Theory Entertainment LLC,

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

300 Entertainment, is an American

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

founded by

Lyor Cohen Lyor Cohen born October 3, 1959) is an American record executive and entrepreneur. Cohen has been actively involved in hip hop at various record labels for more than 30 years. He started by managing rappers for Rush Productions, then led Def Ja ...

, Kevin Liles, Todd Moscowitz, and Roger Gold. The label's roster includes acts across multiple genres such as hip hop, rock, pop, electronic, alternative, and country. Current artists include

Young Thug Jeffery Lamar Williams (born August 16, 1991), known professionally as Young Thug, is an American rapper, singer, and songwriter. He is considered to be an influential figure of his generation, with his music impacting the modern sound of hip ...

Fetty Wap Willie Junior Maxwell II (born June 7, 1991), better known by his stage names Fetty Wap or Harlem Fetty, is an American rapper, singer and songwriter. He rose to prominence after his debut single " Trap Queen" reached number two on the U.S. ''B ...

YNW Melly Jamell Maurice Demons (born May 1, 1999), known professionally as YNW Melly (initialism for Young Nigga World Melly), is an American rapper and singer. He is best known for his songs " Murder on My Mind", " Mixed Personalities" (featuring Kany ...

, Megan Thee Stallion, No Savage, Rejjie Snow,

Cheat Codes Cheating in video games involves a video game player using various methods to create an advantage beyond normal gameplay, usually in order to make the game easier. Cheats may be activated from within the game itself (a cheat code implemented by ...

Highly Suspect Highly Suspect is an American rock band from Cape Cod, Massachusetts. The band consists of twin brothers Rich (bass, backing vocals) and Ryan Meyer (drums, backing vocals), Johnny Stevens (guitar, lead vocals), and Matt Kofos (guitar, synthesi ...

, Tee Grizzley,

Famous Dex Dexter Tiewon Gore Jr. (born September 6, 1993), better known by his stage name Famous Dex, is an American rapper and singer. His 2018 debut album ''Dex Meets Dexter'' peaked at number 12 on the ''Billboard'' 200, while its singles " Pick It Up ...

Shy Glizzy Marquis Amonte King (born December 12, 1992), better known by the stage names Jefe or Shy Glizzy (stylized as $hy Glizzy), is an American rapper from Southeast, Washington, D.C. Background Shy Glizzy was born Marquis Amonte King on December 1 ...

Cobi Cobi or COBI may refer to: People * Cobi (musician) (Jacob Michael Schmidt, born 1986), an American musician * Cobi Crispin (born 1988), an Australian wheelchair basketball player * Cobi Hamilton (born 1990), an American football player * Cobi Jone ...

Meg Mac Megan Sullivan McInerney (born 6 July 1990 in Sydney), known by her stage name Meg Mac, is an Australian singer-songwriter and musician. She signed to littleBIGMAN records in 2014, locally, and 300 Entertainment in United States. Early career ...

Dae Dae Marquavis Goolsby (born July 29, 1992), better known by his stage name Dae Dae, is an American rapper from Atlanta, Georgia. He is known for his debut single "Wat U Mean (Aye, Aye, Aye)." Early life Dae Dae grew up in Atlanta's Boulevard Fourt ...

The Hunna The Hunna is an English rock band from Watford, Hertfordshire, England, formed in 2015. The band members are singer/guitarist Ryan (Tino) Potter, lead guitarist Daniel (Dan, BD) Dorney and drummer Jack (IK) Metcalfe. The band takes inspiratio ...

Maggie Lindemann Margaret Elizabeth Lindemann (born July 21, 1998) is an American singer-songwriter. She is best known for her 2016 breakout single " Pretty Girl", which peaked at number 4 in Sweden, number 6 in Ireland, and number 8 the United Kingdom and the N ...

Bailey Bryan Bailey Bryan is an American singer-songwriter based in Nashville. Her debut single "Own It" was released as the lead single from her debut EP titled “So Far...” the single debuted at number 60 on the U.S. Country Airplay chart. In October 201 ...

