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''1: Nenokkadine'' () is a 2014 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
-language
psychological Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between t ...
action thriller film directed by
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
. The film was produced by Ram Achanta, Gopichand Achanta, and Anil Sunkara on 14 Reels Entertainment banner and was distributed by
Eros International Eros International Media Ltd (also known as Eros India) is an Indian motion picture production and distribution company, based and originated in Mumbai, India. Founded by Arjun Lulla in 1977, it is one of the leading production and distributi ...
. The film stars
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor, producer, media personality, and philanthropist who works mainly in Telugu cinema. He has appeared in more than 25 films, and won several accolades including, eight Nandi Award ...
and
Kriti Sanon Kriti Sanon (born 27 July 1990) is an Indian actress who works in Hindi and Telugu-language films. After pursuing a degree in engineering from the Jaypee Institute of Information Technology, she briefly worked as a fashion model. Sanon began h ...
who makes her acting debut through this film.
Nassar Nassar ( ar, نصار, lit=helper, protector, supporter, victory-maker), is a given name and surname, commonly found in the Arabic language. Alternative spellings of this name, possibly due to transliteration include Naser, Nasser, Nasir, Naseer ...
,
Pradeep Rawat Pradeep Rawat may refer to: * Pradeep Kumar Rawat, Indian diplomat *Pradeep Rawat (politician) (born 1956), Indian politician *Pradeep Rawat (actor) Pradeep Rawat (born 21 January 1952) is an Indian actor who works predominantly in Telugu, Hi ...
and
Kelly Dorji Kalden "Kelly" Sonam Dorji (born 4 January 1971) is a Bhutanese actor, model, and artist who works primarily in Indian movies. Early life Dorji's father is Lynpo Paljor Dorji, widely known as Dasho Benji, the permanent advisor to Bhutan's Nation ...
appear in supporting roles. Mahesh Babu's son, Gautham Krishna, made his debut in the film as a younger version of the protagonist. ''1: Nenokkadine'' revolves around the search by Gautham, a rock musician with
schizophrenia Schizophrenia is a mental disorder characterized by continuous or relapsing episodes of psychosis. Major symptoms include hallucinations (typically hearing voices), delusions, and disorganized thinking. Other symptoms include social withdra ...
, missing 25 percent of his brain's
grey matter Grey matter is a major component of the central nervous system, consisting of neuronal cell bodies, neuropil (dendrites and unmyelinated axons), glial cells (astrocytes and oligodendrocytes), synapses, and capillaries. Grey matter is distingui ...
, for his parents with the help of Sameera, a journalist. Sukumar began working on ''1: Nenokkadine'' script after completing '' 100% Love'' (2011), making a bus driver's tale about a boy who claimed that his parents were murdered on his bus the film's base.
R. Rathnavelu R. Rathnavelu is an Indian cinematographer who works predominantly in Tamil and Telugu films. His work in films such as '' Sethu'', ''Nandha'', ''Vaaranam Aayiram'', ''Enthiran'', '' 1: Nenokkadine'', ''Rangasthalam'' and ''Sye Raa Narasimha Re ...
was the film's director of photography, and Karthika Srinivas, its editor.
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil films ...
composed the soundtrack and background score. ''1: Nenokkadine'' was introduced on 12 February 2012, and
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
, which began on 23 April 2012, was completed in late October 2013. It was filmed in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
,
Belfast Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Lagan on the east coast. It is the 12th-largest city in the United Kingdo ...
,
Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...
and Indian cities including
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
,
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
,
Goa Goa () is a state on the southwestern coast of India within the Konkan region, geographically separated from the Deccan highlands by the Western Ghats. It is located between the Indian states of Maharashtra to the north and Karnataka to the ...
,
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
and
Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
. Produced on a budget of 6070 crores, it was the most expensive Telugu film at the time of its release. ''1: Nenokkadine'' was released on 10 January 2014 on about 1,500 screens during the
Sankranti Sankranti ( sa, संक्रान्ति ''saṁkrānti or saṅkramaṇa'') means transmigration of the Sun from one zodiac to another in Indian astronomy. Each Sankranti is marked as the beginning of a month in the sidereal solar calen ...
festival season while the
Tamil Tamil may refer to: * Tamils, an ethnic group native to India and some other parts of Asia ** Sri Lankan Tamils, Tamil people native to Sri Lanka also called ilankai tamils **Tamil Malaysians, Tamil people native to Malaysia * Tamil language, nati ...
dubbed version titled as ''Number 1'' was released in 2015. Grossing over $1.327 million, ''1: Nenokkadine'' became the fourth-highest-grossing Telugu film at the United States box office at the time. The film was commercially unsuccessful at the box office but has gained a
cult following A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
over the years. The film won three awards from eight nominations at the
4th South Indian International Movie Awards The 4th South Indian International Movie Awards was held in Dubai World Trade Center, Dubai on 6th and 7 August 2015. SIIMA 2015 recognized the best films and performances from the past year, along with special honors for lifetime contributions a ...
, and two awards at the 11th CineMAA Awards. The film is considered one of the "25 Greatest Telugu Films Of The Decade" by ''
Film Companion Anupama Chopra () is an Indian author, journalist, film critic and director of the MAMI Mumbai Film Festival. She is also the founder and editor of the digital platform Film Companion, which offers a curated look at cinema. She has written sev ...
''.


