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The 21 Club, often simply 21, was a traditional American cuisine restaurant and former prohibition-era
speakeasy A speakeasy, also called a blind pig or blind tiger, is an illicit establishment that sells alcoholic beverages, or a retro style bar that replicates aspects of historical speakeasies. Speakeasy bars came into prominence in the United States ...
, located at 21 West 52nd Street in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. Prior to its closure in 2020, the club had been active for 90 years, and it had hosted almost every US president since Franklin Delano Roosevelt. It had a hidden wine cellar where it stored the collections of celebrities such as Elizabeth Taylor,
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, and Sophia Loren. After being shut down by the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, the establishment announced in December 2020 that it would not reopen "in its current form for the foreseeable future" and was considering how to keep the restaurant a viable operation in the long term.


History


First version and Prohibition

The first version of the club opened in
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
in 1922, run by cousins Jack Kriendler and Charlie Berns. It was originally a small
speakeasy A speakeasy, also called a blind pig or blind tiger, is an illicit establishment that sells alcoholic beverages, or a retro style bar that replicates aspects of historical speakeasies. Speakeasy bars came into prominence in the United States ...
known as the Red Head. In 1925 the location was moved to a basement on Washington Place and its name was changed to Frontón. The following year it moved uptown to 42 West 49th Street, changed its name to the Puncheon Club, and became much more exclusive. In late 1929, to make way for the
construction of Rockefeller Center The construction of the Rockefeller Center complex in New York City was conceived as an urban renewal project in the late 1920s, spearheaded by John D. Rockefeller Jr. to help revitalize Midtown Manhattan. Rockefeller Center is on one of Colum ...
, the club moved to its current location and changed its name to "Jack and Charlie's 21". It opened in its current location on January 1, 1930, when it was estimated there were 32,000 speakeasies in New York City. Although raided by police on many occasions during
Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcohol ...
, the premises staff had methods to protect the club from the authorities. As soon as a raid began, a system of levers was used to tip the shelves of the bar, sweeping the liquor bottles through a chute and into the city's sewers. The bar also included a secret
wine cellar A wine cellar is a storage room for wine in bottles or barrels, or more rarely in carboys, amphorae, or plastic containers. In an ''active'' wine cellar, important factors such as temperature and humidity are maintained by a climate control system ...
, which was accessed through a hidden door in a brick wall which opened into the basement of the building next door (number 19). Though still used as a wine cellar after Prohibition, part of the vault has been remodeled to allow a party of up to 20 guests to dine in private. The club also stored the private wine collections of
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...
;
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
; Gerald Ford;
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway theatre, Broadway. Crawford was si ...
; Elizabeth Taylor;
Hugh Carey Hugh Leo Carey (April 11, 1919 – August 7, 2011) was an American politician and attorney. He was a seven-term U.S. representative from 1961 to 1974 and the 51st governor of New York from 1975 to 1982. He was a member of the Democratic Part ...
;
Ernest Hemingway Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. His economical and understated style—which he termed the iceberg theory—had a strong influence on 20th-century f ...
; the Nordstrom sisters; Frank Sinatra;
Al Jolson Al Jolson (born Eizer Yoelson; June 9, 1886 – October 23, 1950) was a Lithuanian-American Jewish singer, comedian, actor, and vaudevillian. He was one of the United States' most famous and highest-paid stars of the 1920s, and was self-billed ...
; Gloria Vanderbilt; Sophia Loren;
Mae West Mae West (born Mary Jane West; August 17, 1893 – November 22, 1980) was an American stage and film actress, playwright, screenwriter, singer, and sex symbol whose entertainment career spanned over seven decades. She was known for her breezy ...
;
Aristotle Onassis Aristotle Socrates Onassis (, ; el, Αριστοτέλης Ωνάσης, Aristotélis Onásis, ; 20 January 1906 – 15 March 1975), was a Greek-Argentinian shipping magnate who amassed the world's largest privately-owned shipping fleet and wa ...
; Gene Kelly;
Gloria Swanson Gloria May Josephine Swanson (March 27, 1899April 4, 1983) was an American actress and producer. She first achieved fame acting in dozens of silent films in the 1920s and was nominated three times for the Academy Award for Best Actress, most f ...
;
Judy Garland Judy Garland (born Frances Ethel Gumm; June 10, 1922June 22, 1969) was an American actress and singer. While critically acclaimed for many different roles throughout her career, she is widely known for playing the part of Dorothy Gale in '' The ...
; Sammy Davis, Jr.; and
Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
. The bar is mentioned several times in
David Niven James David Graham Niven (; 1 March 1910 – 29 July 1983) was a British actor, soldier, memoirist, and novelist. He won the Academy Award for Best Actor for his performance as Major Pollock in '' Separate Tables'' (1958). Niven's other roles ...
's memoirs, ''Bring on the Empty Horses''; he was given a job by J+C selling liquor following the end of prohibition, and went there with director John Huston on their return from the war. According to the ''New York Times'', in 1950, when most burgers were the cost of a dime at coffee shops, 21 Club charged $2.75. The prestigious
International Debutante Ball The International Debutante Ball is an invitation-only, formal debutante ball, to officially present well-connected young ladies of distinction from upper-class families to high society. Founded in 1954, it occurs every two years at the Waldo ...
, which has presented many daughters and granddaughters of U.S. presidents to high society at the
Waldorf-Astoria Hotel The Waldorf Astoria New York is a luxury hotel and condominium residence in Midtown Manhattan in New York City. The structure, at 301 Park Avenue between 49th and 50th Streets, is a 47-story Art Deco landmark designed by architects Schult ...
in New York City, has hosted its pre-ball parties at 21 Club.


