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Earned Media
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Background There are many types of media available to online marketers and fit into the broad categories: owned, paid, and earned media. ''Owned media'' is defined as communication channels that are within one's control, such as websites, blogs, or email. ''Paid media'' refers mostly to traditional advertising. ''Earned media'' cannot be bought or owned; it can only be gained organically, when content receives recognition and a following through communication channels such as social media and word of mouth. Earned media often refers specifically to publicity gained through editorial influence of various kinds. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or ...
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Publicity
In marketing, publicity is the public visibility or awareness for any product, service or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are kn ...
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The Big Word Project
The Big Word Project is a website created by Paddy Donnelly and Lee Munroe, two Masters students from the University of Ulster, Belfast, Northern Ireland. Launched on February 25, 2008, the project is aimed at redefining the English dictionary with websites. Users can buy a word from a list of over 170,000 at $1 a letter and that word is then permanently linked to a URL of their choice. In its first week, the project saw thousands of visitors and added more than 2,000 words, thanks largely to a glowing review by the popular blog Daring Fireball. But growth cooled; seven weeks after launch, the site stood at 2,345 words. However, an April 21 article in ''WIRED'' magazine renewed interest, and on May 22, the word count passed 5,000. As of 29 January 2010, the count was 7,025. Origin The collaborative project was set up as part of Paddy and Lee’s Masters course in Multi-Disciplinary Design and drew upon Paddy’s viral marketing experience and Lee’s knowledge of Ruby on Rails a ...
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The Indian Express
''The Indian Express'' is an English-language Indian daily newspaper. It is published in Mumbai by Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split between the family members. The southern editions took the name ''The New Indian Express'', while the northern editions, based in Mumbai, retained the original ''Indian Express'' name with ''"The"'' prefixed to the title. History In 1932, the ''Indian Express'' was started by an Ayurvedic doctor, P. Varadarajulu Naidu, at Chennai, being published by his "Tamil Nadu" press. Soon under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder of ''The Free Press Journal'', a national news agency. In 1933, the ''Indian Express'' opened its second office in Madurai, launching the Tamil edition, ''Dinamani''. Sadanand introduced several innovations and reduced the price of the newspaper. Faced with financial difficulties, he sold a part of h ...
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Quartz (publication)
''Quartz'' is a business-focused, privately-held English-language international news organization. It launched from New York City in 2012. It publishes in the United States and Japan, and publishes regional editions for the United Arab Emirates, Hong Kong, Africa, and India. Audience and revenue ''Quartz'' targets high-earning readers, calling itself a "digitally native news outlet for business people in the new global economy". Sixty percent of its readers access the site via mobile devices, and nearly half of its readers are outside the United States. In August 2017, ''Quartz''s website saw about 22 million unique visitors. Approximately 700,000 people subscribe to its roster of email newsletters, which includes its flagship ''Daily Brief''. According to ''Ad Age'', ''Quartz'' made around $30 million in revenue in 2016, and employed 175 people. In 2017, revenue decreased to $27.6 million as advertising shrank. Uzabase (Japanese: ユーザベース) purchased the organization ...
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Mashable
Mashable is an international entertainment, culture, tech, science and social good digital media platform, news website and multi-platform media and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management ...
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Southeast Asia
Southeast Asia or Southeastern Asia is the southeastern subregion of Asia, consisting of the regions that are geographically south of China, east of the Indian subcontinent and north-west of Australia. Southeast Asia is bordered to the north by East Asia, to the west by South Asia and the Bay of Bengal, to the east by Oceania and the Pacific Ocean, and to the south by Australia and the Indian Ocean. Apart from the British Indian Ocean Territory and two out of 26 atolls of Maldives in South Asia, Southeast Asia is the only other subregion of Asia that lies partly within the Southern Hemisphere. The majority of the subregion is still in the Northern Hemisphere. East Timor and the southern portion of Indonesia are the only parts that are south of the Equator. In contemporary definition, Southeast Asia consists of two geographic regions: # Mainland Southeast Asia, also known as the Indochinese Peninsula and historically as ''Indochina'', comprising Cambodia, Laos, Myanmar, Peninsu ...