Plot

Gautham is a
schizophrenic Schizophrenia is a mental disorder characterized by continuous or relapsing episodes of psychosis. Major symptoms include hallucinations (typically hearing voices), delusions, and disorganized thinking. Other symptoms include social withdra ...
rock musician Rock music is a broad genre of popular music that originated as "rock and roll" in the United States in the late 1940s and early 1950s, developing into a range of different styles in the mid-1960s and later, particularly in the United States and ...
who is missing 25% of his
grey matter Grey matter is a major component of the central nervous system, consisting of neuronal cell bodies, neuropil (dendrites and unmyelinated axons), glial cells (astrocytes and oligodendrocytes), synapses, and capillaries. Grey matter is distingui ...
. He hallucinates a mysterious person he believes is one of the three murderers of his parents. As a child, Gautham was convinced that he was an orphan and assumes that his parents are dead; he does not remember their names or what they looked like. At one of his concerts, Gautham sees one of the three men and chases him. Sameera, a journalist at the concert, films Gautham fighting his imaginary opponent. Gautham surrenders to the police after "killing" the man, confessing that he killed three men: one in
Belfast Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Lagan on the east coast. It is the 12th-largest city in the United Kingdo ...
, one in
Pune Pune (; ; also known as Poona, (List of renamed Indian cities and states#Maharashtra, the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million ...
and one just now in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
. He is released from custody after Sameera broadcasts the video on television. According to the
psychiatrist A psychiatrist is a physician who specializes in psychiatry, the branch of medicine devoted to the diagnosis, prevention, study, and treatment of mental disorders. Psychiatrists are physicians and evaluate patients to determine whether their sy ...
, if Gautham can hallucinate a person other than the three men, he can be treated. Gautham goes to
Goa Goa () is a state on the southwestern coast of India within the Konkan region, geographically separated from the Deccan highlands by the Western Ghats. It is located between the Indian states of Maharashtra to the north and Karnataka to the ...
on vacation. Sameera stalks him, convincing him that two people are stalking him: a journalist who wants to interview him (imaginary), and a person claiming to be his fan (real). Gautham begins to fall in love with Sameera. He saves her from a group of people trying to murder her; on an isolated island together, Gautham learns the truth behind the fourth imaginary person and writes Sameera off as a disturbed journalist. By the time he learns about Sameera's intentions, she has left for Hyderabad; Gautham pursues her. In Hyderabad, Gautham accidentally spoils Sameera's birthday plans, infuriating her. Although he is convinced that he has made up an enemy to cope with being an orphan, mysterious persons tries to kill Sameera but Gautham saves her. Sameera learns that the mysterious person is Antonio Rosarios (one of the peesons behind Gautham's parents' death), a Goa-based crime boss who wants to kill her because she tried to expose the presence of
hydrogen cyanide Hydrogen cyanide, sometimes called prussic acid, is a chemical compound with the formula HCN and structure . It is a colorless, extremely poisonous, and flammable liquid that boils slightly above room temperature, at . HCN is produced on an ...
in seeds sold by Rosarios' company, AG1. Gautham meets Rosarios in the lobby of Sameera's office building. Assuming that he is an illusion, he shoots Rosarios dead. By the time Gautham realizes Rosarios is really dead and learns that his parents were really murdered. He catches an aged taxi driver who was stalking him (another of the three men he imagined), and learns that Rosarios, along with an
NRI NRI or Nri may refer to : * Kingdom of Nri, an Igbo kingdom that flourished between the 10th century and early 20th century * National Radio Institute, a now defunct post-secondary vocational correspondence school * National Resources Inventory * N ...
in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
killed his parents; his father gave a bag to the taxi driver to deliver to Gautham In the bag is an old
Rubik's Cube The Rubik's Cube is a Three-dimensional space, 3-D combination puzzle originally invented in 1974 by Hungarians, Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik t ...
, a key and a British coin. Gautham and Sameera leave for London, where they and their driver Gulaab Singh escape from a murder attempt; Gautham's manager, Michael, is killed. The Rubik's Cube, when solved a certain way, reveals a safe deposit-box number in which Gautham finds a preserved rice sample. After escaping another murder attempt in a parking lot, he eludes the police and the two men with Sameera and Singh's help. One of the men—a fan—seeks revenge for his father (one of the other murderers, according to the aged taxi driver), who was killed by Gautham in Belfast when he performed there. Gautham learns that the aged taxi driver he met previously is a businessman and the murderer; the person hit by the businessman's car in Gautham's presence was the actual, innocent taxi driver. Gautham and the businessman confront each other. The businessman reveals that he and Gautham's father were best friends and worked in the same company. They worked on cultivating
Golden rice Golden rice is a variety of rice (''Oryza sativa'') produced through genetic engineering to biosynthesize beta-carotene, a precursor of vitamin A, in the edible parts of the rice. It is intended to produce a fortified food to be grown and con ...
, a variety that could grow in any weather. When Gautham's father refused to sell it in favor of distributing it globally for free, the businessman and Rosarios killed his parents. When he refuses to tell Gautham about his parents, Gautham kills him. On his way to the airport, Gautham passes the school he had attended in his childhood and hears children singing a rhyme. It reminds him of a similar rhyme he learnt from his mother, and he remembers his way back to his house. At his house (a
dilapidated Dilapidation is a term meaning a destructive event to a building, but more particularly used in the plural in English law for # the waste committed by the incumbent of an ecclesiastical living # the disrepair for which a tenant is usually liable ...
villa), Gautham finds a photo of his parents, Chandrasekhar and Kalyani. He later introduces the rice variety at a global convention as "the second green revolution", and film ends with Gautham standing in his field of
golden rice Golden rice is a variety of rice (''Oryza sativa'') produced through genetic engineering to biosynthesize beta-carotene, a precursor of vitamin A, in the edible parts of the rice. It is intended to produce a fortified food to be grown and con ...
.


