92.7 Mix FM (call sign: 4SSS) is an Australian

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (an ...

station located on Queensland's

Sunshine Coast Sunshine Coast may refer to: * Sunshine Coast, Queensland, Australia **Sunshine Coast Region, a local government area of Queensland named after the region **Sunshine Coast Stadium * Sunshine Coast (British Columbia), geographic subregion of the Br ...

, broadcasting as Mix FM. The station can be received in the greater Sunshine Coast area on 92.7 FM. With an adult hits format, the station is targeted towards the older demographics in the listening area, leaving their sister station

91.9 Sea FM 91.9 Sea FM (call sign: 4SEE) is a commercial radio station licensed to, and serving the Sunshine Coast and surrounding areas. It broadcasts on 91.9 MHz on the FM band from its studios in Maroochydore. It is owned by Great Southern Land ...

to attract the younger demographics with their

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

format. Along with 91.9 Sea FM, 92.7 Mix FM is owned by Great Southern Land Media Group. Prior to 2013,

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio station ...

owned the stations, but their sale was forced when the merger of

Southern Cross Media Group Southern Cross Media Group (formerly Macquarie Media Group) is one of Australia's major media companies, as the parent company of Southern Cross Austereo. Its headquarters are in South Melbourne. History On 3 July 2007 Southern Cross Broadca ...

with

Austereo Austereo was an Australian mass media company based in Melbourne. It was founded in 1980 by Paul Thompson, and operated 16 radio stations in metropolitan and regional Australia under the Today Network and Triple M brands. In 2011, the company' ...

took place in 2011. Because of an overlap between the Sunshine Coast and

Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...

radio markets, the sale resulted in a breach of

Australian Communications & Media Authority The Australian Communications and Media Authority (ACMA) is an Australian government statutory authority within the Communications portfolio. ACMA was formed on 1 July 2005 with the merger of the Australian Broadcasting Authority and the Austr ...

(ACMA) regulations, stating a media company cannot own more than two radio assets in the same market. The breach occurred as Austereo already owned

B105 B105 or B-105 may refer to: * B105 FM (call sign: 4BBB), a Mainstream CHR radio station broadcasting out of Brisbane, Queensland, Australia * B105, one of the B roads in Zone 1 of the Great Britain numbering scheme * WUBE, a country music radio sta ...

and

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations. The network dates back to th ...

in Brisbane, which meant the company owned four stations within the overlap and a sale of two stations was forced. Southern Cross Austereo protested the decision by ACMA to force the sale of 92.7 Mix FM and 91.9 Sea FM, but the sale was eventually processed. Despite the sale, 92.7 Mix FM retains the look and sound of a Southern Cross Austereo

station, due to the previous program supply arrangements remaining in place allowing the station to continue broadcasting SCA-produced programs. In March 2013, Mix FM was purchased by Eon Broadcasters headed by

Glenn Wheatley Glenn Dawson Wheatley (23 January 1948 – 1 February 2022) was an Australian musician, talent manager and tour promoter. Career Wheatley began his career as a musician in Brisbane in the mid-1960s. In the late 1960s he became known national ...

. In 2015, Mix FM won the first ratings survey undertaken in the Sunshine Coast radio market in ten years with an overall audience share of 19.2%. The station performed best in the 40-54 demographic attracting 32.9% of audience share. In February 2022, the station was sold to Great Southern Land Media Group, owned by some former Southern Cross Austereo executives.Glenn Wheatley’s Sunshine Coast stations sold to radio veterans
''Music Network'' 15 February 2022

References

{{coord, -26.6578, 153.0863, type:landmark, display=title Radio stations in Queensland Sunshine Coast, Queensland