30 Minutes or Less
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''30 Minutes or Less'' is a 2011 American
action comedy Action comedy is a genre that combines aspects of action and comedy. The genre is most prevalent in film with action comedy films, though several TV series fit this genre. Film The action comedy film is a film genre that combines aspects of acti ...
film directed by Ruben Fleischer, starring
Jesse Eisenberg Jesse Adam Eisenberg (; born October 5, 1983) is an American actor, writer, and director. He has received various accolades, including nominations for an Academy Award, two BAFTA Awards, a Golden Globe Award and two Screen Actors Guild Awards. ...
,
Danny McBride Daniel Richard McBride (born December 29, 1976) is an American actor, comedian, screenwriter and producer. He starred in the HBO television series ''Eastbound & Down'', '' Vice Principals'', and ''The Righteous Gemstones'', also co-creating th ...
,
Aziz Ansari Aziz Ismail Ansari (; born February 23, 1983) is an American actor and stand-up comedian. He is known for his role as Tom Haverford on the NBC series '' Parks and Recreation'' (2009–2015) and as creator and star of the Netflix series '' Mas ...
and
Nick Swardson Nicholas Roger Swardson (born October 9, 1976) ...
. Loosely inspired by the Brian Wells case, the plot follows a stoner pizza delivery boy who is forced into wearing a bomb in order to rob a bank. It was produced by
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
and funded by Media Rights Capital. The film was released on August 12, 2011, received mixed reviews from critics, and grossed $40 million against its $28 million budget.


Plot

Grand Rapids Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...
slacker A slacker is someone who habitually avoids work or lacks work ethic. Origin According to different sources, the term ''slacker'' dates back to about 1790 or 1898. "Slacker" gained some recognition during the British Gezira Scheme in the early ...
Nick works as a
pizza delivery Pizza delivery is a service in which a pizzeria or pizza chain Delivery (commerce), delivers a pizza to a customer. An order is typically made either by telephone, or over the internet, in which the customer can request pizza type and size, a ...
driver, rarely completes the "30 Minutes or Less" policy and is reprimanded by his boss. Nick's school
teacher A teacher, also called a schoolteacher or formally an educator, is a person who helps students to acquire knowledge, competence, or virtue, via the practice of teaching. ''Informally'' the role of teacher may be taken on by anyone (e.g. whe ...
friend Chet discovers that Nick slept with his twin sister, Kate, on their high school graduation night, causing Chet to end their friendship. Buddies Dwayne Mikowlski and Travis Cord are miserable, living under the shadow of Dwayne's domineering father, Jerry "The Major", who won over $10 million in the lottery about 10 years prior. Dwayne confides in lap-dancer Juicy about his contempt for his father and his presumed inheritance. They devise a plot to kidnap a complete stranger, to strap a bomb to his chest, and get him to get them hitman money. They order a pizza and wait for a driver to come to their hideout. When Nick arrives, Dwayne and Travis assault him and knock him unconscious. When Nick awakes, he is in a vest rigged with explosives, with both a timer and phone-activated detonators. The bomb will explode unless he gets them $100,000 within ten hours, and they also threaten to detonate the bomb if Nick notifies the police. Nick finds Chet, alerts him of the situation, and he reluctantly agrees to help Nick rob a bank. En route, Nick quits his job and then goes to say goodbye to Kate. Nick and Chet hold up the bank and flee quickly. Dwayne says he and Travis will meet Nick at an abandoned rail yard to make the exchange, but go to a restaurant. Instead, Dwayne calls Juicy to get the hit-man to go. Juicy and the hit man Chango arrive to pick up the money, but do not have the bomb deactivation code. Chet appears and knocks out Chango with a metal bar while Nick incapacitates Juicy. The two grab the money and escape. Frustrated by the turn of events when Nick refuses to answer the phone again, Dwayne activates the speed dial number on his phone for the bomb to explode, but Travis had altered the number. Rethinking their plan, he and Dwayne head to Kate's apartment in their masks and kidnap her. Chango breaks into the Major's house to find information regarding Dwayne's location and finds a hand-drawn map to the scrapyard. The Major attacks him with a pen gun, but is then shot by Chango after a struggle. Chango then heads to the scrapyard. Dwayne threatens to kill Kate unless Nick meets up with him at the scrapyard. At the scrapyard, Dwayne gives Nick the code to deactivate and unbuckle the bomb with just minutes to spare. Dwayne has them at gunpoint but Nick has Chet fake having a sniper on them by pointing with his laser pointer. Believing him, Dwayne and Travis drop their weapons and Nick starts to leave with the money. However, Chango knocks him out, then has Dwayne at gunpoint, demanding the money. Dwayne gives the money to him, but Chango decides to still kill him and is torched with a flamethrower by Travis. While burning on the ground, Chango wounds Dwayne and shoots the gas tank on Travis's back, causing it to explode. Nick grabs the money and leaves with Kate and Chet. Dwayne chases after them and when he is about to shoot Nick, the bomb explodes, seemingly killing him. (Nick reveals he reactivated the bomb and put it in Dwayne's van.) While Chet looks at the money, a blue dye pack explodes in his face, making the rest of the money worthless. Chet then yells Sandra's name in anger for lying to them again. In a
post-credits scene A post-credits scene (commonly referred to as a stinger or credit cookie) or mid-credits scene is a short clip that appears after all or some of the closing credits have rolled and sometimes after a production logo of a film, TV series, or video g ...
, Dwayne (who survived the explosion), Travis, the Major recuperating in a wheelchair, and Juicy are seen in an advertisement for their new family business called "Major Tan: Tanning Salon".