Cast

*
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor, producer, media personality, and philanthropist who works mainly in Telugu cinema. He has appeared in more than 25 films, and won several accolades including, eight Nandi Award ...
as Gautham ** Gautham Krishna as young Gautham (
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...
) *
Kriti Sanon Kriti Sanon (born 27 July 1990) is an Indian actress who works in Hindi and Telugu-language films. After pursuing a degree in engineering from the Jaypee Institute of Information Technology, she briefly worked as a fashion model. Sanon began h ...
as Sameera *
Nassar Nassar ( ar, نصار, lit=helper, protector, supporter, victory-maker), is a given name and surname, commonly found in the Arabic language. Alternative spellings of this name, possibly due to transliteration include Naser, Nasser, Nasir, Naseer ...
as an unnamed businessman, Chandrashekar's friend *
Kelly Dorji Kalden "Kelly" Sonam Dorji (born 4 January 1971) is a Bhutanese actor, model, and artist who works primarily in Indian movies. Early life Dorji's father is Lynpo Paljor Dorji, widely known as Dasho Benji, the permanent advisor to Bhutan's Nation ...
as Antonio Rosarius *
Pradeep Rawat Pradeep Rawat may refer to: * Pradeep Kumar Rawat, Indian diplomat *Pradeep Rawat (politician) (born 1956), Indian politician *Pradeep Rawat (actor) Pradeep Rawat (born 21 January 1952) is an Indian actor who works predominantly in Telugu, Hi ...
as Taxi Driver *
Anand Anand may refer to: People * Anand (name), a surname and given name (including a list of people with the name) * Anand (actor), Indian actor * Anand (Maoist), Indian communist * Anand (writer) (born 1936), Indian Malayalam writer Places * Anand ...
as entrepreneur Chandrashekhar, Gautham's father *
Anu Hasan Anu Haasan (born Anuradha Chandrahaasan on 16 July 1970) is an Indian actress and TV anchor. She made her film debut in the critically acclaimed '' Indira'' (1995) and has since appeared in many Tamil films, playing minor roles. She hosted the c ...
as Kalyani, Gautham's mother *
Sayaji Shinde Sayaji Shinde (Marathi pronunciation: əjaːd͡ʒiː ʃin̪d̪eː born 13 January 1959) is an Indian actor who has acted in Telugu, Marathi, Tamil, Kannada, Malayalam, English, Gujarati, Hindi, Bhojpuri films and several Marathi Plays. Sayaj ...
as Inspector John Baadshah *
Posani Krishna Murali Posani Krishna Murali (born 22 January 1958) is an Indian screenwriter, actor, director and producer who primarily works in Telugu cinema. He worked as a writer for over 150 Telugu films and directed a number of films. In 2009, he also conte ...
as Gulaab Singh *
Srinivasa Reddy Venkateswara, also known by various other names, is a form of the Hindu god Vishnu. Venkateswara is the presiding deity of the Tirumala Venkateswara Temple, located in Tirupati, Sri Balaji District, Andhra Pradesh, India. Etymology Venkatesw ...
as Baadshah's subordinate *
Naveen Polishetty Naveen Polishetty (born 26 December 1989) is an Indian actor and screenwriter who works in Telugu and Hindi films. He made his debut as a lead in the film ''Agent Sai Srinivasa Athreya'' (2019), for which he received Zee Cine Awards Telugu – ...
as Naveen, the taxi driver's son *
Ravi Varma Ravivarma is a Hindu male name used in India. It may refer to: People * Ravi Varma Kulasekhara, 14th century warrior king of Quilon, Kerala * Ravi Varma of Padinjare Kovilakam (1745–1793), rebel prince regent of Calicut, Malabar * Raja Ravi Varma ...
as Michael *
Surya Surya (; sa, सूर्य, ) is the sun as well as the solar deity in Hinduism. He is traditionally one of the major five deities in the Smarta tradition, all of whom are considered as equivalent deities in the Panchayatana puja and a m ...
as Gautham's doctor * Amit Tiwari as actual businessman's henchman * Banerjee as Sameera's boss *
Sophie Choudry Sophie Choudry (born 8 February 1982) is a British singer and actress based in India. She has been active primarily in Hindi-language films and is also a former MTV India VJ and occasional model, and television presenter. Early life Sophie Ch ...
in the
item number In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Be ...
"London Babu"


Production


Development

After completing '' 100% Love'' (2011),
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
began working on a
psychological thriller Psychological thriller is a genre combining the thriller and psychological fiction genres. It is commonly used to describe literature or films that deal with psychological narratives in a thriller or thrilling setting. In terms of context and co ...
with
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor, producer, media personality, and philanthropist who works mainly in Telugu cinema. He has appeared in more than 25 films, and won several accolades including, eight Nandi Award ...
in mind as the protagonist because he felt that Babu had universal appeal. An incident in which a bus driver talked about a young boy who said that his parents were murdered on his bus became the story's base. Babu met Sukumar on the set of '' Businessman'' (2012) in
Goa Goa () is a state on the southwestern coast of India within the Konkan region, geographically separated from the Deccan highlands by the Western Ghats. It is located between the Indian states of Maharashtra to the north and Karnataka to the ...
, and listened to the script for 25 minutes. Although Sukumar could not describe the story well in the noisy restaurant, Babu agreed to appear in the film within half an hour. Sukumar worked on ''1: Nenokkadine'' script for two months, and considered it his dream project. Ram Achanta, Gopichand Achanta and Anil Sunkara of 14 Reels Entertainment, who produced Babu's ''
Dookudu ''Dookudu'' () is a 2011 Indian Telugu-language action comedy film directed by Srinu Vaitla and written by Vaitla, Kona Venkat, and Gopimohan. It is produced by Ram Achanta, Gopi Achanta, and Anil Sunkara under the banner 14 Reels Entertainmen ...
'' (2011) and ''
Aagadu ''Aagadu'' () is a 2014 Indian Telugu-language action comedy film directed by Srinu Vaitla. Written by Anil Ravipudi, Upendra Madhav and Praveen Varma, the film was jointly produced by Ram Achanta, Gopi Achanta, and Anil Sunkara under their bann ...
'' (2014), agreed to produce ''1: Nenokkadine'' after hearing the script. Asked about his frequent collaboration with them, Babu said that Sukumar clearly indicated the risk of budget escalation and longer production and said that he and Sukumar could be viewed as criminals if it was produced by someone else. Sunil Lulla and Andrew Hefferman were credited as co-producers, and Koti Paruchuri was its executive producer. The film, introduced on 12 February 2012 in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
, received its title in May 2013.


