32Red is a British

online casino Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of o ...

company licensed in

Gibraltar ) , anthem = " God Save the King" , song = " Gibraltar Anthem" , image_map = Gibraltar location in Europe.svg , map_alt = Location of Gibraltar in Europe , map_caption = United Kingdom shown in pale green , mapsize = , image_map2 = Gib ...

Overview

Users of the website are able to play over 500 casino games including

blackjack Blackjack (formerly Black Jack and Vingt-Un) is a casino banking game. The most widely played casino banking game in the world, it uses decks of 52 cards and descends from a global family of casino banking games known as Twenty-One. This fami ...

and

roulette Roulette is a casino game named after the French word meaning ''little wheel'' which was likely developed from the Italian game Biribi''.'' In the game, a player may choose to place a bet on a single number, various groupings of numbers, the ...

, along with

sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basket ...

and

poker Poker is a family of comparing card games in which players wager over which hand is best according to that specific game's rules. It is played worldwide, however in some places the rules may vary. While the earliest known form of the game w ...

. The games at 32Red are provided by leading developers such as Microgaming, NetEnt, Big Time Gaming and Rabcat, and the site has also launched a bingo section where players can play 75-ball and 90-ball bingo variations. Players can play for

pound sterling Sterling (abbreviation: stg; Other spelling styles, such as STG and Stg, are also seen. ISO code: GBP) is the currency of the United Kingdom and nine of its associated territories. The pound ( sign: £) is the main unit of sterling, and t ...

euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

U.S. dollars The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

Canadian dollar The Canadian dollar ( symbol: $; code: CAD; french: dollar canadien) is the currency of Canada. It is abbreviated with the dollar sign $, there is no standard disambiguating form, but the abbreviation Can$ is often suggested by notable style ...

Australian dollar The Australian dollar (sign: $; code: AUD) is the currency of Australia, including its external territories: Christmas Island, Cocos (Keeling) Islands, and Norfolk Island. It is officially used as currency by three independent Pacific Island s ...

s or

Japanese yen The is the official currency of Japan. It is the third-most traded currency in the foreign exchange market, after the United States dollar (US$) and the euro. It is also widely used as a third reserve currency after the US dollar and the ...

Sponsorship

32Red advertises to the

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...

market by hosting numerous advertising boards at different grounds. They also kit sponsored

Aston Villa Aston Villa Football Club is a professional football club based in Aston, Birmingham, England. The club competes in the , the top tier of the English football league system. Founded in 1874, they have played at their home ground, Villa Park ...

between 2006 and 2008. 10 years later, the company sponsored Villa's kit again. On 25 June 2009, 32Red were announced official main sponsors of

Swansea City Swansea City Association Football Club (; cy, Clwb Pêl-droed Cymdeithas Dinas Abertawe) is a professional football club based in Swansea, Wales that plays in the Championship, the second tier of English football. Swansea have played their ho ...

. The sponsorship ended early after the 2012-13 season. In a two-year deal starting in 2013, they sponsored

Crawley Town Crawley Town Football Club is a professional association football club based in the town of Crawley, West Sussex, England. The club was founded as Crawley Football Club in 1896, changed its name to Crawley Town Football Club in 1958. The team co ...

. The company signed a three-year deal with Scottish side Rangers in April 2014 beginning in July 2014. In 2016 they signed a sponsorship deal with

Leeds United Leeds United Football Club is a professional football club based in Leeds, West Yorkshire in England. The club competes in the Premier League, the highest level of England's football league system, and plays its home matches at Elland Road S ...

which ended in 2020, and in 2018 signed a sponsorship deal with

Middlesbrough Middlesbrough ( ) is a town on the southern bank of the River Tees in North Yorkshire, England. It is near the North York Moors national park. It is the namesake and main town of its local borough council area. Until the early 1800s, the a ...

Derby County Derby County Football Club () is a professional association football club based in Derby, Derbyshire, England. In 2022, it was announced that DCFC was acquired by Clowes Developments (UK) Ltd, a Derbyshire-based property group. Founded in 1884 ...