Alternative ending

In the alternative ending, Nick, Chet and Kate drive off with the money, discussing what they will do with their newly gained riches. Meanwhile, Dwayne survives the explosion. Annoyed with his plan's failure, he goes to see if Chango successfully killed his father. Dwayne finds his dad on the floor suffering from his gunshot wound and tells him about the tanning salon/brothel idea. His father is excited and tells his son that he is proud of him. The final scene is at the Four Seasons in Atlanta, where Kate is managing the special events program. She joins Nick and Chet, who are chilling out by the pool enjoying their new lives. The deceased Chango has been blamed for the bank robbery.


Cast

*
Jesse Eisenberg Jesse Adam Eisenberg (; born October 5, 1983) is an American actor, writer, and director. He has received various accolades, including nominations for an Academy Award, two BAFTA Awards, a Golden Globe Award and two Screen Actors Guild Awards. ...
as Nick Davis *
Danny McBride Daniel Richard McBride (born December 29, 1976) is an American actor, comedian, screenwriter and producer. He starred in the HBO television series ''Eastbound & Down'', '' Vice Principals'', and ''The Righteous Gemstones'', also co-creating th ...
as Dwayne "King Dwayne" Mikowlski *
Aziz Ansari Aziz Ismail Ansari (; born February 23, 1983) is an American actor and stand-up comedian. He is known for his role as Tom Haverford on the NBC series '' Parks and Recreation'' (2009–2015) and as creator and star of the Netflix series '' Mas ...
as Chet Flanning (Douglas Subramaniam) *
Nick Swardson Nicholas Roger Swardson (born October 9, 1976) ...
as Travis Cord * Dilshad Vadsaria as Kate Flanning, Chet's sister *
Michael Peña Michael Anthony Peña (; ; born January 13, 1976) is an American actor. He has starred in many films, including ''Crash'' (2004), '' World Trade Center'' (2006), '' Shooter'' (2007), '' Observe and Report'' (2009), '' Tower Heist'' (2011), '' Batt ...
as Chango, a hit-man who is an associate of Juicy. *
Bianca Kajlich Bianca Maria Kajlich ( ; born March 26, 1977) is an American actress. Kajlich has had starring and supporting roles in television and film including the role of Jennifer on the CBS comedy '' Rules of Engagement'' (2007–2013). Kajlich was an a ...
as Juicy, a lap dancer that Dwayne befriends. * Fred Ward as Jerry "The Major" Mikowlski, Dwayne's dad. *
Brett Gelman Brett Clifford Gelman (born October 6, 1976) is an American actor and comedian. He is best known for his role as Murray Bauman in Netflix's horror-supernatural series '' Stranger Things'' and as Martin on the BBC comedy '' Fleabag''. Gelman be ...
as Chris, Nick's boss at a pizza restaurant. * Rebecca Cox as Sandra, a bank employee. * Rick Irwin as Mark the Bank Manager * Torey Adkins as Big Guy, the customer who gets shot in the leg during the robbery.


Production

Filming took place in
Grand Rapids Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...
, from July to September 2010, and a bank robbery scene was filmed at the vacant Ludington State Bank building—most recently a
Fifth Third Bank Fifth Third Bank (5/3 Bank), the principal subsidiary of Fifth Third Bancorp is an American bank holding company headquartered in Cincinnati, Ohio. Fifth Third is one of the largest consumer banks in the Midwestern United States, Fifth Third ...
—on James St. in
Ludington, Michigan Ludington ( ) is the largest city and county seat of Mason County in the U.S. state of Michigan. As of the 2010 census, the city population was 8,076. Ludington is a harbor town located on Lake Michigan at the mouth of the Pere Marquette River ...
. The film's screenplay was written by Matthew Sullivan and Michael Diliberti, and the film was produced by
Ben Stiller Benjamin Edward Meara Stiller (born November 30, 1965) is an American actor, comedian, and filmmaker. He is the son of the comedians and actors Jerry Stiller and Anne Meara. Stiller was a member of a group of comedic actors colloquially known ...
, through his production company,
Red Hour Films Red Hour Productions or Red Hour Films is an American film production company operated by actor Ben Stiller and formerly with producer Stuart Cornfeld. In the past, Red Hour has had first-look deals with New Line Cinema, and currently has an exc ...
. The film was released on August 12, 2011.