Casting

Babu agreed to be fit and healthy, since the film emphasised action scenes. He followed a 12-week Dynamic Transformation Plan (DTP) supervised by Kris Gethin, developing his abdominal muscles and losing weight. Babu then followed a Yoda Three Training regime (Y3T), supervised by Neil Hill, further developing his muscles. His stylist, Ashwin Malwe, said that his appearance and style would be "sophisticated and classy" in the film. Sukumar had Babu wear eyeglasses, since the director felt that audiences tended to consider a bespectacled character to be perfectionistic and positive, and the actor's hairstyle was changed.
Tamannaah Tamanna Bhatia (born 21 December 1989), known professionally as Tamannaah, is an Indian actress who appears primarily in Telugu and Tamil films, along with a few Hindi films. In 2005, she made her acting debut at the age of 15 in the Hindi fi ...
was considered for the female lead, since the producers were impressed with her performance in ''100% Love''. She declined the offer, citing scheduling conflicts, and the Producer's Council told her not to sign for any new films until she completed her current assignments. After auditioning two actresses, Sukumar chose
Kajal Aggarwal Kajal Aggarwal (born 19 June 1985) is an Indian actress and model who mainly appears in Telugu and Tamil language films, in addition to a few Hindi films. Aggarwal has worked in more than 50 films and also received two South Indian Internatio ...
in March 2012 as the female lead. She was replaced by
Kriti Sanon Kriti Sanon (born 27 July 1990) is an Indian actress who works in Hindi and Telugu-language films. After pursuing a degree in engineering from the Jaypee Institute of Information Technology, she briefly worked as a fashion model. Sanon began h ...
in October 2012, due to scheduling conflicts. Sanon was signed for ''
Heropanti ''Heropanti'' () is an 2014 Indian Hindi-language romantic action film directed by Sabbir Khan and produced by Sajid Nadiadwala. The film stars Tiger Shroff and Kriti Sanon in their Hindi film debuts alongside Prakash Raj in a supporting role. ...
'' (2014) after completing one shooting schedule for ''1: Nenokkadine'', and divided her time between the films. Sanon, who was involved in several action scenes filmed on the sea, was apprehensive about a scene in which Babu took her from a yacht since she did not know how to swim. Babu's seven-year-old son, Gautham Krishna, was chosen to play the younger version of the protagonist in his Telugu cinema debut. According to Sukumar, Gautham looked like the actor did as a child. When the director approached Babu and his wife,
Namrata Shirodkar Namrata Shirodkar (born 22 January 1972) is an Indian actress and former model primarily known for her work in Hindi films. She won the Femina Miss India title in 1993. She is best known for her works in films such as the ''Kachche Dhaage'' (19 ...
, Gautham Krishna was only six and they were apprehensive. His introduction scene was filmed silently by
Peter Hein Peter Hein ( vi, Peter Hiền) is an Indian action choreographer and stunt coordinator who works in Telugu, Tamil, Hindi, Kannada and Malayalam language films. He is best known for his action sequences in the films such as ''Anniyan'' (2005), ...
, since the boy was afraid of gunfire.
Naveen Polishetty Naveen Polishetty (born 26 December 1989) is an Indian actor and screenwriter who works in Telugu and Hindi films. He made his debut as a lead in the film ''Agent Sai Srinivasa Athreya'' (2019), for which he received Zee Cine Awards Telugu – ...
played a supporting role as Babu's friend in the film, and Vikram Singh was signed as an antagonist.
Nassar Nassar ( ar, نصار, lit=helper, protector, supporter, victory-maker), is a given name and surname, commonly found in the Arabic language. Alternative spellings of this name, possibly due to transliteration include Naser, Nasser, Nasir, Naseer ...
,
Pradeep Rawat Pradeep Rawat may refer to: * Pradeep Kumar Rawat, Indian diplomat *Pradeep Rawat (politician) (born 1956), Indian politician *Pradeep Rawat (actor) Pradeep Rawat (born 21 January 1952) is an Indian actor who works predominantly in Telugu, Hi ...
,
Kelly Dorji Kalden "Kelly" Sonam Dorji (born 4 January 1971) is a Bhutanese actor, model, and artist who works primarily in Indian movies. Early life Dorji's father is Lynpo Paljor Dorji, widely known as Dasho Benji, the permanent advisor to Bhutan's Nation ...
,
Sayaji Shinde Sayaji Shinde (Marathi pronunciation: əjaːd͡ʒiː ʃin̪d̪eː born 13 January 1959) is an Indian actor who has acted in Telugu, Marathi, Tamil, Kannada, Malayalam, English, Gujarati, Hindi, Bhojpuri films and several Marathi Plays. Sayaj ...
and
Anu Hasan Anu Haasan (born Anuradha Chandrahaasan on 16 July 1970) is an Indian actress and TV anchor. She made her film debut in the critically acclaimed '' Indira'' (1995) and has since appeared in many Tamil films, playing minor roles. She hosted the c ...
were cast in other supporting roles.
Jacqueline Fernandez Jacqueline Fernandez (born 11 August 1985) is a Sri Lankan actress and model. She has worked in Indian films, predominantly in Hindi, besides appearing in reality shows and music videos. Debuting with ''Aladin'' in 2009 she has since then es ...
was approached to perform an
item number In Indian cinema, an item number or item song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Malayalam, Telugu, Tamil, Hindi, Kannada, Punjabi, and Be ...
in the film, but the producers failed to make a deal and instead signed
Sophie Choudry Sophie Choudry (born 8 February 1982) is a British singer and actress based in India. She has been active primarily in Hindi-language films and is also a former MTV India VJ and occasional model, and television presenter. Early life Sophie Ch ...
after seeing her performance in "Aala Re Aala" from ''
Shootout at Wadala ''Shootout at Wadala'' is a 2013 Indian Hindi-language biographical-gangster-crime film written and directed by Sanjay Gupta. It is a prequel to the 2007 film ''Shootout at Lokhandwala''. It is loosely based on the book '' Dongri to Dubai: Six ...
'' (2013). For her first Telugu song, Choudry joined the film's set in September 2013. Sukumar said about the item number, "It's a superstar's film and it should reach all. Item numbers are common these days, and people expect to see them. The situation was that Babu had to go to a pub to get information about the person he was looking for. So there was an occasion to put in an item number".


