23snaps Ltd. is a free, private

social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

and photo sharing service for families that allows parents to save photos, videos, measurements and stories of their children to a digital journal and privately share those updates with other family members or close friends. 23snaps is available online and on mobile devices and launched 1 June 2012. 23snaps was initially available as an iPhone

application Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...

and a website, and later released apps for

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

, iPad, and

Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on August 1, 2012; it was subsequently made available for downl ...

. The company competes with other private photo sharing services for families such as Notabli, Tinybeans and social networks that allow photo sharing such as

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

. The company is based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, and was founded by former Espotting executive

Ivailo Jordanov Ivailo Jordanov ( bg, Ивайло Йорданов) is a business executive and the co-founder of Styloko and 23snaps. Background Jordanov graduated with a Bachelor of Science degree in computer science and applied math from University of the W ...

and Yury Tereshchenko. The company is self-funded by the founders. 23snaps generates revenue through the sale of photo books and photo prints. In November 2013, 23snaps announced that the service had passed half a million users in 179 countries.

Service

Users register for a free 23snaps account and create profiles for their children within the app. They can add photos, metrics like height and weight, and make status updates. They then invite only close family and friends to view this content of their children. This content will appear in the news feeds of their authorized connections, and be sent to connections by email depending on the user's settings. A user can share photos and updates with someone who does not have a 23snaps account by inviting them to receive updates by email only. While there is no limit to the number of connections that a user can add on 23snaps, founder

says that they expect most users to have a "group of approximately 5 to 10 people that can’t get enough of their updates, photos, videos etc., and outside of that group 'over sharing' is an irritation." The service's intention is to provide a secure place to share photos with a select group of family members to counter parental concerns about

online privacy Internet privacy involves the right or mandate of personal privacy concerning the storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via Internet. Internet privacy is a subset of data privacy. Pri ...

and

copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...

issues. On 1 May 2013, 23snaps expanded the service to allow users to purchase photo books and photo prints of their content from the app. Stories, a new feature that allows users to combine photos, videos and text to create a multimedia story within their

news feed On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content. Content distributors ''syndicate'' a web feed, thereby allowing users to ''subscribe'' a channel to it by adding the feed ...

, launched on 7 March 2014.

Awards

23snaps was selected by The Next Web as the best photo, video or camera app of 2012 and by

ZDNet ZDNET is a business technology news website owned and operated by Red Ventures. The brand was founded on April 1, 1991, as a general interest technology portal from Ziff Davis and evolved into an enterprise IT-focused online publication. Hist ...

as one of 2012's top apps of the year. In June 2013, 23snaps was named Best Family App in the Loved by Parent Awards and in November 2013, 23snaps was selected as both the Best Lifestyle App and People's Choice in the Lifestyle App Category in the Lovie Awards hosted and judged by the International Academy of Digital Arts and Sciences. On 12 February, The Next Web announced that 23snaps had been selected for The Next Web Boost program, which provides exposure and support for promising European startups and on 25 March,

Red Herring A red herring is a figurative expression referring to a logical fallacy in which a clue or piece of information is or is intended to be misleading, or distracting from the actual question. Red herring may also refer to: Animals * Red herring (fis ...

named 23snaps as one of the 2014 Red Herring 100 European Finalists.

References

External links

* {{Social network British social networking websites Image-sharing websites Internet properties established in 2012