New owners and dress code

In 1985, the Kriendler and Berns families sold their interests in the restaurant to General Felt Industries, a
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
headed by Marshall S. Cogan and Stephen Swid. Ten years later, Cogan and Swid sold the restaurant to
Orient-Express Hotels Belmond Ltd. (formerly Orient-Express Hotels Ltd) is a hospitality and leisure company that operates luxury hotels, train services and river cruises worldwide. In 2015, the company had 35 deluxe hotels, 7 tourist trains, 3 river cruises and rest ...
. In 1995 it became part of Orient-Express Hotels Ltd. which in 2014 changed its name to
Belmond Ltd. Belmond Ltd. (formerly Orient-Express Hotels Ltd) is a hospitality and leisure company that operates luxury hotels, train services and river cruises worldwide. In 2015, the company had 35 deluxe hotels, 7 tourist trains, 3 river cruises and rest ...
On January 24, 2009, it ended its long-standing
policy Policy is a deliberate system of guidelines to guide decisions and achieve rational outcomes. A policy is a statement of intent and is implemented as a procedure or protocol. Policies are generally adopted by a governance body within an orga ...
of requiring men to wear neckties at dinner. Wearing a jacket, however, was still required, and loaner jackets by Michael Kors and Ralph Lauren were available for men to borrow if they had neglected to bring one. In summer of 2015, all 37 jockeys were removed for a three-month artist restoration and returned on October 21, 2015, for a ribbon-cutting.


Pandemic and closure

In March 2020, indoor dining at all New York City restaurants, including 21 Club, ceased due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. In November 2020, the club's managers stated that it made the decision to keep the club permanently closed. The signature jockey statues were removed in December 2020. Though New York restaurants were able to reopen briefly later in the year, a second shutdown caused the restaurant to announce on December 11 that it had ceased operations indefinitely and that employees would be terminated in March 2021, citing economic uncertainty. 21 Club was one of many restaurants in New York City that were permanently closed during the pandemic. On March 9, 2021, the club's 148 mostly unionized employees were officially laid off with a notice filed with the New York Department of Labor. When it closed, it had been active for 90 years, and it had hosted every US president since Franklin Delano Roosevelt excluding George W. Bush. It also had a hidden wine cellar where it stored the collections of individuals such as Elizabeth Taylor,
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, and Sophia Loren. LVMH subsidiary Belmond informed ''The'' ''New York Times'' that the restaurant was gone, but that a "distinctive" restaurant might be created instead, saying a month later no "final concept" had been settled on. In November 2021, Eater reported that former employees had been publicly protesting LVMH's decision to close the club, and that the union had been neither offered severance packages or job assurances over around a year, with terms remaining unsettled.


Ambiance and dress code

The Bar Room included a restaurant, a lounge and, as the name implied, a bar. The walls and ceiling of the Bar Room were covered with antique toys and sports memorabilia donated by famous patrons. Perhaps the best known feature of 21 was the line of painted
cast iron Cast iron is a class of iron– carbon alloys with a carbon content more than 2%. Its usefulness derives from its relatively low melting temperature. The alloy constituents affect its color when fractured: white cast iron has carbide impur ...
lawn jockey A lawn jockey is a statue depicting a man in jockey clothes, intended to be placed in front yards as hitching posts, similar to those of footmen bearing lanterns near entrances and gnomes in gardens. Because of the prevalence of black lawn jo ...
statues which adorned the balcony above the entrance. In the 1930s, some of the affluent customers of the bar began to show their appreciation by presenting 21 with jockeys painted to represent the racing colors of the stables they owned. In 2006, there were 33 jockeys on the exterior of the building, and 2 more inside the doors. ''
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
'' wrote "It’s a New York icon, but the midtown stalwart is nevertheless starting to feel like it’s stuck in the past," noting the dress code and decor. The first of the signature statues of jockeys outside the restaurant had been added in the 1930s after a donation, with more donated by New York families such as the
Vanderbilts The Vanderbilt family is an American family who gained prominence during the Gilded Age. Their success began with the shipping and railroad empires of Cornelius Vanderbilt, and the family expanded into various other areas of industry and philanthr ...
and Mellons. At Christmas time, the regular clientele received silk scarves decorated with a motif of the club insignia. Each scarf is numbered and has the Jockey logo and also features the railings associated with the building. Some of the most unusual and desirable were designed by Ray Strauss, founder of Symphony Scarves, in the 1950s and '60s. A number of these can be seen in a 1989 book by Andrew Baseman, ''The Scarf''. Siggie Nordstrom had a collection of several dozen of these she'd received through the years.


Reception

Between 2003 and 2015, the restaurant was a recipient of the '' Wine Spectator'' Grand Award. In 2017, ''
Zagat The ''Zagat Survey'', commonly referred to as Zagat (stylized in all caps; , ) and established by Tim and Nina Zagat in 1979, is an organization which collects and correlates the ratings of restaurants by diners. For their first guide, coverin ...
'' gave it a food rating of 4.3 out of 5.


See also

*
List of restaurants in New York City This is a list of notable restaurants in New York City. A restaurant is a business which prepares and serves food and drink to customers in return for money, either paid before the meal, after the meal, or with an open account. New York City is th ...


References


Further reading

* Marilyn Kaytor, ''"21": The Life and Times of New York's Favorite Club'' ( Viking Press, 1975).


External links


The 21 Club Home Page
{{coord, 40, 45, 37.8, N, 73, 58, 38.6, W, display=title, type:landmark_region:US-NY 1922 establishments in New York City Bars (establishments) Belmond hotels Drinking establishments in Manhattan Midtown Manhattan Nightclubs in Manhattan Restaurants established in 1922 Restaurants in Manhattan Speakeasies