Crew

R. Rathnavelu R. Rathnavelu is an Indian cinematographer who works predominantly in Tamil and Telugu films. His work in films such as '' Sethu'', ''Nandha'', ''Vaaranam Aayiram'', ''Enthiran'', '' 1: Nenokkadine'', ''Rangasthalam'' and ''Sye Raa Narasimha Re ...
, who collaborated with Sukumar on '' Arya'' (2004) and ''
Jagadam ''Jagadam'' () is a 2007 Indian Telugu-language action film written and directed by Sukumar. The film stars Ram, Isha Sahani, Pradeep Rawat, and Prakash Raj. The film was produced by Aditya Babu. The film was released on 16 March 2007. Though ...
'' (2007), was the film's director of photography in his return to Telugu cinema after seven years. Rathnavelu called the film "more challenging aesthetically" and compared it to ''
Enthiran ''Enthiran'' () is a 2010 Indian Tamil-language science fiction action film written and directed by S. Shankar. It is the first instalment in the ''Enthiran'' franchise. The film stars Rajinikanth and Aishwarya Rai Bachchan with Danny De ...
'' (2010), which he considered his technically-toughest film. He created the film's visual style in a week with a variety of cameras, such as Red Epic, Body Rigs, Doggies and an underwater scuba camera. For the climaxes, Rathnavelu shifted from chrome to black-and-white to full colour in synchronisation with the story's mood. Rathnavelu had to address the protagonist's mood swings and hallucinations, replicating scenes with minor differences. The film was shot in locations with a variety of climates, and new technical crews were hired in those places. Sukumar said, "We looked at world technicians and saw their work and can use whatever we learnt" and called it a "new yet learning experience" . Sukumar's usual composer,
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil films ...
, was chosen for the film's soundtrack and score in Prasad's first Babu film. He went through the script and discussed it with Sukumar, who felt that Prasad translated his vision in the
background score A film score is original music written specifically to accompany a film. The score comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to e ...
. Prasad finished re-recording the film's second half in four days. Eleven-year-old journalist Smrithika Thuhina's father was an associate director of the film, and Prasad emailed him the rhyme's tune with several stills from the scene; his daughter wrote the lyrics for the rhyme. P. Madhusudhan Reddy was the film's audiographer. Clip from 00:01:05 to 00:03:30. Peter Hein choreographed ''1: Nenokkadine'' action sequences, and
Prem Rakshith Prem Rakshith is an Indian choreographer who was introduced to the movie industry by Actor Jithan Ramesh. He has won four Filmfare Awards The Filmfare Awards are annual awards that honour artistic and technical excellence in the Hindi- ...
choreographed its songs. Jakka Hari Prasad and
Palnati Surya Pratap Palnati Surya Pratap (born 13 January 1978) is an Indian film director and screenwriter who predominantly works in Telugu cinema. Pratap made his directorial debut with ''Current'' (2009) and later directed ''Kumari 21F'' (2015). Early and p ...
worked on the film's story, and Y. K. Arjun, Thota Srinivas and Potluri Venkateswara Rao developed the script. Jeremy Zimmerman was credited with the screenplay, assisted by Sunil Madhav.
V. Srinivas Mohan Vadlamudi Srinivas Mohan is an Indian visual effects designer, coordinator and supervisor known for his works primarily in Tamil cinema, Tamil and Telugu cinema, Telugu films. He is also known for his works in few Bollywood, Hindi, Kannada and Ma ...
was ''1: Nenokkadine'' visual-effects producer and R. C. Kamalakannan and Adel Adili's visual-effects company, Makuta, worked on the film.
Karthika Srinivas Karthika Srinivas R is an Indian film editor who predominantly works in Tollywood films. He is best known for his works in the films '' Swamy Ra Ra'' (2013), '' 1: Nenokkadine'' (2014), ''Karthikeya'' (2014), ''Antariksham 9000 KMPH'' (2018 ...
was its chief editor, assisted by Siva Saravanan.


