76 (formerly Union 76) is a chain of gas stations located within the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. The 76 brand is owned by Phillips 66.

Unocal Union Oil Company of California, and its holding company Unocal Corporation, together known as Unocal was a major petroleum explorer and marketer in the late 19th century, through the 20th century, and into the early 21st century. It was headqu ...

, the original owner and creator of the 76 brand, merged with Chevron Corporation in 2005.

History

76 gas station with tower sign in Southern California circa 1930s

The Union Oil Company of California (later known as Unocal) introduced the ''Union 76'' brand to their existing Union Oil service stations in 1932. After expanding along the West Coast, the ''Union 76'' brand expanded to the Midwest and Southeast through the acquisition of

Pure Oil Pure Oil Company was an American petroleum company founded in 1914 and sold to what is now Union Oil Company of California in 1965. The Pure Oil name returned in 1993 as a cooperative (based in Rock Hill, South Carolina since 2008) which has grow ...

in 1965. In 1989, Unocal began to gradually exit the Midwest and Eastern markets by forming a joint venture with

PDVSA Petróleos de Venezuela, S.A. (PDVSA, ) (English: Petroleum of Venezuela) is the Venezuelan state-owned oil and natural gas company. It has activities in exploration, production, refining and exporting oil as well as exploration and production ...

, called Uno-Ven, in which Unocal contributed its Midwest refining and marketing assets. Unocal sold its interest in Uno-Ven to PDVSA in 1997 and PDVSA rebranded the Midwestern and Eastern Union 76 stations to its Citgo brand. In 1997, Unocal also sold its remaining refining and marketing operations in the western United States and the rights to the Union 76 brand for use in refining and marketing operations to Tosco. Four years later, Phillips Petroleum purchased Tosco along with the 76 brand in 2001. Phillips merged with Conoco the following year to form ConocoPhillips. In 2012, ConocoPhillips divested its refining and marketing business, which included the 76 brand, through the formation of Phillips 66. In 2016, Saudi Aramco-owned

Motiva Enterprises Motiva Enterprises, LLC, is an American company that operates as a fully-owned affiliate of Saudi Aramco. Headquartered in Houston, Texas, it had a revenue of $500 Million . Motiva operates as a distributor of Shell and 76 branded gasoli ...

signed a deal with Phillips 66 Company which would allow Motiva to use the 76 brand on some of its stations in its 26 eastern and Gulf Coast states operating territory. By 2017, the 76 brand was reintroduced into New York, Georgia, Texas, Tennessee and New Jersey.

Marketing

76, Conoco, and Phillips 66 market their brand of gasoline under the brand name PROclean. The previous brand name for their gasoline was Propower. 76 gasoline stopped being marketed under the Propower name after the termination of the commercial relationship between

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

and 76 after the end of the 2003 season, when the firm discontinued all motorsport fuels. As of October 2004, PROclean brand fuel was included on the list of fuels recognized as "Top Tier". In the 1970s and 1980s, the company used the slogan "Go With the Spirit...the Spirit of '76." This was later shortened to "Get the Spirit".. Their current (as of late 2021) slogan is “We’re on the driver’s side”.

The orange ball

Union Oil, for many years based in El Segundo, California, introduced "76" gasoline in 1932. The name referred to the 1776

United States Declaration of Independence The United States Declaration of Independence, formally The unanimous Declaration of the thirteen States of America, is the pronouncement and founding document adopted by the Second Continental Congress meeting at Pennsylvania State House ( ...

, and was also the octane rating of the gasoline in 1932. 76 signs are orange balls with a 76 legend in blue. Many stations had the 76 ball rotate when the signs were illuminated. The first such sign was designed in 1962 by advertising creative director Ray Pedersen for the

Seattle World's Fair The Century 21 Exposition (also known as the Seattle World's Fair) was a world's fair held April 21, 1962, to October 21, 1962, in Seattle, Washington (state), Washington, United States. In 2005, new corporate owners ConocoPhillips began a rebranding campaign to unify the design elements of each of the merged brands (76, Phillips, and Conoco), which included replacing all the orange-ball signs with monument-style signs in the red-orange and blue color scheme. In response to negative publicity generated by a grassroots "Save The 76 Ball" campaign, ConocoPhillips reversed this decision in January 2007, and agreed to donate several classic orange 76 balls to museums and to erect approximately 100 balls in the new red-orange and blue color scheme. The 76 ball is a popular logo in the "Cult Style" of European

car tuning Car tuning is the modification of a car to optimise it for a different set of performance requirements from those it was originally designed to meet. Most commonly this is higher engine performance and dynamic handling characteristics but cars ...