Promotion

A screening of the film took place at the 2011 San Diego Comic Con with actors
Aziz Ansari Aziz Ismail Ansari (; born February 23, 1983) is an American actor and stand-up comedian. He is known for his role as Tom Haverford on the NBC series '' Parks and Recreation'' (2009–2015) and as creator and star of the Netflix series '' Mas ...
,
Nick Swardson Nicholas Roger Swardson (born October 9, 1976) ...
,
Michael Peña Michael Anthony Peña (; ; born January 13, 1976) is an American actor. He has starred in many films, including ''Crash'' (2004), '' World Trade Center'' (2006), '' Shooter'' (2007), '' Observe and Report'' (2009), '' Tower Heist'' (2011), '' Batt ...
and director Ruben Fleischer.


Soundtrack

*
The Hives The Hives are a Swedish rock band that rose to prominence in the early 2000s during the garage rock revival. Their mainstream success came with the release of the album '' Veni Vidi Vicious'', containing the single "Hate to Say I Told You So". ...
– " Tick Tick Boom" *
Beastie Boys Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Michael "Mike D" Diamond (vocals, drums), Adam "MCA" Yauch (vocals, bass), and Adam "Ad-Rock" Horovitz (vocals, guitar, programming) ...
– "
Sure Shot "Sure Shot" is a song by American hip hop group Beastie Boys, released as the third single from their fourth album ''Ill Communication'' on June 2, 1994, two days after the album's release. The track features a sample from jazz flautist Jeremy S ...
" *
Generationals Generationals is an American indie pop duo formed in New Orleans, Louisiana. The duo, consisting of Ted Joyner and Grant Widmer, released their debut album, ''Con Law'', in July 2009. An EP, ''Trust'', followed in November 2010. Their second ful ...
– "I Promise" * Glenn Frey – " The Heat Is On" *
Band of Horses Band of Horses is an American rock band formed in 2004 in Seattle, Washington. Led by singer-songwriter Ben Bridwell, who has served as the band's sole constant member throughout numerous line-up changes, the band's current line-up also inclu ...
– " Laredo" *
Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ), is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New Y ...
– "Is There Any Love?" * M.O.P. – "Ante Up" *
Third Eye Blind Third Eye Blind is an American rock band formed in San Francisco, California, in 1993. After years of lineup changes in the early and mid-1990s, the songwriting duo of Stephan Jenkins and Kevin Cadogan signed the band's first major-label reco ...
– "
Jumper Jumper or Jumpers may refer to: Clothing *Jumper (sweater), a long-sleeve article of clothing; also called a top, pullover, or sweater **A waist-length top garment of dense wool, part of the Royal Navy uniform and the Uniforms of the United State ...
", referenced multiple times throughout the film. *
Ol' Dirty Bastard Russell Tyrone Jones (November 15, 1968 – November 13, 2004), better known by his stage name Ol' Dirty Bastard (often abbreviated as ODB), was an American rapper. He was one of the founding members of the Wu-Tang Clan, a rap group primarily fr ...
featuring
Kelis Kelis Rogers-Mora (; born August 21, 1979), known mononymously as Kelis, is an American singer, songwriter and a professionally trained chef. At age 14, she was admitted to New York's Fiorello H. LaGuardia High School of Music & Art and Perform ...
– " Got Your Money"


Release

''30 Minutes or Less'' premiered at
Grauman's Chinese Theatre Grauman's Chinese Theatre (branded as TCL Chinese Theatre for naming rights reasons) is a movie palace on the historic Hollywood Walk of Fame at 6925 Hollywood Boulevard in Hollywood, Los Angeles, California, United States. The original Chinese ...
on August 8, 2011. It was released via
Sony Pictures Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio conglomerate that produces, acq ...
on August 12 across 2,888 theatres.


