Pennsylvania House of Representatives from the 128th District. Before entering politics, Rohrer ...
– former member of the Pennsylvania House of Representatives *
Jack Hoogendyk Jacob "Jack" Hoogendyk ( ; born 31 July 1955) is an American businessman and Republican politician, a former member of the Michigan House of Representatives and 2012 candidate for the U.S. House of Representatives in Michigan. Early life, educa ...
– former member of the Michigan House of Representatives * Duane Sand – a former
North Dakota North Dakota () is a U.S. state in the Upper Midwest, named after the indigenous Dakota Sioux. North Dakota is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north and by the U.S. states of Minnesota to the east, So ...
candidate for
U.S. Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and pow ...


See also

* '' 9–9–9: An Army of Davids'' *
Herman Cain 2012 presidential campaign The 2012 presidential campaign of Herman Cain, an American businessman and radio host, began shortly after the 2010 midterm elections. He ran for the 2012 Republican Party nomination for President of the United States. Although he was freque ...
*
Optimal tax Optimal tax theory or the theory of optimal taxation is the study of designing and implementing a tax that maximises a social welfare function subject to economic constraints. The social welfare function used is typically a function of individual ...
*
Proportional tax A proportional tax is a tax imposed so that the tax rate is fixed, with no change as the taxable base amount increases or decreases. The amount of the tax is in proportion to the amount subject to taxation. "Proportional" describes a distribution ...
* ''
SimCity 4 ''SimCity 4'' is a city-building simulation computer game developed by Maxis, a subsidiary of Electronic Arts. It was released on January 14, 2003. It is the fourth major installment in the ''SimCity'' series. ''SimCity 4'' has a single expan ...
'': The city building game where 9% on tax is the optimal taxation rate. The 9-9-9 Plan was compared to ''SimCity 4'' on
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
. *
Tax reform Tax reform is the process of changing the way taxes are collected or managed by the government and is usually undertaken to improve tax administration or to provide economic or social benefits. Tax reform can include reducing the level of taxati ...


References


External links


''Forbes'' on the failure of Cain's campaign

''The Hill'' article about the 9–9–9 Plan's electoral prospects
{{DEFAULTSORT:9-9-9 Plan Herman Cain Tax reform in the United States