(especially on

Volkswagen Golf Mk1 The Volkswagen Golf Mk1 is the first generation of a small family car manufactured and marketed by Volkswagen. It was noteworthy for signalling Volkswagen's shift of its major car lines from rear-wheel drive and rear-mounted air-cooled engines t ...

GTIs, due to the debut year of 1976), and it is used on clothing items in Japan as of 2005. Until the end of 2003, 76 balls were located at the

Daytona International Speedway Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NASC ...

and

Talladega Superspeedway Talladega Superspeedway, nicknamed “'Dega”, and formerly named Alabama International Motor Speedway (AIMS) from 1969 to 1989, is a motorsports complex located north of Talladega, Alabama. It is located on the former Anniston Air Force Base ...

in all four of its turns and at other

tracks, plus it was on the checkered flag when 76 was the official fuel of NASCAR. They were used as scoring points, had portholes, and were capable of holding a few people inside. One of these balls was given to the owner of Brumos Motor Cars in

Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, and now sits atop a building on the premises after ConocoPhillips terminated its NASCAR sponsorship. Another was given to

Dale Earnhardt Jr. Ralph Dale Earnhardt Jr. (born October 10, 1974) is an American semi-retired professional stock car racing driver, team owner, author, and an analyst for '' NASCAR on NBC''. He currently competes part-time in the NASCAR Xfinity Series, driving ...

and is currently displayed on his property. Similar balls were near pit entrances at most NASCAR circuits until the sponsorship ended, but unlike spheres, they were flat on both sides and illuminated at night during races. The 76 ball is also a landmark at

Dodger Stadium Dodger Stadium is a baseball stadium in the Elysian Park neighborhood of Los Angeles, California. It is the home stadium of Major League Baseball's Los Angeles Dodgers. Opened in 1962, it was constructed in less than three years at a cost of ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

, where the only gas station on the premises of a major league ballpark is visible from the park beyond the outfield stands. 76 ball logos also adorn the baseball field’s on-deck circles. Union Oil was a longtime sponsor of the

Dodgers The Los Angeles Dodgers are an American professional baseball team based in Los Angeles. The Dodgers compete in Major League Baseball (MLB) as a member club of the National League (NL) West division. Established in 1883 in the city of Brooklyn ...

baseball team, beginning with their relocation to Los Angeles from Brooklyn in 1958. The sponsorship by the 76 brand continues to this day. Beginning in 1967, Union 76 distributed tens of millions of small orange foam balls with the 76 logo, meant to be impaled on the radio antenna of a car. These were popular especially in the

Greater Los Angeles Greater Los Angeles is the second-largest metropolitan region in the United States with a population of 18.5 million in 2021, encompassing five counties in Southern California extending from Ventura County in the west to San Bernardino Coun ...

area, where they are still seen. In the winter of 1968, wind and snow created drifts in

Spokane Spokane ( ) is the largest city and county seat of Spokane County, Washington, United States. It is in eastern Washington, along the Spokane River, adjacent to the Selkirk Mountains, and west of the Rocky Mountain foothills, south of the Ca ...

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...

made it difficult to locate cars without whip antennas and the orange 76 ball on them. In recent years, 76 has appeared in certain areas in the eastern United States, as part of a licensing deal with

. Since 2013, they have returned to the orange ball imagery as part of the "Experience 76" program.

References

External links

* {{Phillips 66 Phillips 66 Union Oil Company of California Automotive fuel retailers Economy of the Northwestern United States Economy of the Southwestern United States Retail companies established in 1932 Energy companies established in 1932 Gas stations in the United States 1932 establishments in the United States

History

Marketing

The orange ball

See also

References

External links