Filming

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
began on 23 April 2012, with the filming of "Who R U?" featuring Babu and Aggarwal supervised by
Prem Rakshith Prem Rakshith is an Indian choreographer who was introduced to the movie industry by Actor Jithan Ramesh. He has won four Filmfare Awards The Filmfare Awards are annual awards that honour artistic and technical excellence in the Hindi- ...
on a set at
Annapurna Studios Annapurna Studios is an Indian film production company, founded in 1976 by the actor Akkineni Nageswara Rao (ANR). Located in the heart of Hyderabad, India the studio mainly provides services for films including sound stages for set construc ...
in Hyderabad. Six hundred models performed in the song, and about 2,000 people participated in the shoot. After its completion, an action sequence was filmed. The first shooting schedule wrapped up, and Babu returned to the set of ''
Seethamma Vakitlo Sirimalle Chettu ''Seethamma Vakitlo Sirimalle Chettu'' (), also known by the initialism ''SVSC'', is a 2013 Indian Telugu-language family drama film written and directed by Srikanth Addala. It was produced by Dil Raju's Sri Venkateswara Creations, and stars V ...
'' (2013). The second schedule began on 31 May 2012 on house and colony sets at
Saradhi Studios Sri Sarathi Studios is a film studio facility located in Hyderabad, India. It was established in 1956 and was the first film studio facility built in Hyderabad. It was built by the Raja of Challapalli, Yarlagadda Sivarama Prasad. The first film ...
in Hyderabad, including scenes with Babu and others. Scenes of Babu at the police station were also part of the schedule. Since the actor had allotted a block of time to ''Seethamma Vakitlo Sirimalle Chettu'', ''1: Nenokkadine'' filming was delayed. When the former neared completion, he resumed work on ''1: Nenokkadine'' in late September 2012 in Hyderabad. Filming continued in
Goa Goa () is a state on the southwestern coast of India within the Konkan region, geographically separated from the Deccan highlands by the Western Ghats. It is located between the Indian states of Maharashtra to the north and Karnataka to the ...
in mid-October, after a four-month hiatus, and a song with Babu and others was filmed in late October. The Goa schedule wrapped up on 1 November, with half the filming completed. Babu took a break to promote ''Seethamma Vakitlo Sirimalle Chettu'', returning to the set on 23 January 2013. The next shooting schedule, which began on 18 March, lasted for three weeks. Night scenes focusing on Babu and others were filmed in
Kukatpally Kukatpally is a suburb located in north western part of Hyderabad in the Indian state of Telangana. It is the headquarters of Balanagar mandal in Malkajgiri revenue division of Medchal-Malkajgiri district. It was a municipality prior to its mer ...
in mid-April. The next schedule, which began on 18 June, filmed in London and Belfast for 60 days. At the Causeway Pictures studio in
Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label= Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. Nort ...
, ''1: Nenokkadine'' was the first Telugu film shot in Belfast. Hollywood stunt co-ordinator Conrad Palmisano supervised stunts by Babu and others. Rathnavelu called the action scene in a London car park "one of the most satisfying" things he had ever done. The scene takes place during a power failure, with the headlights of motorcycles chasing the protagonist the only sources of light. To film the scene, Rathnavelu used
LED lamp An LED lamp or LED light bulb is an electric light that produces light using light-emitting diodes (LEDs). LED lamps are significantly more energy-efficient than equivalent incandescent lamps and can be significantly more efficient than mos ...
s and three torchlights; smoke was pumped into the air to create a backdrop. When scenes were filmed on one of London's three main bridges, traffic was stopped on both sides of the bridge for more than eight hours. After London, filming continued in
Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...
in August 2013 and in Hyderabad in September; some scenes were filmed in and near Banjara Hills. The last shooting schedule began in Bangkok in early October 2013, with action scenes supervised by Peter Hein. The remaining dialogue scenes were filmed in
Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
in mid-October 2013. They were finished by late November, and the last song was filmed in
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
. Principal photography wrapped in late December 2013.


Music

The film's five-song soundtrack was composed by
Sukumar Bandreddi Sukumar (born 23 January 1970) is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his complex, multi-layered screenplays and for infusing grey shades in the character sketches of his pro ...
's usual collaborator
Devi Sri Prasad Devi Sri Prasad (; born 2 August 1979) is an Indian film composer, lyricist, singer-songwriter and performer. Popularly known by his initials DSP, he is best known for his work in Telugu-language films, and has also worked in a few Tamil films ...
, with lyrics by Chandrabose.
Lahari Music Lahari Recording Company is an Indian music company based in Bangalore. It owns a music label called "Lahari Music" also a film production company called "Lahari Films LLP". They later ventured into construction under the name of HomEquity Indi ...
acquired its marketing rights for 1 crore, which is a record for a Telugu film. The soundtrack album was released on 21 December 2013 with a promotional event at
Shilpakala Vedika Shilpakala Vedika is a terracotta auditorium and convention centre located in Hyderabad, Telangana, India. The auditorium is in area. "Shilpa" means sculpture, ''kala'' means art, and ''vedika'' means platform. Hence it is an art sculpture pl ...
in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
. The event, watched by 14,500 people, was shown live in 24 theatres across
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
and
Telangana Telangana (; , ) is a States and union territories of India, state in India situated on the south-central stretch of the Indian subcontinent, Indian peninsula on the high Deccan Plateau. It is the List of states and union territories of India b ...
and was the first Indian soundtrack release event shown live in theatres. The rhyme from the film's climax was released separately on 23 January 2014. The audio received a positive response from critics. ''Cinecorn.com'' rated 3 out of 5, stating, the music album as "good". ''Indiaglitz'' rated 3.25 out of 5, stating "An album with intense as well as playful songs, it is a true Sukumar-DSP product, complete with meaningful lyrics." Karthik Srinivasan of ''Milliblog'' stated the soundtrack as "ear-friendly", while a review for ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'', described the album as "fair", compared to Prasad's previous works.


