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Signage
Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer signs may also use digital or electronic displays. The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service. Signage is disti ...
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Digital Signage
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. Roles and function The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include: *Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler i ...
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Electronic Sign
Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID ( high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage. Status Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share. Average percentage of various signs usage Regulation (USA) It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, th ...
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Barber's Pole
A barber's pole is a type of sign used by barbers to signify the place or shop where they perform their craft. The trade sign is, by a tradition dating back to the Middle Ages, a staff or pole with a helix of colored stripes (often red and white in many countries, but usually red, white and blue in the United States). The pole may be stationary or may rotate, often with the aid of an electric motor. A "barber's pole" with a helical stripe is a familiar sight, and is used as a secondary metaphor to describe objects in many other contexts. For example, if the shaft or tower of a lighthouse has been painted with a helical stripe as a daymark, the lighthouse could be described as having been painted in "barber's pole" colors. Origin in barbering and surgery During medieval times, barbers performed surgery on customers, as well as tooth extractions. The original pole had a brass wash basin at the top (representing the vessel in which leeches were kept) and bottom (representing t ...
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Street Sign
Traffic signs or road signs are signs erected at the side of or above roads to give instructions or provide information to road users. The earliest signs were simple wooden or stone milestones. Later, signs with directional arms were introduced, for example the fingerposts in the United Kingdom and their wooden counterparts in Saxony. With traffic volumes increasing since the 1930s, many countries have adopted pictorial signs or otherwise simplified and standardized their signs to overcome language barriers, and enhance traffic safety. Such pictorial signs use symbols (often silhouettes) in place of words and are usually based on international protocols. Such signs were first developed in Europe, and have been adopted by most countries to varying degrees. International conventions Various international conventions have helped to achieve a degree of uniformity in Traffic Signing in various countries. Categories Traffic signs can be grouped into several types. For example, ...
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Banner
A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth advertising material sporting a name, slogan, or other marketing message is also a banner. Banner-making is an ancient craft. Church banners commonly portray the saint to whom the church is dedicated. The word derives from Old French ''baniere'' (modern french: bannière), from Late Latin ''bandum'', which was borrowed from a Germanic source (compare got, 𐌱𐌰𐌽𐌳𐍅𐌰, translit=bandwa). Cognates include Italian ''bandiera'', Portuguese ''bandeira'', and Spanish ''bandera''. Vexillum The vexillum was a flag-like object used as a military standard by units in the Ancient Roman army. The word ''vexillum'' itself is a diminutive of the Latin ''velum'', meaning a sail, which confirms the histo ...
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Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Ichthys
The ichthys or ichthus (), from the Koine Greek, Greek (, 1st cent. AD Koine Greek pronunciation: , "fish") is (in its modern rendition) a symbol consisting of two intersecting arcs, the ends of the right side extending beyond the meeting point so as to resemble the profile of a fish. It has been speculated that the symbol was adopted by Early Christianity, early Christians as a secret symbol; a shibboleth to determine if another was indeed Christian.Robert Mowat, “ΙΧΘΥΣ,” in Atti del II° congresso internazionale di archeologica cristi-ana tenuto in Roma nell’ aprile 1900 (Rome: Spithöver, 1902), 1–8Rasimus, T. ,2011''Revisiting the Ichthys: A Suggestion Concerning the Origins of Christological Fish Symbolism'' Pp 327-348 in '' Mystery and Secrecy in the Nag Hammadi Collection and Other Ancient Literature: Ideas and Practices.'' Biblical Studies, Ancient Near East and Early Christianity E-Books Online. "Such solutions, once popular, include the fish as a secret s ...
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Paganism
Paganism (from classical Latin ''pāgānus'' "rural", "rustic", later "civilian") is a term first used in the fourth century by early Christianity, early Christians for people in the Roman Empire who practiced polytheism, or ethnic religions other than Judaism. In the time of the Roman empire, individuals fell into the pagan class either because they were increasingly rural and provincial relative to the Christian population, or because they were not ''Miles Christianus, milites Christi'' (soldiers of Christ).J. J. O'Donnell (1977)''Paganus'': Evolution and Use ''Classical Folia'', 31: 163–69. Alternative terms used in Christian texts were ''Greeks, hellene'', ''gentile'', and ''wikt:heathen, heathen''. Ritual sacrifice was an integral part of ancient Classical mythology, Graeco-Roman religion and was regarded as an indication of whether a person was pagan or Christian. Paganism has broadly connoted the "Civil religion, religion of the peasantry". During and after the Middle A ...
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France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pacific and Indian Oceans. Its Metropolitan France, metropolitan area extends from the Rhine to the Atlantic Ocean and from the Mediterranean Sea to the English Channel and the North Sea; overseas territories include French Guiana in South America, Saint Pierre and Miquelon in the North Atlantic, the French West Indies, and many islands in Oceania and the Indian Ocean. Due to its several coastal territories, France has the largest exclusive economic zone in the world. France borders Belgium, Luxembourg, Germany, Switzerland, Monaco, Italy, Andorra, and Spain in continental Europe, as well as the Kingdom of the Netherlands, Netherlands, Suriname, and Brazil in the Americas via its overseas territories in French Guiana and Saint Martin (island), ...
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Ancient Rome
In modern historiography, ancient Rome refers to Roman civilisation from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 BC), Roman Republic (509–27 BC) and Roman Empire (27 BC–476 AD) until the fall of the western empire. Ancient Rome began as an Italic settlement, traditionally dated to 753 BC, beside the River Tiber in the Italian Peninsula. The settlement grew into the city and polity of Rome, and came to control its neighbours through a combination of treaties and military strength. It eventually dominated the Italian Peninsula, assimilated the Greek culture of southern Italy ( Magna Grecia) and the Etruscan culture and acquired an Empire that took in much of Europe and the lands and peoples surrounding the Mediterranean Sea. It was among the largest empires in the ancient world, with an estimated 50 to 90 million inhabitants, roughly 20% of t ...
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