The Info List - 77 Sunset Strip

--- Advertisement ---

Howie Horwitz Harry Tatelman William Conrad Jerry Davis Fenton Earnshaw Joel Rogosin Roy Huggins Oren W. Haglund (production manager) Gordon Bau (make-up)

Camera setup Single-camera

Running time 48–50 minutes

Production company(s) Warner Bros.
Warner Bros.

Distributor Warner Bros.
Warner Bros.
Domestic Television Distribution


Original network ABC

Picture format Black-and-white

Audio format Monaural

Original release October 10, 1958 (1958-10-10) – February 7, 1964 (1964-02-07)


Preceded by I Love Trouble Conflict episode: "Anything for Money"

Related shows Surfside 6 Bourbon Street Beat Hawaiian Eye

77 Sunset Strip
Sunset Strip
is an American television private detective series created by Roy Huggins
Roy Huggins
and starring Efrem Zimbalist Jr., Roger Smith, and Edd Byrnes. Each episode was one hour long. The show ran from 1958 to 1964.


1 Description 2 Controversial sixth season, 1963–1964 3 Broadcast history 4 Legal controversy 5 Related shows 6 Legacy 7 Episode list 8 References 9 External links


Roger Smith with guest stars Biff Elliot
Biff Elliot
and Maureen Leeds, 1961

The series revolves around two Los Angeles private detectives, both former government secret agents: Efrem Zimbalist, Jr., played Stuart ("Stu") Bailey, a character Huggins had originated in his 1946 novel The Double Take (which he later adapted into the 1948 movie I Love Trouble, starring Franchot Tone
Franchot Tone
in the role). Roger Smith played Jeff Spencer, also a former government agent, and a nonpracticing attorney. The duo worked out of a stylish office at 77 Sunset Boulevard (colloquially known as Sunset Strip), between La Cienega Boulevard
La Cienega Boulevard
and Alta Loma Road on the south side of the strip next door to Dean Martin's real-life lounge, Dino's Lodge. Suzanne, the beautiful French switchboard operator played by Jacqueline Beer, handled the phones. Comic relief was provided by Roscoe the racetrack tout (played by Louis Quinn), and Gerald Lloyd "Kookie" Kookson III (played by Edd Byrnes), the rock and roll-loving, wisecracking, hair-combing hipster and aspiring PI who worked as the valet parking attendant at Dino's, the club next door to the detectives' office. Byrnes had originally been cast as a contract killer in the series pilot, but proved so popular that he was brought back in a new role for the series. Despite Huggins' hopes for a hard-edged drama, the tone of the series was much lighter and featured a strong element of self-deprecating humor. Many of the episodes were named "capers". The catchy theme song, written by the accomplished team of Mack David and Jerry Livingston, typified the show's breezy, jazzed atmosphere. The song became the centerpiece of an album of the show's music in Warren Barker-led orchestrations, which was released in 1959, a top-10 hit in the Billboard LP charts.