Home media

''30 Minutes or Less'' was released on
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...
and DVD on November 29, 2011, via
Sony Pictures Home Entertainment Sony Pictures Home Entertainment (abbreviated as SPHE) is the home video distribution division of Sony Pictures Entertainment, a subsidiary of Sony Group Corporation. Background SPHE is responsible for the distribution of the Sony Pictures l ...
. It was released on September 16, 2011, in the United Kingdom. The home media release featured an aspect ratio of 2.40:1 and included multiple extras, including a directors commentary from
Fleischer Fleischer (or Fleisher) is a common German language, German and Yiddish language, Yiddish family name. Its literal meaning is "butcher". Other German family names with the same meaning include Metzger (disambiguation), Metzger, Mezger, Fleischman, a ...
, two
featurette In the American film industry, a featurette is a kind of film that is shorter than a full-length feature, but longer than a short film. The term may refer to either of two types of content: a shorter film or a companion film. Medium-length fil ...
s detailing notes from the cast and crew, 10
deleted scene A deleted scene is footage that has been removed from the final version of a film or television show. There are various reasons why these scenes are deleted, which include time constraints, relevance, quality or a dropped story thread. A similar ...
s, and
outtake An outtake is a portion of a work (usually a film or music recording) that is removed in the editing process and not included in the work's final, publicly released version. In the digital era, significant outtakes have been appended to CD and D ...
s.


Reception


Box office

''30 Minutes or Less'' grossed $13.3 million in its opening weekend across 2,888 theatres, the film was released alongside ''
Final Destination 5 ''Final Destination 5'' is a 2011 American 3D supernatural horror film directed by Steven Quale and written by Eric Heisserer. It is the fifth installment in the ''Final Destination'' film series and a prequel to the first film. ''Final D ...
'' and '' Glee: The 3D Concert Movie'' below studio expectations. The film went on to earn a worldwide total of $40.5 million.


Critical response

On review aggregation website
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wan ...
, the film has an approval rating of 44% based on 162 reviews, with an average rating of 5.42/10. The site's critical consensus reads, "It's sporadically funny and it benefits from a talented cast, but ''30 Minutes or Less'' suffers from a disjointed narrative, and too often mistakes crude gags for true lowbrow humor." On
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, which assigns a weighted average rating to reviews gives the film a score of 49 out of 100, based on 37 critics, indicating "mixed or average reviews".
Peter Bradshaw Peter Bradshaw (born 19 June 1962) is a British writer and film critic. He has been chief film critic at ''The Guardian'' since 1999, and is a contributing editor at ''Esquire''. Early life and education Bradshaw was educated at Haberdasher ...
from ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...
'' gave the film a positive review stating that it was made with "flair and ingenuity" despite being "entirely ridiculous." Another reviewer gave a mixed review, criticizing the film for its violence, yet praising it for being "cheerful, willfully subversive, speedy, and lightweight". Kirk Honeycutt of ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly large ...
'' gave the film a negative review, criticizing Michael Diliberti's screenplay for its "lethally stupid" characters and "extreme dullness"


Similarity to death of Brian Wells

The plot of the film bears a resemblance to a real-life bank robbery gone wrong that resulted in the
death of Brian Wells On August 28, 2003, pizza delivery man Brian Douglas Wells robbed a PNC Bank near his hometown of Erie, Pennsylvania. After being apprehended by police, Wells was murdered when an explosive collar locked to his neck detonated. A Federal Bureau o ...
in 2003. As with the film, Wells was a pizza delivery man who was forced to wear a bomb and then robbed a bank under orders from the plot's mastermind in an effort to have the bomb defused. Additionally, an investigation found that the motive behind the robbery was for Marjorie Diehl-Armstrong, the convicted mastermind, to use the stolen money to hire a hitman to kill her father and receive her inheritance, also like the film. Unlike the film, however, Wells was killed by the bomb after being caught by the police. Despite the similarities to the case,
Sony Pictures Motion Picture Group Sony Pictures Entertainment Motion Picture Group (commonly known as Sony Pictures Motion Picture Group, formerly known as the Columbia TriStar Motion Picture Group until 2013, and abbreviated as SPMPG) is a division of Sony Pictures Entertainmen ...
said the filmmakers and cast had no prior knowledge of the incident, while the screenwriters were "vaguely familiar" with it. Nevertheless, the film drew criticism from Jean Heid, Wells' sister, and Jerry Clark, a former FBI agent who witnessed Wells' death and led the case's investigation.


See also

* ''
PVC-1 ''PVC-1'' is a 2007 Colombian drama film directed by Spiros Stathoulopoulos. The plot was inspired by a true story about a pipe bomb improvised explosive device (IED) that was placed around the neck of an extortion victim. The name came from the ...
'' * '' Evil Genius''


References


External links

* * * * * *
''30 Minutes or Less'' quotes
at MovieQuotesandMore.com {{Ruben Fleischer 2011 films 2011 action comedy films 2011 black comedy films 2010s buddy comedy films 2010s crime comedy films American action comedy films American black comedy films American crime comedy films American films based on actual events American buddy comedy films Columbia Pictures films Crime films based on actual events 2010s English-language films Films about bank robbery Films about criminals Films about friendship Films directed by Ruben Fleischer Films produced by Ben Stiller Films scored by Ludwig Göransson Films set in Michigan Films shot in Michigan Media Rights Capital films Red Hour Productions films 2010s American films