OMB Peezy LeParis Dade, known professionally as OMB Peezy, is an American rapper based in Sacramento, California. He is originally from Mobile, Alabama. Background and career OMB Peezy was born to a musical family in Mobile, Alabama and later raised in ...

Ice Prince Panshak Henry Zamani (born 30 October 1984) better known as Ice Prince Zamani or just Ice Prince, is a Nigerian rapper, hip hop recording artist and actor. He rose to fame after releasing " Oleku", one of Nigeria's most remixed songs of all t ...

, $not,

Des Rocs Daniel Rocco, also known as Des Rocs is an American rock artist from New York. Des Rocs is a solo project produced and led by Daniel Rocco. When touring, Rocco is joined by his long time friends and bandmates, William Tully and Eric Mendelsoh ...

, Savage Gasp, TLE Cinco, and

Mary J Blige Mary Jane Blige ( ; born January 11, 1971) is an American singer, songwriter, and actress. Often referred to as the " Queen of Hip-Hop Soul" and " Queen of R&B", Blige has won nine Grammy Awards, a Primetime Emmy Award, four American Music Award ...

. It is based in New York City. The label also acts as distributor for

's record label

YSL Records YSL Records (also known as Young Stoner Life Records) is an American record label based in Atlanta, Georgia. It was founded in 2016 by the Atlanta-based rapper Young Thug. The company is a label imprint of 300 Entertainment. Its artists include ...

, whose roster includes rappers Gunna and the late

Lil Keed Raqhid Jevon Render (March 16, 1998 – May 13, 2022), known professionally as Lil Keed, was an American rapper and songwriter. He was signed to Young Thug's record label YSL Records, as well as 300 Entertainment. His song " Nameless" rea ...

. In 2021,

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

acquired 300 for $400 million. In June 2022, 300 Entertainment was merged with

Elektra Music Group 300 Elektra Entertainment (or 3EE) is an umbrella label group owned by Warner Music Group. It exists as a merger of 300 Entertainment and Elektra Music Group, along with its respectively owned labels. The umbrella label describes itself as " av ...

to create the umbrella label 300 Elektra Entertainment (3EE), though both Elektra and 300 will continue to maintain their separate identities as labels.

Company history

Foundation

Cohen resigned as chairman and chief executive officer of

's recorded music operation to start 300 with Todd Moscowitz, ex-Warner Bros president, Kevin Liles, ex-EVP Warner Music, and Roger Gold, former SVP of the office of the chairman and CEO at Warner Music. Cohen, Liles, and Moscowitz had also worked together at Def Jam, which Cohen had run in the 1980s and 1990s. It was announced that singer

Eric Bellinger Eric Aldwin Bellinger Jr. (born March 26, 1986) is an American singer, songwriter, and record producer from Los Angeles. He began songwriting in 2010, and his co-writing credits including "Lemme See" by Usher, " New Flame" by Chris Brown, "You D ...

had been signed to 300 Entertainment. In April 2014, Atlantic Records A&R

DJ Drama Tyree Cinque Simmons (born April 22, 1978), professionally known as DJ Drama, is an American DJ, record executive and music promoter. He is the co-founder (with Don Cannon) of Generation Now, an Atlantic Records imprint with artists including ...

stated that Atlanta rapper

had been signed to 300 Entertainment, In June 2014, it was revealed that Atlanta hip hop group Migos were also signed to the label. In early 2014, Lyor Cohen quietly signed

Conrad Sewell Conrad Ignatius Mario Maximilian Sewell (born 31 March 1988) is an Australian singer and songwriter. Sewell is best known for his vocals on Kygo's single " Firestone" and his number-one single " Start Again". At the ARIA Music Awards of 2015, ...

after Sewell had been passed on by most of the major labels. The day after signing with 300, the Australian singer received offers from virtually every label that had passed on him, for, in some cases, "well over $1 million." As of 2017, Fetty Wap's "

Trap Queen "Trap Queen" is the debut single by American rapper Fetty Wap from his self-titled debut album (2015). Following its online premiere in March 2014, it was released independently on April 22, 2014, before being re-released in conjunction with 30 ...

