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Web Content
Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed within web pages. In the book ''Information Architecture for the World Wide Web'', Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.' Web content may include webpage document pages, information, software data and applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages stored on email servers, and more. And we include future web content as well as present web content roadmap." Content management Because websites are often complex, a term "content management" appeared in the late 1990s identifying a method or in some cases a tool to organize all the diverse elements to be contained on a website. Content management often means that within a business ...
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Internet Key Layers
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. Th ...
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Business Administration
Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, and marketing. Overview The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals and objectives. In general, "administration" refers to the broader management function, including the associated finance, personnel and MIS services. Administration can refer to the bureaucratic or operational performance of rou ...
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Web Design
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines. History 1988–2001 Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimed ...
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Web Content Management System
A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the foundation for collaboration, providing users the ability to manage documents and output for multiple author editing and participation. Most systems use a content repository or a database to store page content, metadata, and other information assets the system needs. A presentation layer ( template engine) displays the content to website visitors based on a set of templates, which are sometimes XSLT files. Most systems use server side caching to improve performance. This works best when the WCMS is not changed often but visits happen frequently. Administration is also typically done through browser-based interfaces, but some systems require the ...
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Web Content Lifecycle
The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages. Authors describe multiple "stages" (or "phases") in the web content lifecycle, along with a set of capabilities such as records management, digital asset management, collaboration, and version control that may be supported by various technologies and processes. One recognized technology for managing the web content lifecycle is a web content management system. Concepts often considered in the web content lifecycle include project management, information management, information architecture, and, more recently, content strategy, website governance, and semantic publishing. Stages Various authors have proposed different "stages" or "phases" in the content lifecycle. Broadly speaking, the stages include content creation/development, revision, distribution, and archiving. The lifecycle processes, actions, content status, and ...
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Tim Berners-Lee
Sir Timothy John Berners-Lee (born 8 June 1955), also known as TimBL, is an English computer scientist best known as the inventor of the World Wide Web. He is a Professorial Fellow of Computer Science at the University of Oxford and a professor at the Massachusetts Institute of Technology (MIT). Berners-Lee proposed an information management system on 12 March 1989, then implemented the first successful communication between a Hypertext Transfer Protocol (HTTP) client and server via the Internet in mid-November. Berners-Lee is the director of the World Wide Web Consortium (W3C), which oversees the continued development of the Web. He co-founded (with his then wife-to-be Rosemary Leith) the World Wide Web Foundation. He is a senior researcher and holder of the 3Com founder's chair at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). He is a director of the Web Science Research Initiative (WSRI) and a member of the advisory board of the MIT Center f ...
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Site Map
A sitemap is a list of pages of a web site within a domain. There are three primary kinds of sitemap: * Sitemaps used during the planning of a website by its designers. * Human-visible listings, typically hierarchical, of the pages on a site. * Structured listings intended for web crawlers such as search engines. Types of sitemaps Sitemaps may be addressed to users or to software. Many sites have user-visible sitemaps which present a systematic view, typically hierarchical, of the site. These are intended to help visitors find specific pages, and can also be used by crawlers. They also act as a navigation aid by providing an overview of a site's content at a single glance. Alphabetically organized sitemaps, sometimes called site indexes, are a different approach. For use by search engines and other crawlers, there is a structured format, the XML Sitemap, which lists the pages in a site, their relative importance, and how often they are updated. This is pointed to from the ...
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Separation Of Content And Presentation
Separation of content and presentation (or separation of content and style) is the separation of concerns design principle as applied to the authoring and presentation of content. Under this principle, visual and design aspects (presentation and style) are separated from the core material and structure (content) of a document. A typical analogy used to explain this principle is the distinction between the human skeleton (as the structural component) and human flesh (as the visual component) which makes up the body's appearance. Common applications of this principle are seen in Web design ( HTML vs. CSS) and document typesetting ( body vs. its preamble). Use in Web design This principle is not a rigid guideline, but serves more as best practice for keeping appearance and structure separate. In many cases, the design and development aspects of a project are performed by different people, so keeping both aspects separated ensures both initial production accountability and later mai ...
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Mobile Content
Mobile content is any type of web hypertext and information content and electronic media which is viewed or used on mobile phones, like text, sound, ringtones, graphics, flash, discount offers, mobile games, movies, and GPS navigation. As mobile phone use has grown since the mid-1990s, the usage and significance of the mobile devices in everyday technological life has grown accordingly. Owners of mobile phones can now use their devices to make photo snapshots for upload, twits, mobile calendar appointments, and mostly send and receive text messages (SMSes or instant messages), listen to music, watch videos, take mobile pictures and make videos, use websites to redeem coupons for purchases, view and edit office documents, get driving instructions on mobile maps and so on. The use of mobile content in various areas has grown accordingly. Camera phones may not only present but also produce media, for example photographs and videos with a few million pixels, and can act as pocket video ...
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Dynamic Web Page
A server-side dynamic web page is a web page whose construction is controlled by an application server processing server-side scripts. In server-side scripting, parameters determine how the assembly of every new web page proceeds, and including the setting up of more client-side processing. A client-side dynamic web page processes the web page using JavaScript running in the browser as it loads. JavaScript can interact with the page via Document Object Model, or DOM, to query page state and modify it. Even though a web page can be dynamic on the client-side, it can still be hosted on a static hosting service such as GitHub Pages or Amazon S3 as long as there isn't any server-side code included. A dynamic web page is then reloaded by the user or by a computer program to change some variable content. The updating information could come from the server, or from changes made to that page's DOM. This may or may not truncate the browsing history or create a saved version to go b ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet ch ...
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Content Management
Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. * Digital content may take the form of text (such as electronic documents), images, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management. * The process of content development and management and is complex enough that various commercial software vendors (large and small), such as Interwoven and Microsoft, offer content management software to control and automate significant aspects of the content lifecycle. Process Content management practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, and educational institutions all use content management, but in di ...
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