Release

''1: Nenokkadine'' was released globally on 10 January 2014 on about 1,500 screens, around the same time as ''
Yevadu ''Yevadu'' () is a 2014 Indian Telugu-language action thriller film co-written and directed by Vamsi Paidipally. The film stars Ram Charan, Shruti Haasan, and Amy Jackson while Allu Arjun and Kajal Aggarwal in cameo roles with Jayasudha, Sai ...
'' (which was released two days later). The film was Babu's third consecutive release during the
Makar Sankranti Makar(a) Sankranti (), also referred to as Uttarayana, Maghi, or simply Sankranti, is a Hindu observance and a festival. Usually falling on the date of January 14 annually, this occasion marks the transition of the Sun from the zodiac of Sag ...
festival season, following ''Businessman'' in 2012 and ''Seethamma Vakitlo Sirimalle Chettu'' in 2013.
Eros International Eros International Media Ltd (also known as Eros India) is an Indian motion picture production and distribution company, based and originated in Mumbai, India. Founded by Arjun Lulla in 1977, it is one of the leading production and distributi ...
acquired its global distribution rights for 72 crore, and it was released and distributed by 14 Reels Entertainment. ''1: Nenokkadine'' was released on 900 screens across Andhra Pradesh and Telangana. Including multiplexes, 108 screens were booked in Hyderabad and there were 600 screenings on the film's release day. It broke the record held by ''
Attarintiki Daredi ''Attarintiki Daredi'' () is a 2013 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas. Produced by Sri Venkateswara Cine Chitra and Reliance Entertainment, the film stars Pawan Kalyan, Samantha and Pranitha ...
'' (2013), which had been released on 100 screens in Hyderabad. 14 Reels Entertainment released the film in
Auro 11.1 Auro 11.1 is one of the cinematic speaker layouts of the Auro-3D format, invented in 2005 by Wilfried Van Baelen (CEO Auro Technologies, CEO Galaxy Studios). The Auro 11.1 cinema audio format is supported by Barco, a global visualization technol ...
cinema audio format, supported by Barco.
Karnataka Karnataka (; ISO: , , also known as Karunāḍu) is a state in the southwestern region of India. It was formed on 1 November 1956, with the passage of the States Reorganisation Act. Originally known as Mysore State , it was renamed ''Karnat ...
distribution rights were sold to RNR Films, who had distributed ''Dookudu'' in the state, for 45 crore. ''1: Nenokkadine'' was released on about 200 screens overseas, a record for a Telugu film. In addition to the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
, the film was released in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, the
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
,
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
and
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
; it was the first Telugu film released in
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
. When reaction to the film's length was mixed, the producers reduced its running time from 169 to 149 minutes. ''1: Nenokkadine'' had its global television premiere on 8 June 2014 on
Gemini TV Gemini TV is an Indian Telugu language general entertainment pay television channel. It was launched on 9 February 1995 by Gemini Group, owned by A. Manohar Prasad (grandson of L. V. Prasad), in association with Sun TV Network. In 1996-97, Sun ...
, with a TRP rating of 7.32. The film was dubbed in
Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
as ''1: Ek Ka Dum''.


Marketing

A
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
was released on 27 November 2013 on
Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...
, and later on
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
; ''1: Nenokkadine'' first look, posters, video promos and other promotional material were released through the app. On 21 December 2013, users could download the film's soundtrack and purchase bulk pre-release tickets. Its digital-media marketing was handled by Sharath Chandra, Anurag and Rohita of First Show Digital. The digital campaign placed third at the 2014 Indian Digital Media Awards in Mumbai, surpassing that for ''
Krrish 3 ''Krrish 3'' is a 2013 Indian Hindi-language superhero film written, produced and directed by Rakesh Roshan, who wrote the screenplay with Honey Irani and Robin Bhatt. It is the third film in the ''Krrish'' series, following '' Koi... Mil Gaya ...
''. It accounted for 15 percent of total promotional activity, influencing the sale of 7,500 tickets on the film's release day. ''1: Nenokkadine''
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel had 12 million views; on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
its page received 130 million views, reaching 40 million users and engaging 3.9 million people. The film's audio teaser was released on 17 December 2013, a few days before the audio launch. The theatrical trailer of the movie was released on 25 December 2013. South Indian actress
Samantha Ruth Prabhu Samantha Ruth Prabhu (formerly: Samantha Akkineni; born 28 April 1987) is an Indian actress who mainly works in Telugu and Tamil film industries. She is a recipient of several awards, including four South Filmfare Awards, six South Indian I ...
found a poster of Sanon crawling behind Babu "regressive", triggering a backlash on Facebook and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
from Babu's fans. Actor Siddharth and filmmaker
Sekhar Kammula Sekhar Kammula (born 4 February 1972) is an Indian film director, screenwriter and producer who works in Telugu cinema. He has garnered two Filmfare Awards South, and six state Nandi Awards for his directional works. Sekhar Kammula was among the ...
shared her view, receiving a similar response, and filmmaker
Pritish Nandy Pritish Nandy (born 15 January 1951) is an Indian poet, painter, journalist, parliamentarian, media and television personality, animal activist and maker of films, TV and streaming content. He was a parliamentarian in the Rajya Sabha from Mahara ...
said that the poster was "gross" and "regressive". Sukumar later removed that sequence from the film to avoid further issues, although the Central Board of Film Certification did not object to its inclusion.


