120 Sports was an

internet television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...

service, operated as a joint venture between

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

Silver Chalice The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The team is owned by Jerry Reinsdorf, and ...

MLB Advanced Media MLB Advanced Media (MLBAM) is a limited partnership of the club owners of Major League Baseball (MLB) based in New York City and is the Internet and interactive branch of the league. Robert Bowman, former president and CEO of MLBAM, indicated ...

, and the

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

. The service produced and streamed sports news and highlight content catered towards digital platforms and a young adult audience

History

120 Sports was announced on February 20, 2014 by

as a branch of its magazine ''

Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...

'', with financial backing by

, the

, and

. Initially, the service focused on streaming sports news and highlights, particularly from its partners as well as the NBA and

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

. The name of the service came from its original concept, as these videos would be only two minutes long. On June 25, 2014, 120Sports launched a daily schedule of live studio programming; president Jason Coyle stated that the service wanted to "create a daily habit, where you'll check us multiple times a day and have as long a viewing session as possible". The service was designed to appeal to

millennial Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s ...

s. To avoid succumbing to regional bias, the network hired reporters from across the country; executive vice president Matt Carstens stated 120 Sports "wanted to have a work base that is diverse in every way — diverse in the sports they follow, diverse in the teams they follow — to prevent any sort of bias". A morning show, ''120 Morning Run'', was launched on July 2, 2014. It is hosted by Chicago sports talk veterans Laurence Holmes and Dylan McGorty. On April 13, 2017, it was announced that Silver Chalice had partnered with

Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...

to merge

Campus Insiders Campus Insiders was a college sports website and internet television service. It was owned by a joint venture between IMG College and Silver Chalice. The service was oriented towards live streaming of U.S. college sports, streaming live and replay ...

, 120 Sports, and Sinclair's syndication service and linear digital television channel

American Sports Network American Sports Network (ASN) was a sports brand owned by the U.S. television station owner Sinclair Broadcast Group through its Sinclair Networks subsidiary. Formed in July 2014, the multicast network component of ASN produced broadcasts of sp ...

into a new multi-platform sports network known as Stadium.

References

{{reflist Sports television networks in the United States 2014 establishments in the United States 2017 disestablishments in the United States