Sue Randall
Sue Randall
and "Kookie", 1964

The Kookie character became a cultural phenomenon, with his slang expressions such as "ginchy" and "piling up Zs" (sleeping). When Kookie helped the detectives on a case by singing a song, Edd Byrnes began a singing career with the novelty single "Kookie, Kookie (Lend Me Your Comb)" ( Warner Bros.
Warner Bros.
5047), based on his frequent combing of his hair; this featured Connie Stevens
Connie Stevens
on vocals in the chorus and became the first hit single for the recently established Warner Bros. Records. Kookie was also used to provide product placement for Harley-Davidson, appearing on their Topper motor scooter in the show and in Harley-Davidson
advertisements.[1][2] When Byrnes' demands for more money and an expanded role were not met, he left the show, but he came back as a full-fledged partner in the detective firm in May 1960. (During his absence, Roscoe's and Suzanne's roles were beefed up to handle the leg work he normally did.) In 1961, Robert Logan
Robert Logan
became the new parking lot attendant, J.R. Hale, who usually spoke in abbreviations. In 1960, Richard Long moved from the recently canceled detective series Bourbon Street Beat
Bourbon Street Beat
with his role of Rex Randolph, but he left the program in 1962. Rex lived at 3770 Pastel Place, North Hollywood, California. One of the series' more unusual episodes was the 1960 "The Silent Caper"; written by Smith, it presented its story completely without dialogue, hence the title. Another off-beat entry was 1961's "Reserved For Mr. Bailey", which finds Zimbalist alone in a ghost town. He is the only actor on-screen for the entire hour. (This latter episode was never included in the syndication package, and many fans had expressed their frustration at being unable to see it again. It finally resurfaced on MeTV
on June 17, 2017.) The show's popularity was such that rising young actors clamored for guest spots. Up-and-comers who made guest appearances included Ellen Burstyn, Roger Moore, DeForest Kelley, William Shatner, Mary Tyler Moore, Shirley MacLaine
Shirley MacLaine
look-alike Gigi Verone, Robert Conrad, Dyan Cannon, Janet De Gore, Jay North, Connie Stevens, Irish McCalla, Adam West, Tuesday Weld, Sherry Jackson, Marlo Thomas, Max Baer, Jr., Carole Mathews, Elizabeth Montgomery, Karen Steele, Randy Stuart, Susan Oliver, Robert Vaughn, Suzanne Storrs, Peter Breck, Donna Douglas, Troy Donahue, Chad Everett, Gena Rowlands, Cloris Leachman, Eve McVeagh, and Diane Ladd. Established film and TV actors and older stars guest-starred, as well, including Fay Wray, Francis X. Bushman, Rodolfo Hoyos, Jr., Ida Lupino, Liliane Montevecchi, Keenan Wynn, Rolfe Sedan, Jim Backus, Billie Burke, Buddy Ebsen, George Jessel, Peter Lorre, Boris Karloff, Burgess Meredith, Nick Adams, Gerald Mohr, and Roy Roberts, among others. The show occasionally featured sports stars such as Sandy Koufax
Sandy Koufax
in guest roles. Controversial sixth season, 1963–1964[edit] In 1963, as the show's popularity waned, the entire cast except for Zimbalist was let go. Jack Webb
Jack Webb
was brought in as executive producer and William Conrad
William Conrad
as a producer/director. The character of Stuart Bailey was presented as a solo private investigator, with no continuity or reference to his past years with Spencer, or his military OSS background. It was an abrupt, unexplained disconnect. The series and Bailey's personality took on a darker tone.[3]. The familiar office, parking lot and Dino's Lodge were gone. A new musical theme was written by Bob Thompson. The Season Six show title was not changed, it still was an address, but Bailey's new office was dramatically different from Bailey and Spencer's 77 Sunset Strip
Sunset Strip
office of the past five years. The interior of Bailey's new office building was shown behind the show's opening and closing credits, forcing viewers to ponder how the same address could look so very different (it was actually the historic Bradbury building in downtown Los Angeles). There seemed to be no mention of his office address in the Season Six shows, however in episode "Bonus Baby" when a police officer inspects Bailey's Private Investigator License, a close-up shows "77 Sunset Strip". Perhaps that brief shot was supposed to explain the show's title, but surely it confused viewers. The P.I. License shows his business as "Bailey Investigations", and his name as "S. Bailey", though a real license would state the person's full name. As the season progressed, there were some shifts in tone. Several episodes into the season, Bailey's stern personality became lighter, though still different from prior seasons. His secretary Hannah, previously known to viewers only because Bailey addressed her in his recorded dictations, became a real person, working in Bailey's office, where he kept asking for a date which she refused. As of episode "Alimony League", opening and closing background of Bradbury building was gone, replaced by Bailey in silhouette walking past lighted store windows. Episode "The Target" was unusual because key roles were played by the show's primary behind-the-scenes people, who happened to also be experienced actors. Show producer William Conrad
William Conrad
played "Maestrian", associate producer James Lydon played "Charlie", writer Tony Barrett played "Carnovan", and director "Lawrance Dobkin" played "Landers". Season Six of "77 Sunset Strip" was essentially a different show that oddly used the title and one character from a different prior show, and showed a different building with the same address. Viewers did not appreciate such a massive alteration, and the show was cancelled halfway through its sixth season in February 1964. In the 1964 summer reruns period, shows from Bailey and Spencer years were shown; the Season Six episodes were abandoned, rarely seen until 2017 on MeTV. If Season Six instead had been presented as a new series with a different title and character and address, starring popular Zimbalist, it might have been accepted. Broadcast history[edit] NOTE: The most frequent time slot for the series is in bold text.

