100% NL ( nl, links=no, 100 procent NL) is a Dutch commercial radio station which broadcasts nationwide on FM since 8 July 2006. 100% NL runs primarily Dutch products.

Music

In the first three years of the program profiled itself as a pop,

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

and

urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

station aimed at young people. Due to lack of success the station dropped the format in mid-2008 and many presenters were dismissed. The station started focusing on

nederpop Nederpop or Dutch pop music is pop music made by Dutch bands and artists. The name is a play on the country's name in Dutch ''(Nederland)''. An English translation could be ''Netherpop''. Nederpop is a Dutch term invented by the mid-1970s to ...

and "soft" music and would go themselves as "women-friendly" programs with presenters such as

Daphne Deckers Daphne Muriël Deckers (born 10 November 1968) is a Dutch television presenter, writer and occasional actress. In 1989 she started her career at RTL-Véronique, where she eventually became the host of '' Holland's Next Top Model'', which she to ...

, Myrna Goossen, Tanja Jess, and Elsemiek Hillen. Today, 100% NL runs the music of the Netherlands with artists like Jan Smit,

Nick & Simon Nick & Simon are a Dutch singer-songwriter duo composed of Simon Keizer and Nick Schilder. They became popular in their home country the Netherlands in 2006. Their album ''Luister'' (''Listen'') reached double platinum status in four months. I ...

, 3JS, Ilse Delange, Doe Maar, Bløf, Acda en De Munnik,

Paul de Leeuw Paul Henri de Leeuw (born 26 March 1962) is a Dutch television comedian, singer and actor. De Leeuw gained national fame in the late eighties and early nineties with television shows for broadcasting company VARA. Though satire was only a part ...

Marco Borsato Marco Roberto Borsato (; born 21 December 1966) is a Dutch singer. Born in Alkmaar, North Holland, he started performing in Italian before switching to Dutch in 1994. He has consistently been one of the most successful and biggest grossing arti ...

, Anouk, and

Guus Meeuwis Gustaaf Stephanus Modestus "Guus" Meeuwis (born 23 March 1972) is a Dutch singer-songwriter. As part of the band Vagant, he scored several hits in the Netherlands and Flanders during the 1990s and first decade of the 2000s. On 24 May 2015, Meeuwi ...

. But you can hear for example Armin van Buuren, Mr. Probz, Kensington, Rondé and other Dutch artists. Also you can hear hits from foreign artists such as

Robbie Williams Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, and achieved commercial success after launching a solo career in 1996. His debut stud ...

, Phil Collins, and

UB40 UB40 are an English reggae and pop band, formed in December 1978 in Birmingham, England. The band has had more than 50 singles in the UK Singles Chart, and has also achieved considerable international success. They have been nominated for the ...

where no Dutch were involved in the production.

Legal battle

The emergence of 100% NL characterized by numerous lawsuits. In 2003, the Dutch radio frequencies were re-distributed based on zero base, a redistribution of the AM and FM frequencies with the aim to offer more commercial radio stations access to the Dutch airwaves. This distribution is a comparative test with auction element. European companies could apply for these frequencies and had to submit a business plan for the desired frequency. A number of national frequency packages (lots) were made available by the government without any conditions, called "plots". The "special stipulations plots" are packages which have conditions were set. For this special stipulations except plots had a business plan also be handed a program plan. The plans submitted were compared by an independent committee (comparative test). If a package no special stipulations of the applications are head and shoulders above the rest would stabbing, the applicant for the financial bid would be the deciding factor (the auction element). One of these plots was designated by the government for music of

Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...

and European soil, the so-called plot A9. RTL Netherlands offered 35% Dutch language productions, while Media Sales 70% boosted in that category. The review committee found that this difference "not significant" was, after the financial bid of 23 million euros of RTL against the 8,000 euros of the Finnish Media Sales was decisive and RTL FM came on the air. Media Sales, led by (then) ANP newsreader Herbert Fisher, then went to court. After two years of proceedings on the merits of the court ruled

The Hague The Hague ( ; nl, Den Haag or ) is a city and municipality of the Netherlands, situated on the west coast facing the North Sea. The Hague is the country's administrative centre and its seat of government, and while the official capital o ...

Finnish Media Sales in the same. Eventually 100% NL on 8 July 2006 beginning with the first broadcast. In 2009 100% NL was nominated for a

Marconi Award :''"Marconi Award" links here. Note that in the Netherlands, the radio academy awards are also called Marconi Awards.'' The Marconi Radio Awards are presented annually by the National Association of Broadcasters (NAB) to the top radio stations and ...

First broadcast

On the night of 7 to 8 July 2006, the start of the program began with a broadcast from the boiler house at the Westergasfabriek Terrain in

Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...

. DJs Eline la Croix and Casper Meijer presented the live show with urban artists like K-Liber 4 Life,

The Opposites The Opposites are a Dutch rap group, consisting of rappers (Willy) and Twan van Steenhoven (Big2). The two started rapping when de Bruin had to write a rap for his teacher as a punishment. Willem realized his rap potential and decided to continu ...

, and Ninthe. The first song played was "The Right Side Won" by What Fun! and was preceded by a speech by 100% NL spokesman Herbert Visser.

Sister stations

100% NL TV 100% NL TV is a non-stop music television channel that airs mainly music videos of Dutch artists. The channel launched through cable operator Ziggo on 1 October 2013. It is a collaboration between radio station 100% NL and music channel Lite TV ...

is a television channel which started in 2013 as a TV channel of 100% NL. In addition, the station has a number of digital channels that link to 100% NL, like 100% NL Dance, 100% NL Feest, and 100% NL Liefde.

External links

* {{DEFAULTSORT:100 percent NL Radio stations in the Netherlands Mass media in Bussum Radio stations established in 2006