, and

Preston North End Preston North End Football Club, commonly referred to as Preston, North End or PNE, is a professional football club in Preston, Lancashire, England, who currently play in the EFL Championship, the second tier of the English football league syste ...

. At the start of the 2018–19 English Championship season, 32Red are the Shirt Sponsors on 5 teams - Leeds United, Aston Villa, Derby County, Preston North End and Middlesbrough. 32Red invest significantly in UK horse racing and are authorised betting partners of British Racing. 32Red has sponsor the

Arena Racing Company Arena Racing Company, also called ARC Racing and Leisure Group is a UK private company, created in 2012 by the merger of Arena Leisure and Northern Racing. It owns and operates 16 racecourses in Great Britain, accounting for 39% of British rac ...

All Weather Championships since their launch in 2014. This sponsorship sees the 32Red brand associated with over 500 races during the championships. 32Red also sponsor the twilight fixtures at

Kempton Park Racecourse Kempton Park Racecourse is a horse racing track together with a licensed entertainment and conference venue in Sunbury-on-Thames, Surrey, England, 16 miles south-west of Charing Cross, London and on a border of Greater London. The site has of ...

and in August 2016 announced their sponsorship of the

Haydock Sprint Cup The Sprint Cup is a Group 1 flat horse race in Great Britain open to thoroughbreds aged three years or older. It is run at Haydock Park over a distance of 6 furlongs (1,207 metres), and ...

. The voice of 32Red's online casino is provided by British actress

Patsy Kensit Patricia Jude Kensit (born 4 March 1968) is an English actress and was the lead singer of the pop band Eighth Wonder in the 1980s. Beginning her career as a child actor, Kensit gained attention when she acted in a string of commercials for Bird ...

and TV presenters

Ant & Dec Ant & Dec are a British television presenter, television presenting duo, consisting of Anthony McPartlin (born 18 November 1975) and Declan Donnelly (born 25 September 1975), from Newcastle upon Tyne, England. Formed after their meeting as chil ...

Controversies

In October 2010, 32Red's dispute with William Hill over the use of 32Vegas reached the

High Court of Justice The High Court of Justice in London, known properly as His Majesty's High Court of Justice in England, together with the Court of Appeal of England and Wales, Court of Appeal and the Crown Court, are the Courts of England and Wales, Senior Cou ...

in London where a six-day trial took place over the matter. 32Red objected to Hill's use of the 32Vegas brand (which was renamed 21Nova subsequent to 32Red instigating legal proceedings). Handing down Judgment in January 2011, Mr Justice Henderson ruled that William Hill had infringed the 32Red trade mark and that their counterclaims against the validity of 32Red's trade marks (32 and 32Red) were dismissed.

Acquisition

In September 2014, 32Red Plc announced the purchase of GoWild Casino's United Kingdom based customer database. In June 2015, 32Red Plc announced the purchase of Roxy Palace Casino for £8.4 million. In March 2016, 32Red announced net gaming revenue of £48.7m in 2015, up 52% year-over-year, and revealed that it is evaluating possible acquisitions. In July 2017, 32Red was acquired by the

Kindred Group Kindred Group (formerly Unibet Group Plc) is an online gambling operator which consists of nine brands, among them Unibet, Maria Casino and 32Red. The Group offer products such as online casino, online poker, online bingo, and sports betting. Th ...

. In June 2018, the

Gambling Commission The Gambling Commission is an executive non-departmental public body of the Government of the United Kingdom responsible for regulating gambling and supervising gaming law in Great Britain. Its remit covers arcades, betting, bingo, casinos, ...

fined 32Red £2 million for failing a problem gambler who had deposited £758,000 with 32Red over more than two years. 32Red had failed to check the customer, who had a net income of £2,150 per month, could afford the bets despite several previous regulatory rulings in this area.

References

External links

* {{DEFAULTSORT:32red Online gambling companies of the United Kingdom Online poker companies