Reception


Critical response

According to an early report from the ''
International Business Times The ''International Business Times'' is an American online news publication that publishes five national editions in four languages. The publication, sometimes called ''IBTimes'' or ''IBT'', offers news, opinion and editorial commentary on busi ...
, 1: Nenokkadine'' received negative reviews from critics. Later reports suggest that the reviews were mixed. According to ''
The New Indian Express ''The New Indian Express'' is an Indian English-language broadsheet daily newspaper published by the Chennai-based Express Publications. It was founded in 1932 as ''The Indian Express'', under the ownership of Chennai-based P. Varadarajulu Naid ...
'', its audience was "gripped through the whole film, but not for the right reasons": "Ending with a heralding of a second 'Green Revolution' and carrying on a legacy that aims at a food Utopia, you wish the movie continued with the schizophrenia and ended in an asylum". Karthik Pasupulate of ''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest ...
'' gave the film three out of five stars: "The elugu cinemaformat of six songs, five fights and loads of entertainment and melodrama makes it impossible to respectably adapt racy Hollywood styled suspense thrillers". Radhika Rajamani of
Rediff Rediff.com (stylized as ''rediff.com'') is an Indian news, information, entertainment and shopping web portal. It was founded in 1996. It is headquartered in Mumbai, with offices in Bangalore, New Delhi and New York City. , it had more than 300 e ...
called the film "inordinately long, with repetitive scenes and slow and sluggish narration", and a "sense of ennui set in after a point"; however, Rajamani praised the lead actors' performances.
Sify Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology company providing end-to-end ICT solutions including telecom services, data center services, cloud & managed services, transformation in ...
gave the film 2.75 out of five stars: "In ''1 Nenokkadine'', individual sequences are cool but the same cannot be said if we see it in totality. Apart from Mahesh Babu's stunning performance, the drive of the film is completely off the track. It disappoints." Suresh Kavirayani of ''
Deccan Chronicle ''Deccan Chronicle'' is an Indian English-language daily newspaper founded by Rajagopal Mudaliar in the 1930s & currently owned by Samagrah Commercial Pvt Limited. It is published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited ( ...
'' gave the film 2.5 out of five stars: "To say it in a line, the film falls short of expectations and disappoints film goers, especially the fans of Mahesh Babu". Kavirayani called Rathnavelu's cinematography its "saving grace", praising the lead pair's performances. Sangeetha Devi Dundoo of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' wrote, "How often do we get to watch a Telugu film where the audience, along with the protagonist and supporting characters, is also required to think and distinguish between events unfolding in real and imaginary spaces?" and called ''1 Nenokkadine'' a "visually stunning" film. Sridhar Vivan of ''
Bangalore Mirror ''Bangalore Mirror'' is a daily English-language newspaper published in Bangalore, India. It is a deputed newspaper and is the second-largest circulating English newspaper in the city ''Vijay Times'' ''Vijay Times'' was an English newspaper st ...
'' gave the film 3.5 out of five stars: "As the film tries out a refined or reformed revenge saga, it needs to be seen whether ''1 Nenokkadine'' works at the box office. If it does, it is a good sign for Telugu cinema". A. S. Sashidhar of ''The Times of India'' wrote, "The first half of ''1: Nenokkadine'' is good and will keep you wanting for more. The story has a few interesting twists and turns, in the second half too to keep the audience glued to the screen", and Sukumar "should be commended for superb attempt in choosing to make a film that has not been explored in Telugu movies". Shekhar of
Oneindia Oneindia.com is an Indian website established in January 2006 by BG Mahesh. The website provides news updates, information on sports, events, travel, entertainment, business, lifestyle, videos, and classifieds in seven different Indian language ...
called the film a "brilliant psychological thriller": "The first half of ''1: Nenokkadine'' is excellent and will impress all classes of audience. A few sentimental scenes slow down the pace of narration in the second half. But the superb climax that lasts for 15 minutes will compensate for it. The viewers will surely walk out of theatre with contented hearts".


Box office

''1: Nenokkadine'' earned a distributor share of 8.4 crore at the AP-Nizam box office on its first day, and 12.4 crore over its opening weekend. Its United States opening box office total was $947,000 (5.82 crore), which trade analyst
Taran Adarsh Taran Adarsh (born 13 June 1965) is an Indian film critic and trade analyst. He is best known for giving trade figures and box office updates on social media. Career Taran Adarsh started his journalism career at the age of 15 with ''Trade Gui ...
called a "glorious start" and "one of the best openings ever by an Indian film". ''1: Nenokkadine'' passed the $1 million mark in three days, the seventh Telugu film (and Babu's third, after ''Dookudu'' and ''Seethamma Vakitlo Sirimalle Chettu'') to earn a million dollars. On its fourth and fifth days the film earned a share of 3.25 crore at the AP-Nizam box office, for a five-day total share of about 15 crore. By the end of ''1: Nenokkadine'' first week it had earned a distributor share of 18.1 crore at the AP-Nizam box office, 2.1 crore in Karnataka and 90 lakh in the rest of India. The film's first-week global box-office total was 25.2 crore. In ten days ''1: Nenokkadine'' grossed over $1.27 million in the United States, the fourth-highest-grossing Telugu film in that country. The film earned a distributor share of about 28.9 crore, on a budget of 70 crore.


Accolades


Notes


References


External links

* * {{Authority control 2010s Telugu-language films 2014 action thriller films 2014 psychological thriller films 2014 films Indian action thriller films Indian psychological thriller films Indian films about revenge Films scored by Devi Sri Prasad Films directed by Sukumar Films shot in Bangkok Films shot in London Indian nonlinear narrative films Indian avant-garde and experimental films 2010s avant-garde and experimental films