100% Cinta Indonesia (

Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...

: "100% Love Indonesia") is a campaign launched in 2009 to promote

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

s and

products Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...

. Although the campaign was initially meant as a consumer awareness program to promote Indonesian products and brands, the campaign has transformed into social movement to appreciate and love everything Indonesian, not just brands and products but also

foods Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingest ...

, arts, crafts, traditional and popular culture, and many aspects of Indonesia.

History

The campaign was initiated in 2009 by Ministry of Trade and Ministry of Communication and Information of the Republic of Indonesia to change the perception and mindset of

Indonesian people Indonesians (Indonesian: ''orang Indonesia'') are citizens or people originally from Indonesia, regardless of their ethnic or religious background. There are more than 1,300 ethnicities in Indonesia, making it a multicultural archipelagic coun ...

that Indonesian products have lesser quality than imported ones. The "Cinta Indonesia" campaign and the launching of ”100% Cinta Indonesia” logo was inaugurated by President

Susilo Bambang Yudhoyono Susilo Bambang Yudhoyono (born 9 September 1949), commonly referred to by his initials SBY, is an Indonesian politician and retired army general who served as the sixth president of Indonesia from 2004 to 2014. A member of the Democratic Party ...

during the opening of the annual handicraft exhibition Inacraft in Jakarta Convention Center, Wednesday, 22 April 2009. According to the President, the campaign objective is to increase appreciation and nurture pride in using Indonesian products. Indonesian brands, products, and services were encouraged to put the ”100% Cinta Indonesia” logo on their product packages and promotion materials. The logo is free for Indonesian companies to use. Although it belongs to the government of Indonesia, it is considered

public domain The public domain (PD) consists of all the creative work A creative work is a manifestation of creative effort including fine artwork (sculpture, paintings, drawing, sketching, performance art), dance, writing (literature), filmmaking, ...

Logo and slogan

The meanings of "100% Cinta Indonesia" campaign logo: *The colors in the logo represent the colors of Indonesian archipelago. Yellow represents the land and blue represents the sea. Red and white represent the national colors of the

Indonesian flag The Flag of Indonesia is a simple bicolor with two horizontal bands, red (top) and white (bottom) with an overall ratio of 2:3. It was introduced and hoisted in public during the proclamation of independence on 17 August 1945 at 56 Proklamasi ...

. Red symbolizes bravery and white symbolizes purity. *The colors also symbolize Indonesian diversity and creativity. *The typography of the letters exceeding the color rectangular borders was meant to imply creativity beyond the lines, or thinking "out of the box", to express that Indonesia is a creative nation. *The simple message contained in the logo is easily and widely understood internationally crossed boundaries of cultures. The logo is meant to express that Indonesia deserves to be recognized as an advanced and creative nation. *International meanings of the logo: To declare to the world that all of the works, arts, brands, and products that have been made were created out of our 100% love as Indonesians. What has been bought, used, enjoyed, and displayed reflects our appreciation for our culture, tradition, and love for our country. All in the name of love for the nation of Indonesia. *Domestic meanings of the logo: As the expression of common effort, to support each other in collective perception to build Indonesian identity as a creative nation. Our 100% love is absolute, everything is expressed in what we make, create, taste, and use. In our heart is always Indonesia.

References

{{DEFAULTSORT:100 Cinta Indonesia

Indo Indo may refer to: * Indo-, a prefix indicating India or the Indian Subcontinent * Indonesia, a country in Asia ** INDO LINES, callsign of Indonesian Airlines ** Indo people, people of mixed European and Indonesian ancestry ** Indo cuisine, fusion ...

2009 in Indonesia Economy of Indonesia Indonesian culture Advertising in Indonesia

History

Logo and slogan

See also

References