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PR Stunt
, 1910: "Little Hip" the elephant, advertising newspaper & theater. , circa 1951. To promote the A40 Sports, Leonard Lord, Chairman of Austin, bet Alan Hess of the company's publicity department that he could not drive round the world in 30 days in the car. In 1951, an A40 Sports driven by Hess achieved the ''round-the-world'' feat in 21 days rather than the planned 30 (with assistance of a KLM cargo plane) — though the stunt had no eventual impact on sales. [[Image:PEACE Money Balloons Frankfurt Main.jpg|250px|In 2013 in several large German cities Planet Earth Account Community Enterprise (PEACE) organized events where money was distributed to the public via a balloon (here Frankfurt 23 Aug 2014) In [[marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilized by advertisers, and by celebrities w ...
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Donald Trump
Donald John Trump (born June 14, 1946) is an American media personality and businessman who served as the 45th president of the United States from 2017 to 2021. Born and raised in Queens, New York City, Trump attended Fordham University and the University of Pennsylvania, graduating with a bachelor's degree in 1968. He became the president of his father Fred Trump's real estate business in 1971 and renamed it to The Trump Organization. Trump expanded the company's operations to building and renovating skyscrapers, hotels, casinos, and golf courses. He later started various side ventures, mostly by licensing his name. Trump and his businesses have been involved in more than 4,000 state and federal legal actions, including six bankruptcies. He owned the Miss Universe brand of beauty pageants from 1996 to 2015. From 2003 to 2015 he co-produced and hosted the reality television series ''The Apprentice''. Trump's political positions have been described as populist, protectioni ...
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Wired (magazine)
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including ''Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. In its earliest colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". From its beginning, the strongest influence on the magazine's editorial outlook came from techno-utopian cofounder Ian Charles Stewart and his associate Kevin Kelly. From 1998 to 2006, ''Wired'' magazine and ''Wired News'', which publishes at Wired.com, had separate owners. However, ''Wired News'' remained responsible for republishing ''Wired'' magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé ...
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Daring Fireball
John Gruber (born 1973) is a technology blogger, UI designer, and the inventor of the Markdown markup language. Gruber is from the Philadelphia, Pennsylvania, area. He received his Bachelor of Science in computer science from Drexel University, then worked for Bare Bones Software (2000–02) and Joyent (2005–06). Since 2002, he has written and produced Daring Fireball, a technology-focused blog. He hosts a related podcast called ''The Talk Show''. In early 2013, Gruber, Brent Simmons, and Dave Wiskus founded software development firm Q Branch to develop the Vesper notes app for iOS. The venture was not successful, and Q Branch has since shut down. In March 2020, Gruber started a new podcast with friend and colleague Ben Thompson called ''Dithering''. Each episode is exactly 15 minutes long, and access to the triweekly show is granted via subscription. Daring Fireball Gruber has described his Daring Fireball writing as a "Mac column in the form of a weblog." It was partly inspire ...
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Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP). It traces the historical development of the English language, providing a comprehensive resource to scholars and academic researchers, as well as describing usage in its many variations throughout the world. Work began on the dictionary in 1857, but it was only in 1884 that it began to be published in unbound fascicles as work continued on the project, under the name of ''A New English Dictionary on Historical Principles; Founded Mainly on the Materials Collected by The Philological Society''. In 1895, the title ''The Oxford English Dictionary'' was first used unofficially on the covers of the series, and in 1928 the full dictionary was republished in ten bound volumes. In 1933, the title ''The Oxford English Dictionary'' fully replaced the former name in all occurrences in its reprinting as twelve volumes with a one-volume supp ...
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Dollar Shave Club
Dollar Shave Club is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery. History Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011. Dollar Shave Club was backed by a variety of venture capitalists. In March 2012, seed investors provided $1 million in funding from groups that included Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Shasta Ventures, and others. The same group, joined by Venrock, provided $9.8 million in series A funding in October 2012. A year later, a $12 million series B round was raised led by Venrock, Comcast Ventures, New World ...
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion covers the meth ...
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WOM Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1.) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2.) Indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), 3.) Direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are us ...
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Opinion Poll
An opinion poll, often simply referred to as a poll or a survey, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tallies of voter preferences reported by the ''Raleigh Star and North Carolina State Gazette'' and the ''Wilmington American Watchman and Delaware Advertiser'' prior to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, ''The Literary Digest'' embarked on a national survey ...
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