The Goulburn Valley's 95.3 Triple M is a commercial radio station broadcasting from Shepparton,

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

, Australia. It is currently owned by

Southern Cross Austereo Southern Cross Media Group Limited, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and television stations. It is the largest radio broadcaster in Australia, operating 86 radio stati ...

& broadcasts an Adult Contemporary (AC) format. It features both locally produced content & nationally syndicated content. They have a repeater at Mansfield (91.3FM). It was previously known as '3SR FM' until it was rebranded as

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 40 radio stations broadcasting a mainstream rock music format and 5 digital radio stations. The network dates back to ...

in December 2016, alongside many other

stations. It is a part of the

- Greatest Hits network.

History

The Goulburn Valley's 95.3 Triple M began life as 3WR, Wangaratta, first broadcasting on 1 December 1924. Its initial owner was the Wangaratta Sports Depot. 3WR was Australia's first non-capital city radio station. However, it closed as early as 22 December 1925, only to reopen under new management on 5 January 1931. 3WR moved its studios, transmitter and offices from Wangaratta to Shepparton on 15 January 1935. The name was changed to 3SR in January 1936.R. R. Walker, ''The Magic Spark'', Hawthorn Press, 1973 Unlike other stations, 3SR, from which 3SR FM derives its name, did not convert to the FM band. Instead, the original station was sold in return for a separate FM licence. Today, 3SR broadcasts as a relay of

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

horse racing station

RSN Racing & Sport RSN Racing & Sport (ACMA callsign: 3UZ) is an Australian radio station in Australia. Owned and operated by thoroughbred, harness and greyhound racing bodies of Victoria, it broadcasts a sports radio format to Melbourne, and to much of Victori ...

References

Radio stations in Victoria Radio stations established in 1998 Adult contemporary radio stations in Australia {{Australia-radio-station-stub