Friday at 9:30–10:30 pm on ABC: October 10, 1958 – May 29, 1959; October 12, 1962 – June 14, 1963 Friday at 9:00–10:00 pm on ABC: October 2, 1959 – June 29, 1962 Friday at 7:30–8:30 pm on ABC: September 20, 1963 – February 7, 1964

Legal controversy[edit] The show was the subject of an ownership battle between Roy Huggins and Warner Bros., which was the proximate cause of Huggins' departure from the studio. The series was based on novels and short stories written by Huggins prior to his arrival at Warner, but as a matter of legal record, derived from a brief Caribbean theatrical release of its pilot, Girl on the Run, which was also given a theatrical release in the UK on the ABC circuit in 1959 and the supporting film to Warner Bros. The Old Man and the Sea
The Old Man and the Sea
starring Spencer Tracy. Related shows[edit] The success of 77 Sunset Strip
Sunset Strip
led to the creation of several other detective shows in exotic locales, all produced by the Warner Bros. studio, which created Strip — Bourbon Street Beat
Bourbon Street Beat
in New Orleans, Hawaiian Eye
Hawaiian Eye
in Hawaii, and Surfside 6
Surfside 6
in Miami. The casts and scripts of these various shows sometimes crossed over, which was logistically easy, since they were all shot in Burbank on the Warner Bros.
Warner Bros.
lot. The office and bar/nightclub sets of 77 Sunset Strip
Sunset Strip
and Hawaiian Eye were on the same WB soundstage, intertwined to save space, with shared room walls and some doors actually going between the sets (not obvious to viewers). Production crews would pay attention to each other. For example, a carpenter hammering on a set would hear "Quiet" from the other set and hold the hammer mid-stroke until hearing "Cut". Legacy[edit]

Andra Martin
Andra Martin
as a guest star on 77 Sunset Strip
Sunset Strip
with Efrem Zimbalist Jr., 1960

Currently, only an engraving in the Sunset Boulevard
Sunset Boulevard
sidewalk (address number 8524) between La Cienega Boulevard
La Cienega Boulevard
and Alta Loma Road commemorates 77 Sunset Strip, and the area is slated for redevelopment as part of "The Sunset Millennium" project.[4] In a twist of fate, the opposition to the redevelopment of the area is known as "Save Our Strip" or "SOS" and is spearheaded by former 77 Sunset Strip semiregular Gigi Verone. No number 77 exists on the Strip, as all Sunset Boulevard
Sunset Boulevard
addresses in the area have four digits. The show was referenced in an episode of Jay Ward's Fractured Flickers, showing a satirical depiction of Ward looking at a lineup of fictional shows, one of them being "77 Gaza Strip". Episodes of the television series can be seen in reruns, through syndication packages offered by Warner Bros.
Warner Bros.
Studios. At one time, 43 episodes had been removed from syndication for various legal reasons, but 13 of these can now be seen in reruns. As of 2017, the syndication package aired on Me-TV
contained every original episode. Thirty-one years after the series left the air, Warner Bros.
Warner Bros.
proposed a modern revival of 77 Sunset Strip, that was to be the first hour-long drama series to air on the new WB Television Network. It was to be produced by Clint Eastwood
Clint Eastwood
and starred Jim Caviezel, Timothy Olyphant, and Maria Bello.[5] A 25-minute pilot presentation was shot for upfronts in the spring of 1995, but despite a few attempts to get it modified and finalized for broadcast in 1995–1996, the project never made it past the testing stage. Early mentioning of the show was made in the network's fall affiliate presentation promotionals, the 77 Sunset Strip
Sunset Strip
logo visible in the movie back lot motif. Episode list[edit] Main article: List of 77 Sunset Strip
Sunset Strip
episodes References[edit]

