Żubr beer (
Polish
Polish may refer to:
* Anything from or related to Poland, a country in Europe
* Polish language
* Poles
Poles,, ; singular masculine: ''Polak'', singular feminine: ''Polka'' or Polish people, are a West Slavic nation and ethnic group, w ...
for ''Bison'') is a Polish
lager
Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storag ...
brewed by the
Kompania Piwowarska SA. It was formerly known as Dojlidy, the name of
the brewery in the
Białystok district of
Dojlidy, where it is produced.
Brand
Żubr has been brewed since the Dojlidy Brewery opened in 1768. The
Białystok based brewery was bought by the
SABMiller subsidiary
Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol.
Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznan and Tychy.
Marketing
It is available throughout Poland, and is also available in many
off-licence
A liquor store is a retail shop that predominantly sells prepackaged liquors – typically in bottles – usually intended to be consumed off the store's premises. Depending on region and local idiom, they may also be called an off-licence (i ...
s in the UK, due to demand for the beer from the Polish population in Britain. It is currently the second most popular beer in Poland, with 14% market control. It is rare in the United States, although it has recently started to be sold around the Chicago area by various retailers.
The cans and bottles use a distinctive green packaging. The logo prominently features a Żubr, or
European bison
The European bison (''Bison bonasus'') or the European wood bison, also known as the wisent ( or ), the zubr (), or sometimes colloquially as the European buffalo, is a European species of bison. It is one of two extant species of bison, along ...
.
Prażubr, Bizon and Prabizon
In April 2016, Kompania Piwowarska launched another special beer on the market. Prażubr is an unpasteurized lager with moderate bitterness and an alcohol content of 5% vol. It is available in returnable bottles and in 500 ml cans. His recipe was developed at the Dojlidy Białystok brewery. The product's name refers to the steppe bison – a mammal from the Pleistocene period, related to today's European bison. Advertising spots also emphasize the similarity between these species.
See also
*
Polish beer
Beer in Poland has been brewed for well over a thousand years and has a significant history of tradition and commercial beer production. Poland is Europe's third largest beer producer, producing 36.9 million hectolitres, coming after the United K ...
*
Kompania Piwowarska
Kompania Piwowarska is a Polish brewing group based in Poznań, established in 1999. Since 2017 it has been owned by Asahi Breweries. Kompania Piwowarska currently has three breweries: Lech Browary Wielkopolski in Poznań, Tyskie Browary Książ ...
References
Beer in Poland
Beer brands of Poland
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