" is the label's biggest single to date, going 10× platinum. Its first pop hit was Cheat Codes' "

No Promises No Promises may refer to: Music Albums * ''No Promises'' (Carla Bruni album) (2007) * ''No Promises'' (Icehouse album) (1997) Songs * "No Promises" (Bryan Rice song), a 2005 song from the soundtrack of ''Nynne'', covered by Shayne Ward ...

" featuring Demi Lovato. Its first

country pop Country pop (also known as pop country or urban cowboy) is a fusion genre of country music and pop music that was developed by members of the country genre out of a desire to reach a larger, mainstream audience. Country pop music blends genres ...

artist to be signed is

Exit of Cohen

In September 2016, Lyor Cohen announced his exit from 300. Following this announcement, Kevin Liles assumed the role of CEO. Liles would make appearances to follow in

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

and on

MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...

to discuss his role and the label.

Partnerships

Funding

The company is backed by a wide range of investors, including

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

, investment firm Columbus Nova, Israeli-American

hedge fund A hedge fund is a pooled investment fund that trades in relatively liquid assets and is able to make extensive use of more complex trading, portfolio-construction, and risk management techniques in an attempt to improve performance, such as s ...

billionaire

Noam Gottesman Noam Gottesman (born May 1961) is a New York City-based, British-American businessman, former hedge fund manager, and co-founder of GLG Partners. He later entered the restaurant industry, investing in establishments including Eleven Madison Par ...

's TOMS Capital, former Warner Music digital chief Alex Zubillaga, and

Kemado Records Kemado Records is an American record label based in New York City founded in 2002 by Andrés Santo Domingo and Tom Clapp. In 2006 the label released the ''Invaders'' compilation, which featured many of the label's bands alongside other hard rock ...

' co-founder Andres Santo Domingo. The investment agreements were pulled together by media investment banker Aryeh Bourkoff and Ori Winitze of LionTree.

Atlantic Records

Atlantic Records signed a distribution deal to distribute all of 300's content in November 2013.

+1 Records

In 2014, 300 announced that +1 Records had become an official partner label of the company.

YSL Records YSL Records (also known as Young Stoner Life Records) is an American record label based in Atlanta, Georgia. It was founded in 2016 by the Atlanta-based rapper Young Thug. The company is a label imprint of 300 Entertainment. Its artists include ...

In November 2016,

started YSL (Young Stoner Life) Records as an imprint under 300 Entertainment. Artists on the imprint include Gunna, Lil Keed, Strick, T-Shyne, Lil Duke, Karlae, Yak Gotti, Yung Kayo, HiDoraah, and Dolly White.

Unauthorized Entertainment

In February 2017, the label's Senior Vice President of A&R, Selim Bouab, launched the label Unauthorized Entertainment under 300.

Murder Inc. Records

In June 2017, it was announced that 300 Entertainment had partnered with

Murder Inc. Records Murder Inc. Records, LLC. (formerly The Inc. Records) is an American record label founded by brothers Chris and Irv Gotti in 1998. The label's flagship artist is Ja Rule. According to Chris Gotti, Murder Inc. had sold over 30 million units wo ...

Undercover Prodigy

In September 2017, Hopsin did an interview with HardKnocktv stating that he had signed with 300. His single "The Purge" was released through 300 Entertainment and Undercover Prodigy. On November 24, 2017, Hopsin Released his album '' No Shame'' and debuted at 42 on the Billboard 200. Both Kevin Liles and Hopsin has referred to the deal as a partnership for 300 and Undercover Prodigy.

Artists

References

External links

Official site
{{Authority control Warner Music labels Atlantic Records American companies established in 2012 Record labels established in 2012 American record labels American hip hop record labels