^ Dregni, Eric; Pete, Pixel (2005). "Chapter 1: Scooter History". Scooters: Everything You Need to Know. MBI Publishing. p. 13. ISBN 978-0-7603-2217-8. Retrieved 2013-08-24. Being the little brother to world famous motorcycles, the Harley Topper could never live up to that rebel image, even with Kookie from 77 Sunset Strip pushing the putt-putts with ad copy like "Kookie, where's your Topper?"  ^ Grant, Roderick M., ed. (December 1959). "Harley-Davidson advertisement". Popular Mechanics. Chicago, IL USA: Popular Mechanics. 112 (6): 211. Retrieved 2013-08-24.  ^ https://www.youtube.com/watch?v=VNMKR0uHBVo ^ The Sunset Millennium Project ^ "Timothy Olyphant: 'Justified' In Laying Down The Law". NPR.org. March 28, 2011. Retrieved April 3, 2013. 

External links[edit]

Wikimedia Commons has media related to 77 Sunset Strip.

77 Sunset Strip
Sunset Strip
on IMDb 77 Sunset Strip
Sunset Strip
at Thrilling Detective 77 Sunset Strip
Sunset Strip
at TVparty.com Efrem Zimbalist, Jr. interview in 1997 by Sylvia Stoddard

v t e

William T. Orr television shows

September 1955

Warner Bros.
Warner Bros.

Kings Row Cheyenne Casablanca

September 1956


September–October 1957

Sugarfoot Maverick Colt .45

September–October 1958

Bronco Lawman 77 Sunset Strip

October 1959

The Alaskans Bourbon Street Beat Hawaiian Eye

October 1960

Surfside 6 The Bugs Bunny Show The Roaring 20's

January–October 1962

Room for One More The Gallant Men

January 1963

The Dakotas

September 1963

Temple Houston

September 1964

No Time for Sergeants Wendy and Me

September 1965

F Troop Hank Mister Roberts

v t e

Jack Webb/Mark VII Limited

Television series

Dragnet Noah's Ark Pete Kelly's Blues GE True 77 Sunset Strip Adam-12 The D.A. O'Hara, U.S. Treasury Emergency! Emergency +4 Hec Ramsey Escape Chase Sierra Mobile One Project U.F.O. Sam

Radio series

Dragnet Pete Kelly's Blues


Dragnet Pete Kelly's Blues Red Nightmare The D.I. -30- The Last Time I Saw Archie


Dragnet (theme music) List of Emergency!
characters Joe Friday St. George and the Dragonet San Franciscan Nights

v t e

Logie Award for Best Drama Program

77 Sunset Strip
Sunset Strip
(1960) Stormy Petrel (1961) Consider Your Verdict (1962) The One Day of the Year (1963) Country and Western Hour (1964) Country and Western Hour (1965) Homicide (1966) Homicide (1967) Homicide (1968) Homicide (1969) Division 4 (1970) Homicide (1971) Division 4 (1972) Homicide (1973) Number 96 (1974) Number 96 (1975) Number 96 (1976) Power Without Glory
Power Without Glory
(1977) The Sullivans
The Sullivans
(1978) The Sullivans
The Sullivans
(1979) The Sullivans
The Sullivans
(1980) Prisoner (1981) Prisoner (1982) Sons and Daughters (1983) A Country Practice
A Country Practice
(1984) A Country Practice
A Country Practice
(1985) A Country Practice
A Country Practice
(1986) Neighbours
(1987) Neighbours
(1988) Neighbours
(1989) Neighbours
(1990) Home and Away
Home and Away
(1991) E Street
E Street
(1992) Home and Away
Home and Away
(1993) Home and Away
Home and Away
(1994) Home and Away
Home and Away
(1995) Home and Away
Home and Away
(1996) Blue Heelers
Blue Heelers
(1997) Blue Heelers
Blue Heelers
(1998) Blue Heelers
Blue Heelers
(1999) Blue Heelers
Blue Heelers
(2000) All Saints (2001) All Saints (2002) All Saints (2003) McLeod's Daughters
McLeod's Daughters
(2004) McLeod's Daughters
McLeod's Daughters
(2005) Home and Away
Home and Away
(2006) Home and Away
Home and Away
(2007) Home and Away
Home and Away
(2008) Packed to the Rafters
Packed to the Rafters
(2009) Packed to the Rafters
Packed to the Rafters
(2010) Packed to the Rafters
Packed to the Rafters
(2011) Packed to the Rafters
Packed to the Rafters
(2012) House Husbands
House Husbands
(2013) Home and Away
Home and Away
(2014) Home and Away
Home and Away
(2015) Home and Away
Home and Away

Logie Awards

v t e

Streets in Los Angeles and the metropolitan area

Numbered streets


1st 3rd

11–40 41–250 Avenues

North–south streets

Alameda Alvarado Atlantic Blvd./Atlantic Ave. Avalon Blvd. Aviation Blvd. Beverly Dr. Broadway Cahuenga Blvd. Central Ave. Crenshaw Blvd. Doheny Dr. Fairfax Ave. Figueroa Garfield Ave. Glendale Blvd./Brand Blvd. Gower Grand Avenue Highland Ave. Hill Hoover La Brea Ave./Hawthorne Blvd. La Cienega Blvd. Laurel Canyon Blvd./Crescent Heights Blvd. Lincoln Blvd. Los Angeles Main Normandie Ave. Ocean Ave. Robertson Blvd. Rosemead Blvd./Lakewood Blvd. San Fernando Rd. San Pedro Sawtelle Blvd. Sepulveda Blvd. Sierra Hwy. Soto Pacific Blvd./Long Beach Blvd. Union Ave. Vermont Ave. Vine Van Ness Ave Western Ave. Westwood Blvd. Wilcox Avenue

East–west streets

Adams Blvd. Alondra Blvd. Arrow Hwy. Artesia Blvd. Bandini Blvd. Beverly Blvd. Carroll Ave. Carson Century Blvd. Compton Blvd./Marine Ave. Del Amo Blvd. El Segundo Blvd. Florence Ave. Franklin Ave. Garvey Ave. Hollywood Blvd. Imperial Hwy. Jefferson Blvd. Lomita Blvd. Los Feliz Blvd. Manchester Ave./Firestone Blvd. Manhattan Beach Blvd. Martin Luther King Jr. Boulevard Melrose Ave. Montana Ave. Mulholland Dr. Nadeau Olympic Blvd. Pico Blvd. Rosecrans Ave. Santa Monica Blvd. Slauson Ave. Sunset Blvd./Cesar Chavez Ave. Temple Valley Blvd. Vernon Ave. Venice Blvd. Washington Blvd. Whittier Blvd. Wilshire Blvd.

The Valleys

Arrow Hwy. Balboa Blvd. Beverly Glen Blvd. Cahuenga Blvd. Coldwater Canyon Ave. Colorado Blvd. Foothill Blvd. Glenoaks Blvd. Lankershim Blvd. Laurel Canyon Blvd. Mulholland Dr. Reseda Blvd. Riverside Dr. San Fernando Rd. Sepulveda Blvd. Sierra Hwy. Sunland Blvd./Vineland Ave. Topanga Canyon Blvd. Valley Blvd. Van Nuys Blvd. Ventura Blvd. Victory Blvd.

Intersections and traffic circles

Hollywood and Vine Los Alamitos Circle

Diagonal streets

Centinela Ave./Bundy Dr. San Vicente Blvd. California Incline

Streets in San Pedro

Gaffey Western Ave.


Olvera Santee Alley

In popular culture

77 Sunset Strip "All I Wanna Do" "Blue Jay Way" "Dead Man's Curve" "Down Rodeo" "I Love L.A." Mulholland Drive "Pico and Sepulveda" "LA Devotee" Sunset Boulevard
Sunset Boulevard
(film, musical)

All un-suffixed roads are streets unles